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Examples Of Online-Driven Marketing
to many others. These type companies purchase this information in order to sell and advertise
products explicitly to this type customer, based on their interests and personal data details. These
people also feel intruded on when their personal information is sold to businesses that they never
gave approval to. Online–driven marketing is the most famous use of collected personal data. There
is, however, a growing apprehension and a captivating backlash from the public over online targeted
advertising. One of the more blemished examples of the public uproar from online targeted
advertising is Amazon "dynamic pricing" system (Taylor, 2014, p. 17). This company's professional
business model was made to actually watch their consumer data ... Show more content on
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Stealing one's identity and also stealing one's person information actually continues to occur in leaps
and bounds every year. These occurrences cause customers to lose large amounts of money as well
as it is costing them their privacy. Consumers then become distraught with the companies that
collected their personal information which actually led to the data breach and discipline them in the
market (Beckett, 2014, p. para.1)
Conclusion
The gathering of personal data does unfortunately also have many benefits for both the consumers
and business, but when used dishonorably they can become very concerning and harmful to the
actual consumer. However, consumers who do visit these websites and then knowingly consent to
allow that corporation to collect their personal data for marketing purposes has been proven to
benefit all parties involved. By doing this it allows the specific company be able to follow interests
and purchases of the customer and then to provide these customers with personalized advertisements
and recommendations that may increase the possibility that the consumer will spend more with the
business. It also benefits the customer by providing them with specific goods and services that could
in the long run, increase their quality of life and that they may not have known about otherwise. It
also can create a better customer knowledge for the particular consumer by
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Online Marketing
Business has captured this internet two decades ago. Many companies are playing as third party to
connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are
completely dependent on such kind of business. Basically, Internet marketing means marketing all
over internet including via emails and wireless media. It includes technical and creative aspects
internet, including design, development, advertising, and sales. All of this comes under umbrella of
"Virtual World". Virtual world is now a platform to make profits. There are many companies who
are catering to the need of image management on virtual world. "Online Image Consultancy" is
recent buzz word in the virtual world for companies/people who want to ... Show more content on
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It also generates website traffic. In addition, side bar ads either connect to the fan page or website
link. Facebook is actually earning loads of money due to the side bar ads. Since, Facebook has all
the information of customer include name, age, gender, likes and dislikes. Keeping the criteria of
customer and target market of companies they connect sellers with buyers in an effective way. Not
only this, if a video is actually good and funny or has some message, it actually gets viral on
Facebook. Companies try to make such kind of videos to pass on the advertisements so that
customers get to know about the product. Also, Facebook tagging and note making is getting
popular these days. This means no company is now behind to capture the eyes of customer. In order
your products to get popular; you can actually make complete social media marketing campaign to
engage customers of your target market. YouTube and Flicker are playing their part on Social Media
as well.
These are the certain mediums on virtual world which can play vital role in the promotion of your
products. These mediums can provide you enough popularity in the market. However, another
medium in the market if it suits your product is Podcasting. It is an Internet based technologies have
continued to improve and enhance our ability to communicate with one another globally, a
transformation of the radio show form of media was destined to occur. The Internet world's form of
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After-Sale Service of Online Marketing
On–line marketing: the impacts of after–sales service Recent years have witnessed the increasing
demands of consumers, the high product quality cannot be the only element for satisfying
consumers but the after–sale service gradually dominants the purchasing psychology. In general, the
after–sales service is one of the critical success factors for enhancing the consumer satisfaction,
which is acknowledged by Asugman,G.et al.(1997) to some extent. More specifically, the further
study from Smith (1998) emphasizes that the purchase intentions of the consumers is strongly
influenced by the customer satisfaction about the ancillary services. For the purpose of this essay,
after–sale service is defined as a range of services that the enterprise ... Show more content on
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Therefore, the effect of after–sales service to some extent will increase the pressure of the employee
to devote themselves to their sales work, which in reverse could decrease the sales volume as well as
the interests in the company. However, it has to be acknowledged that the after–sales service is
conducted to the success of on–line market as a result of the positive impact on the company as well
as the consumer. One of the contentions in favor of that assertion is that the customer satisfaction
must be the primary goal of the organization for success and growth, then after–sales service is the
bridge for the employee to contact with customers for obtaining the feedback and satisfaction
(Pertson and Willson,1992) . What's more, the customer–oriented on–line market has to satisfy their
customers' demands, thus the systematic after–sales management could act as an effective approach.
Loveman (1998) maintain that the customer satisfaction has an intimate relation with the loyalty of
the consumer and financial stability of the firm. Consequently, the employees will be stimulated by
the high–evaluated feedback of customers to make more contribution to the company. That is to say,
the high satisfaction can help the organization keep the existed customer and obtain much more new
customers, which formulates a customer purchasing recycle. Hence, the impact of after–sales
service in the online–market should be
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Disadvantages Of Online Marketing
You can create groups related to your industry or product offerings as a way to reach out to potential
customers. Overall Using Facebook to promote your business can go beyond your page and
promotion of your page. You can also use your personal account to make connections with
colleagues and prospects, start conversations and network online.
With clear objectives and plan for managing your connections, you can use Facebook to network
and develop great business relationships. The objective of marketing is to reach potential customers
through the channels where they spend time reading, searching, shopping, or socializing online.
Widespread adoption of the Internet for business and personal use has generated many new channels
for advertising and marketing engagement, including those mentioned above. These methods are
also not well–suited to controlled experimentation. Today, anyone with an online business (as well
as most offline businesses) can participate in online marketing by creating a website and building
customer acquisition campaigns at little to no cost. Those marketing products and services also have
the ability to experiment with optimization to fine–tune their campaigns' efficiency and ROI. A key
benefit of using online channels for marketing a business or product is the ability to measure the
impact of any given channel, as well as how visitors acquired through different channels interact
with a website or landing page experience. Of the visitors that convert
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What 's Wrong With Online Marketing Advertising Practices
There are a number of types of products you should actively avoid. If you 've read our two–part
series about "Honest Marketing Techniques – What 's Wrong With Online Marketing Advertising
Practices" you already know there are issues with uncontrolled advertising on the internet. Perhaps
you 've already been burned by purchasing a bad product, or with luck, you 've only been suspicious
that a given product may not be what it seems to be. In part one of this three–part series, we will
first look at blind advertisements.
There is some similarity in product launches being seen lately, especially with ClickBank launches.
It isn 't a problem with ClickBank per se, but as one of the most popular third party organizations
involved with selling ... Show more content on Helpwriting.net ...
Blind copy on a $37 or $77 price point will sell the living daylights out of your product. It will also
destroy your customer list you just built, send refunds through the roof and create support
nightmares. Yes, I know that if you are an affiliate, you don 't have to deal with the support issues,
but you will have lower income and ClickBank will withhold larger amounts from your checks to
cover the anticipated refund rates.
Compare that to the copy for an ethical advertisement. You get real information about what you
ARE going to get, so you know what to expect when you download the product. You don 't get
exaggerated claims about how you will feel, or perhaps how much money you will make, but you
will get concrete information about what the product actually is and what benefits it provides.
I personally would never recommend any product that I haven 't purchased myself and found to be
effective, and certainly not any product that doesn 't provide up front information about exactly what
it is.
Second Rule: "Loopholes" and "secrets" are Blind too.
If the advertising copy promises a newly discovered "loophole", you should be very, very careful
about the product. You should be aware that the great majority of "loopholes" are soon closed, often
even before major sales occur for the product that supposedly takes advantage of them.
Think about it for
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Money With Affiliate Marketing Online Essay
How to make money with affiliate marketing online is a topic that a lot of people come to Stuart
Ross with. Stuart is millionaire digital entrepreneur and co–founder of the Six Figure Mentors
(SFM) and Digital Experts Academy (DEA), a Premier Business and Entrepreneur Online Education
Service and one of the fastest growing exclusive private communities on the internet today.
People tend to approach Stuart with a question like this, "Stuart, I 'm thinking of getting started
online. I want to live the internet lifestyle. I want to create my digital empire, but I just don 't know
what sort of products to create?" What they 're saying is that they 've been looking in the market
place and can see there 's a variety of programs out there to make money with affiliate marketing
online.
The question is usually, "Can you recommend any of the programs out there?" or "What types of
products shall I be selling?" The mistake people often make when they first get started online is that
they look for affiliate programs that have the highest commission payouts or are quite low cost. The
reason for this is that they think that these are going to be the easiest products to sell because of their
low cost.
They then go and sign up to any old affiliate program and go out and start trying to make affiliate
commissions. The problem with this is that so often people are not that passionate or bothered about
the products they are selling. I will tell you this straight – no course, training
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Essay On Online Marketing
Topvisor is the most effective provider of SEO and PPC tools for better marketing. Partnership with
these tools gives you an opportunity to make the breadth of its strategies and allow you to capitalize
more opportunities at hand.
Let's you have decided to start your online business. How can you keep track of the latest events
happing in your site, your competitors site and none other than your client's site? If you want to take
an evolutionary leap from your own marketing strategies, check out the amazing SEO and PPC tools
that can help you to reach your business goal.
Topvisor invent these new tools to help the marketers to survive in the world of digital marketing
and overcome from new challenges. All of its tools began as premitive ... Show more content on
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For getting comprehensive keyword structure of every page, keyword clustering seems to be a
powerfull tool. The keyword clustering tool provide you the easiest way to find out the effective
techniques to make your website keyword rich at top of the SERP and save your valuable time by
performing the whole task on auto–pilot.
Now the SERP tools will automatically take snapshots of the search engine result pages as per your
specification. Through which you can track all the changes over time. The SERP snapshot tools
track the changes of any page and take a snapshot automatically and send you an notification about
the changes.
Keyword suggestions are totally depends on the frequent searches of the users and their typing
phrases in the search box. The keyword suggestions tool is the ultimate source to make your website
keyword rich with search of real users. This tool can reveal relevant and popular keywords for your
website from different search engines.
Boost your keyword performance through the keyword resaerch tool. Here the tool helps you to
track the search volume of your keyword, provide analysis of your choosen keyword, and mostly
used by the user to build a complete keyword structure within a couple of minutes.
To make your website user friendly and handy for crawler, then SEO audit tools are the best option.
The SEO audit tool provide information about your webpage errors, indexing pages of your
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Online Marketing Strategies For Restaurants
Online Marketing Strategies for Restaurants
Restaurant customers search for restaurants on their phones, receive marketing messages digitally,
use the Internet for customer service and research restaurants by reading online restaurant reviews.
