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Strategic Management and Virgin Atlantic Essay
Question 1
Virgin group limited is world largest british multinational company founded by Richard branson.it
has various core business like travel,entertainment and life style and it includes 400 companies
world wide.
Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding
company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin
Group as of September 2008 was £5.01 billion.
Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London
Borough of Hammersmith and Fulham.Richard branson retains complete owner ship and control of
virgin brand.
Each of the companies operating under the Virgin brand is a separate ... Show more content on
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Portfolio models are used
to classify Strategic Business Units (SBU's) to determine the future cash contributions
that can be expected for each SBU as well as the future resource requirement that each
will require. Portfolio models generally examine the competitive position of the SBU
and the chances for improving the SBU's contribution to profitability and cash flow.
The model we will be using for Virgin is the Boston Consulting Group (BCG) model.
This model is based on the relationship between relative market share and growth of the
Market The BCG model classifies products under four areas. These are stars, cash cows,
question marks and dogs. Stars are SBU's with high share or high growth market
Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a
Portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we
believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of
a low growth market and generate higher cash revenues. This high end product targets wealthy
customers and business
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Leadership of Richard Branson Essay
Leadership of Richard Branson
Dr. Paul FrankenhauserMGT 500 Modern Management
9/7/2014
Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom
for over twenty years. He is well respected in the business world. He is the founder of the Virgin
Group, which is known for many different things such as cell phones, record labels, airlines and
many more. "Branson is also known for his unique character and leadership styles, one who is not
afraid to take risks, and believes that people are the foundation to his company's success. If I were to
first characterize his leadership style I would say he is definitely a democratic leader. He truly feels
that getting other peoples input and listening to what ... Show more content on Helpwriting.net ...
They show customers and employees what our business stands for, and often inspire our teams at
other businesses to try new challenges. Another way Branson keeps employees engaged is by
inviting them to take part in company events, like the Virgin Mobile Live Free fest, a free music
festival held every year to raise money (through donations) for homeless young people. Along with
giving employees a chance to give something back to the community, the festival allows an
opportunity to say thank you to customers and staff by providing them with the chance to enjoy
themselves for free. The sense of fun unites the businesses reminds employees of what the company
stands for. In some ways it's easier for a large organization like Virgin to embark on such projects,
but with a little inventiveness and resourceful thinking, other business owners might come up with
shot–in–the–arm schemes of their own (Entrepreneur, 2012). Maintaining a focused and motivated
staff can be a difficult task for employers to master, especially during harsh economic times and
with stretched resources. Branson recently held a series of talks for employees, where they were
encouraged to engage and debate different subjects. The exercises were held on a tropical island in
the Caribbean. Every company does not have the luxury of taking their employees off to a tropical
island, that
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The Collar And To The Virgins, By George Herbert And...
Renaissance poets explain their experience through religion, nature, and love; poets would also
write fictional poetry. Poets, George Herbert and Robert Herrick provide a biblical view on the
relationship between God and man. For instance, Herbert's poem Love explains how man is guilty
of his sins and if he is still worthy of God's love. Herbert explained that man should serve the Lord
out of humility. Aside from his God–fearing nature, both men share a desire for freedom from
religious devotion. They feel that their commitment to God hinders them from gaining freedom as a
normal person, such as participating in a town activity and venturing the city streets freely. Herbert
and Herrick express their opinions on freedom, relationship between God and man, and poet
characteristics. Herbert and Herrick's poems The Collar and To the Virgins, to Make Much of Time,
portray a sense of freedom and time. In Herbert's poem The Collar, the speaker wants to enjoy life
without any religious acts. For instance, he wants to pick fruits and wear garlands; however, the
speaker feels like a captive to his devotion to the Lord. He wants to enjoy life, for he is afraid of
disobeying God. The title The Collar indicates a "slave of God". One can assume that Herbert's
dedication to God's worship prevents him from gaining freedom and time to a free world. Herrick's
poem To the Virgins, to Make Much of Time, the speaker compares nature's aspects to time. For
example, he compares blooming flowers to
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Essay on Sky Brand Plan
BSkyB
(British Sky Broadcasting)
Brand Plan
By
Darrell Burgess
(09189461)
Contents
Executive Summary 3
Market Audit 3 Macro–Environment 3
Micro–Environment 3
Competitors 4
Market Structure and Segmentation 4
Brand Attributes 5
Brand Objectives and Strategy 5
Brand Action Plan 6
Measurement and Control 6
References 8
Appendix A 9
Sky Brand Plan
Executive Summary
BSkyB (British Sky Broadcasting) better known as Sky operate in television broadcasting and
telecommunications markets. Formed in 1990 by the merger of Sky Television and British Satellite
Broadcasting the company ... Show more content on Helpwriting.net ...
With the wide selection that Sky offer its customers it is a perfect product for a family to enjoy,
young children, teenagers, young adults and parents can all benefit from Sky's programming.
The price of the subscription and the additional services Sky offer, would suggest it is aimed at
middle class families with the latest television and mobile device (iPad, tablet and smartphones).
The price could also discourage anyone under 30, with this market using their disposable income on
entertainment outside of their home, they're unlikely to become a Sky customer when they aren't
benefiting from their subscription.
Brand Attributes
When customers are comparing Sky to its competitors they must compare specific attributes that
they find most important when selecting a pay TV service. Consumers will attach more value to
some attributes than to others, some consumers will find packaging of a good important, while
others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003).
Sky's main attributes focus around their television service, the price, availability and amount offered
to the customer is far greater than its competitors. However if the television package is not an
attribute the customer has prioritised Sky are only slightly better on price compared to BT and
neither can compare to Virgins broadband package. This is an attribute that Sky must improve, their
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Virgin Group Case Study Essay
1.0 Introduction
The purpose of this report is to identify key issues of strategic management that have influenced the
achievement and failures in Virgin Group. The case study will be focusing on three topics:
Organisational culture, Leadership, Entrepreneur and Innovation.
2.0 Case study background
According to Virgin (2014) Virgin is one of the world's most recognised and respected brands. It is
leading international investment group conceived in 1970 by Sir Richard Branson. Virgin is a
broadened gathering of more than 200 privately held companies. According to Fundinguniverse (no
date) the biggest of these companies are Virgin Atlantic Airways, which is number two airline in the
United Kingdom; Virgin Holidays, a holiday operator; ... Show more content on Helpwriting.net ...
1987 The Virgin Airship and Balloon Company (later to become Virgin Balloon Flights) takes off. It
becomes quite hard to keep Richard's feet on the ground.
1988 Virgin Megastores opens new stores in Glasgow and Paris.
Virgin Hotel (later to become Virgin Limited Edition) launches an exclusive hotel range with the
purchase of properties in Edinburgh, North Yorkshire and Hampshire. Virgin Atlantic files from
Gatwick to New York JFK for the first time
1989 Tokyo–bound
Virgin Atlantic launches its route to Tokyo.
1990 Japan's first Megastore.
1991 Richards buys The Roof Gardens.
1992 Virgin Records is sold to EMI.
1993 Our first national radio station hits the airwaves.
1994 We decide to start the cola wars.
1995 Virgin hits the big screen.
1996 Richards gets in to bridal wear (really).
1997 We slap on a little make–up.
1998 Trip to the Caribbean anyone?
1999 We decide to get fit.
2000 It's all about cars, money and wine.
2001 Our tilting trains take to the tracks.
2002 We show our knickers.
2003 Upper Class Suite with fully flat beds? Oh go on then.
2004 First we reach Sydney, then we reach for space.
2005 Richards rocks the Kasbah.
2006 Virgin Mobile goes global.
2007 Virgin Media becomes the UK's first quad play company.
2008 VMS Eve in unveiled.
2009 We celebrate 25 years of red hot service with Virgin Atlantic.
2010 We run London Marathon and take the first test flight in our spaceship.
2011 High drama on Necker Island.
2012 Virgin Money hits the high
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Virgin Media As A Subsidiary Company Of Liberty Global Plc
'Virgin Media was created by the merger of NTL Telewest and Richard Branson's Virgin Mobile,
Virgin Media is a subsidiary company of Liberty Global PLC that is the worlds largest international
cable corporation, the formation of Virgin Media formed the first 'quad play' provider' (Virgin Media
case study) This meant that Virgin Media lead the market becoming the first to provide all
communication services to the consumer by offering tv, broadband, landline and mobile phone
contract. Virgin Media were the first media company to produce this bundle that includes all
communications technology's that consumers would use. Virgin Media have invested massively in
their aim of becoming the biggest fiberoptic provider in the Uk having invested 13bn pounds in the
network and having 4.49 million fiberoptic broadband subscribers in 2013. Virgin Media is a
company aiming to be at the forefront of technology as well as investing in the technology and
products that Virgin Media uses, they also invest heavily in their workforce with extensive training
and apprenticeship schemes. Virgin Media have aimed they 're training now upon making sure they
have the necessary skills and technologies that will be being used in 20 years time. Findings
Fredrick W. Taylor developed the principals of scientific management in a book written in the early
19th century this changed how manufacturing organisations motivate their workforce. His
motivational theory can be summed
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Positive Carpe Diem
Robert Herrick uses positive carpe diem arguments, in complement with negative and manipulative
threats to attain sexual favors from his female characters. In Herrick's poem "To the Virgins, to
Make Much of Time", Herrick blatantly objectifies women as having only a sexual value,
immediately in the poem; specifically that females are more valuable sexually while they are
younger, and by extent more attractive in his eyes. This is assumed throughout the poem, and
especially is embodied in his first stanza of the poem, when he states "Gather ye rosebuds while ye
may, Old time is still a–flying!" The author does this specifically in the usage of the phrase old time.
The usage of old time is not positioned to state that time has always ... Show more content on
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Herrick writes "That age is best which is the first, When youth and blood are warmer." Herrick is
using a more puissant theory to aid in transitioning from an ephemeral lifespan, into a technique in
which he appeals to the reader's own desires. While one's youth and blood are warmer is Herrick's
way of saying at a young age you may feel romantic desires at a high concentration. This however
would not provide enough evidence to favor his position if he did not immediately follow it with a
more sexually concerned notion. Herrick follows the text quoted above with the following in the
same stanza. "But being spent, the worse, and worst times still succeed the former." This is another
form to demonize aging, and bring the time aspect of the carpe diem aspect back into the argument.
At a young age, the reader best "best" in terms of emotional reward, which then becomes worse and
worst as the individual ages. The last stanza brings the second fraction of a metaphysical carpe diem
poem into conclusion. The final stanza states "Then be not coy, but use your time, And, while ye
may, go marry: For having lost but once your prime, You may forever tarry." This call to action asks
that the young woman who reads this poem relieve herself of coy mannerisms and embrace a more
liberal approach to
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Advantages And Differences Between Netflix And Netflix
1948 was the first–year cable services began in the U.S. Since then cable has evolved over the years
and is becoming increasingly more expensive annually. Nevertheless, several individuals are still
selecting cable as their content provider, when streaming services like Netflix, Hulu, and Amazon
exists. Streaming services are a superior alternative to cable because they are convenient, offers a
wide variety of content for a reasonable price, provides content options based on viewer's
preference, and they do not have any commercials. Streaming services are convenient for the
customers because they can stream the content from anywhere and anytime, and Netflix offers audio
description. Cable subscribers can only watch TV in their living room, and if they want cable
service in their other rooms, it will cost them additional money. On the other hand, Streaming
services' subscribers only need internet access to stream content from their favorite streaming site.
Also, streaming services are accessible on smartphones, smart TVs, computers, iPad, tablets, and
gaming consoles. Thus, consumers can stream content from anywhere. In addition, consumers can
download TV shows and movies to their smartphones, if they are traveling, and it is difficult to
access the internet. Ledbetter from The Huffington Post reports "[Netflix's new feature] lets users
watch some of their favorite shows and movies whenever and wherever they want, without internet"
(1). In addition, Netflix offers an audio
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Cyber Warfare Techniques And Technology Development...
To address the increasing threats to national security coming from the cyber domain, military
intelligence corps have recognized the need for officers trained in cyberspace counterterrorism
techniques, technologies, and methods. These officers direct and conduct integrated electronic
warfare, information technology, and cyberspace operations, as authorized or directed, to ensure
freedom of action in and through cyberspace and the information environment, and to deny the same
to our nation 's adversaries.
In support of the requirement for officers trained in cyber warfare techniques and technologies, the
ROTC Cyber Research program provides cadets with opportunities to research and solve real world
problems in cyber security and cyber counter–terrorism.
This first year pilot program research effort focused on the design and deployment of a covert
communications network that can operate at the enemy 's operational base and gather intelligence on
enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of
the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE).
The covert communications system design is optimal with regard to detection avoidance,
information gathering and transmission, and power requirements. Covert methodologies for
installation, maintenance, and data retrieval were also devised. It was determined that a covert
system can easily be set up in an residential enemy base of operations using
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Virgin Group Essay
1. INTRODUCTION
The Virgin Group of companies
The Virgin Group is the largest private enterprise in the UK which includes of an assorted mix of
businesses. It is considered to be one of the most world's respected brand name and venture capital
organizations established by Sir Richard Branson in 1970. The name Virgin has been selected to
correspond to the plan of the firm being a virgin in every business it entered. The Virgin group
businesses success increased in different sectors such as; transportation, music, financial services,
soft drinks, mobile telephony, travel, and media.
The Virgin Group of companies have a complex structure that contains elements of a generic
conglomerate, a Keiretsu and sometimes simply licences its brand. Examples of licensing are Virgin
Records (now owned by Universal Music Group) and Virgin Media (now owned by ... Show more
content on Helpwriting.net ...
