Intro to Creating a Multichannel Marketing Strategy
•Download as PPT, PDF•
5 likes•1,032 views
This document discusses creating a multichannel marketing strategy by first defining key messages and goals, then selecting appropriate marketing channels to deliver those messages in a consistent way. It recommends establishing a central "home base" for content, mapping messages across channels, analyzing customer behavior on different platforms, testing strategies, and continually measuring success against goals.
![Who We Are Amanda O’Brien VP of Marketing [email_address] @amanda_pants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Intro to Creating a Multichannel Marketing Strategy
Similar to Intro to Creating a Multichannel Marketing Strategy (20)
More from Hall Internet Marketing
More from Hall Internet Marketing (19)
Recently uploaded
Recently uploaded (8)
Intro to Creating a Multichannel Marketing Strategy
- 1. Intro to Creating a Multichannel Marketing Strategy Photo credit: http://www.flickr.com/photos/thunderchild5/1254179268/sizes/m/in/photostream/
- 7. Define messages first Establish message architecture Photo credit: http://www.flickr.com/photos/dominicspics/4625778905/sizes/z/in/photostream/ What are you trying to say? What do you want people to do? What is the best vessel for that communications?
- 8. Tools second (or third)! Photo credit: http://www.flickr.com/photos/blue_diamond/3995257652/sizes/l/in/photostream/
- 9. How to keep your multi channel proposition consistent thru different channels Photo credit: http://www.flickr.com/photos/luisar/3073993821/sizes/z/in/photostream/
- 23. You can’t be everything to everyone, everywhere. Photo credit: http://www.flickr.com/photos/us_army_rolling_along/4273036140/sizes/o/in/photostream/