People place carryout and delivery orders online, buy eCommerce products from restaurant websites
and look for restaurant menus online. If you 're not engaged in online marketing, your restaurant
won't be visible to most customers, even if they 're walking by your business but with their eyes
glued to their phone screens.
Eight Online Marketing Ideas
The following techniques will give you a strong working platform to launch all types of online
marketing campaigns, engage customers and prospects more effectively and build a strong Internet
presence.
1. Build a Mobile Website
Your most important step for online marketing is building a website that adjusts for any device
automatically. Responsive websites make it easier for people to find information on their phones.
Your website should be easy to navigate for customers and easily updated by you, an administrator
from your staff or a third–party hosting, designing or consulting company.
2. Post Your Menu Online
Your menu is your second most valuable Internet marketing resource. Restaurants spent thousands
of dollars to post their menus in yellow page directories in past decades (and many still do), but you
can now post your menu –– often for free or at little cost –– where people can
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Marketing Tips : Online Branding
nline branding is essential to top online businesses and building wealth online. The same brand that
is conveyed in printed marketing and sales materials should transcend to the online world. What is
online branding?
According to Dave Chaffey, author of Internet Marketing: Strategy, Implementation and Practice
and top network marketing tips guru, online branding is defined as "how online channels are used to
support brands, which in essence are the sum of the characteristics of a product or service as
perceived by the user."
This definition falls short. A simpler and much more accurate definition is "the combining of you or
your company 's best attributes and top strengths with the legitimate value you offer. This must be
established through a concise statement that will differentiate you from your peers and yet relate
strongly to your target audience and then be conveyed through all online interactions regarding
serious business opportunities."
Entrepreneurial online branding should assist potential customers or clients in deciding whether or
not they feel comfortable working with you, (such as) a women–owned home based business. It will
also assist them in understanding if your company will create a synergy that is beneficial to both.
Your online brand means the difference between building wealth or not because it will allow
decisions–makers to easily decide whether you meet their expectations and it will set you apart from
your competition.
The following
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Difference Between Marketing Strategies of Physical and...
Slide One: The potential impact, in marketing terms, of the e–business unit on the bricks and mortar
university is enormous. Oblinger (2001) has argued that, for a number of reasons, distance learning
has the potential to develop a truly global university. The exchanges between the business and the
customer are streamlined by the lack of physical barriers, and this can allow the school to transcend
international borders. The current physical school can only market within the United States, and
must bring students to the school physically. This limits the growth potential of the school. In
contrast, the e–business element allows for marketing all around the world. The school can develop
curriculum for a number of different countries in order to build local businesses, all through the
centralized website. In addition, the school can train professionals all around the world for careers in
the US, Canada, the UK or other nations. This broadens the pool of potential health care
practitioners considerably, something that benefits all Western nations, most of which face a
shortage of qualified health care workers. The school will adhere to high level standards, so that its
degrees are widely recognized. There will also need to be policies in place that facilitate the learning
of students from all over the world, so that the environment is healthy and supportive for all.
On a practical level, the school can facilitate real–time learning by developing features and
mechanisms that
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Summary of Marketing Plan for Online Mba Programs
Summary of Marketing Plan for Online MBA Programs Executive Summary An increasing number
of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a
great accomplishment. Many undergraduate students graduate and move on to pursue their Masters
Degree in their desired field. This marketing plan illustrates the market segments and the strategies
of employing to get customers and create a solid revenue stream. Our unique focus is creating
opportunities for the fulltime working student that is not able to go to a campus for classes. A twist
that gives us an advantage over our competitors is by giving students more options of what is
available in picking from a larger selection of majors. From ... Show more content on
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Description of Product or Service Several schools offer open–enrollment distance learning
certificate programs targeted to working professionals that don't have time for lengthy residencies.
The coursework can be challenging. However, a certificate from a school can make your resume
stand out from the crowd. Graduate certificates are growing in popularity. For college grads that
want to gain skills or a resume boost, a certificate can be an easy way to meet goals without
enrolling in a full graduate program. Consider the certificates now offered at several universities.
Students that already have Master's degrees can earn graduate certificates by taking less than ten
additional online courses. Certificate programs include specializations in Business and Technology
Management, Education, and Psychology (Arabe, 2003). Most online students use course
management systems such as Blackboard to master the material. Some learn by streaming audio or
video lectures. But, universities are offering courses that are taking online studies to the next level.
According to a recent article by the New York Times, an increasing number of online courses are
holding sessions in Second Life, a virtual world that mimics real life. Students and teachers have
avatars that look like real people. They can hold discussions, interact, and display multimedia
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Advantages And Benefits Of Online Marketing
In the era of globalization internet plays a vital role in all spheres of life and industries. Online
marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the
sake of promoting and selling goods and services. In fact, new synchronous, internet–based
communication technologies had contributed to the restructuration of major economic sectors
including marketing. Being cost–effective, flexible, and fast and enjoying an on unprecedented
global reach, internet marketing has brought about different businesses incredible gains. However,
this effective, new method also involves its special disadvantages, e.g. lack of personal contact,
security and privacy, etc which should be taken account for. The present study, then, concentrates
upon the impacts of ... Show more content on Helpwriting.net ...
To understand the importance of Online Marketing. ii. To understand the importance of Online
advertising in changing market scenario. iii. To understand the reasons for growing popularity of
online marketing. iv. To analyze the effectiveness of online marketing as compared to traditional
marketing tools.
v. To identify the advantages and limitations of online marketing.
METHEDOLOGY
The methodology uses descriptive research design. Data is collected from secondary sources.
Secondary data provides necessary theoretical back up to the study which is collected from
published or unpublished sources. On the other hand for the exploration of concepts , various books
and case studies were referred .
SIGNIFICANCE
The consumers in today's era have not only many stores choice, but they also have a wide variety of
channels to choose from. With the start of numerous channels (e.g. Mobile Commerce, E–
Commerce) and a continuous increase in the competition among channels, the understanding of
what incites consumers to purchase from one channel rather than another becomes progressively
important channel design and
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10 Steps Of Network Marketing Online Success Essay
10 Steps To Network Marketing Online Success
By Billee Brady | Submitted On May 05, 2011
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Expert Author Billee Brady
I just want to start out by saying that network marketing online is the only way to go if you really
want to be successful in network marketing. The problem is that marketing online is like a jungle of
hot new push button systems that promise to solve all of your problems combined with a sea of
information which results in people getting overwhelmed and quitting very easily.
Today I 'm not offering a fancy new push button system or anything like that but I am going to lay
out a ten step formula for you to become successful at network marketing online.
10 Steps To Network Marketing Online Success
1 – Network Marketing Company
Obviously in order for you to be success at network marketing online you will need to join a
company, it doesn 't matter what company you join as long as it has a great business model and you
are joining leaders who will help you.
2 – Auto–Responder and Sales Funnel
Before you start driving traffic and generating leads you want a place to store your leads in order to
build your list which is your
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Why Is Online Marketing So Effective?
Why Is Online Marketing So Effective?
There are several ways and means of really bringing out the very best in an online marketing
strategy. Understanding how online marketing works is of vital importance. Below is an overview as
to why online marketing is so effective as an advertising medium and the various tools that you can
make use of to achieve the most desired results.
Online marketing gives business owners the freedom to advertise and promote their products or
services and receive immediate response. Business owners can reap the benefits of this method of
marketing as it is inexpensive and easy to start.
All you need to do is choose an advertising medium that works for you and your businesses
objectives. Your site will ultimately ... Show more content on Helpwriting.net ...
Advantages and Benefits of Online Marketing Include
Cost Effective – Advertising online offers one of the most cost effective methods of marketing
available in comparison with other mediums. Business owners are able to create, deliver and execute
an online marketing campaign to a full spectrum of viewers, spending only what's necessary in order
to reap maximum rewards later on.
Online marketing allows for statistics to be measured more effectively and easily and at a lower
cost. Virtually all elements of an online marketing campaign can be traced and tested in some way.
Tracking and measuring can be done almost instantaneously since online marketing encourages
interaction by clicking on the ad and visiting the website, as well as other target actions.
Pay Per Click Advertising is notably the most effective means of generating immediate traffic, leads
& sales to a website. Advantages of this form include only paying when a user clicks on your ad.
The source of traffic can be easily tracked as well as identify which ads are achieving the best result
in a campaign, and target an audience more
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Online Marketing Strategy For One 's Marketing And...
Abstract
Online marketing has grown into one of the most popular marketing channels in the world today.
Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in
the process of implementing online marketing strategies. However, there is still a large number of
organizations that despite the recent trends, have not adapted or fully embraced the online marketing
trend. The purpose of this study is to investigate the various trends in the implementation of online
marketing strategies, and the reasons why some companies have not embraced the online marketing
trend. This paper will examine the importance of adding online marketing strategy to one's
marketing and corporation budget. It will also review the pros and cons of social networking when
used as a marketing tool. This paper analyses the web presence of five companies, and afterwards
conducts interviews with employees to look at the reasons for the varying online presence. The
findings show that generally, companies are on the way to embracing online marketing. The
variations come as a result of the nature of the employees and the attitudes of top management on
online marketing.
Introduction
The past decade or so has seen consumers and companies experience new ways in which advertising
and marketing have been applied to both new and existing products and services. These changes
have especially been encouraged by technological improvement which have led to the increased
communication
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Marketing : Marketing And Online Marketing
Gurbreet Raj
Cambridge Regional College, Nottingham Campus
OTHM Level 7 Diploma in Tourism and Hospitality Management
Student Registration number:
Unit 6: Advanced Research Methods
Research Proposal .......................................................................................... 1
1. Marketing and Online Marketing .................................................................... 2
1.1 Marketing Definition .................................................................................. 2
1.2 Online Marketing Definition ......................................................................... 2
2. Online Marketing Tools ................................................................................ 4
2.1 Search Engine ............................................................................................ 4
2.2 E–communication ....................................................................................... 4
2.3 Social Media ............................................................................................. 5
2.4 Apps and Mobile Devices ............................................................................. 5
3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) ........... 7
3.1 Key Facts that regulate the Global Online Service in Hilton Hotels .......................... 8
4. Effectiveness of Online Marketing in Hotels Business ............................................ 9
4.1 Advantages and Disadvantages of Online Marketing ........................................... 9
4.1.1 Advantages of Online Marketing .................................................................................... 10
4.1.2 Disadvantages of Online Marketing ................................................................................ 10
4.2 Effectiveness of online marketing in Hilton hotels .............................................. 11
References ................................................................................................... 13
Research Proposal
Impact of Online Marketing on Hotels in the Hospitality Industry
With use of
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Online Marketing: Digital Marketing Vs. Traditional Marketing
Digital marketing is an alternative term for online marketing or e–marketing. There is no difference
between online marketing and digital marketing but a few experts also make a few differences both
type marketing as they have said that digital marketing bears of virtual products but online
marketing carries virtual and physical products. Generally clienteles and clients check their
requirements online either physical products or electronic products. Introduction of digital
technology has provided the different possibilities of marketing where the Internet holds the leading
key for digital marketing. Digital marketing is the most ubiquitous format to interconnect the story
of teller and seller. Digital marketing spreads the marketing ... Show more content on
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It improves the business by providing multiple channels. Digital marketing is the most prevalent
method for marketing of products. E marketing, internet marketing, and online marketing are, in
fact, synonymous to each other but the meaning is different. The insight of this paper focuses on
generation of digital marketing and provides the comparative study of digital marketing and
traditional marketing. Paper expresses the relevance of digital marketing over traditional marketing.