His business activities showed much sign of lacking entrepreneurial vigor. In financial services,
Virgin Money was in the process of a major expansion of its UK retail presence through acquiring
the government–owned Northern Rock with its 75 branches, 2,100 employees, and one million
account holders. In health clubs, Virgin Active, boosted by its acquisition of rival Esporta, was
expanding into new markets in Asia and Latin America. In healthcare, Virgin was using its
acquisition of Assura to establish itself in primary healthcare services in the UK. In communications
Virgin's initiatives included the launch of Virgin Mobile in Chile, Colombia, Brazil, Poland, and
Oman and cloud computing services for corporate customers in the UK. Meanwhile, in the travel
business, Virgin continued to be a pioneer: the Virgin Galactic spaceship service was undergoing test
flights and selling seats at $200,000 each. Yet despite Branson prominence as Britain's best–known
entrepreneur and one of its richest
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What Happens When An Underdog Becomes A Hegemon? Rivaling...
Synthesis
What happens when an underdog becomes a hegemon? Rivaling David's upset over Goliath, a DVD
rental by mail company rode the booming steaming service business, and become a multibillion
dollar company, capable of going blow for blow with the cable television industry. Netflix now has a
dominant grasp on the streaming service industry, and is in the process of expanding worldwide.
Additionally, Netflix's creative apparatus created award winning original content that is further
contributing to the continuous decline of cable companies. However, an anti–hegemonial coalition,
looking at breaking Netflix's share of the streaming service industry, has formed between Apple,
Amazon, HBO, Hulu, and others. Pessimists have come knocking at ... Show more content on
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Yet, consumers' affliction for Netflix has not gone down. All due to brand recognition. In dissecting
data from a survey of 2,500 consumers conducted by iModerate, Jason Lynch of Adweek wrote,
"Consumers...believe [Netflix] will ultimately replace other entertainment options. At the same time,
they can't distinguish Amazon Prime Instant Video from Amazon Prime shipping". In other words,
consumers view Netflix as the streaming service at the forefront in the transition from cable
television. Most importantly, if Amazon is viewed primarily through the lens of an online retailer,
then Apple must be viewed as hardware company.
Alternatively, lets looks beyond Amazon and Apple's lack of brand recognition in the streaming
service industry and delve further into the brand that is Netflix. From college students using the
application as a form of procrastination, and being the quintessential application to use for a date
night, Netflix has constantly innovated the way individuals interact with it. Joe Nocera, writing for
The New York Times, wrote that "[Netflix] invented the binge–streaming phenomenon when it
became the first company to put a show's entire season online at once, it then secured a place in the
popular culture: "Netflix and chill". In fact, "Netflix and chill" has become so ingrained in popular
cultural that the then presidential campaign of Ted Cruz, without knowing properly what
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The Pros And Cons Of Cable
By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them?
Cable hasn't evolved in last 10 years and cost of keeping cable is getting expensive every year.
Nevertheless, several people are still paying for cable, when we have streaming services like
Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are
cost–effective, more accessible, interactive, uses an advanced algorithm to learn about the viewer
and they don't have any commercials. Streaming services cost consumers about $12 a month
including taxes and other fees. In contrast, cable cost me approximately $130 per month excluding
taxes and other fees and cable is not getting cheaper any time soon. In the article "Yes, Netflix and
Hulu Are Starting to Kill Cable" Stenovec states "The average cable TV bill, not including fees,
promotion or taxes, has increased by whopping a 97 percent over the past 14 years, according to the
media research firm SNL Kagan. That bill could reach whopping $200 per month by 2020, one
study found." Even after paying hundreds of dollars per month, Consumers can only watch TV in
their living room and if they want cable service in their other rooms, it will cost them additional
money. On the other hand, Consumers only need internet access to stream content from their
favorite streaming site. Also, streaming services are accessible on smartphones, smart TVs,
computers, iPads, tablets and gaming consoles. Thus,
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As The Attitudes Of American Households Begin To Shift,
As the attitudes of American households begin to shift, the FCC should enact a new regulation to
best fit the changing viewership of consumers. At its simplest form, this new rule would allow
television consumers to have the option to pick and choose the individual television channels they
desire to pay for, instead of having to pay for an entire cable "package", while still including the
"basic" cable service. Essentially, this new regulation would force cable TV providers to allow the
option for an à la carte pricing rate for expanded cable television services. While the proposed rule
would make cable providers "deviate from 'market–driven' logic," the overall effects of it would
alter the medium of television for the better. (Lotz ... Show more content on Helpwriting.net ...
The 1992 act subjected cable rates to regulation under most circumstances excluding cable systems
that were "subject to effective competition." (Public Access Awareness Association) Also, it allowed
the FCC to regulate rates for other service tiers if they found that a cable system's rates were
"unreasonable under FCC regulation." (McCarthy)
Nevertheless, the 1992 act was followed by the Telecommunications Act of 1996. During this time,
"shifting cable policies and deregulation of ownership had massive implications for the industry's
operation" (Lotz 52) Thus, because of its intent to create a competitive market, the FCC was no
longer able to regulate the rates for non–basic service tiers. According to the FCC, "basic" cable
service rates may be regulated by local franchising authorities such as the city, county or other
governmental organizations, but are not required to do so. On the other hand, "the rates you pay for
other cable programming and services, such as expanded cable channel packages, premium movie
channels and pay–per–view sports events, are set by your cable TV provider." (FCC) So, in
actuality, the FCC still does not regulate any rates charged by cable providers, thereby giving them
the monopolistic power of rate regulation and overall ability to engage in rate inflation.
Although the FCC has attempted numerous deregulatory/regulatory measures, it still has not
provided for what the
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Understanding a Virgin: Richard Branson
Understanding A Virgin:
Richard Branson
INTRODUCTION
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
`Our paper permits the reader to accomplish two goals: First, to understand the remarkable life and
achievements of Richard Branson (Branson). Second, to impart to the reader several key traits and
behaviors that permitted Branson's entrepreneurial success. In short, through this case study, one
learns about a great entrepreneur. More importantly, by learning about Richard Branson, we hope
that the reader will engage in a process of further research – to include introspective considerations
on what defines their own leadership style.
BACKGROUND
"My mother was determined to ... Show more content on Helpwriting.net ...
Today, Branson has amassed the Virgin Group of business. His group of businesses is successful
across several unrelated industries. Ultimately, Branson links his companies through a common
Virgin Group vision that states, "We believe in making a difference. Virgin stands for value for
money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by
empowering our employees and we facilitate and monitor customer feedback to continually improve
the customer 's experience through innovation." (Virgin) This succinct yet powerful vision reflects
Branson's leadership style and vision.
As the Virgin Group CEO, Branson structured his executive management team to ensure that the
companies within his enterprise would be assisted not encumbered. To avoid needless bureaucratic
oversight, Branson created a small senior executive team with limited, clearly defined roles.
Enterprise companies within Branson's Virgin Group are encouraged to operate autonomously.
Ultimately, Branson's Virgin Group leadership team remains keenly focused on broad, strategic
goals – such as maintaining the Virgin brand, focusing on customer happiness, and expanding into
new markets. In short, Branson's executive team
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Market Entry Strategy
EXECUTIVE SUMMARY
This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch
upon conviction that the environment is conducive and how we will get our mapped–out target to
use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis
was used and the focus was basically on the telecommunication industry.
PESTEL demonstrated that the environment is conducive for our company and products though
there are a couple social unrests such as bombing but the Nigerian government is doing all it can to
stop the situation. Nigeria is a developing country and so to continue to increase the rate of
development, the government has removed all stringent restrictions on foreign ... Show more
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1.2 PESTEL Analysis
Political/legal factors: there are no restrictions on the level of foreign investment
(shareholding/domiciled enterprise) as repealed by Decree No. 7 of 1995 Nigeria Enterprise
promotion Decree in Nigeria except in production of Ammunition and production of and dealing
with narcotic drugs and psychotropic substances. Companies can move money in and out of the
country for Business purpose but must be through an authorised agent i.e. solicitor (HB Bill 117 (n.
d.).
Intending foreign owned companies must get Business permit, expatriate quota and fulfil all other
incorporation conditions required by CAC as well as fulfil all licencing conditions stipulated by
Nigerian Communications Commission through its 2003 Act.
The Nigerian communications commission (NCC) recently banned all promotions and lotteries by
telecommunications operators. The promotion include free minutes to call at specific times and on–
net calls offered at lower tariffs below to prevailing inter–connect rates which causes congestion in
network as subscribers taking advantage of the promotion tries to use up the minutes within the time
given (NCC 2012). The commission also requires that all telecommunication companies
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Sir Richard Branson´s Influence on the Virgin Brand
Essay Sir Richard Branson is a British entrepreneur. He was born July 18th 1950 in Blackheath,
London. He is known as the founder of the Virgin brand and to be quite the adventurer. The Virgin
brand consists of more than 400 companies and to mention some of those are Virgin Atlantic, Virgin
Galactic, Virgin Trains and Virgin Mobile. He as a person has made several attempts to break
numerous world records. Although he had to try 2 times, he broke the record in fastest Atlantic
Ocean crossing with a boat. He also made a record when he crossed the English Channel in an
amphibious vehicle. In general he is very flamboyant, e.g. he made a reality show where 16
contestants should do a lot of stunts, which could be to walk a line between two hot air balloons and
business related challenges, in order to win 1 million dollars. His role in the Virgin brand is very
crucial and without there would not be any Virgin brand. He has taken a lot of chances that many
would not take and he has made himself a front figure of the company, which means that he does all
of these events and adventures, not only because he like to discover the world in an extreme way, he
also does it because it gives the company such a high value of marketing. When he tried to cross the
Atlantic Ocean the first time, he failed and had to be rescued by a helicopter. That event made a
huge media coverage all around the world and pictures of the Virgin Atlantic Challenger, which is
the boat where the Virgin name
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Netflix : Delivering Value Through Innovation
Netflix: Delivering Value through Innovation Netflix, "the company that revolutionized watching of
movies and TV shows (Netflix Media Center, n.d.)" began in 1997 with CEO Reed Hastings
creating an online based DVD subscription service. It quickly became a success through its low
cost, fast delivery times and proprietary queue. The company went public in 2002 and continued to
expand its membership and in 2007 introduced its online streaming service. Netflix currently boasts,
"over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows
and movies per day, including original series, documentaries and feature films (Netflix Media
Center n.d.)". Netflix's core competency is to deliver high quality, diverse entertainment directly to
the consumer. In the beginning this meant not having to travel to your local video store
(Blockbuster) and hoping that the store had the movie that the customer wanted. Netflix removed
this from the customer's routine, by mailing the latest DVDs directly to their door. Now, Netflix and
its streaming based subscription allow the consumer to watch their choice of over thousands of
programs anytime, anywhere, as many times as you want. The value proposition is the, "set of
beliefs or values it (the company) promises to deliver to consumers to satisfy their needs (Armstrong
& Kotler, 2013)". Netflix promises to deliver their diverse and ever expanding content library to the
consumer for a set monthly fee. Netflix builds
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Case Analysis : Bet Holdings, Llc, Inc. Essay
BET Holdings, LLC, founded in 1990, began with a simple mission: to become the preeminent
media company serving black consumers, and through the fulfilment of this mission, to create
substantial value for its shareholders. Founded by Robert L. Johnson, former press secretary to
congressional delegate Walter E. Fauntroy, and vice–president of government relations for the
National Cable Television Association (NCTA), the Washington, DC based corporation used the
contacts and available source information on the emerging cable television industry, and inspiration
gathered on a fortuitous shared taxi ride to set the mission in motion.
After viewing a proposal shared by his fellow passenger, and discussing the possibility of a cable
channel dedicated to American senior citizens, Johnson envisioned a different model of the same
programming application. Reasoning that the national African American population offered a
multibillion–dollar consumer market, Johnson saw lucrative potential. As quoted in Forbes, Johnson
believed that "The idea for BET was not conceived out of idealism, but as a business opportunity
that had been ignored." With permission from his fellow passenger, Johnson built his own proposal,
and used it to secure a $15,000 loan from a Washington bank, and launched Black Entertainment
Television with the planned hope of making his venture profitable within three years.
At the time of this launch, expectations for the cable industry itself were high: with many rural
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Virgin Atlantic
1998 was a rather trying year for Virgin group of companies.
With the hopes for an economic upturn still remaining, it is recommended that the Virgin group
approach and review, with great urgency, the matters outlined in this memo. Questions have been
raised by many noted publications including the Economist and Marketing News regarding the
current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson
and the Virgin group as over–exerting and extending company resources, capabilities and
competencies beyond a controllable and unprofitable threshold. Many critics have pointed to
Virgin's brand losing goodwill and compromising core values due to the brand stretching. With over
20 holding companies ... Show more content on Helpwriting.net ...
Virgin Cola o $5 ₤ millions in loss on $30 ₤ millions in revenue. o Attained only 8% of market
share.
Virgin Rail o Showed positive EBIT ($12.6 ₤ millions), Net Cash Flow ($7.5 ₤ millions) and EVA
($12.1 ₤ millions). However, Virgin Rail is plagued with operational deficiencies and future profits
are questionable. Customer satisfaction is declining due to unreliable schedules and poor customer
service.
As shown on Table 1, we can quickly acknowledge the financial health of the 13 businesses as
indicated by the Net Cash Flow, EBIT and EVA. Virgin Travel Group is strong in all three indicators
boasting EBIT ($51.5 ₤ millions), Net Cash Flow ($37.9 ₤ millions) and EVA ($32.5 ₤ millions).
Most of the media–related Virgin endeavors, such as Cinema and retail, are all experience negative
growth and troubled cash flows.
Value Chains As an umbrella brand name, the number of value chains and links existing between
customers and the Virgin group of companies and between each of the Virgin operating businesses
increase as Virgin continues to implement diversification and market extension strategies. Goodwill
is built by the company's core values and product/service offerings. Most importantly, Virgin has
been capable of sustaining the same values across each of the companies. With recent critiques of
elasticity and stretching, Virgin's goodwill has slightly been tarnished. However, it will not be a hard
task
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Decisions For Innovate Rather Than Replace. Carter, T. Cis...
Decisions to Innovate Rather than Replace
Carter, T.
