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Using LinkedIn to Market Your Business


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In this hands-on webinar, we focus on the popular B2B social network LinkedIn and show specific steps your organization can take to boost brand recognition and sales. This webinar focuses specifically on the benefits for B2B, whether you're a business owner, in-house marketer, or professional salesperson.

Published in: Technology, Business
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Using LinkedIn to Market Your Business

  1. 1. Using LinkedIn to Market Your Business Hall Web Services
  2. 2. Who We Are Amanda O'Brien Internet Marketing Services Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul>
  3. 3. I'm Not Fred (sorry to disappoint)‏ <ul><li>Week 1 - Web Design </li></ul><ul><li>Week 2 - SEO/Organic Search </li></ul><ul><li>Week 3 – Social Media/Inbound Marketing </li></ul><ul><li>Week 4 – User Conversion </li></ul><ul><li>Week 5 - Wildcard </li></ul>
  4. 4. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  5. 5. What IS LinkedIn <ul><li>Business Oriented Social Networking Site </li></ul><ul><li>Launched in 2003 </li></ul><ul><li>Used for Professional Networking </li></ul><ul><li>35 Million Registered Users </li></ul><ul><li>List of People that you know and trust </li></ul>
  6. 6. Why Should I Use LinkedIn? <ul><li>Connect </li></ul><ul><li>Increase Visibility </li></ul><ul><li>Ask For Advice/Expertise </li></ul><ul><li>Inside Connections </li></ul>Photo:
  7. 7. Let's Get Started <ul><li>Step One: </li></ul><ul><li>Create a detailed profile </li></ul><ul><li>Add your current position </li></ul><ul><li>Add all of your previous employers and positions </li></ul><ul><li>Add an image of you </li></ul><ul><li>Add a Summary of your experiences </li></ul><ul><li>Your Education </li></ul><ul><li>Websites </li></ul><ul><li>Contact Information </li></ul><ul><li>What you want to be contacted about </li></ul>
  8. 8. Good – Better - Best <ul><li>Solid keyword dense headline </li></ul><ul><li>Is that the best picture of you? </li></ul><ul><li>Real contact info </li></ul><ul><li>Your nose is growing Pinocchio </li></ul><ul><li>Update once a month </li></ul><ul><li>Go Public </li></ul><ul><li>Friendly URL </li></ul>
  9. 9. Build Your Network <ul><li>Step Two: </li></ul><ul><li>Connect with other people who share your interests </li></ul><ul><li>Search your email address book </li></ul><ul><li>Search for people by name </li></ul><ul><li>Search companies </li></ul><ul><li>Your contacts contacts </li></ul>
  10. 10. Good – Better - Best <ul><li>Add people you know </li></ul><ul><li>Spread the word </li></ul><ul><li>Remember your manners </li></ul>
  11. 11. Make Recommendations <ul><li>Step 3 – recommend people you have experience with </li></ul><ul><li>Co workers </li></ul><ul><li>Managers/Bosses </li></ul><ul><li>Past Co workers </li></ul><ul><li>Business Partners </li></ul><ul><li>Do unto others </li></ul><ul><li>Reciprocate </li></ul><ul><li>Its OK to ask </li></ul>
  12. 12. Good – Better - Best <ul><li>Recommendations are social proof </li></ul><ul><li>How to write a good recommendation </li></ul><ul><ul><li>Be Clear </li></ul></ul><ul><ul><li>Be Specific </li></ul></ul><ul><ul><li>Be Honest </li></ul></ul><ul><ul><li>Be Professional </li></ul></ul>Photo:
  13. 13. Few Extra Things
  14. 14. Applications Get the most out of LinkedIn Use free useful applications
  15. 15. The Big Picture You are here Join Groups <ul><li>Things You Like </li></ul><ul><li>Local </li></ul><ul><li>Business partners </li></ul><ul><li>Where are your customers? </li></ul><ul><li>Publish to Profile </li></ul><ul><li>Your connections groups </li></ul><ul><li>Connect BEFORE conferences/meetings </li></ul>
  16. 16. Start Discussions <ul><li>Start discussions in groups </li></ul><ul><li>Make sure it is an interesting topic people want to discuss </li></ul><ul><li>Not an advertisement </li></ul>
  17. 17. Make a Company Page <ul><li>Add keyword dense description </li></ul><ul><li>List Specialties </li></ul><ul><li>Have all employees update their profiles </li></ul><ul><li>Are you connected? </li></ul>
  18. 18. Ask & Answer Questions <ul><li>Looking for expert advice? Ask Questions </li></ul><ul><li>Browse through topics </li></ul><ul><li>Not an advertisement (again)‏ </li></ul>
  19. 19. What not to do <ul><li>Don't pretend to be something you're not </li></ul><ul><li>Don't spam your group members and connections </li></ul><ul><li>Don't add people you don't know </li></ul>Photo:
  20. 20. Re-cap <ul><li>Developed Specifically for business </li></ul><ul><li>Create Profile </li></ul><ul><li>Build Your Network </li></ul><ul><li>Make Recommendations </li></ul><ul><li>Add Applications </li></ul><ul><li>Join Groups </li></ul><ul><li>Start and contribute to discussions and questions </li></ul><ul><li>Research People </li></ul><ul><li>Keep up on company buzz </li></ul>
  21. 21. Learn More! <ul><li>LinkedIn Blog: </li></ul><ul><li>Free Site Analysis: </li></ul><ul><li>SEO Vision Blog - </li></ul><ul><li>SEO Audio Podcast – </li></ul><ul><li>Webinars – </li></ul><ul><li>Follow Hall on Twitter - Hall_Web </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>