Digital marketing changes traditional marketing in dynamic marketing known as digital marketing.
This paper also sprinkles the light on E marketing, internet marketing and online marketing. Digital
marketing has improved the performance and efficiency of the market in marketing sector. Digital
marketing is the marketing where marketing is done via electronic means and devices. The crux and
gist of this paper is to analyze and presents the comparative study of digital vs. traditional
marketing. In the early time people have been adopted barter system of marketing. But with the
passing of time barter system has become obsolete. Now Traditional system also is known as old
system. Now revolution took place and emergence of Digital marketing replaces the Traditional
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The Impact Of Marketing On Online Marketing Essay
SMEs (Small and medium enterprises) come under various categories such as F & B or Fashion or
lifestyle or IT or electronics or pharma or events or ecommerce brands and so on. The need for a six
figure marketing budget to make social work is a misconception.
In fact, small businesses are more likely to succeed with this kind of marketing as they get to
interact with a niche audience and social metrics can be used to understand their reach. This is much
better than paying heed to such misconceptions and including them in their marketing strategy or
business modules.
This media plays an important role in online marketing and is an ideal medium through which an
SME can acquire, nurture and increase leads. It also allows you to engage with your customer base,
while expanding it through referrals and recommendations.
But if it 's so powerful, where are the measuring factors? It differs from enterprise to enterprise or
business to business. Some SMEs measure success using this marketing in terms of likes, reached
users, engaged users, sales and so on. Some of the known tools used to measure social reach are
simplymeasured.com, konnectsocial.com, tweetstats.com, and hashtracking.com.
There were the times when brands and SMEs used to believe that social media is a non dependent
medium. But now it is an important aspect of marketing tactics for ROI. The belief that it is a fad is
long gone. In fact, it is a powerful branding tool and has become an essential part of any brand 's
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The Role Of Social Media On Online Marketing
The Role of Social Media in Online Marketing
Sreekar Reddy Vaddi
EBM 502 Research Methods
Stratford University
07/21/2015
Table of Contents
Abstract 3
Introduction ....................................................................................................4
Background 5
Problem Statement 6
Issue 6
Research Questions 7
Review of Literature 7
Methodology 15
Data Collection...............................................................................................16
Conclusions ...................................................................................................17
Limitations 17
References 18
Abstract
The utilization of Social media in web promoting is increasing high significance and the vast
majority of the organizations from little to huge are publicizing themselves on informal
organizations. This paper expects to comprehend the high slant and fast development of this online
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Social media is the new generation fad and while most entrepreneurs use it to their advantage to
advertise their business, there are many more who believe it is unnecessary. "According to Hubspot,
92% of marketers in 2014 claimed that social media marketing was important for their business,
with 80% indicating their efforts increased traffic to their websites. And according to Social Media
Examiner, 97% of marketers are currently participating in social media – but 85% of participants
aren't sure what social media tools are the best to use" (DeMer, 2014). Today, social media is widely
used in online marketing and a lot of people build their businesses just sitting at home, without
having to invest in anything. However, there are still some businessmen who believe that customers
will come to them as long as their product/service is good through word of mouth. Online
networking is the best stage for uniting a brand with its forthcoming customers and an extraordinary
medium for mingling and interfacing. It additionally empowers the organization to determine client
protests and offer pay, in this way enhancing client administration. One who is not out there on
online networking can 't interface with its purchasers and will fall back in the opposition. Online
networking empowers organizations to promote their item and benefits and educate its purchasers of
any up and coming changes,
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Analysis Of Mahalo 's Online Marketing Team Essay
Mahalo's online marketing team needs to brainstorm to formulate a proper and a long term plan, and
come up with the right tools of social network to exploit them fruitfully. To assure that desired
benefits in the long run, however, the plan needs to be improvised constantly, responding to the
changing trends by taking proper efforts. Mahalo should take the following points into their
considerations to make a strategy and set an expectation of the plan.
– A well–crafted social media marketing goals: Mahalo needs to know and realize that using social
media will provide short–term and long–term benefits. It means that for the short–term, it is just to
build and raise brand awareness of the firm, while after building a strong network for quite
sometimes, it can become possible to expect good sales.
– Appropriate selection of social networking tools: There are plenty social media channels in this
emerging technology era, therefore Mahalo should select the appropriate social networking tools
wisely. My suggestion is to choose the ones that fit in their business' nature and respond the needs of
its marketing goals. And they should stick to the tools that work best for them.
– Correct optimization of the social media tools: It is not necessary for Mahalo to install every new
social networking tool that comes up in the online. I believe that for business that Mahalo is
running, basic social media tools like Facebook, YouTube and Twitter are sufficient for this kind of
business
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Marketing Plan For Selling Travel Services Online
A.M., Inc. will create the first Internet Travel Travel experiences Network offering travel along with
leisure and luggage. Recognizing that a vital aspect of selling travel services online is to provide
compelling travel experiences travel itineraries to inspire sales. The company's unique travel
itineraries will showcase the new and exciting Travel experiences and all the travel packages,
events, services and adventures associated with travel. Offering an interactive travel experience, the
channel will cater to a World Wide audience of "like minded" travel enthusiasts in an effort to build
a synergistic global "travel travel experiences" community.
A.M. will create an Internet based brand (The Internet Network) that travel, luggage and leisure
industries will recognize as a leader in the promotion, marketing and sale of its travel packages in
the online retail marketplace. Company revenues will be generated from three specific sources: (1)
ecommerce commission fees paid by travel packages sponsors (2) integrated travel itineraries and
banner advertising on the web travel site (3) sale of sponsorship packages for premiere travel site
placement. The Company will develop and market its own branded officefront service.
Services Offered
A.M. will provide a comprehensive set of valued added consumer services that will be specifically
catered to our audience and travel packages sponsors. These services include:
Packages / Customer service – Users of the travel site will
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Service Marketing Case Study: Zappos Online Retailer Company
Executive summary:
This paper includes a study about Zappos Online Retailer Company. The purpose of this study is to
do a detailed analysis of the current situation of this company and the service issues that they are
facing in order to find solution to reach their goals.
This paper starts by the introduction and the background of Zappos company following with a
SWOT analysis of their current situation, it also includes the service marketing mix strategy that
they are adopting. It also covers some of the studies and journals that discuss some issues that may
face the online shopping retailers. As a result of this analysis we put some recommendations that
may help the company to provide better service to their customers.
Introduction ... Show more content on Helpwriting.net ...
This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this
journal showed that the wide variety of the products offered on the online sites will bring the store to
the shoppers rather than customers to the stores in which will increase the sales. This what was
though by Zappos management as they were only a shoes retailer and then they start to offer many
lines to achieve the variety.
Recommendations for Zappos Company:
From this case analysis noticed that Zappos Company succeeded in recognizing and closing any
service gap by offering a unique customer service due to their excellent company culture,
professional people which yielded to have loyal satisfied customers. And we can see this from their
high sale in each year. However in 2008 they faced a bad financial crises which lead to decrease
there cash flow, fire 8% their staff . Also there fast growing plans contributed on this.
By their Excellent service record and putting the customers as their first priority they overcome all
those problems and becoming one of the best online shooping retailers.
Some recommendation from this analysis:
They have to keep focus on the service they are
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The Five Concepts Of Marketing Tools And Online Marketing
Task 3
3a "Marketing communications are the means by which firms attempt to inform, persuade, and
remind consumers – directly or indirectly – about the products and brands that they sell." (Kotler
and Keller)
Offline marketing is the traditional way of doing marketing that does not involve the use of the
internet. The five elements of the marketing communication mix pertaining to traditional marketing
are;
Advertising – Radio, TV, billboards, newspapers, cinema
PR and Events – Press conferences and press releases, seminars, sponsorship of arts or cultural
events
Direct marketing – Flyers, brochures, mail shots
Personal Selling – Sales presentation, sales meetings, trade fairs
Promotion – Buy one get one free, price–off deals, samples, bonus packs
Whereas, the latest addition to the marketing communication mix is Digital Marketing which
includes methods of advertising or promotion using the internet such as SEO, Google Adwords,
Mobile Marketing, Email Marketing and Social Media platforms such as LinkedIn, Facebook,
Twitter, Youtube to name a few.
The table below portrays examples of Online Marketing Tools and Offline Marketing Tools.
Online Marketing Tools ... Show more content on Helpwriting.net ...
For example email marketing is free of charge and contents can be adjusted anytime. Whereas,
direct mail material is expensive to produce and to deliver and once printed contents cannot be
amended. In regards to traditional media such as press or TV, marketers have to book campaigns on
way ahead of time while online gives you the advantage to run a campaign instantly and for the
desired period at a lower cost. It is also quicker and easier to make changes to adverts online than
for example in print advertising or in a TV commercial. Also, production costs are much higher vis–
à–vis online
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The Marketing Strategy For Getting People's Attention Online
Content marketing, custom publishing, branded content– whatever you want to call it, it is a really
powerful strategy for getting people's attention online. It has worked for so many companies and it
is
sure set to work for yours as well. All you need to do is get it done excellently. Creating premium
quality
content is not that simple but at the same time it is not very difficult. There are several companies
that
are providing these services nowadays.
The thing about content creation is that it increases engagement with the audience and it is direct
unlike
other marketing strategies. If you publish relevant content and share it around, then you are
definitely
going to get customers coming to you. There are three companies– ... Show more content on
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They learnt that even their
customers who blog frequently gain, on average, about six times more inbound leads than their
counterparts who do not. Therefore it makes a lot of sense that Hubspot as brand itself does tons of
content marketing.