CIS–486
Instructor: Dr. Barry Cumbie
12/10/16
University of North Alabama
INTRODUCTION
Finding new and innovative ways of handling existing problems has never been easier or more
frequent than today. New technological concepts seem to be coming to light on what seems a daily
basis. With this being said, sometimes it is easier to solve existing problems with existing solutions
rather than finding new ones. When is it acceptable for companies, or even governments, to innovate
to find a solution rather than replace with existing technologies? For example, if a company is
increasing its LAN infrastructure would it be best to invest in new or less expensive technologies
even if they are untested, or to replace with more expensive but reliable technologies. This is a
question that could be asked by someone deciding on a home computer, to NASA deciding the best
way to launch rockets into space.
Research Background
1
Fiber optic cable is not a new form of technology. It allows for larger amounts of data to be
transferred at a rate much higher than traditional copper cable. This is the main appeal to fiber optic
technologies. This being said, it is very expensive to replace current mediums with fiber optic
infrastructure. In the Bloomberg article, "Will Not–Quite–Fiber Make the Grade?", BT has realized
that there is a sector of the United Kingdom's market that wants the ability to transfer larger amounts
of
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Virgin Media
Virgin Media
Virgin Media began trading in early 2007, as a result of a merger between cable operator
NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At
launch, the new company heralded itself as being the first single provider of ‘quad–play' (four–
service) media in the UK. It has a strong marketing campaign and its broadband service in particular
is popular with British customers, with the second – largest subscriber base in the United Kingdom.
Product
Virgin Media's products are predominantly intangible services. The company's product range
includes landline telephone services, broadband internet, digital television, and mobile phone
solutions. From the company's beginnings as two ... Show more content on Helpwriting.net ...
For example, when a customer joins on a new broadband package, Virgin will provide them with a
modem capable of connecting their computer to the network. When a television service is selected, a
suitable set top box is supplied. These services are subject to an installation fee, where a trained
engineer will come to the customers home to oversee a smooth setting up of the facility.
The company operates a number of call centres to deal with customer enquiries. These act as a first
point of contact for any customer calling into Virgin Media. The call centres are located around the
country, in areas such as Manchester, Sheffield and Birmingham. Virgin Media also utilises
outsourced contact centres from out with the UK. However, this can be a bad idea for a business
from a public relations point–of–view. Customers find themselves increasingly vexed with getting
put through to foreign call centres, and more and more companies are making the shift back to UK–
based centres as it can be used as a selling point.
Promotion
The business is very heavily promoted, through all forms of media, including press, billboards,
magazine inserts, British TV and the internet. The firm capitalises on the distinctive Virgin logo,
which is familiar to the British public due to the variety of other products and services offered by the
Virgin Group.
The colouring of the logo, and Virgin Media's advertising
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Virgin Group Brand Case Study
Shelley Mantei vixendoll_13@hotmail.com
Virgin: Branding Culture
Subject: Virgin Group Ltd.
Sir Richard Branson started with a student magazine and a mail order record company in 1971. His
Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only
is Virgin one of Britain 's most respected brands, but it is also becoming an international superbrand.
They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars,
wines, publishing, bridal wear, and more. What unites all these businesses is the values of their
brand and the attitude of their 30,000 employees. Total 2003 global revenues exceeded CAD$7.4
billion.
Virgin has positioned themselves as the ... Show more content on Helpwriting.net ...
Vague neologisms leave individual minding to define what the new word means and creates the
opportunity for language to create a new reality.
What is known of a "virgin" is through carefully selected words and images that narrate what ought
to be thought and understood. If language changes the reality of what "virgin" becomes (Lakoff,
2001, p.20), what does the company Virgin then stand for?
• Traditional: Untouched, pure, raw, innocent, inexperienced, naïve. • New Brand: Exciting, alive,
fun, confident, unconventional, bold, provocative. • Mediating: Virgin employs tactics to counter
potentially negative pre–conceptions of the word "virgin" e.g. Virgin Atlantic 's slogan "more
experience that our name suggests."
The Ultimate Sign
Virgin has been described as the brand that is so many different things for so many people. In fact,
Virgin is often cited as an example to silence those claiming that no brand can be everything to
everyone. They are able to do this because they have successfully leveraged "polysemy – the
potential of signs to carry multiple meanings" (Lewis, 2002, p.260). Audiences variously draw on
the raw materials and the deliverables of the Virgin culture to make sense of these signs.
Virgin 's most recognizable sign is not their logo – it is CEO and Chairman, Sir Richard Branson.
Branson has become an integral part of the brand itself and is regularly
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Differences Between Living At Home And Living Away From Home
Living at Home vs. Living Away from Home Living at home with your family is a privilege
nowadays, yet there are people who choose to stay away from home, some willingly and some
unwillingly. In addition, those who choose to stay away from home rarely know about the
differences in living at home and living away from home. Despite all the differences between living
at home and living away from home, there is a similarity between them.
Despite all the differences between living at home and living away from home, the main similarity is
the responsibility that an individual performs in both living conditions. A person who lives at home
needs to help his parents with daily house chores such as washing the dishes, doing the laundry,
cleaning the house and ensuring every item in the house is properly set. Nevertheless, the same
house ... Show more content on Helpwriting.net ...
Those who live at home are not worried about their food because they eat meals which are usually
cooked by their mother. In addition, they do not pay for foods. On the other hand, those who live
away from home worries about their foods all the time. Usually, they have to go outside to eat,
unless they know how to cook. Moreover, they spend a large amount of money to buy foods and
besides they face situations where they might have less money to buy a favorite food. food
research??
In addition to freedom and food, the other difference between living at home and living away from
home is the emotional problem of a person. Those who live at home with their family may never
feel lonely. They can always share their problem with a family member to mutually solve it.
Moreover, a person will never miss his as long as they are together. In opposite, those who live away
from home will feel lonely and sometimes they might miss their family. In some cases, students
have shown signs of depression when they have lived away from their home for approximately over
2
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Marketing Is All About Creating Value.
MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND
PRACTICAL EXAMPLES, EXAMINE THE EXTENT TO WHICH CREATING VALUE TO
CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY.
Different people have defined marketing differently. On the face of it, it may be thought of as the
process by which an organisation reaches out to the consumers with the products or services that it
has to offer in order to make profits. If we dwell deeper, it 's worth mentioning that marketing
strategies have evolved immensely over decades. The organisations in the present day care as much
for creating value for customers as they do for increasing their profits. In fact, it has been largely
accepted that both these things are ... Show more content on Helpwriting.net ...
Looking at it as a company and the products they offer, it is evident that Virgin Media cater to
households and businesses with multiple users at one time which requires extremely high speed
broadband services with unlimited downloads. Hence, knowing their consumers and being focused
on them is how the company is creating value for itself in the first place.
Virgin Media creating value for customers:
In March 2011, Virgin Media announced the release of it 's TiVo Box which would revolutionize the
TV viewing experience. This box has the ability to store 500 hours of standard TV recordings along
with allowing customers to record 3 shows together at any point of time. (Virgin Media UK 2012)
Thus, creating value for customers by innovation.
According to the Office of National Statistics, "In 2012, 21 million households in Great Britain (80
per cent) had internet access, compared with 19 million (77 per cent) in 2011." A growth of 7.1
million has been seen since 2006 in which year only 60 per cent of the households had some form of
internet access. (ONS. 2012) With this exponentially growing need for internet access with greater
demand for speed, in April 2012 Virgin Media announced in a marketing campaign that it 's 4
million broadband customers would soon receive double the existing speed. Keeping in mind that
Virgin Media are the only optic fiber network in the UK already of providing 4 times the average
broadband speed in the UK at 30 mbps. (
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Components Of The Tablet / E Reader Market
1. Three important consumer segments in the tablet/e–reader market are as follows:
College students and/or graduates
People in professional and related occupations
People with children ages 6–11
I've identified these segments based on the following data:
Segment
Percent of people who have tablets/e–readers in the segment (Percent down)
Index
Explanation of Index
College students and/or graduates
19.2% (current students), 49% (graduates), total=68.2%
100 (current students), 176 (graduates)
The relative proportion of college students who own tablets is exactly proportionate to their relative
population in the country.
The relative proportion of college graduates who own tables is far higher than their relative
population in the country. This means they are very overrepresented as tablet owners.
People in professional and related occupations
23.3%
176
The relative proportion of professionals who own tables is far higher than their relative population
in the country. This means they are very overrepresented as tablet owners.
People with children ages 6–11
22.6%
124
The relative proportion of people with kids who own tables is slightly higher than their relative
population in the country. This means they are pretty overrepresented as tablet owners.
2. For each segment, turn them into a persona: bring them to life as a person and make an attempt to
describe their lifestyle based upon the inferences you can make from the data. Get creative! It 's
okay to make some judgment calls
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The Pros And Cons Of Cable
By end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable
hasn't evolved in last 80 years and cost of keeping cable is getting expensive every year.
Nevertheless, many people are still paying for cable, when we have streaming services like Netflix,
Hulu, and Amazon. Streaming services are a better alternative to cable because they are cost–
effective, more accessible, more convenient, customizable, smarter and they are no commercials.
Streaming services cost me about $12 a month including taxes and other fees. In contrast, it cost me
approximately $130 per month excluding taxes and other fees. Cable is not getting cheaper any time
soon. in this article "Yes, Netflix and Hulu Are Starting to Kill Cable" Stenovec states "The average
cable TV bill, not including fees, promotion or taxes, has increased by whopping a 97 percent over
the past 14 years, according to the media research firm SNL Kagan. That bill could reach whopping
$200 per month by 2020, one study found." Even after paying hundreds of dollars per month,
consumers can only watch TV in living room and if they want cable service in other rooms, it will
cost them additional money. On the other hand, consumers only need internet to stream content from
their favorite streaming site. Also, streaming services are available on smartphones, smart TVs,
computers, iPads, tablets and gaming consoles. Which means consumers can stream content
anywhere. In addition, consumers can download TV
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Research Paper On Richard Branson
Richard Branson "Innovation happens when people are given the freedom to ask questions and the
resources and power to find the answers." (Richard Branson) Richard Branson lived a troubled, yet
successful life. He is an inspiration to people all over the world. To me, Branson is living proof that
even if you fail, you can still succeed if you have the mindset and will to do so. Richard Branson
had three children by the names of Sam Branson, Holly Branson, and Clare Sarah Branson. He's had
two wives. In 1972–1979, he was married to a woman named Kristin Tomassi. His current spouse,
married in 1989, is Joan Templeman. A famous quote by Richard Branson says "If you fall flat on
your face, at least you're moving forward." Branson was born on July 18th, 1950 in Surrey, England.
According to "Biography Reference Bank", pg. 1 on Richard Branson, Branson's Father was a
barrister, and his mother, a flight attendant in London. "My parents brought me up with this
philosophy," Branson has said, as quoted by Fred Goodman for Vanity Fair (May 1992): "'You must
do things––you mustn't watch what other people are doing; you mustn't listen to what other people
are doing.'" Branson took this advice seriously and he ended up doing more sports than studying.
His academic performance was poor. Branson's dyslexia did not help his academic performance.. He
went through several schools and struggled for a long period of time with schooling. Virgin.com is
Richard Branson's website today
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Lorraine Hansberry 's A Raisin
The play "A Raisin in the Sun", by Lorraine Hansberry, takes place in a small apartment on the
south side of Chicago. The south side of Chicago at the time was a very poverty stricken
neighborhood at a time where there was still a lot of racial tension. The Younger family occupied the
small apartment on the south side of Chicago. Lena Younger the mother of the family, and Big
Walter had moved into the apartment after getting married, in the hopes of moving into a house after
one year. Mamas' hopes of owning a home soon faded since times were so hard. After the death of
her husband Lena Younger received a check from his insurance for ten– thousand dollars. The
thought of having that much money started to tear the family apart over what to do with it. Living in
the south side of Chicago was a dangerous place, and the Youngers felt like it was a way out of the
poor neighborhood. Lena Younger looked at the money as a chance to get the house she always
wanted, and something that she would be able to pass down on to the next generations. Many would
argue that mama Lena was being hard on her children by forcing what she wanted and her beliefs on
the family. I argue that Lena Younger only wanted what was best for her family by showing it
through her love for her family, her religious ways, and her determination to give her family a better
life. The love that Lena Younger have for her children is unexplainable. Her children are basically
her life. She refers to them as her
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Canadian Radio-television and Telecommunications...
Policy Problem The recent Canadian Radio–television and Telecommunications (CRTC) (2013c)
'Broadcasting Regulatory Policy on the Distribution of Canadian Category C national news
speciality services' marks a new regulatory approach to distributing competitive news and sports
programming in Canada. This policy is a response to Canadians' concerns over consumer choice due
to program bundling and an inability to select news and sports programs on a stand–alone basis
(CRTC, 2013c; CRTC, 2014). Based on the Commission's public notice on 'Regulatory Framework
for Broadcasting Distribution Undertakings and Discretionary Programming Services', the new
regulation demonstrates an effort to reduce national news and sports program regulations and to ...
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Furthermore, the CRTC (2014) initiated 'Let's Talk TV' in October 2013, which enabled a discussion
between the regulatory body and Canadians to share their views on current regulations in
broadcasting and the future of television packaging in Canada. The subsequent report of 'Let's Talk
TV' outlined the concerns and satisfactions of the Canadian public. In late 2013, the CRTC (2013c)
ruled that Category C national news services should be offered by all broadcasting providers in an
effort to remove regulatory restrictions for new entrants, increase competition in this sector and to
enhance consumer choice.