Source: http://hubspot.net
The thing about Hubspot is that they do not just create content but rather they do so to make sure
that
they educate their customers. All this education that they do on their website makes the marketing
platform so much easier to use and more effective. It also brings in new customers, from out of
nowhere it seems, every time a new piece of content is added to the brand's blogosphere. With more
than 4,000 customers, Hubspot's customer base continues to grow and their primary customer
acquisition method is the inbound leads drawn from content marketing.
Content marketing lessons to learn from Hubspot:
1. Create content so that people can see you as 'thought leader' and not just to have an immense
size of content on your site.
2. Publish various types of content.
3. Do not just produce self–promotional content but rather create content that will help your
customers too.
Content marketing according to Mint.com
This is another company that has content marketing locked down to a simple art. Just like Hubspot,
Mint.com produces lots of varied content. They have everything from podcasts, case studies and
webinars to eBooks, slideshows and videos.
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Marketing and Online Social Networks
INTRODUCTION
Situation Synopsis: Competitors have developed different approaches to attract consumers in the
online dating market; some of which have been copying eHarmony's product features and using
alternative strategies to attract singles.
Company's Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles
seeking a serious relationship and long–term compatibility. It distinguished itself from other sites by
using a unique matching algorithm. They have also invested substantial resources into marketing
and R&D.
Problem Statement: eHarmony has opened the door to their competition by declining potential
customers as a way to ensure quality control. eHarmony 's CEO must decide how to react to
imitations ... Show more content on Helpwriting.net ...
1.2.5 Key Success Factors (See Appendix A) 1.2.6 Strategic Groups Map (See Appendix B for
Strategic Groups Map)
Cost to join and barriers to join an online personal site are the two dimensions which are relevant to
a firms' performance within this industry. eHarmony possesses the highest membership fees in the
industry along with particularly high barriers to join. Even their direct competitors; Match and
Yahoo! Personals differ from eHarmony in that they have much lower barriers to join as well as
lower sign up fees. Most of their indirect competitors are free and have little to no barriers to join.
1.2.7 Strategic Issues in the Industry Industry was plagued by people misrepresenting themselves
and putting false personal information Users are concerned about the privacy of their information
Level of customer dissatisfaction remains high
1.2.8 Opportunities & Threats
Opportunities:
This industry will continue to rise in popularity due to increasing usage of computer technology.
Due to it being a more affordable means of match making, people will generally turn to online
personals as opposed to other offline services. Convenience also plays a factor. Increasing their
market share, catering to more market segments. (Niche markets).
Threats: Online personals sites with more resources pose a threat to those lacking resources.
Security issues linked with sharing information
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Questions On Online Internet Marketing Essay
a. Rivalry (Among Competing Sellers)
CyberGold, NetCentives, and MyPoints are the three main online Internet marketing firm. All the
competitors offer similar services and products. Competition is based on a non–price dimension like
marketing, brand, and search technology. Competitive rivalry is high as the cost of switching firm is
low. Because this is relatively new business, there are growth opportunities for economic of scale in
advertising. (Gamble & Thompson, 2013)
b. Threat of New Entrance
Online Internet marketing has a low barrier to entry. Since the barrier is low, new entries should be
able to offer more incentives, lower marketing cost, and innovative new ideas to market the
advertiser products and service. The threat of new entrants is high because online advertising is
relative at its early stages and few online Internet marketing firm has set itself apart from its
competitor. (Gamble & Thompson, 2013)
c. Threat of Substitute Products
The threat of substitute in the industry is weak. In term of mass marketing, the Internet can reach far
more people in every corner of the world. The market is still growing as more users are coming
online and new and improve technologies are improving the median we utilize to access the net.
Online advertising allows marketers to tailor the company's product and services to a select market
vice mass marketing. It provides benefits, cost saving, and flexibility that you can't get from
television, radio, or newspaper. (Gamble &
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Building An Online Empire : Online Marketing
Building an Online Empire:
Online Marketing
Kevin Yeske
Introduction.............................4
Getting Started ..........................
Start Planning a Website ....................
Building Your Website.............................
Content Marketing..................
Blogging ....................................
Marketing with Social Media ..................
Tracking Your Success ..................
Search Engine Optimization ..................
TABLE OF CONTENTS:
"Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens
every time you engage (or not) with your past, present, and potential customers."
– Scott Stratten
CHAPTER 1:
Introduction
// Page 4
I am living proof that ones does not need to have any fancy college degrees to do well in the world
of online marketing. When I was first presented the offer to learn about online marketing I was 17
years old, and a close family friend I had was over explaining what she did for a living – Internet
Marketing. Needless to say I was intrigued when she started talking about how people could make
thousands of dollars on a weekly basis simply by displaying an ad on a website or even by
advertising for companies to help them sell products. I quickly asked her if she could show me how
she got started with business. She was a little reluctant at first but after enough pestering at the
dinner table she told me she would teach me the basics. I was ecstatic because not only was I
learning something that could turn into a career, but if it went as planned would be a serious income
earner.
Despite my lack of
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Benefits Of Online Marketing Success
As you can imagine there are literally thousands of Internet marketers online and that number grows
every day. Internet marketing is really an increasing industry of working in which regular folks are
generating an income. Around the globe, men and women exactly like you and me are generating
anywhere from a small amount of extra cash a month, all the way up to enough to replace their
regular jobs completely with a better than full–time income.
Did you know that the most successful of these Internet marketers all share certain essential keys to
success in common? Would you like to know what some of these key factors are? Below I 've listed
7 of the most effectiveness so that you can examine and adopt them too, to maximize your chances
of ... Show more content on Helpwriting.net ...
The truth if the matter is these successful folk will tell you that by making mistakes they learn even
more, much faster and are able to figure out how not to make the same mistakes again, then they
pass that knowledge on to others. They develop the mindset that to fail is to learn faster.
Key to Success #4
They have excellent time management skills. Successful online marketing depends on making the
most effective usage of the time you have. The successful Internet marketer maps–out a work day
that is the heaviest with necessary tasks to be completed in the morning. That way it opens up the
rest of the day for other important activities like sharing quality time with family and friends.
For those who have to still work a regular job to support themselves while their Internet business
takes–off they will make time in to complete 10 minute tasks and longer through–out the day, time
when they know they won 't be distracted (early in the morning before work, or late at night).
Key to Success #5
They are able to maintain a clear focus. Successful folks in Internet marketing are typically
individuals who give full attention to one activity at a time. If they 're up against an activity that can
't be finished in one session, they 'll split it up into smaller steps to enable them to focus on one
action at a time so that they can complete each one before starting the next.
Key To Success #6
They don 't procrastinate. Quite a few Internet marketers use a system or
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Online Marketing : Exages And Disadvantages Of Internet...
INTRODUCTION:
Internet marketing volumes have increased year by year and the sales capacity of digital marketing
in Estonia has reached the second position. Although internet marketing grows rapidly much thanks
to the advantages over traditional media channels, internet marketing is still a quite vague area.
Business owners don't exactly know the tools and opportunities of internet marketing nor do they
understand its potential and advantages. Actually, it's a big mistake not to use internet marketing
nowadays!
Marketing: internet vs. offline
Marketing is roughly divided into two: traditional marketing and digital marketing.
Offline marketing Online marketing
Radio
Search engine optimization
Television
Google advertising
Billboards
Content marketing
Newspapers
Mobile marketing
Magazines
E–stores
Catalogues
E–mail marketing
Brochures
Social media
Direct mail Banners Traditional marketing is well–known, as the name applies, thanks to its long
history. Every day we see television ads, hear radio commercials or see newspaper ads. But the fact
is that traditional marketing channels will lose market share to internet marketing thanks to the
advantages of the internet.
Internet marketing
Internet marketing is no longer a foreign word but still, many business owners stay far from
understanding the true essence of internet marketing nor do they know
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Critical Appraisal Of The Various Aspects Of Online...
Introduction: We can say, that nowadays online marketing is the power which drives the clear
majority of global business. Looking back in last ten years we can say that online marketing gradual,
but fairly quickly shifting traditional marketing and change in general the way in which business
and market communication operates and develops. It is the future. The basic concept underlying this
research project is to finding out and critical appraisal of the various aspects of online marketing by
showing its advantages over traditional and his impact on customer`s behaviour. They will be
discussed also issues related to online shopping, such as personal security and privacy, high costs
regarding the provision of e–business and distrust of some customers on the use of new technologies
for shopping and payment. The purpose is to find out exactly where is the balance between the use
of technology and human perception of sanity in that process. In order to carry out the study,
researcher will be emphasizing on Marks and Spencer; hence the study can be considered as based
on case study. M&S were one of the first retail chains who decided to go one step ahead with the
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Internet Marketing: Consumer Behaviour Online
Abstract
This paper is an article review of "Segmenting consumers by E–shopping behaviour and online
purchase" by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on
the Internet has grown tremendously during the past few years. It radically changes the way people
live, work and consume.
In this study we try to explore that the online shopping in the UK is becoming one of the hottest
trends in retailing today. On the other hand, the exponential increases in online shopping and the fast
rate of growth in the number of retailers selling online have created an extremely competitive
marketplace. In this already highly competitive market, it becomes essential for e–commerce
managers to understand the ... Show more content on Helpwriting.net ...
B2B refers to business to business, that is business make online transactions with other businesses,
such as when business purchase parts, fuel, or services online (Siyal, Chowdhry, Rajput, 2006, 317–
329)
Discussion
Ruiz Mafe Carla and Lassala Navsrre Carlos review in their article that the electronic retailing, the
business–to–consumer segment of e–commerce, is set to grow exponentially in the next few years
(Carla & Carlos 2006). It is said that online retailing will continue to grow at exceptional rates over
the next few years. Total European online retail revenue is expected to reach approximately £ 45
billion in 2003, a thirteen–fold increased from 1999.
The authors state that the Internet has become a necessary part of people's lives, and it also enables
the fast development of E–commerce. E–commerce shows its importance in enhancing business
performance and providing better services to customers. E–commerce is also making steady
progresses with more people are involving the online business environment. This research is focused
mainly on the B2C segment of E–commerce.
Both of the authors state consumer perception is initiator of consumer behaviour, while consumer
behaviour is the output of consumer perception. Consumer decision process model has been well
accepted and it is useful to understand factors influencing consumer perception and purchasing
behaviour(Carla & Carlos 2006).
There are many different benefits and risks of online shopping
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Analysis Of Online Marketing
Product Information
Since clothing is a basic necessity and it can be sold in many creative ways, I've decided to make
my product an online clothing store. I plan to sell my apparel online, because majority of sales in the
twenty–first century are being done on an internet domain. According to Cira, the Canadian Internet
Registry, by 2019 Canadians will spend approximately nine billion dollars on online commerce
(Cira, 2016). I aim to sell wearables because according Cira, 42% of online purchases made in 2013
were clothing based (Cira, 2016). I plan on selling this for the target age of 18–34 because they are
the the most fluent in e–commerce and they make up the majority of the online shopping market
according to Business Insider (Smith, ... Show more content on Helpwriting.net ...
J, 2011). For this theory contribute in my advertising, I plan on using influential celebrities to
promote my merchandise. For example, Apple Music used Kerry Washington, Missy Elliot and
Taraji P. Henson to promote the Apple Music streaming service (Goodman, 2015).This demonstrates
to the audience that because an iconic celebrity is would buy this product that they themselves as
consumer should also buy it, which enacts the basic response of the socio–cognitive theory.
Furthermore, I plan to advertise my product is through repetition of advertisements whether through
commercials broadcasted on youtube or television, radio advertisement or pop up ads on the
internet. Repetition is key in advertising because when a person has been exposed to a certain
product multiple times they make associations either good or bad with the product. For example the
name Mcdonald's is now associated with burgers, fries and mcflurries which in some people has a
positive memory. This is because neurons in our brain are separated by synapses, the ability of
transmitting information between synapses is what strengthens the brain and makes brain function
possible, therefore by repetitive experiences we are strengthening our synapses which in turns
allows audiences to remember a product and associate positive memories with it (Rieck, 2016).
Advertising Methods Since my product is an online clothing store I think it's only fitting that
majority of the
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Marketing Strategies : Building And Scaling An Online...
Boost Your T–Shirt and Online Clothing Brand Marketing in 2016
Each and every year, more hopeful entrepreneurs are turning to e–commerce to build profitable
online businesses. Whether t–shirt sellers, online brands or other physical products, the success of
their endeavour ultimately comes down to one crucial factor – their marketing strategies.
Building and scaling an online business is simply not a case of setting up an e–store and praying that
people like your products, you've got to leverage a combination of marketing tactics to suit your
target audience. Without experimenting, comparing and contrasting different marketing techniques,
you're not going to be able to maximize your exposure or growth.
The best strategy to begin with core techniques that a proven to work, then test out new methods to
create a marketing mix that works best for your audience. As t–shirt sellers, we need to choose the
right combination of methods, to enforce brand's identity, solidify confidence from the target group
and raise awareness to attract new customers.
Standing out from the crowd as a t–shirt seller or online brand is just as important (if not more) than
it's ever been. To give you the marketing edge you so desire, we strongly encourage you to try out
these strategies to develop the perfect marketing mix to complement your brand.
Become Charitable – Sell for a Cause
Customers love to know that their purchase is doing more than simply making the business owners
wealthy. Knowing
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Impact Of Online Marketing On Hospitality Industry
Research Proposal .......................................................................................... 1
1. Marketing and Online Marketing .................................................................... 2
1.1 Marketing Definition .................................................................................. 2
1.2 Online Marketing Definition ......................................................................... 2
2. Online Marketing Tools ................................................................................ 4
2.1 Search Engine ............................................................................................ 4
2.2 E–communication ....................................................................................... 4
2.3 Social Media ............................................................................................. 5
2.4 Apps and Mobile Devices ............................................................................. 5
3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) ........... 7
3.1 Key Facts that regulate the Global Online Service in Hilton Hotels .......................... 8
4. Effectiveness of Online Marketing in Hotels Business ... Show more content on Helpwriting.net
...
Research Questions:
What is Online Marketing?
What are the Online Marketing Tools?
How are the online marketing tools applied within Hilton Hotels?
How effective is the Online Marketing?
Research Technique: Qualitative Approach
The research reviews a wide range of literatures on Marketing and online marketing with an
overlook over online marketing developing and its tools and how they are used in organizations.
Collecting data about how the Hilton Hotels are making a use of the Online Marketing and its tools
and how effective are they in their marketing plan, aiming to be able to determine online marketing
effectiveness in marketing strategies in hospitality organizations.
Research Framework
This research is carried out over 4 parts; in the first part the research provides definitions of
marketing and online marketing and the history of its beginning and the modern technology impact
on online marketing. In the second part the research focuses on the online marketing tools that have
been developed. In the third part the research demonstrates how the online marketing is applied in
the hospitality industry, using the Hilton hotels as an example. And in the final part the research
produce an understanding too how effective is online marketing in hospitality industry and in
particular the Hilton hotels.
1. Marketing and Online Marketing
1.1 Marketing Definition
Marketing is the process of creating,
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A Report On The Marketing Strategy Of 1 Retailer Of Mobile...
MIX2MATCH's mission is to be the #1 retailer of mobile/online subscription service available
online. Its goal is to offer the virtual fitting room stylist at a discounted price, providing prompt and
outstanding customer service through its knowledgeable staff. The company will revolutionize the
way people shop by providing people with a fun, time saving, and simple way to shop.
Keys to Success
Key to success for Mix2Match is connected to technology and keeping the online apps updated as
the market and consumer demands change. The apps need to attract the users, so the company can
test the metrics and real value of systematic campaigns for the retail client. The apps need to be
responsive to optimize the user's experience without having to develop separate apps for different
operating systems catering to the existing market and extending its reach to a new user market.
Technology – programming for operational and functional efficiency, connecting everything
smoothly in real–time
Marketing – getting the apps to work with the market's distribution and making the consumer
sharing ability across the board is ease and successful.
Branding – offering collaboration between business and IT apps for the client looking for data
driven decisions, while the company becomes a reliable source based on performance.
Description of Business
Mix2Match is offering retailers a virtual fitting room, where consumers interact and virtually creates
a selfie model online. Mobile marketing and
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Importance Of Internet And Online Marketing
Section 2 – Literature review
The purpose of literature review is to find what literature has to offer on how retailers in New
Zealand and Australia use internet and online marketing to do business, and the barriers they face in
doing so. It would also look into the way retailers retain their customers.
2.1 Importance of internet and online marketing to business
Before one proceeds to explore the importance of internet and online marketing to business, it is
important to understand how well New Zealand is connected with internet. New Zealand is in a very
comfortable position to benefit from internet use. The physical internet infrastructure is growing and
Government's ultra–fast broadband and rural broadband programmes have made sure that high
speed internet is available throughout the country. This could potentially lead New Zealand to have
the best network infrastructure in the world, as evidenced by the use of internet by businesses
throughout the country (Adams, 2013). Ninety six percent (96%) of firms are connected with
internet. The economic performances of these firms depend on how well they use it. Apart from the
availability of internet, it is vital to note the way businesses use internet by to improve the way they
do business. Most of the businesses in New Zealand do not use internet to its full potential, as
proved from the World Wide Web Foundation (2012) ranking. New Zealand is ranked 17th in the
world for its ability to extract economic value from
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Analysis Of Online Marketing
Reaching the right people at the right time with the right message is a key goal of online marketing,
especially in the increasingly competitive marketplace of healthcare systems (Healthcare Systems,
2014). In order to market your product or service, it is imperative that you tailor your marketing and
sales efforts to specifically reach the segment of population that will most likely buy your product or
service (MaGee, 2017). It is critical that you first determine or clearly identify your primary market.
Unless and until you know your customers, you can't meet their needs, desires, what they want,
where they live and what they can afford.
In order to attract patients to a hospital, my target segment would be on the basis of demographic ...
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Consumers seek valuable health–related information on the Internet and there is a strong preference
to request an appointment online, to receive discounts and also post complaints anonymously. Social
media marketing can prove to be a valuable tool in the hands of people knowing how to use it.
Social media marketing can be seen as a great opportunity for both individuals and healthcare
providers. The last question of the Greece survey was addressed again to the health consumers and
aimed to investigate whether their "final decision would be affected by the information provided on
the Internet or by the social media"; 17.2% of the respondents answered positively, 10.2%
negatively, and 72.7% positively albeit under the condition that the provider of the information was
valid and credible (Koumpouros et al., 2015).
Research shows that patients educate themselves by reading at least 10 pieces of content before
selecting a physician, so in order to grow your practice you need to become the trusted source of
valuable health information and building a loyal audience of readers (webtomed.com). Today, word–
of–mouth referrals happen mostly on the social networks such as Facebook and
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Tesco Online Marketing Research in Thailand's Markets
Assignment 1 – 50%
Marketing Research Proposal – Individual Assignment
Tesco–Online Thailand's Failure to Penetrate Thai Markets
Marketing Proposal
Student Name: Weerapat Bhattharadheerakul
Student ID: S00805162
Course Title: Digital Marketing Research
Instructors Name: Gabriella Kerezturi
Regent's University London
November 2014
Content Page
Title Page 1
Table of contents 2
Executive Summary 3
1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d.
Problem Statement 5 e. Research Aim and Objectives 6
2. Research Methodology 6 f. ... Show more content on Helpwriting.net ...
Makro, a whole sale retail outlet holds 16% of the market share (Jitpleecheep, 2014: Appendix B).
The retail industry of Thailand accounts up to 1.4 trillion baht, which is close to 27 billion pounds.
40% of 1.4 trillion baht is from the modern trade which incorporates the major hypermarkets and
their online shopping websites (Appendix C). It is expected that over time, the market of the retail
industry is to grow by 3% to 5% each year, thereby a consistent competition is expected for Tesco
Lotus and Big C super centres. In terms of online market, the global online grocery sales accounted
for only 4% of all food retailers (Mintel, 2014; Appendix D). The internet has indeed penetrated
greatly into Thai consumers. Currently over 31% of the consumers use the internet, with majority of
them being within the age group of 15 to 29 years old (Appendix E). It is easily anticipate that
consumers are continue to increase with internet usage rates thereby opening up a market for selling
grocery items for online users. By 2012, Nielsen (2011) states that the e–commerce business in
Thailand would reach close to 9 billion Baht which is approximately 173 million pounds. A research
conducted by Kasikorn Thai Research (2012), a leading commercial bank in Thailand, suggested
that a gain in 5% is expected each year for this market. This opens up opportunities for
hypermarkets to take their markets online.
b. Organisational Background
Tesco Lotus
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Online Marketing Strategy
Digital Marketing Strategy
Jacob Orquin Department of Business Administration Aarhus University
E–business models
Chaffey & Smith (2008)
The e–marketing plan
Chaffey (2009)
Online strategy model Guava Media, Nyborg (2009)
Which KPI's?