Issues and Implications The CRTC (2013c) identified five categories that this policy addressed: the
necessity of offering all marketable news services, news neighbourhoods, packaging requirements,
filing affiliation agreements and resolution strategies in negotiation rates and set an implementation
period. The Commission ruled in favour of offering all news services to Canadian cable subscribers,
against requiring that broadcasting distribution undertakings (BDUs) categorize similar
programming into news neighbourhoods, against requiring packaged or bundled services and has
permitted continued commercial negotiations instead of CRTC mediated negotiations. By March 19,
2014, all BDUs are required to satisfy the must–offer provision of this policy; all other arrangements
will be effective
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Effective And Ethical Practice Of Human Communication
Introduction to Communication
National Communication Association described communication as "focuses on how people
use messages to generate meanings within and across various contexts, cultures, channels and
media. The discipline promotes the effective and ethical practice of human communication".
Communication is a combination of different discipline of life in which an information
transfer to other with help of some medium. In this field there are limitless possibilities in this
field and it's also very crucial aspect of an organization. Communication isn't about talking
to someone, it's the way you do communication to other through a proper verbal, non–verbal
The report will give a details view of Richard Branson and Bill Gates skills and attributes of
commination and their effectiveness in their respect field. In this we will describes their
influence on their organization, employee, media and audience. Their style and way is really
something which will be discussed.
When asked to describe the most influential CEO in modern history, the first thought that
comes to mind to most would be Steve Jobs, and Although Sir Richard Branson has not
invested in IT businesses that allow for the same market share & net worth as APPLE, he has
still been able build a global Business conglomerate known as Virgin. Through his
entrepreneurial mind set, risk taking initiatives and key focus to customer service, he
managed to kick–start Virgin Atlantic from a
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Netflix Vs. Netflix, Hulu, And Hulu
By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them?
Cable hasn't evolved in last 10 years and cable is becoming increasingly more expensive annually.
Nevertheless, several individuals are still paying for cable, when we have streaming services like
Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are
cost–effective, more accessible, interactive, and uses an advanced algorithm to learn about the
viewer, and they don't have any commercials. Streaming services cost consumers about $12 a
month, including taxes and other fees. In contrast, cable cost my family approximately $130 per
month excluding taxes and other fess and cable is not getting cheaper any ... Show more content on
Helpwriting.net ...
Streaming services platforms are much more interactive compared to cable. The viewer can pause,
rewind or fast forward through the content; viewers can change the language if they demand. The
streaming services' video player remembers the exact time the viewer stopped watching, so the
viewer can resume their program from where they were left off. Also, Consumers have the freedom
to watch anything from the streaming services diverse content catalog, and they can rate and write a
review of the shows and movies. Also, consumers can conserve their favorite shows and movies in
my list section to watch it later. "Netflix, Hulu, and Amazon also offer far more than cable does.
People can watch a wide variety of movies, from comedies to documentaries, which may never air
on the TV. Netflix subscribers can also choose among a range of different TV shows as many times
as they want, even if it has been taken off the original channel it aired on" (Binge or Bust? Netflix
Vs. Cable TV 1). Streaming services use an advanced algorithm. This algorithm collects data from
the viewers to learn about viewer's interest. As an example, let say the viewer just watched a
comedy movie and if the viewer gives the movie a positive rating, this algorithm will remember that
and in the future, it will suggest the same kinds of movies to the viewer. This same algorithm helped
Netflix create their original hit series House of Cards. In the
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Virgin Australia Essay
There have been many branches of the Virgin Empire that have formed over the years. Many have
brought continued success to the Virgin Group, while others have struggled and failed. Virgin
Atlantic Airways was launched in 1984, Virgin Mobile (cellular) in 1999, and Virgin Blue (airline)
in Australia (now named Virgin Australia) in 2000. Branson wrote in his autobiography of the
decision to start an airline: My interest in life comes from setting myself huge, apparently
unachievable challenges and trying to rise above them ... from the perspective of wanting to live life
to the full, I felt that I had to attempt it. (Branson, 2007) Branson started Virgin Express in 1996 by
acquiring Euro Belgian Airlines, a short–haul airline. Ten years later Virgin Express merged with SN
Brussels Airlines to form Brussels Airlines. At this time Branson and Virgin expanded their airline
branch into Nigeria (Virgin Nigeria) and America (Virgin America). (About Us: Virgin, 2015) With
the success of Virgin Airways, there was undoubtedly going to be some disagreements from their
competitors. One such instance was with British Airways in the early 1990's, which viewed Virgin
as an emerging competitor. After a fairly lengthy legal battle in which Virgin accused British
Airways ... Show more content on Helpwriting.net ...
Virgin Cars, an internet car retailer, was launched in May 2000. Virgin predicted that they would sell
24,000 cars within the first year. That however was not the case as they only sold 12,000 vehicles by
2003. (Russell, April) Virgin Cars ceased operations in 2005. In another attempt to take on a giant in
an industry, Virgin launched Virgin Pulse and Virgin Digital, which were to take on the iPod and
iTunes. Due to the speed at which Apple updated its products, when Virgin finally got theirs to
market, they already looked outdated. These two branches closed a year after
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Cyber Security And Cyber Warfare
87
Data subject to restrictions on cover and notice page.
8.0 SOUTHERN UNIVERSITY
FINAL REPORT
8.1 Summary
8.1.1 Motivation
To address the increasing threats to national security coming from the cyber domain, military
intelligence corps have recognized the need for officers trained in cyberspace
88
Data subject to restrictions on cover and notice page. counterterrorism techniques, technologies, and
methods. These officers direct and conduct integrated electronic warfare, information technology,
and cyberspace operations, as authorized or directed, to ensure freedom of action in and through
cyberspace and the information environment, and to deny the same to our nation 's adversaries.
In support of the requirement for officers trained in cyber warfare techniques and technologies, the
ROTC Cyber Research program provides cadets with opportunities to research and solve real world
problems in cyber security and cyber counter–terrorism.
This first year pilot program research effort focused on the design and deployment of a covert
communications network that can operate at the enemy 's operational base and gather intelligence on
enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of
the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE).
The covert communications system design is optimal with regard to detection avoidance,
information gathering and transmission, and power requirements. Covert methodologies
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Comcast Corporation : A Worldwide Media Source And...
Comcast Corporation
Rikki Wooten
Due Date: 5/1/2017
Introduction
Comcast Corporation is a Worldwide media source and technology corporation that has two primary
businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable
television offered from Comcast Corporation. They provide broadband internet and also landline
telephones for residents. Comcast also supplies their services to small and medium size businesses,
through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that
provides connections to Fortune 1000 companies.
Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline
phone providers.
Comcast 's cable packages ... Show more content on Helpwriting.net ...
NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They
specialize in the development, production, marketing, news, and information to their subscribers
spread all across the United States.
NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of
leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their
technology network to deliver the fastest broadband speeds to their customers. This new strategy
will allow their customers to generate personalized videos, communications, and home management
offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40
different states and the District of Columbia.
The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the
owner of the international media company, NBCUniversal, since 2011 They are also a producer of
feature films and television programs intended for theatrical exhibition and over–the–air cable TV
broadcast.
Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of
their highly innovative infrastructure and their advanced programming.
Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and
2014, Comcast 's programming costs grew at an annual exponential
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Summary Of To The Virgins To Make Much Of Time
Beginning of the document content. Robert Herrick's "To the Virgins, to Make Much of Time"
depicts life as a fleeting moment in which people must not take advantage of. His observations of
nature with references to "tomorrow" and "not losing your prime" indicate his strong belief in living
every day as if it were his last. While there have been numerous poems pertaining to living life to
the fullest, Herrick captures this message with such delicacy and precision, it sets it apart from every
other one of his pieces. This poem is a carefully constructed poem expressing essentially a simple
sentiment. It says what it wants with extraordinary technical proficiency, yet without sacrificing the
centrality of its message. "Old Time" is capitalized to personify time itself. This gives the effect that
if time were a person, his age would grow and grow yet his influence on everything around him
never fades. Herrick also personifies flowers by writing how one day they smile, and the next they
are dead. This fleeting sense of imagery buttresses Herrick's overall theme of seizing the day. The
flowers smile instead of grow or sway in the wind; this indicates that Herrick purposefully chose to
label these as soft creatures that anyone can relate to. The comparison of a smiling flower against
the thought of death is jarring to an audience. This makes whoever is reading this piece take a step
back and initially recognize Herrick's point. Likewise, by personifying the
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Hamlet's Relationship With Ophelia
Hamlet's relationship with Ophelia
Hamlet and Ophelia's relationship was like a roller coaster because one minute they seemed like
they loved each other and the next it seemed like they didn't .
When Ophelia's father found out that Ophelia was talking to Hamlet he warned her to stay away
from him because he thought he knew Hamlet and thought that Hamlet would break her heart .
Ophelia always honored what ever her father said and so when he told her that ,she listened and
obeyed .
In Act 1 Scene 3 Polonis / Ophelia's father states" Do not believe his vows , for they are for brokers.
Not of that dye which their investments show , but mere implorators of unholy suits ,breathing like
sanctified and plous bawds." This quote shows that since her father didn't believe Hamlet was the
best choice for her she had to believe in what he was saying and obey her fathers orders. She liked
Hamlet but she ... Show more content on Helpwriting.net ...
Woot fight? Woot fast? Woot tear thyself? Woot drink it up eisel .." In this quote Hamlet was telling
them that he knew he was being set up and how their assumptions where wrong about him
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Centurylink Swot Analysis
CenturyLink Delivers Telephone & High Speed Internet to Pennsylvania For home or business,
CenturyLink offers high–speed Internet and telephone service in Pennsylvania. Qualifying
households can also save big when they bundle services. Get affordable, reliable communications
and entertainment services from CenturyLink. CenturyLink High Speed Internet in Pennsylvania
Fast, dependable Internet in your home makes a big difference. CenturyLink serves Pennsylvania
homes from Pittsburgh to Scranton with high–speed Internet. ENTERTAINMENT| Stay on top of all
the news on your team, whether you're an Eagles or Steelers fan. Stream your favorite TV shows
and blockbuster movies with Internet service from CenturyLink. Gamers can challenge rivals coast
... Show more content on Helpwriting.net ...
Watch video surveillance at your home on your laptop or tablet. With CenturyLink, you stay
connected so you can keep your home safe. EDUCATION | A fast, dependable Internet connection
aids education at any age. Register to study online courses at Penn State. Search for DIY videos and
podcasts online. CenturyLink high–speed Internet opens the door to discovery for preschoolers and
college–age students alike. Save with CenturyLink Internet bundles CenturyLink bundles include
both high–speed Internet and home phone services, at one low price. You get one easy bill, and both
services from one provider you can count on. It's tough to beat a CenturyLink Internet bundle!
AFFORDABILITY | How does a three–year price guarantee sound? Don't settle for carriers that
hike their prices every year. With CenturyLink, pay the same low price today as you will three years
from now. CONVENIENCE | Reach CenturyLink technical support anytime, day or night. They're
available 24 hours a day, seven days a week. One call covers Internet and phone service concerns.
Residential phone service from CenturyLink CenturyLink phone connections are dependable, and
won't drop calls the way mobile service can. In any weather, you can depend on your connection,
with
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The World Is Not A Stagnant Entity
INFORMATION
The world is not a stagnant entity. It's in a constant stage of growth and development. It's now
crucial for companies to be able to adapt and change to keep up with new technologies and
developments. Strong, but malleable, business strategies in both diversification and innovation will
help any company to keep up with competitors, customer demand, and trends. While a company
needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change
actually hinders the capacity to innovate and diversify product lines, marketing, pricing models, and
development. A key factor to recognize is that expansion and diversification are not the same. For
example, opening a second retail outlet in a new town simply ... Show more content on
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An innovation strategy encourages development, improvement, and expansion of technologies,
products, or services. There are two main strategies in innovation: sustaining innovation and
disruptive innovation. These innovative strategies allow for growth and new opportunities that
competitors don't have. Innovation often involves research and development activities to create the
competitive advantage. The strategy can allow new or smaller businesses to become a threat to
larger corporations; it also allows for growth and expansion of a company.
In a world of increased global competition and weaker economies, it can be hard to stay afloat and
relevant. In implementing diversification and innovation strategies, a company can achieve a
competitive advantage and become profitable in our ever–changing and developing world.
THEORIES OR MODELS
I. Concentric Diversification
Concentric diversification is similar to related diversification in that there is commonality between
the different product lines. This can include using similar technologies, management styles,
marketing strategies, brands, distribution channels, or materials. It's important to keep in mind that
there are still distinctions between the businesses. It's not the same as expanding the current
business. An example of concentric diversification would be an office supply company purchasing a
company that makes ballpoint pens. The industries are similar, but
... Get more on HelpWriting.net ...
Stanhope's Relationship with Raleigh in Journey's End by...
Stanhope's Relationship with Raleigh in Journey's End
Write about the presentation of Stanhope's relationship with Raleigh in Act Two Scene One, Act
Three Scene Two and Act Three Scene Three.
Journey's end by R.C.Sherriff is an incredible play about how the horrifying conditions in W.W.I
affected men physically and psychologically. The audience really feel for the soldiers as the author
has made the concept of the war so emotionally involving for the reader. The main character is
called Dennis Stanhope, and another attention–grabbing character is Jimmy Raleigh. R.C.Sherriff
has used the relationship between Stanhope and Raleigh to convey the effect of the awful conditions
the war had on the depth of the suffering the
solders ... Show more content on Helpwriting.net ...
Raleigh has written a letter home to his sister and
Stanhope assumes he has written about his drinking habits in, and he actually tries to censor his
letter home. But Stanhope couldn't bring himself to do it, so Osbourne offers to read it for him.
Stanhope agrees so he must trust Osbourne a lot to let him do that. Osbourne reads the letter, and so
Stanhope finds out that the letter is the complete opposite and is full or praise about him. "He looks
tired, but that's because he works so frightfully hard, and because of the responsibilities, a sergeant
told me that...........Dennis is the finest solder in the battalion and the men simply love him".
Stanhope felt guilty and stupid for mistrusting Raleigh. Raleigh annoys Stanhope when Stanhope is
asking Raleigh for the letter he has written home to his sister Raleigh doesn't want to give it to him
and he says its private, Stanhope immediately thinks that Raleigh has written something bad about
him but the real reason Raleigh doesn't want him to read it is because most of the letter is praise that
isn't true, he sounds like a little school boy how he has said it. The author's intention of this scene is
to show the point to the audience that you sometimes get the wrong perception of something. The
audience feels both Stanhope's and Raleigh's emotions because the author has put a lot f feeling into
this scene through the body language of the characters. "Stanhope sits with
... Get more on HelpWriting.net ...

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Strategic Management of Virgin Atlantic Essay

  • 1. Strategic Management and Virgin Atlantic Essay Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.Richard branson retains complete owner ship and control of virgin brand. Each of the companies operating under the Virgin brand is a separate ... Show more content on Helpwriting.net ... Portfolio models are used to classify Strategic Business Units (SBU's) to determine the future cash contributions that can be expected for each SBU as well as the future resource requirement that each will require. Portfolio models generally examine the competitive position of the SBU and the chances for improving the SBU's contribution to profitability and cash flow. The model we will be using for Virgin is the Boston Consulting Group (BCG) model. This model is based on the relationship between relative market share and growth of the Market The BCG model classifies products under four areas. These are stars, cash cows, question marks and dogs. Stars are SBU's with high share or high growth market Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a
  • 2. Portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues. This high end product targets wealthy customers and business ... Get more on HelpWriting.net ...
  • 3.
  • 4. Leadership of Richard Branson Essay Leadership of Richard Branson Dr. Paul FrankenhauserMGT 500 Modern Management 9/7/2014 Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. "Branson is also known for his unique character and leadership styles, one who is not afraid to take risks, and believes that people are the foundation to his company's success. If I were to first characterize his leadership style I would say he is definitely a democratic leader. He truly feels that getting other peoples input and listening to what ... Show more content on Helpwriting.net ... They show customers and employees what our business stands for, and often inspire our teams at other businesses to try new challenges. Another way Branson keeps employees engaged is by inviting them to take part in company events, like the Virgin Mobile Live Free fest, a free music festival held every year to raise money (through donations) for homeless young people. Along with giving employees a chance to give something back to the community, the festival allows an opportunity to say thank you to customers and staff by providing them with the chance to enjoy themselves for free. The sense of fun unites the businesses reminds employees of what the company stands for. In some ways it's easier for a large organization like Virgin to embark on such projects, but with a little inventiveness and resourceful thinking, other business owners might come up with shot–in–the–arm schemes of their own (Entrepreneur, 2012). Maintaining a focused and motivated staff can be a difficult task for employers to master, especially during harsh economic times and with stretched resources. Branson recently held a series of talks for employees, where they were encouraged to engage and debate different subjects. The exercises were held on a tropical island in the Caribbean. Every company does not have the luxury of taking their employees off to a tropical island, that ... Get more on HelpWriting.net ...
  • 5.
  • 6. The Collar And To The Virgins, By George Herbert And... Renaissance poets explain their experience through religion, nature, and love; poets would also write fictional poetry. Poets, George Herbert and Robert Herrick provide a biblical view on the relationship between God and man. For instance, Herbert's poem Love explains how man is guilty of his sins and if he is still worthy of God's love. Herbert explained that man should serve the Lord out of humility. Aside from his God–fearing nature, both men share a desire for freedom from religious devotion. They feel that their commitment to God hinders them from gaining freedom as a normal person, such as participating in a town activity and venturing the city streets freely. Herbert and Herrick express their opinions on freedom, relationship between God and man, and poet characteristics. Herbert and Herrick's poems The Collar and To the Virgins, to Make Much of Time, portray a sense of freedom and time. In Herbert's poem The Collar, the speaker wants to enjoy life without any religious acts. For instance, he wants to pick fruits and wear garlands; however, the speaker feels like a captive to his devotion to the Lord. He wants to enjoy life, for he is afraid of disobeying God. The title The Collar indicates a "slave of God". One can assume that Herbert's dedication to God's worship prevents him from gaining freedom and time to a free world. Herrick's poem To the Virgins, to Make Much of Time, the speaker compares nature's aspects to time. For example, he compares blooming flowers to ... Get more on HelpWriting.net ...
  • 7.
  • 8. Essay on Sky Brand Plan BSkyB (British Sky Broadcasting) Brand Plan By Darrell Burgess (09189461) Contents Executive Summary 3 Market Audit 3 Macro–Environment 3 Micro–Environment 3 Competitors 4 Market Structure and Segmentation 4 Brand Attributes 5 Brand Objectives and Strategy 5 Brand Action Plan 6 Measurement and Control 6 References 8 Appendix A 9 Sky Brand Plan Executive Summary BSkyB (British Sky Broadcasting) better known as Sky operate in television broadcasting and telecommunications markets. Formed in 1990 by the merger of Sky Television and British Satellite Broadcasting the company ... Show more content on Helpwriting.net ... With the wide selection that Sky offer its customers it is a perfect product for a family to enjoy, young children, teenagers, young adults and parents can all benefit from Sky's programming. The price of the subscription and the additional services Sky offer, would suggest it is aimed at middle class families with the latest television and mobile device (iPad, tablet and smartphones). The price could also discourage anyone under 30, with this market using their disposable income on entertainment outside of their home, they're unlikely to become a Sky customer when they aren't benefiting from their subscription. Brand Attributes When customers are comparing Sky to its competitors they must compare specific attributes that
  • 9. they find most important when selecting a pay TV service. Consumers will attach more value to some attributes than to others, some consumers will find packaging of a good important, while others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003). Sky's main attributes focus around their television service, the price, availability and amount offered to the customer is far greater than its competitors. However if the television package is not an attribute the customer has prioritised Sky are only slightly better on price compared to BT and neither can compare to Virgins broadband package. This is an attribute that Sky must improve, their ... Get more on HelpWriting.net ...
  • 10.
  • 11. Virgin Group Case Study Essay 1.0 Introduction The purpose of this report is to identify key issues of strategic management that have influenced the achievement and failures in Virgin Group. The case study will be focusing on three topics: Organisational culture, Leadership, Entrepreneur and Innovation. 2.0 Case study background According to Virgin (2014) Virgin is one of the world's most recognised and respected brands. It is leading international investment group conceived in 1970 by Sir Richard Branson. Virgin is a broadened gathering of more than 200 privately held companies. According to Fundinguniverse (no date) the biggest of these companies are Virgin Atlantic Airways, which is number two airline in the United Kingdom; Virgin Holidays, a holiday operator; ... Show more content on Helpwriting.net ... 1987 The Virgin Airship and Balloon Company (later to become Virgin Balloon Flights) takes off. It becomes quite hard to keep Richard's feet on the ground. 1988 Virgin Megastores opens new stores in Glasgow and Paris. Virgin Hotel (later to become Virgin Limited Edition) launches an exclusive hotel range with the purchase of properties in Edinburgh, North Yorkshire and Hampshire. Virgin Atlantic files from Gatwick to New York JFK for the first time 1989 Tokyo–bound Virgin Atlantic launches its route to Tokyo. 1990 Japan's first Megastore. 1991 Richards buys The Roof Gardens. 1992 Virgin Records is sold to EMI. 1993 Our first national radio station hits the airwaves. 1994 We decide to start the cola wars. 1995 Virgin hits the big screen. 1996 Richards gets in to bridal wear (really). 1997 We slap on a little make–up. 1998 Trip to the Caribbean anyone? 1999 We decide to get fit. 2000 It's all about cars, money and wine. 2001 Our tilting trains take to the tracks. 2002 We show our knickers.
  • 12. 2003 Upper Class Suite with fully flat beds? Oh go on then. 2004 First we reach Sydney, then we reach for space. 2005 Richards rocks the Kasbah. 2006 Virgin Mobile goes global. 2007 Virgin Media becomes the UK's first quad play company. 2008 VMS Eve in unveiled. 2009 We celebrate 25 years of red hot service with Virgin Atlantic. 2010 We run London Marathon and take the first test flight in our spaceship. 2011 High drama on Necker Island. 2012 Virgin Money hits the high ... Get more on HelpWriting.net ...
  • 13.
  • 14. Virgin Media As A Subsidiary Company Of Liberty Global Plc 'Virgin Media was created by the merger of NTL Telewest and Richard Branson's Virgin Mobile, Virgin Media is a subsidiary company of Liberty Global PLC that is the worlds largest international cable corporation, the formation of Virgin Media formed the first 'quad play' provider' (Virgin Media case study) This meant that Virgin Media lead the market becoming the first to provide all communication services to the consumer by offering tv, broadband, landline and mobile phone contract. Virgin Media were the first media company to produce this bundle that includes all communications technology's that consumers would use. Virgin Media have invested massively in their aim of becoming the biggest fiberoptic provider in the Uk having invested 13bn pounds in the network and having 4.49 million fiberoptic broadband subscribers in 2013. Virgin Media is a company aiming to be at the forefront of technology as well as investing in the technology and products that Virgin Media uses, they also invest heavily in their workforce with extensive training and apprenticeship schemes. Virgin Media have aimed they 're training now upon making sure they have the necessary skills and technologies that will be being used in 20 years time. Findings Fredrick W. Taylor developed the principals of scientific management in a book written in the early 19th century this changed how manufacturing organisations motivate their workforce. His motivational theory can be summed ... Get more on HelpWriting.net ...
  • 15.
  • 16. Positive Carpe Diem Robert Herrick uses positive carpe diem arguments, in complement with negative and manipulative threats to attain sexual favors from his female characters. In Herrick's poem "To the Virgins, to Make Much of Time", Herrick blatantly objectifies women as having only a sexual value, immediately in the poem; specifically that females are more valuable sexually while they are younger, and by extent more attractive in his eyes. This is assumed throughout the poem, and especially is embodied in his first stanza of the poem, when he states "Gather ye rosebuds while ye may, Old time is still a–flying!" The author does this specifically in the usage of the phrase old time. The usage of old time is not positioned to state that time has always ... Show more content on Helpwriting.net ... Herrick writes "That age is best which is the first, When youth and blood are warmer." Herrick is using a more puissant theory to aid in transitioning from an ephemeral lifespan, into a technique in which he appeals to the reader's own desires. While one's youth and blood are warmer is Herrick's way of saying at a young age you may feel romantic desires at a high concentration. This however would not provide enough evidence to favor his position if he did not immediately follow it with a more sexually concerned notion. Herrick follows the text quoted above with the following in the same stanza. "But being spent, the worse, and worst times still succeed the former." This is another form to demonize aging, and bring the time aspect of the carpe diem aspect back into the argument. At a young age, the reader best "best" in terms of emotional reward, which then becomes worse and worst as the individual ages. The last stanza brings the second fraction of a metaphysical carpe diem poem into conclusion. The final stanza states "Then be not coy, but use your time, And, while ye may, go marry: For having lost but once your prime, You may forever tarry." This call to action asks that the young woman who reads this poem relieve herself of coy mannerisms and embrace a more liberal approach to ... Get more on HelpWriting.net ...
  • 17.
  • 18. Advantages And Differences Between Netflix And Netflix 1948 was the first–year cable services began in the U.S. Since then cable has evolved over the years and is becoming increasingly more expensive annually. Nevertheless, several individuals are still selecting cable as their content provider, when streaming services like Netflix, Hulu, and Amazon exists. Streaming services are a superior alternative to cable because they are convenient, offers a wide variety of content for a reasonable price, provides content options based on viewer's preference, and they do not have any commercials. Streaming services are convenient for the customers because they can stream the content from anywhere and anytime, and Netflix offers audio description. Cable subscribers can only watch TV in their living room, and if they want cable service in their other rooms, it will cost them additional money. On the other hand, Streaming services' subscribers only need internet access to stream content from their favorite streaming site. Also, streaming services are accessible on smartphones, smart TVs, computers, iPad, tablets, and gaming consoles. Thus, consumers can stream content from anywhere. In addition, consumers can download TV shows and movies to their smartphones, if they are traveling, and it is difficult to access the internet. Ledbetter from The Huffington Post reports "[Netflix's new feature] lets users watch some of their favorite shows and movies whenever and wherever they want, without internet" (1). In addition, Netflix offers an audio ... Get more on HelpWriting.net ...
  • 19.
  • 20. Cyber Warfare Techniques And Technology Development... To address the increasing threats to national security coming from the cyber domain, military intelligence corps have recognized the need for officers trained in cyberspace counterterrorism techniques, technologies, and methods. These officers direct and conduct integrated electronic warfare, information technology, and cyberspace operations, as authorized or directed, to ensure freedom of action in and through cyberspace and the information environment, and to deny the same to our nation 's adversaries. In support of the requirement for officers trained in cyber warfare techniques and technologies, the ROTC Cyber Research program provides cadets with opportunities to research and solve real world problems in cyber security and cyber counter–terrorism. This first year pilot program research effort focused on the design and deployment of a covert communications network that can operate at the enemy 's operational base and gather intelligence on enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE). The covert communications system design is optimal with regard to detection avoidance, information gathering and transmission, and power requirements. Covert methodologies for installation, maintenance, and data retrieval were also devised. It was determined that a covert system can easily be set up in an residential enemy base of operations using ... Get more on HelpWriting.net ...
  • 21.