Who are the customers?
Qualitative/explorative analyses segments, position, messages Quatitative analyses Cross– &
upsales, loyalty
Qualify the customers/ market
Touchpoint strategy
Integration of digital strategy in corporate/ marketing strategy
Implementation
Acqusition & conversion
Measurement / optimization
Online marketing process Userpilot, Orquin (2009)
Define Business Goals
(re)Define KPI's
Business goals drive KPI formulation that drive the data ... Show more content on Helpwriting.net ...
2) Cut the price in half. Now lower it.
3) Help me find it.
Anderson (2008)
Price
Two main approaches:   Start–ups used low–price models to establish customer base Existing
firms transferred existing prices to the web
Customers have focus on price and often use price comparison engines kelkoo, pricerunner, and the
Danish EDBpriser
However, only 8% are aggressive price shoppers!
Place
The internet has large implications on place mainly because of global reach. This can lead to
channel conflicts: A communication channel only
  Particularly when manufacturers offer an exclusive, or highly selective distribution approach;
e.g., Rolex watches The choice of distribution channel may dilute brand image
A distribution channel to intermediaries A direct sales channel to customers
   May not be appropriate when prices vary geographical areas; no existing
contracts/agreements; low pre–sales and after–sales support
Any combination of the above
 Sales representatives may be threatened, however they are important for generating leads
Hanson and Kalyanam (2007); Chaffey (2007); Allen and Fjermstad (2001)
Promotion
Chaffey & Smith (2008)
Matching communication and buying behavior
Chaffey & Smith (2008)
Service P's
Parasuraman et al. (1985) suggest that service quality is judged on following parameters: tangibles,
reliability, responsiveness, assurance, and empathy. Which service parameters do you think matters
the
... Get more on HelpWriting.net ...

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Examples Of Online-Driven Marketing

  • 1. Examples Of Online-Driven Marketing to many others. These type companies purchase this information in order to sell and advertise products explicitly to this type customer, based on their interests and personal data details. These people also feel intruded on when their personal information is sold to businesses that they never gave approval to. Online–driven marketing is the most famous use of collected personal data. There is, however, a growing apprehension and a captivating backlash from the public over online targeted advertising. One of the more blemished examples of the public uproar from online targeted advertising is Amazon "dynamic pricing" system (Taylor, 2014, p. 17). This company's professional business model was made to actually watch their consumer data ... Show more content on Helpwriting.net ... Stealing one's identity and also stealing one's person information actually continues to occur in leaps and bounds every year. These occurrences cause customers to lose large amounts of money as well as it is costing them their privacy. Consumers then become distraught with the companies that collected their personal information which actually led to the data breach and discipline them in the market (Beckett, 2014, p. para.1) Conclusion The gathering of personal data does unfortunately also have many benefits for both the consumers and business, but when used dishonorably they can become very concerning and harmful to the actual consumer. However, consumers who do visit these websites and then knowingly consent to allow that corporation to collect their personal data for marketing purposes has been proven to benefit all parties involved. By doing this it allows the specific company be able to follow interests and purchases of the customer and then to provide these customers with personalized advertisements and recommendations that may increase the possibility that the consumer will spend more with the business. It also benefits the customer by providing them with specific goods and services that could in the long run, increase their quality of life and that they may not have known about otherwise. It also can create a better customer knowledge for the particular consumer by ... Get more on HelpWriting.net ...
  • 2.
  • 3. Online Marketing Business has captured this internet two decades ago. Many companies are playing as third party to connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are completely dependent on such kind of business. Basically, Internet marketing means marketing all over internet including via emails and wireless media. It includes technical and creative aspects internet, including design, development, advertising, and sales. All of this comes under umbrella of "Virtual World". Virtual world is now a platform to make profits. There are many companies who are catering to the need of image management on virtual world. "Online Image Consultancy" is recent buzz word in the virtual world for companies/people who want to ... Show more content on Helpwriting.net ... It also generates website traffic. In addition, side bar ads either connect to the fan page or website link. Facebook is actually earning loads of money due to the side bar ads. Since, Facebook has all the information of customer include name, age, gender, likes and dislikes. Keeping the criteria of customer and target market of companies they connect sellers with buyers in an effective way. Not only this, if a video is actually good and funny or has some message, it actually gets viral on Facebook. Companies try to make such kind of videos to pass on the advertisements so that customers get to know about the product. Also, Facebook tagging and note making is getting popular these days. This means no company is now behind to capture the eyes of customer. In order your products to get popular; you can actually make complete social media marketing campaign to engage customers of your target market. YouTube and Flicker are playing their part on Social Media as well. These are the certain mediums on virtual world which can play vital role in the promotion of your products. These mediums can provide you enough popularity in the market. However, another medium in the market if it suits your product is Podcasting. It is an Internet based technologies have continued to improve and enhance our ability to communicate with one another globally, a transformation of the radio show form of media was destined to occur. The Internet world's form of ... Get more on HelpWriting.net ...
  • 4.
  • 5. After-Sale Service of Online Marketing On–line marketing: the impacts of after–sales service Recent years have witnessed the increasing demands of consumers, the high product quality cannot be the only element for satisfying consumers but the after–sale service gradually dominants the purchasing psychology. In general, the after–sales service is one of the critical success factors for enhancing the consumer satisfaction, which is acknowledged by Asugman,G.et al.(1997) to some extent. More specifically, the further study from Smith (1998) emphasizes that the purchase intentions of the consumers is strongly influenced by the customer satisfaction about the ancillary services. For the purpose of this essay, after–sale service is defined as a range of services that the enterprise ... Show more content on Helpwriting.net ... Therefore, the effect of after–sales service to some extent will increase the pressure of the employee to devote themselves to their sales work, which in reverse could decrease the sales volume as well as the interests in the company. However, it has to be acknowledged that the after–sales service is conducted to the success of on–line market as a result of the positive impact on the company as well as the consumer. One of the contentions in favor of that assertion is that the customer satisfaction must be the primary goal of the organization for success and growth, then after–sales service is the bridge for the employee to contact with customers for obtaining the feedback and satisfaction (Pertson and Willson,1992) . What's more, the customer–oriented on–line market has to satisfy their customers' demands, thus the systematic after–sales management could act as an effective approach. Loveman (1998) maintain that the customer satisfaction has an intimate relation with the loyalty of the consumer and financial stability of the firm. Consequently, the employees will be stimulated by the high–evaluated feedback of customers to make more contribution to the company. That is to say, the high satisfaction can help the organization keep the existed customer and obtain much more new customers, which formulates a customer purchasing recycle. Hence, the impact of after–sales service in the online–market should be ... Get more on HelpWriting.net ...
  • 6.
  • 7. Disadvantages Of Online Marketing You can create groups related to your industry or product offerings as a way to reach out to potential customers. Overall Using Facebook to promote your business can go beyond your page and promotion of your page. You can also use your personal account to make connections with colleagues and prospects, start conversations and network online. With clear objectives and plan for managing your connections, you can use Facebook to network and develop great business relationships. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online. Widespread adoption of the Internet for business and personal use has generated many new channels for advertising and marketing engagement, including those mentioned above. These methods are also not well–suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine–tune their campaigns' efficiency and ROI. A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert ... Get more on HelpWriting.net ...
  • 8.
  • 9. What 's Wrong With Online Marketing Advertising Practices There are a number of types of products you should actively avoid. If you 've read our two–part series about "Honest Marketing Techniques – What 's Wrong With Online Marketing Advertising Practices" you already know there are issues with uncontrolled advertising on the internet. Perhaps you 've already been burned by purchasing a bad product, or with luck, you 've only been suspicious that a given product may not be what it seems to be. In part one of this three–part series, we will first look at blind advertisements. There is some similarity in product launches being seen lately, especially with ClickBank launches. It isn 't a problem with ClickBank per se, but as one of the most popular third party organizations involved with selling ... Show more content on Helpwriting.net ... Blind copy on a $37 or $77 price point will sell the living daylights out of your product. It will also destroy your customer list you just built, send refunds through the roof and create support nightmares. Yes, I know that if you are an affiliate, you don 't have to deal with the support issues, but you will have lower income and ClickBank will withhold larger amounts from your checks to cover the anticipated refund rates. Compare that to the copy for an ethical advertisement. You get real information about what you ARE going to get, so you know what to expect when you download the product. You don 't get exaggerated claims about how you will feel, or perhaps how much money you will make, but you will get concrete information about what the product actually is and what benefits it provides. I personally would never recommend any product that I haven 't purchased myself and found to be effective, and certainly not any product that doesn 't provide up front information about exactly what it is. Second Rule: "Loopholes" and "secrets" are Blind too. If the advertising copy promises a newly discovered "loophole", you should be very, very careful about the product. You should be aware that the great majority of "loopholes" are soon closed, often even before major sales occur for the product that supposedly takes advantage of them. Think about it for ... Get more on HelpWriting.net ...
  • 10.
  • 11. Money With Affiliate Marketing Online Essay How to make money with affiliate marketing online is a topic that a lot of people come to Stuart Ross with. Stuart is millionaire digital entrepreneur and co–founder of the Six Figure Mentors (SFM) and Digital Experts Academy (DEA), a Premier Business and Entrepreneur Online Education Service and one of the fastest growing exclusive private communities on the internet today. People tend to approach Stuart with a question like this, "Stuart, I 'm thinking of getting started online. I want to live the internet lifestyle. I want to create my digital empire, but I just don 't know what sort of products to create?" What they 're saying is that they 've been looking in the market place and can see there 's a variety of programs out there to make money with affiliate marketing online. The question is usually, "Can you recommend any of the programs out there?" or "What types of products shall I be selling?" The mistake people often make when they first get started online is that they look for affiliate programs that have the highest commission payouts or are quite low cost. The reason for this is that they think that these are going to be the easiest products to sell because of their low cost. They then go and sign up to any old affiliate program and go out and start trying to make affiliate commissions. The problem with this is that so often people are not that passionate or bothered about the products they are selling. I will tell you this straight – no course, training ... Get more on HelpWriting.net ...
  • 12.