  • 22. Virgin Group Essay 1. INTRODUCTION The Virgin Group of companies The Virgin Group is the largest private enterprise in the UK which includes of an assorted mix of businesses. It is considered to be one of the most world's respected brand name and venture capital organizations established by Sir Richard Branson in 1970. The name Virgin has been selected to correspond to the plan of the firm being a virgin in every business it entered. The Virgin group businesses success increased in different sectors such as; transportation, music, financial services, soft drinks, mobile telephony, travel, and media. The Virgin Group of companies have a complex structure that contains elements of a generic conglomerate, a Keiretsu and sometimes simply licences its brand. Examples of licensing are Virgin Records (now owned by Universal Music Group) and Virgin Media (now owned by ... Show more content on Helpwriting.net ... His business activities showed much sign of lacking entrepreneurial vigor. In financial services, Virgin Money was in the process of a major expansion of its UK retail presence through acquiring the government–owned Northern Rock with its 75 branches, 2,100 employees, and one million account holders. In health clubs, Virgin Active, boosted by its acquisition of rival Esporta, was expanding into new markets in Asia and Latin America. In healthcare, Virgin was using its acquisition of Assura to establish itself in primary healthcare services in the UK. In communications Virgin's initiatives included the launch of Virgin Mobile in Chile, Colombia, Brazil, Poland, and Oman and cloud computing services for corporate customers in the UK. Meanwhile, in the travel business, Virgin continued to be a pioneer: the Virgin Galactic spaceship service was undergoing test flights and selling seats at $200,000 each. Yet despite Branson prominence as Britain's best–known entrepreneur and one of its richest ... Get more on HelpWriting.net ...
  • 23.
  • 24. What Happens When An Underdog Becomes A Hegemon? Rivaling... Synthesis What happens when an underdog becomes a hegemon? Rivaling David's upset over Goliath, a DVD rental by mail company rode the booming steaming service business, and become a multibillion dollar company, capable of going blow for blow with the cable television industry. Netflix now has a dominant grasp on the streaming service industry, and is in the process of expanding worldwide. Additionally, Netflix's creative apparatus created award winning original content that is further contributing to the continuous decline of cable companies. However, an anti–hegemonial coalition, looking at breaking Netflix's share of the streaming service industry, has formed between Apple, Amazon, HBO, Hulu, and others. Pessimists have come knocking at ... Show more content on Helpwriting.net ... Yet, consumers' affliction for Netflix has not gone down. All due to brand recognition. In dissecting data from a survey of 2,500 consumers conducted by iModerate, Jason Lynch of Adweek wrote, "Consumers...believe [Netflix] will ultimately replace other entertainment options. At the same time, they can't distinguish Amazon Prime Instant Video from Amazon Prime shipping". In other words, consumers view Netflix as the streaming service at the forefront in the transition from cable television. Most importantly, if Amazon is viewed primarily through the lens of an online retailer, then Apple must be viewed as hardware company. Alternatively, lets looks beyond Amazon and Apple's lack of brand recognition in the streaming service industry and delve further into the brand that is Netflix. From college students using the application as a form of procrastination, and being the quintessential application to use for a date night, Netflix has constantly innovated the way individuals interact with it. Joe Nocera, writing for The New York Times, wrote that "[Netflix] invented the binge–streaming phenomenon when it became the first company to put a show's entire season online at once, it then secured a place in the popular culture: "Netflix and chill". In fact, "Netflix and chill" has become so ingrained in popular cultural that the then presidential campaign of Ted Cruz, without knowing properly what ... Get more on HelpWriting.net ...
  • 25.
  • 26. The Pros And Cons Of Cable By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn't evolved in last 10 years and cost of keeping cable is getting expensive every year. Nevertheless, several people are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost–effective, more accessible, interactive, uses an advanced algorithm to learn about the viewer and they don't have any commercials. Streaming services cost consumers about $12 a month including taxes and other fees. In contrast, cable cost me approximately $130 per month excluding taxes and other fees and cable is not getting cheaper any time soon. In the article "Yes, Netflix and Hulu Are Starting to Kill Cable" Stenovec states "The average cable TV bill, not including fees, promotion or taxes, has increased by whopping a 97 percent over the past 14 years, according to the media research firm SNL Kagan. That bill could reach whopping $200 per month by 2020, one study found." Even after paying hundreds of dollars per month, Consumers can only watch TV in their living room and if they want cable service in their other rooms, it will cost them additional money. On the other hand, Consumers only need internet access to stream content from their favorite streaming site. Also, streaming services are accessible on smartphones, smart TVs, computers, iPads, tablets and gaming consoles. Thus, ... Get more on HelpWriting.net ...
  • 27.
  • 28. As The Attitudes Of American Households Begin To Shift, As the attitudes of American households begin to shift, the FCC should enact a new regulation to best fit the changing viewership of consumers. At its simplest form, this new rule would allow television consumers to have the option to pick and choose the individual television channels they desire to pay for, instead of having to pay for an entire cable "package", while still including the "basic" cable service. Essentially, this new regulation would force cable TV providers to allow the option for an à la carte pricing rate for expanded cable television services. While the proposed rule would make cable providers "deviate from 'market–driven' logic," the overall effects of it would alter the medium of television for the better. (Lotz ... Show more content on Helpwriting.net ... The 1992 act subjected cable rates to regulation under most circumstances excluding cable systems that were "subject to effective competition." (Public Access Awareness Association) Also, it allowed the FCC to regulate rates for other service tiers if they found that a cable system's rates were "unreasonable under FCC regulation." (McCarthy) Nevertheless, the 1992 act was followed by the Telecommunications Act of 1996. During this time, "shifting cable policies and deregulation of ownership had massive implications for the industry's operation" (Lotz 52) Thus, because of its intent to create a competitive market, the FCC was no longer able to regulate the rates for non–basic service tiers. According to the FCC, "basic" cable service rates may be regulated by local franchising authorities such as the city, county or other governmental organizations, but are not required to do so. On the other hand, "the rates you pay for other cable programming and services, such as expanded cable channel packages, premium movie channels and pay–per–view sports events, are set by your cable TV provider." (FCC) So, in actuality, the FCC still does not regulate any rates charged by cable providers, thereby giving them the monopolistic power of rate regulation and overall ability to engage in rate inflation. Although the FCC has attempted numerous deregulatory/regulatory measures, it still has not provided for what the ... Get more on HelpWriting.net ...
  • 29.
  • 30. Understanding a Virgin: Richard Branson Understanding A Virgin: Richard Branson INTRODUCTION "A business has to be involving, it has to be fun, and it has to exercise your creative instincts." `Our paper permits the reader to accomplish two goals: First, to understand the remarkable life and achievements of Richard Branson (Branson). Second, to impart to the reader several key traits and behaviors that permitted Branson's entrepreneurial success. In short, through this case study, one learns about a great entrepreneur. More importantly, by learning about Richard Branson, we hope that the reader will engage in a process of further research – to include introspective considerations on what defines their own leadership style. BACKGROUND "My mother was determined to ... Show more content on Helpwriting.net ... Today, Branson has amassed the Virgin Group of business. His group of businesses is successful across several unrelated industries. Ultimately, Branson links his companies through a common Virgin Group vision that states, "We believe in making a difference. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer 's experience through innovation." (Virgin) This succinct yet powerful vision reflects Branson's leadership style and vision. As the Virgin Group CEO, Branson structured his executive management team to ensure that the companies within his enterprise would be assisted not encumbered. To avoid needless bureaucratic oversight, Branson created a small senior executive team with limited, clearly defined roles. Enterprise companies within Branson's Virgin Group are encouraged to operate autonomously. Ultimately, Branson's Virgin Group leadership team remains keenly focused on broad, strategic goals – such as maintaining the Virgin brand, focusing on customer happiness, and expanding into new markets. In short, Branson's executive team ... Get more on HelpWriting.net ...
  • 31.
  • 32. Market Entry Strategy EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped–out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests such as bombing but the Nigerian government is doing all it can to stop the situation. Nigeria is a developing country and so to continue to increase the rate of development, the government has removed all stringent restrictions on foreign ... Show more content on Helpwriting.net ... 1.2 PESTEL Analysis Political/legal factors: there are no restrictions on the level of foreign investment (shareholding/domiciled enterprise) as repealed by Decree No. 7 of 1995 Nigeria Enterprise promotion Decree in Nigeria except in production of Ammunition and production of and dealing with narcotic drugs and psychotropic substances. Companies can move money in and out of the country for Business purpose but must be through an authorised agent i.e. solicitor (HB Bill 117 (n. d.). Intending foreign owned companies must get Business permit, expatriate quota and fulfil all other incorporation conditions required by CAC as well as fulfil all licencing conditions stipulated by Nigerian Communications Commission through its 2003 Act. The Nigerian communications commission (NCC) recently banned all promotions and lotteries by telecommunications operators. The promotion include free minutes to call at specific times and on– net calls offered at lower tariffs below to prevailing inter–connect rates which causes congestion in network as subscribers taking advantage of the promotion tries to use up the minutes within the time given (NCC 2012). The commission also requires that all telecommunication companies ... Get more on HelpWriting.net ...
  • 33.
  • 34. Sir Richard Branson´s Influence on the Virgin Brand Essay Sir Richard Branson is a British entrepreneur. He was born July 18th 1950 in Blackheath, London. He is known as the founder of the Virgin brand and to be quite the adventurer. The Virgin brand consists of more than 400 companies and to mention some of those are Virgin Atlantic, Virgin Galactic, Virgin Trains and Virgin Mobile. He as a person has made several attempts to break numerous world records. Although he had to try 2 times, he broke the record in fastest Atlantic Ocean crossing with a boat. He also made a record when he crossed the English Channel in an amphibious vehicle. In general he is very flamboyant, e.g. he made a reality show where 16 contestants should do a lot of stunts, which could be to walk a line between two hot air balloons and business related challenges, in order to win 1 million dollars. His role in the Virgin brand is very crucial and without there would not be any Virgin brand. He has taken a lot of chances that many would not take and he has made himself a front figure of the company, which means that he does all of these events and adventures, not only because he like to discover the world in an extreme way, he also does it because it gives the company such a high value of marketing. When he tried to cross the Atlantic Ocean the first time, he failed and had to be rescued by a helicopter. That event made a huge media coverage all around the world and pictures of the Virgin Atlantic Challenger, which is the boat where the Virgin name ... Get more on HelpWriting.net ...
  • 35.
  • 36. Netflix : Delivering Value Through Innovation Netflix: Delivering Value through Innovation Netflix, "the company that revolutionized watching of movies and TV shows (Netflix Media Center, n.d.)" began in 1997 with CEO Reed Hastings creating an online based DVD subscription service. It quickly became a success through its low cost, fast delivery times and proprietary queue. The company went public in 2002 and continued to expand its membership and in 2007 introduced its online streaming service. Netflix currently boasts, "over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films (Netflix Media Center n.d.)". Netflix's core competency is to deliver high quality, diverse entertainment directly to the consumer. In the beginning this meant not having to travel to your local video store (Blockbuster) and hoping that the store had the movie that the customer wanted. Netflix removed this from the customer's routine, by mailing the latest DVDs directly to their door. Now, Netflix and its streaming based subscription allow the consumer to watch their choice of over thousands of programs anytime, anywhere, as many times as you want. The value proposition is the, "set of beliefs or values it (the company) promises to deliver to consumers to satisfy their needs (Armstrong & Kotler, 2013)". Netflix promises to deliver their diverse and ever expanding content library to the consumer for a set monthly fee. Netflix builds ... Get more on HelpWriting.net ...
  • 37.
  • 38. Case Analysis : Bet Holdings, Llc, Inc. Essay BET Holdings, LLC, founded in 1990, began with a simple mission: to become the preeminent media company serving black consumers, and through the fulfilment of this mission, to create substantial value for its shareholders. Founded by Robert L. Johnson, former press secretary to congressional delegate Walter E. Fauntroy, and vice–president of government relations for the National Cable Television Association (NCTA), the Washington, DC based corporation used the contacts and available source information on the emerging cable television industry, and inspiration gathered on a fortuitous shared taxi ride to set the mission in motion. After viewing a proposal shared by his fellow passenger, and discussing the possibility of a cable channel dedicated to American senior citizens, Johnson envisioned a different model of the same programming application. Reasoning that the national African American population offered a multibillion–dollar consumer market, Johnson saw lucrative potential. As quoted in Forbes, Johnson believed that "The idea for BET was not conceived out of idealism, but as a business opportunity that had been ignored." With permission from his fellow passenger, Johnson built his own proposal, and used it to secure a $15,000 loan from a Washington bank, and launched Black Entertainment Television with the planned hope of making his venture profitable within three years. At the time of this launch, expectations for the cable industry itself were high: with many rural ... Get more on HelpWriting.net ...
  • 39.
  • 40. Virgin Atlantic 1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state, brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over–exerting and extending company resources, capabilities and competencies beyond a controllable and unprofitable threshold. Many critics have pointed to Virgin's brand losing goodwill and compromising core values due to the brand stretching. With over 20 holding companies ... Show more content on Helpwriting.net ... Virgin Cola o $5 ₤ millions in loss on $30 ₤ millions in revenue. o Attained only 8% of market share. Virgin Rail o Showed positive EBIT ($12.6 ₤ millions), Net Cash Flow ($7.5 ₤ millions) and EVA ($12.1 ₤ millions). However, Virgin Rail is plagued with operational deficiencies and future profits are questionable. Customer satisfaction is declining due to unreliable schedules and poor customer service. As shown on Table 1, we can quickly acknowledge the financial health of the 13 businesses as indicated by the Net Cash Flow, EBIT and EVA. Virgin Travel Group is strong in all three indicators boasting EBIT ($51.5 ₤ millions), Net Cash Flow ($37.9 ₤ millions) and EVA ($32.5 ₤ millions). Most of the media–related Virgin endeavors, such as Cinema and retail, are all experience negative growth and troubled cash flows. Value Chains As an umbrella brand name, the number of value chains and links existing between customers and the Virgin group of companies and between each of the Virgin operating businesses increase as Virgin continues to implement diversification and market extension strategies. Goodwill is built by the company's core values and product/service offerings. Most importantly, Virgin has been capable of sustaining the same values across each of the companies. With recent critiques of elasticity and stretching, Virgin's goodwill has slightly been tarnished. However, it will not be a hard task ... Get more on HelpWriting.net ...
  • 41.