  • 13. Essay On Online Marketing Topvisor is the most effective provider of SEO and PPC tools for better marketing. Partnership with these tools gives you an opportunity to make the breadth of its strategies and allow you to capitalize more opportunities at hand. Let's you have decided to start your online business. How can you keep track of the latest events happing in your site, your competitors site and none other than your client's site? If you want to take an evolutionary leap from your own marketing strategies, check out the amazing SEO and PPC tools that can help you to reach your business goal. Topvisor invent these new tools to help the marketers to survive in the world of digital marketing and overcome from new challenges. All of its tools began as premitive ... Show more content on Helpwriting.net ... For getting comprehensive keyword structure of every page, keyword clustering seems to be a powerfull tool. The keyword clustering tool provide you the easiest way to find out the effective techniques to make your website keyword rich at top of the SERP and save your valuable time by performing the whole task on auto–pilot. Now the SERP tools will automatically take snapshots of the search engine result pages as per your specification. Through which you can track all the changes over time. The SERP snapshot tools track the changes of any page and take a snapshot automatically and send you an notification about the changes. Keyword suggestions are totally depends on the frequent searches of the users and their typing phrases in the search box. The keyword suggestions tool is the ultimate source to make your website keyword rich with search of real users. This tool can reveal relevant and popular keywords for your website from different search engines. Boost your keyword performance through the keyword resaerch tool. Here the tool helps you to track the search volume of your keyword, provide analysis of your choosen keyword, and mostly used by the user to build a complete keyword structure within a couple of minutes. To make your website user friendly and handy for crawler, then SEO audit tools are the best option. The SEO audit tool provide information about your webpage errors, indexing pages of your ... Get more on HelpWriting.net ...
  • 14.
  • 15. Online Marketing Strategies For Restaurants Online Marketing Strategies for Restaurants Restaurant customers search for restaurants on their phones, receive marketing messages digitally, use the Internet for customer service and research restaurants by reading online restaurant reviews. People place carryout and delivery orders online, buy eCommerce products from restaurant websites and look for restaurant menus online. If you 're not engaged in online marketing, your restaurant won't be visible to most customers, even if they 're walking by your business but with their eyes glued to their phone screens. Eight Online Marketing Ideas The following techniques will give you a strong working platform to launch all types of online marketing campaigns, engage customers and prospects more effectively and build a strong Internet presence. 1. Build a Mobile Website Your most important step for online marketing is building a website that adjusts for any device automatically. Responsive websites make it easier for people to find information on their phones. Your website should be easy to navigate for customers and easily updated by you, an administrator from your staff or a third–party hosting, designing or consulting company. 2. Post Your Menu Online Your menu is your second most valuable Internet marketing resource. Restaurants spent thousands of dollars to post their menus in yellow page directories in past decades (and many still do), but you can now post your menu –– often for free or at little cost –– where people can ... Get more on HelpWriting.net ...
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  • 17. Marketing Tips : Online Branding nline branding is essential to top online businesses and building wealth online. The same brand that is conveyed in printed marketing and sales materials should transcend to the online world. What is online branding? According to Dave Chaffey, author of Internet Marketing: Strategy, Implementation and Practice and top network marketing tips guru, online branding is defined as "how online channels are used to support brands, which in essence are the sum of the characteristics of a product or service as perceived by the user." This definition falls short. A simpler and much more accurate definition is "the combining of you or your company 's best attributes and top strengths with the legitimate value you offer. This must be established through a concise statement that will differentiate you from your peers and yet relate strongly to your target audience and then be conveyed through all online interactions regarding serious business opportunities." Entrepreneurial online branding should assist potential customers or clients in deciding whether or not they feel comfortable working with you, (such as) a women–owned home based business. It will also assist them in understanding if your company will create a synergy that is beneficial to both. Your online brand means the difference between building wealth or not because it will allow decisions–makers to easily decide whether you meet their expectations and it will set you apart from your competition. The following ... Get more on HelpWriting.net ...
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  • 19. Difference Between Marketing Strategies of Physical and... Slide One: The potential impact, in marketing terms, of the e–business unit on the bricks and mortar university is enormous. Oblinger (2001) has argued that, for a number of reasons, distance learning has the potential to develop a truly global university. The exchanges between the business and the customer are streamlined by the lack of physical barriers, and this can allow the school to transcend international borders. The current physical school can only market within the United States, and must bring students to the school physically. This limits the growth potential of the school. In contrast, the e–business element allows for marketing all around the world. The school can develop curriculum for a number of different countries in order to build local businesses, all through the centralized website. In addition, the school can train professionals all around the world for careers in the US, Canada, the UK or other nations. This broadens the pool of potential health care practitioners considerably, something that benefits all Western nations, most of which face a shortage of qualified health care workers. The school will adhere to high level standards, so that its degrees are widely recognized. There will also need to be policies in place that facilitate the learning of students from all over the world, so that the environment is healthy and supportive for all. On a practical level, the school can facilitate real–time learning by developing features and mechanisms that ... Get more on HelpWriting.net ...
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  • 21. Summary of Marketing Plan for Online Mba Programs Summary of Marketing Plan for Online MBA Programs Executive Summary An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the fulltime working student that is not able to go to a campus for classes. A twist that gives us an advantage over our competitors is by giving students more options of what is available in picking from a larger selection of majors. From ... Show more content on Helpwriting.net ... Description of Product or Service Several schools offer open–enrollment distance learning certificate programs targeted to working professionals that don't have time for lengthy residencies. The coursework can be challenging. However, a certificate from a school can make your resume stand out from the crowd. Graduate certificates are growing in popularity. For college grads that want to gain skills or a resume boost, a certificate can be an easy way to meet goals without enrolling in a full graduate program. Consider the certificates now offered at several universities. Students that already have Master's degrees can earn graduate certificates by taking less than ten additional online courses. Certificate programs include specializations in Business and Technology Management, Education, and Psychology (Arabe, 2003). Most online students use course management systems such as Blackboard to master the material. Some learn by streaming audio or video lectures. But, universities are offering courses that are taking online studies to the next level. According to a recent article by the New York Times, an increasing number of online courses are holding sessions in Second Life, a virtual world that mimics real life. Students and teachers have avatars that look like real people. They can hold discussions, interact, and display multimedia ... Get more on HelpWriting.net ...
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  • 23. Advantages And Benefits Of Online Marketing In the era of globalization internet plays a vital role in all spheres of life and industries. Online marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. In fact, new synchronous, internet–based communication technologies had contributed to the restructuration of major economic sectors including marketing. Being cost–effective, flexible, and fast and enjoying an on unprecedented global reach, internet marketing has brought about different businesses incredible gains. However, this effective, new method also involves its special disadvantages, e.g. lack of personal contact, security and privacy, etc which should be taken account for. The present study, then, concentrates upon the impacts of ... Show more content on Helpwriting.net ... To understand the importance of Online Marketing. ii. To understand the importance of Online advertising in changing market scenario. iii. To understand the reasons for growing popularity of online marketing. iv. To analyze the effectiveness of online marketing as compared to traditional marketing tools. v. To identify the advantages and limitations of online marketing. METHEDOLOGY The methodology uses descriptive research design. Data is collected from secondary sources. Secondary data provides necessary theoretical back up to the study which is collected from published or unpublished sources. On the other hand for the exploration of concepts , various books and case studies were referred . SIGNIFICANCE The consumers in today's era have not only many stores choice, but they also have a wide variety of channels to choose from. With the start of numerous channels (e.g. Mobile Commerce, E– Commerce) and a continuous increase in the competition among channels, the understanding of what incites consumers to purchase from one channel rather than another becomes progressively important channel design and ... Get more on HelpWriting.net ...
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  • 25. 10 Steps Of Network Marketing Online Success Essay 10 Steps To Network Marketing Online Success By Billee Brady | Submitted On May 05, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Billee Brady I just want to start out by saying that network marketing online is the only way to go if you really want to be successful in network marketing. The problem is that marketing online is like a jungle of hot new push button systems that promise to solve all of your problems combined with a sea of information which results in people getting overwhelmed and quitting very easily. Today I 'm not offering a fancy new push button system or anything like that but I am going to lay out a ten step formula for you to become successful at network marketing online. 10 Steps To Network Marketing Online Success 1 – Network Marketing Company Obviously in order for you to be success at network marketing online you will need to join a company, it doesn 't matter what company you join as long as it has a great business model and you are joining leaders who will help you. 2 – Auto–Responder and Sales Funnel Before you start driving traffic and generating leads you want a place to store your leads in order to build your list which is your ... Get more on HelpWriting.net ...
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  • 27. Why Is Online Marketing So Effective? Why Is Online Marketing So Effective? There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital importance. Below is an overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve the most desired results. Online marketing gives business owners the freedom to advertise and promote their products or services and receive immediate response. Business owners can reap the benefits of this method of marketing as it is inexpensive and easy to start. All you need to do is choose an advertising medium that works for you and your businesses objectives. Your site will ultimately ... Show more content on Helpwriting.net ... Advantages and Benefits of Online Marketing Include Cost Effective – Advertising online offers one of the most cost effective methods of marketing available in comparison with other mediums. Business owners are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what's necessary in order to reap maximum rewards later on. Online marketing allows for statistics to be measured more effectively and easily and at a lower cost. Virtually all elements of an online marketing campaign can be traced and tested in some way. Tracking and measuring can be done almost instantaneously since online marketing encourages interaction by clicking on the ad and visiting the website, as well as other target actions. Pay Per Click Advertising is notably the most effective means of generating immediate traffic, leads & sales to a website. Advantages of this form include only paying when a user clicks on your ad. The source of traffic can be easily tracked as well as identify which ads are achieving the best result in a campaign, and target an audience more ... Get more on HelpWriting.net ...
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  • 29. Online Marketing Strategy For One 's Marketing And... Abstract Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. However, there is still a large number of organizations that despite the recent trends, have not adapted or fully embraced the online marketing trend. The purpose of this study is to investigate the various trends in the implementation of online marketing strategies, and the reasons why some companies have not embraced the online marketing trend. This paper will examine the importance of adding online marketing strategy to one's marketing and corporation budget. It will also review the pros and cons of social networking when used as a marketing tool. This paper analyses the web presence of five companies, and afterwards conducts interviews with employees to look at the reasons for the varying online presence. The findings show that generally, companies are on the way to embracing online marketing. The variations come as a result of the nature of the employees and the attitudes of top management on online marketing. Introduction The past decade or so has seen consumers and companies experience new ways in which advertising and marketing have been applied to both new and existing products and services. These changes have especially been encouraged by technological improvement which have led to the increased communication ... Get more on HelpWriting.net ...