  • 42. Decisions For Innovate Rather Than Replace. Carter, T. Cis... Decisions to Innovate Rather than Replace Carter, T. CIS–486 Instructor: Dr. Barry Cumbie 12/10/16 University of North Alabama INTRODUCTION Finding new and innovative ways of handling existing problems has never been easier or more frequent than today. New technological concepts seem to be coming to light on what seems a daily basis. With this being said, sometimes it is easier to solve existing problems with existing solutions rather than finding new ones. When is it acceptable for companies, or even governments, to innovate to find a solution rather than replace with existing technologies? For example, if a company is increasing its LAN infrastructure would it be best to invest in new or less expensive technologies even if they are untested, or to replace with more expensive but reliable technologies. This is a question that could be asked by someone deciding on a home computer, to NASA deciding the best way to launch rockets into space. Research Background 1 Fiber optic cable is not a new form of technology. It allows for larger amounts of data to be transferred at a rate much higher than traditional copper cable. This is the main appeal to fiber optic technologies. This being said, it is very expensive to replace current mediums with fiber optic infrastructure. In the Bloomberg article, "Will Not–Quite–Fiber Make the Grade?", BT has realized that there is a sector of the United Kingdom's market that wants the ability to transfer larger amounts of ... Get more on HelpWriting.net ...
  • 43.
  • 44. Virgin Media Virgin Media Virgin Media began trading in early 2007, as a result of a merger between cable operator NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At launch, the new company heralded itself as being the first single provider of ‘quad–play' (four– service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second – largest subscriber base in the United Kingdom. Product Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions. From the company's beginnings as two ... Show more content on Helpwriting.net ... For example, when a customer joins on a new broadband package, Virgin will provide them with a modem capable of connecting their computer to the network. When a television service is selected, a suitable set top box is supplied. These services are subject to an installation fee, where a trained engineer will come to the customers home to oversee a smooth setting up of the facility. The company operates a number of call centres to deal with customer enquiries. These act as a first point of contact for any customer calling into Virgin Media. The call centres are located around the country, in areas such as Manchester, Sheffield and Birmingham. Virgin Media also utilises outsourced contact centres from out with the UK. However, this can be a bad idea for a business from a public relations point–of–view. Customers find themselves increasingly vexed with getting put through to foreign call centres, and more and more companies are making the shift back to UK– based centres as it can be used as a selling point. Promotion The business is very heavily promoted, through all forms of media, including press, billboards, magazine inserts, British TV and the internet. The firm capitalises on the distinctive Virgin logo, which is familiar to the British public due to the variety of other products and services offered by the Virgin Group. The colouring of the logo, and Virgin Media's advertising ... Get more on HelpWriting.net ...
  • 45.
  • 46. Virgin Group Brand Case Study Shelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain 's most respected brands, but it is also becoming an international superbrand. They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, bridal wear, and more. What unites all these businesses is the values of their brand and the attitude of their 30,000 employees. Total 2003 global revenues exceeded CAD$7.4 billion. Virgin has positioned themselves as the ... Show more content on Helpwriting.net ... Vague neologisms leave individual minding to define what the new word means and creates the opportunity for language to create a new reality. What is known of a "virgin" is through carefully selected words and images that narrate what ought to be thought and understood. If language changes the reality of what "virgin" becomes (Lakoff, 2001, p.20), what does the company Virgin then stand for? • Traditional: Untouched, pure, raw, innocent, inexperienced, naïve. • New Brand: Exciting, alive, fun, confident, unconventional, bold, provocative. • Mediating: Virgin employs tactics to counter potentially negative pre–conceptions of the word "virgin" e.g. Virgin Atlantic 's slogan "more experience that our name suggests." The Ultimate Sign Virgin has been described as the brand that is so many different things for so many people. In fact, Virgin is often cited as an example to silence those claiming that no brand can be everything to everyone. They are able to do this because they have successfully leveraged "polysemy – the potential of signs to carry multiple meanings" (Lewis, 2002, p.260). Audiences variously draw on the raw materials and the deliverables of the Virgin culture to make sense of these signs.
  • 47. Virgin 's most recognizable sign is not their logo – it is CEO and Chairman, Sir Richard Branson. Branson has become an integral part of the brand itself and is regularly ... Get more on HelpWriting.net ...
  • 48.
  • 49. Differences Between Living At Home And Living Away From Home Living at Home vs. Living Away from Home Living at home with your family is a privilege nowadays, yet there are people who choose to stay away from home, some willingly and some unwillingly. In addition, those who choose to stay away from home rarely know about the differences in living at home and living away from home. Despite all the differences between living at home and living away from home, there is a similarity between them. Despite all the differences between living at home and living away from home, the main similarity is the responsibility that an individual performs in both living conditions. A person who lives at home needs to help his parents with daily house chores such as washing the dishes, doing the laundry, cleaning the house and ensuring every item in the house is properly set. Nevertheless, the same house ... Show more content on Helpwriting.net ... Those who live at home are not worried about their food because they eat meals which are usually cooked by their mother. In addition, they do not pay for foods. On the other hand, those who live away from home worries about their foods all the time. Usually, they have to go outside to eat, unless they know how to cook. Moreover, they spend a large amount of money to buy foods and besides they face situations where they might have less money to buy a favorite food. food research?? In addition to freedom and food, the other difference between living at home and living away from home is the emotional problem of a person. Those who live at home with their family may never feel lonely. They can always share their problem with a family member to mutually solve it. Moreover, a person will never miss his as long as they are together. In opposite, those who live away from home will feel lonely and sometimes they might miss their family. In some cases, students have shown signs of depression when they have lived away from their home for approximately over 2 ... Get more on HelpWriting.net ...
  • 50.
  • 51. Marketing Is All About Creating Value. MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND PRACTICAL EXAMPLES, EXAMINE THE EXTENT TO WHICH CREATING VALUE TO CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY. Different people have defined marketing differently. On the face of it, it may be thought of as the process by which an organisation reaches out to the consumers with the products or services that it has to offer in order to make profits. If we dwell deeper, it 's worth mentioning that marketing strategies have evolved immensely over decades. The organisations in the present day care as much for creating value for customers as they do for increasing their profits. In fact, it has been largely accepted that both these things are ... Show more content on Helpwriting.net ... Looking at it as a company and the products they offer, it is evident that Virgin Media cater to households and businesses with multiple users at one time which requires extremely high speed broadband services with unlimited downloads. Hence, knowing their consumers and being focused on them is how the company is creating value for itself in the first place. Virgin Media creating value for customers: In March 2011, Virgin Media announced the release of it 's TiVo Box which would revolutionize the TV viewing experience. This box has the ability to store 500 hours of standard TV recordings along with allowing customers to record 3 shows together at any point of time. (Virgin Media UK 2012) Thus, creating value for customers by innovation. According to the Office of National Statistics, "In 2012, 21 million households in Great Britain (80 per cent) had internet access, compared with 19 million (77 per cent) in 2011." A growth of 7.1 million has been seen since 2006 in which year only 60 per cent of the households had some form of internet access. (ONS. 2012) With this exponentially growing need for internet access with greater demand for speed, in April 2012 Virgin Media announced in a marketing campaign that it 's 4 million broadband customers would soon receive double the existing speed. Keeping in mind that Virgin Media are the only optic fiber network in the UK already of providing 4 times the average broadband speed in the UK at 30 mbps. ( ... Get more on HelpWriting.net ...
  • 52.
  • 53. Components Of The Tablet / E Reader Market 1. Three important consumer segments in the tablet/e–reader market are as follows: College students and/or graduates People in professional and related occupations People with children ages 6–11 I've identified these segments based on the following data: Segment Percent of people who have tablets/e–readers in the segment (Percent down) Index Explanation of Index College students and/or graduates 19.2% (current students), 49% (graduates), total=68.2% 100 (current students), 176 (graduates) The relative proportion of college students who own tablets is exactly proportionate to their relative population in the country. The relative proportion of college graduates who own tables is far higher than their relative population in the country. This means they are very overrepresented as tablet owners. People in professional and related occupations 23.3% 176 The relative proportion of professionals who own tables is far higher than their relative population in the country. This means they are very overrepresented as tablet owners. People with children ages 6–11 22.6% 124 The relative proportion of people with kids who own tables is slightly higher than their relative population in the country. This means they are pretty overrepresented as tablet owners. 2. For each segment, turn them into a persona: bring them to life as a person and make an attempt to describe their lifestyle based upon the inferences you can make from the data. Get creative! It 's okay to make some judgment calls ... Get more on HelpWriting.net ...
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  • 55. The Pros And Cons Of Cable By end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn't evolved in last 80 years and cost of keeping cable is getting expensive every year. Nevertheless, many people are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a better alternative to cable because they are cost– effective, more accessible, more convenient, customizable, smarter and they are no commercials. Streaming services cost me about $12 a month including taxes and other fees. In contrast, it cost me approximately $130 per month excluding taxes and other fees. Cable is not getting cheaper any time soon. in this article "Yes, Netflix and Hulu Are Starting to Kill Cable" Stenovec states "The average cable TV bill, not including fees, promotion or taxes, has increased by whopping a 97 percent over the past 14 years, according to the media research firm SNL Kagan. That bill could reach whopping $200 per month by 2020, one study found." Even after paying hundreds of dollars per month, consumers can only watch TV in living room and if they want cable service in other rooms, it will cost them additional money. On the other hand, consumers only need internet to stream content from their favorite streaming site. Also, streaming services are available on smartphones, smart TVs, computers, iPads, tablets and gaming consoles. Which means consumers can stream content anywhere. In addition, consumers can download TV ... Get more on HelpWriting.net ...
  • 56.
  • 57. Research Paper On Richard Branson Richard Branson "Innovation happens when people are given the freedom to ask questions and the resources and power to find the answers." (Richard Branson) Richard Branson lived a troubled, yet successful life. He is an inspiration to people all over the world. To me, Branson is living proof that even if you fail, you can still succeed if you have the mindset and will to do so. Richard Branson had three children by the names of Sam Branson, Holly Branson, and Clare Sarah Branson. He's had two wives. In 1972–1979, he was married to a woman named Kristin Tomassi. His current spouse, married in 1989, is Joan Templeman. A famous quote by Richard Branson says "If you fall flat on your face, at least you're moving forward." Branson was born on July 18th, 1950 in Surrey, England. According to "Biography Reference Bank", pg. 1 on Richard Branson, Branson's Father was a barrister, and his mother, a flight attendant in London. "My parents brought me up with this philosophy," Branson has said, as quoted by Fred Goodman for Vanity Fair (May 1992): "'You must do things––you mustn't watch what other people are doing; you mustn't listen to what other people are doing.'" Branson took this advice seriously and he ended up doing more sports than studying. His academic performance was poor. Branson's dyslexia did not help his academic performance.. He went through several schools and struggled for a long period of time with schooling. Virgin.com is Richard Branson's website today ... Get more on HelpWriting.net ...
  • 58.
  • 59. Lorraine Hansberry 's A Raisin The play "A Raisin in the Sun", by Lorraine Hansberry, takes place in a small apartment on the south side of Chicago. The south side of Chicago at the time was a very poverty stricken neighborhood at a time where there was still a lot of racial tension. The Younger family occupied the small apartment on the south side of Chicago. Lena Younger the mother of the family, and Big Walter had moved into the apartment after getting married, in the hopes of moving into a house after one year. Mamas' hopes of owning a home soon faded since times were so hard. After the death of her husband Lena Younger received a check from his insurance for ten– thousand dollars. The thought of having that much money started to tear the family apart over what to do with it. Living in the south side of Chicago was a dangerous place, and the Youngers felt like it was a way out of the poor neighborhood. Lena Younger looked at the money as a chance to get the house she always wanted, and something that she would be able to pass down on to the next generations. Many would argue that mama Lena was being hard on her children by forcing what she wanted and her beliefs on the family. I argue that Lena Younger only wanted what was best for her family by showing it through her love for her family, her religious ways, and her determination to give her family a better life. The love that Lena Younger have for her children is unexplainable. Her children are basically her life. She refers to them as her ... Get more on HelpWriting.net ...
  • 60.
  • 61. Canadian Radio-television and Telecommunications... Policy Problem The recent Canadian Radio–television and Telecommunications (CRTC) (2013c) 'Broadcasting Regulatory Policy on the Distribution of Canadian Category C national news speciality services' marks a new regulatory approach to distributing competitive news and sports programming in Canada. This policy is a response to Canadians' concerns over consumer choice due to program bundling and an inability to select news and sports programs on a stand–alone basis (CRTC, 2013c; CRTC, 2014). Based on the Commission's public notice on 'Regulatory Framework for Broadcasting Distribution Undertakings and Discretionary Programming Services', the new regulation demonstrates an effort to reduce national news and sports program regulations and to ... Show more content on Helpwriting.net ... Furthermore, the CRTC (2014) initiated 'Let's Talk TV' in October 2013, which enabled a discussion between the regulatory body and Canadians to share their views on current regulations in broadcasting and the future of television packaging in Canada. The subsequent report of 'Let's Talk TV' outlined the concerns and satisfactions of the Canadian public. In late 2013, the CRTC (2013c) ruled that Category C national news services should be offered by all broadcasting providers in an effort to remove regulatory restrictions for new entrants, increase competition in this sector and to enhance consumer choice. Issues and Implications The CRTC (2013c) identified five categories that this policy addressed: the necessity of offering all marketable news services, news neighbourhoods, packaging requirements, filing affiliation agreements and resolution strategies in negotiation rates and set an implementation period. The Commission ruled in favour of offering all news services to Canadian cable subscribers, against requiring that broadcasting distribution undertakings (BDUs) categorize similar programming into news neighbourhoods, against requiring packaged or bundled services and has permitted continued commercial negotiations instead of CRTC mediated negotiations. By March 19, 2014, all BDUs are required to satisfy the must–offer provision of this policy; all other arrangements will be effective ... Get more on HelpWriting.net ...
  • 62.
  • 63. Effective And Ethical Practice Of Human Communication Introduction to Communication National Communication Association described communication as "focuses on how people use messages to generate meanings within and across various contexts, cultures, channels and media. The discipline promotes the effective and ethical practice of human communication". Communication is a combination of different discipline of life in which an information transfer to other with help of some medium. In this field there are limitless possibilities in this field and it's also very crucial aspect of an organization. Communication isn't about talking to someone, it's the way you do communication to other through a proper verbal, non–verbal The report will give a details view of Richard Branson and Bill Gates skills and attributes of commination and their effectiveness in their respect field. In this we will describes their influence on their organization, employee, media and audience. Their style and way is really something which will be discussed. When asked to describe the most influential CEO in modern history, the first thought that comes to mind to most would be Steve Jobs, and Although Sir Richard Branson has not invested in IT businesses that allow for the same market share & net worth as APPLE, he has still been able build a global Business conglomerate known as Virgin. Through his entrepreneurial mind set, risk taking initiatives and key focus to customer service, he managed to kick–start Virgin Atlantic from a
  • 64. ... Get more on HelpWriting.net ...
  • 65.
  • 66. Netflix Vs. Netflix, Hulu, And Hulu By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn't evolved in last 10 years and cable is becoming increasingly more expensive annually. Nevertheless, several individuals are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost–effective, more accessible, interactive, and uses an advanced algorithm to learn about the viewer, and they don't have any commercials. Streaming services cost consumers about $12 a month, including taxes and other fees. In contrast, cable cost my family approximately $130 per month excluding taxes and other fess and cable is not getting cheaper any ... Show more content on Helpwriting.net ... Streaming services platforms are much more interactive compared to cable. The viewer can pause, rewind or fast forward through the content; viewers can change the language if they demand. The streaming services' video player remembers the exact time the viewer stopped watching, so the viewer can resume their program from where they were left off. Also, Consumers have the freedom to watch anything from the streaming services diverse content catalog, and they can rate and write a review of the shows and movies. Also, consumers can conserve their favorite shows and movies in my list section to watch it later. "Netflix, Hulu, and Amazon also offer far more than cable does. People can watch a wide variety of movies, from comedies to documentaries, which may never air on the TV. Netflix subscribers can also choose among a range of different TV shows as many times as they want, even if it has been taken off the original channel it aired on" (Binge or Bust? Netflix Vs. Cable TV 1). Streaming services use an advanced algorithm. This algorithm collects data from the viewers to learn about viewer's interest. As an example, let say the viewer just watched a comedy movie and if the viewer gives the movie a positive rating, this algorithm will remember that and in the future, it will suggest the same kinds of movies to the viewer. This same algorithm helped Netflix create their original hit series House of Cards. In the ... Get more on HelpWriting.net ...
  • 67.
  • 68. Virgin Australia Essay There have been many branches of the Virgin Empire that have formed over the years. Many have brought continued success to the Virgin Group, while others have struggled and failed. Virgin Atlantic Airways was launched in 1984, Virgin Mobile (cellular) in 1999, and Virgin Blue (airline) in Australia (now named Virgin Australia) in 2000. Branson wrote in his autobiography of the decision to start an airline: My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them ... from the perspective of wanting to live life to the full, I felt that I had to attempt it. (Branson, 2007) Branson started Virgin Express in 1996 by acquiring Euro Belgian Airlines, a short–haul airline. Ten years later Virgin Express merged with SN Brussels Airlines to form Brussels Airlines. At this time Branson and Virgin expanded their airline branch into Nigeria (Virgin Nigeria) and America (Virgin America). (About Us: Virgin, 2015) With the success of Virgin Airways, there was undoubtedly going to be some disagreements from their competitors. One such instance was with British Airways in the early 1990's, which viewed Virgin as an emerging competitor. After a fairly lengthy legal battle in which Virgin accused British Airways ... Show more content on Helpwriting.net ... Virgin Cars, an internet car retailer, was launched in May 2000. Virgin predicted that they would sell 24,000 cars within the first year. That however was not the case as they only sold 12,000 vehicles by 2003. (Russell, April) Virgin Cars ceased operations in 2005. In another attempt to take on a giant in an industry, Virgin launched Virgin Pulse and Virgin Digital, which were to take on the iPod and iTunes. Due to the speed at which Apple updated its products, when Virgin finally got theirs to market, they already looked outdated. These two branches closed a year after ... Get more on HelpWriting.net ...
  • 69.
  • 70. Cyber Security And Cyber Warfare 87 Data subject to restrictions on cover and notice page. 8.0 SOUTHERN UNIVERSITY FINAL REPORT 8.1 Summary 8.1.1 Motivation To address the increasing threats to national security coming from the cyber domain, military intelligence corps have recognized the need for officers trained in cyberspace 88 Data subject to restrictions on cover and notice page. counterterrorism techniques, technologies, and methods. These officers direct and conduct integrated electronic warfare, information technology, and cyberspace operations, as authorized or directed, to ensure freedom of action in and through cyberspace and the information environment, and to deny the same to our nation 's adversaries. In support of the requirement for officers trained in cyber warfare techniques and technologies, the ROTC Cyber Research program provides cadets with opportunities to research and solve real world problems in cyber security and cyber counter–terrorism. This first year pilot program research effort focused on the design and deployment of a covert communications network that can operate at the enemy 's operational base and gather intelligence on enemy communications and activities. This effort is in support of the Year 1 Challenge Problem of the Cyber–Spectrum Research and Technology Development Virtual Environment (CSpec–DVE). The covert communications system design is optimal with regard to detection avoidance, information gathering and transmission, and power requirements. Covert methodologies ... Get more on HelpWriting.net ...
  • 71.
  • 72. Comcast Corporation : A Worldwide Media Source And... Comcast Corporation Rikki Wooten Due Date: 5/1/2017 Introduction Comcast Corporation is a Worldwide media source and technology corporation that has two primary businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable television offered from Comcast Corporation. They provide broadband internet and also landline telephones for residents. Comcast also supplies their services to small and medium size businesses, through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that provides connections to Fortune 1000 companies. Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline phone providers. Comcast 's cable packages ... Show more content on Helpwriting.net ... NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They specialize in the development, production, marketing, news, and information to their subscribers spread all across the United States. NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their technology network to deliver the fastest broadband speeds to their customers. This new strategy will allow their customers to generate personalized videos, communications, and home management offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40 different states and the District of Columbia. The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the owner of the international media company, NBCUniversal, since 2011 They are also a producer of feature films and television programs intended for theatrical exhibition and over–the–air cable TV broadcast. Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of their highly innovative infrastructure and their advanced programming. Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and 2014, Comcast 's programming costs grew at an annual exponential ... Get more on HelpWriting.net ...
  • 73.
  • 74. Summary Of To The Virgins To Make Much Of Time Beginning of the document content. Robert Herrick's "To the Virgins, to Make Much of Time" depicts life as a fleeting moment in which people must not take advantage of. His observations of nature with references to "tomorrow" and "not losing your prime" indicate his strong belief in living every day as if it were his last. While there have been numerous poems pertaining to living life to the fullest, Herrick captures this message with such delicacy and precision, it sets it apart from every other one of his pieces. This poem is a carefully constructed poem expressing essentially a simple sentiment. It says what it wants with extraordinary technical proficiency, yet without sacrificing the centrality of its message. "Old Time" is capitalized to personify time itself. This gives the effect that if time were a person, his age would grow and grow yet his influence on everything around him never fades. Herrick also personifies flowers by writing how one day they smile, and the next they are dead. This fleeting sense of imagery buttresses Herrick's overall theme of seizing the day. The flowers smile instead of grow or sway in the wind; this indicates that Herrick purposefully chose to label these as soft creatures that anyone can relate to. The comparison of a smiling flower against the thought of death is jarring to an audience. This makes whoever is reading this piece take a step back and initially recognize Herrick's point. Likewise, by personifying the ... Get more on HelpWriting.net ...
  • 75.
  • 76. Hamlet's Relationship With Ophelia Hamlet's relationship with Ophelia Hamlet and Ophelia's relationship was like a roller coaster because one minute they seemed like they loved each other and the next it seemed like they didn't . When Ophelia's father found out that Ophelia was talking to Hamlet he warned her to stay away from him because he thought he knew Hamlet and thought that Hamlet would break her heart . Ophelia always honored what ever her father said and so when he told her that ,she listened and obeyed . In Act 1 Scene 3 Polonis / Ophelia's father states" Do not believe his vows , for they are for brokers. Not of that dye which their investments show , but mere implorators of unholy suits ,breathing like sanctified and plous bawds." This quote shows that since her father didn't believe Hamlet was the best choice for her she had to believe in what he was saying and obey her fathers orders. She liked Hamlet but she ... Show more content on Helpwriting.net ... Woot fight? Woot fast? Woot tear thyself? Woot drink it up eisel .." In this quote Hamlet was telling them that he knew he was being set up and how their assumptions where wrong about him ... Get more on HelpWriting.net ...
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  • 78. Centurylink Swot Analysis CenturyLink Delivers Telephone & High Speed Internet to Pennsylvania For home or business, CenturyLink offers high–speed Internet and telephone service in Pennsylvania. Qualifying households can also save big when they bundle services. Get affordable, reliable communications and entertainment services from CenturyLink. CenturyLink High Speed Internet in Pennsylvania Fast, dependable Internet in your home makes a big difference. CenturyLink serves Pennsylvania homes from Pittsburgh to Scranton with high–speed Internet. ENTERTAINMENT| Stay on top of all the news on your team, whether you're an Eagles or Steelers fan. Stream your favorite TV shows and blockbuster movies with Internet service from CenturyLink. Gamers can challenge rivals coast ... Show more content on Helpwriting.net ... Watch video surveillance at your home on your laptop or tablet. With CenturyLink, you stay connected so you can keep your home safe. EDUCATION | A fast, dependable Internet connection aids education at any age. Register to study online courses at Penn State. Search for DIY videos and podcasts online. CenturyLink high–speed Internet opens the door to discovery for preschoolers and college–age students alike. Save with CenturyLink Internet bundles CenturyLink bundles include both high–speed Internet and home phone services, at one low price. You get one easy bill, and both services from one provider you can count on. It's tough to beat a CenturyLink Internet bundle! AFFORDABILITY | How does a three–year price guarantee sound? Don't settle for carriers that hike their prices every year. With CenturyLink, pay the same low price today as you will three years from now. CONVENIENCE | Reach CenturyLink technical support anytime, day or night. They're available 24 hours a day, seven days a week. One call covers Internet and phone service concerns. Residential phone service from CenturyLink CenturyLink phone connections are dependable, and won't drop calls the way mobile service can. In any weather, you can depend on your connection, with ... Get more on HelpWriting.net ...
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  • 80. The World Is Not A Stagnant Entity INFORMATION The world is not a stagnant entity. It's in a constant stage of growth and development. It's now crucial for companies to be able to adapt and change to keep up with new technologies and developments. Strong, but malleable, business strategies in both diversification and innovation will help any company to keep up with competitors, customer demand, and trends. While a company needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change actually hinders the capacity to innovate and diversify product lines, marketing, pricing models, and development. A key factor to recognize is that expansion and diversification are not the same. For example, opening a second retail outlet in a new town simply ... Show more content on Helpwriting.net ... An innovation strategy encourages development, improvement, and expansion of technologies, products, or services. There are two main strategies in innovation: sustaining innovation and disruptive innovation. These innovative strategies allow for growth and new opportunities that competitors don't have. Innovation often involves research and development activities to create the competitive advantage. The strategy can allow new or smaller businesses to become a threat to larger corporations; it also allows for growth and expansion of a company. In a world of increased global competition and weaker economies, it can be hard to stay afloat and relevant. In implementing diversification and innovation strategies, a company can achieve a competitive advantage and become profitable in our ever–changing and developing world. THEORIES OR MODELS I. Concentric Diversification Concentric diversification is similar to related diversification in that there is commonality between the different product lines. This can include using similar technologies, management styles, marketing strategies, brands, distribution channels, or materials. It's important to keep in mind that there are still distinctions between the businesses. It's not the same as expanding the current business. An example of concentric diversification would be an office supply company purchasing a company that makes ballpoint pens. The industries are similar, but ... Get more on HelpWriting.net ...
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  • 82. Stanhope's Relationship with Raleigh in Journey's End by... Stanhope's Relationship with Raleigh in Journey's End Write about the presentation of Stanhope's relationship with Raleigh in Act Two Scene One, Act Three Scene Two and Act Three Scene Three. Journey's end by R.C.Sherriff is an incredible play about how the horrifying conditions in W.W.I affected men physically and psychologically. The audience really feel for the soldiers as the author has made the concept of the war so emotionally involving for the reader. The main character is called Dennis Stanhope, and another attention–grabbing character is Jimmy Raleigh. R.C.Sherriff has used the relationship between Stanhope and Raleigh to convey the effect of the awful conditions the war had on the depth of the suffering the solders ... Show more content on Helpwriting.net ... Raleigh has written a letter home to his sister and Stanhope assumes he has written about his drinking habits in, and he actually tries to censor his letter home. But Stanhope couldn't bring himself to do it, so Osbourne offers to read it for him. Stanhope agrees so he must trust Osbourne a lot to let him do that. Osbourne reads the letter, and so Stanhope finds out that the letter is the complete opposite and is full or praise about him. "He looks tired, but that's because he works so frightfully hard, and because of the responsibilities, a sergeant told me that...........Dennis is the finest solder in the battalion and the men simply love him". Stanhope felt guilty and stupid for mistrusting Raleigh. Raleigh annoys Stanhope when Stanhope is asking Raleigh for the letter he has written home to his sister Raleigh doesn't want to give it to him and he says its private, Stanhope immediately thinks that Raleigh has written something bad about him but the real reason Raleigh doesn't want him to read it is because most of the letter is praise that isn't true, he sounds like a little school boy how he has said it. The author's intention of this scene is to show the point to the audience that you sometimes get the wrong perception of something. The audience feels both Stanhope's and Raleigh's emotions because the author has put a lot f feeling into this scene through the body language of the characters. "Stanhope sits with ... Get more on HelpWriting.net ...