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  • 31. Marketing : Marketing And Online Marketing Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal .......................................................................................... 1 1. Marketing and Online Marketing .................................................................... 2 1.1 Marketing Definition .................................................................................. 2 1.2 Online Marketing Definition ......................................................................... 2 2. Online Marketing Tools ................................................................................ 4 2.1 Search Engine ............................................................................................ 4 2.2 E–communication ....................................................................................... 4 2.3 Social Media ............................................................................................. 5 2.4 Apps and Mobile Devices ............................................................................. 5 3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) ........... 7 3.1 Key Facts that regulate the Global Online Service in Hilton Hotels .......................... 8 4. Effectiveness of Online Marketing in Hotels Business ............................................ 9 4.1 Advantages and Disadvantages of Online Marketing ........................................... 9 4.1.1 Advantages of Online Marketing .................................................................................... 10 4.1.2 Disadvantages of Online Marketing ................................................................................ 10 4.2 Effectiveness of online marketing in Hilton hotels .............................................. 11 References ................................................................................................... 13 Research Proposal Impact of Online Marketing on Hotels in the Hospitality Industry With use of ... Get more on HelpWriting.net ...
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  • 33. Online Marketing: Digital Marketing Vs. Traditional Marketing Digital marketing is an alternative term for online marketing or e–marketing. There is no difference between online marketing and digital marketing but a few experts also make a few differences both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Generally clienteles and clients check their requirements online either physical products or electronic products. Introduction of digital technology has provided the different possibilities of marketing where the Internet holds the leading key for digital marketing. Digital marketing is the most ubiquitous format to interconnect the story of teller and seller. Digital marketing spreads the marketing ... Show more content on Helpwriting.net ... It improves the business by providing multiple channels. Digital marketing is the most prevalent method for marketing of products. E marketing, internet marketing, and online marketing are, in fact, synonymous to each other but the meaning is different. The insight of this paper focuses on generation of digital marketing and provides the comparative study of digital marketing and traditional marketing. Paper expresses the relevance of digital marketing over traditional marketing. Digital marketing changes traditional marketing in dynamic marketing known as digital marketing. This paper also sprinkles the light on E marketing, internet marketing and online marketing. Digital marketing has improved the performance and efficiency of the market in marketing sector. Digital marketing is the marketing where marketing is done via electronic means and devices. The crux and gist of this paper is to analyze and presents the comparative study of digital vs. traditional marketing. In the early time people have been adopted barter system of marketing. But with the passing of time barter system has become obsolete. Now Traditional system also is known as old system. Now revolution took place and emergence of Digital marketing replaces the Traditional ... Get more on HelpWriting.net ...
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  • 35. The Impact Of Marketing On Online Marketing Essay SMEs (Small and medium enterprises) come under various categories such as F & B or Fashion or lifestyle or IT or electronics or pharma or events or ecommerce brands and so on. The need for a six figure marketing budget to make social work is a misconception. In fact, small businesses are more likely to succeed with this kind of marketing as they get to interact with a niche audience and social metrics can be used to understand their reach. This is much better than paying heed to such misconceptions and including them in their marketing strategy or business modules. This media plays an important role in online marketing and is an ideal medium through which an SME can acquire, nurture and increase leads. It also allows you to engage with your customer base, while expanding it through referrals and recommendations. But if it 's so powerful, where are the measuring factors? It differs from enterprise to enterprise or business to business. Some SMEs measure success using this marketing in terms of likes, reached users, engaged users, sales and so on. Some of the known tools used to measure social reach are simplymeasured.com, konnectsocial.com, tweetstats.com, and hashtracking.com. There were the times when brands and SMEs used to believe that social media is a non dependent medium. But now it is an important aspect of marketing tactics for ROI. The belief that it is a fad is long gone. In fact, it is a powerful branding tool and has become an essential part of any brand 's ... Get more on HelpWriting.net ...
  • 36.
  • 37. The Role Of Social Media On Online Marketing The Role of Social Media in Online Marketing Sreekar Reddy Vaddi EBM 502 Research Methods Stratford University 07/21/2015 Table of Contents Abstract 3 Introduction ....................................................................................................4 Background 5 Problem Statement 6 Issue 6 Research Questions 7 Review of Literature 7 Methodology 15 Data Collection...............................................................................................16 Conclusions ...................................................................................................17 Limitations 17 References 18 Abstract The utilization of Social media in web promoting is increasing high significance and the vast majority of the organizations from little to huge are publicizing themselves on informal organizations. This paper expects to comprehend the high slant and fast development of this online ... Show more content on Helpwriting.net ... Social media is the new generation fad and while most entrepreneurs use it to their advantage to advertise their business, there are many more who believe it is unnecessary. "According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media – but 85% of participants aren't sure what social media tools are the best to use" (DeMer, 2014). Today, social media is widely used in online marketing and a lot of people build their businesses just sitting at home, without having to invest in anything. However, there are still some businessmen who believe that customers will come to them as long as their product/service is good through word of mouth. Online networking is the best stage for uniting a brand with its forthcoming customers and an extraordinary
  • 38. medium for mingling and interfacing. It additionally empowers the organization to determine client protests and offer pay, in this way enhancing client administration. One who is not out there on online networking can 't interface with its purchasers and will fall back in the opposition. Online networking empowers organizations to promote their item and benefits and educate its purchasers of any up and coming changes, ... Get more on HelpWriting.net ...
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  • 40. Analysis Of Mahalo 's Online Marketing Team Essay Mahalo's online marketing team needs to brainstorm to formulate a proper and a long term plan, and come up with the right tools of social network to exploit them fruitfully. To assure that desired benefits in the long run, however, the plan needs to be improvised constantly, responding to the changing trends by taking proper efforts. Mahalo should take the following points into their considerations to make a strategy and set an expectation of the plan. – A well–crafted social media marketing goals: Mahalo needs to know and realize that using social media will provide short–term and long–term benefits. It means that for the short–term, it is just to build and raise brand awareness of the firm, while after building a strong network for quite sometimes, it can become possible to expect good sales. – Appropriate selection of social networking tools: There are plenty social media channels in this emerging technology era, therefore Mahalo should select the appropriate social networking tools wisely. My suggestion is to choose the ones that fit in their business' nature and respond the needs of its marketing goals. And they should stick to the tools that work best for them. – Correct optimization of the social media tools: It is not necessary for Mahalo to install every new social networking tool that comes up in the online. I believe that for business that Mahalo is running, basic social media tools like Facebook, YouTube and Twitter are sufficient for this kind of business ... Get more on HelpWriting.net ...
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  • 42. Marketing Plan For Selling Travel Services Online A.M., Inc. will create the first Internet Travel Travel experiences Network offering travel along with leisure and luggage. Recognizing that a vital aspect of selling travel services online is to provide compelling travel experiences travel itineraries to inspire sales. The company's unique travel itineraries will showcase the new and exciting Travel experiences and all the travel packages, events, services and adventures associated with travel. Offering an interactive travel experience, the channel will cater to a World Wide audience of "like minded" travel enthusiasts in an effort to build a synergistic global "travel travel experiences" community. A.M. will create an Internet based brand (The Internet Network) that travel, luggage and leisure industries will recognize as a leader in the promotion, marketing and sale of its travel packages in the online retail marketplace. Company revenues will be generated from three specific sources: (1) ecommerce commission fees paid by travel packages sponsors (2) integrated travel itineraries and banner advertising on the web travel site (3) sale of sponsorship packages for premiere travel site placement. The Company will develop and market its own branded officefront service. Services Offered A.M. will provide a comprehensive set of valued added consumer services that will be specifically catered to our audience and travel packages sponsors. These services include: Packages / Customer service – Users of the travel site will ... Get more on HelpWriting.net ...
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  • 44. Service Marketing Case Study: Zappos Online Retailer Company Executive summary: This paper includes a study about Zappos Online Retailer Company. The purpose of this study is to do a detailed analysis of the current situation of this company and the service issues that they are facing in order to find solution to reach their goals. This paper starts by the introduction and the background of Zappos company following with a SWOT analysis of their current situation, it also includes the service marketing mix strategy that they are adopting. It also covers some of the studies and journals that discuss some issues that may face the online shopping retailers. As a result of this analysis we put some recommendations that may help the company to provide better service to their customers. Introduction ... Show more content on Helpwriting.net ... This issue happened to Zappos as their clothes line did not succeed when they entered it. Also this journal showed that the wide variety of the products offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This what was though by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety. Recommendations for Zappos Company: From this case analysis noticed that Zappos Company succeeded in recognizing and closing any service gap by offering a unique customer service due to their excellent company culture, professional people which yielded to have loyal satisfied customers. And we can see this from their high sale in each year. However in 2008 they faced a bad financial crises which lead to decrease there cash flow, fire 8% their staff . Also there fast growing plans contributed on this. By their Excellent service record and putting the customers as their first priority they overcome all those problems and becoming one of the best online shooping retailers. Some recommendation from this analysis: They have to keep focus on the service they are ... Get more on HelpWriting.net ...
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  • 46. The Five Concepts Of Marketing Tools And Online Marketing Task 3 3a "Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell." (Kotler and Keller) Offline marketing is the traditional way of doing marketing that does not involve the use of the internet. The five elements of the marketing communication mix pertaining to traditional marketing are; Advertising – Radio, TV, billboards, newspapers, cinema PR and Events – Press conferences and press releases, seminars, sponsorship of arts or cultural events Direct marketing – Flyers, brochures, mail shots Personal Selling – Sales presentation, sales meetings, trade fairs Promotion – Buy one get one free, price–off deals, samples, bonus packs Whereas, the latest addition to the marketing communication mix is Digital Marketing which includes methods of advertising or promotion using the internet such as SEO, Google Adwords, Mobile Marketing, Email Marketing and Social Media platforms such as LinkedIn, Facebook, Twitter, Youtube to name a few. The table below portrays examples of Online Marketing Tools and Offline Marketing Tools. Online Marketing Tools ... Show more content on Helpwriting.net ... For example email marketing is free of charge and contents can be adjusted anytime. Whereas, direct mail material is expensive to produce and to deliver and once printed contents cannot be amended. In regards to traditional media such as press or TV, marketers have to book campaigns on way ahead of time while online gives you the advantage to run a campaign instantly and for the desired period at a lower cost. It is also quicker and easier to make changes to adverts online than for example in print advertising or in a TV commercial. Also, production costs are much higher vis– à–vis online ... Get more on HelpWriting.net ...
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  • 48. The Marketing Strategy For Getting People's Attention Online Content marketing, custom publishing, branded content– whatever you want to call it, it is a really powerful strategy for getting people's attention online. It has worked for so many companies and it is sure set to work for yours as well. All you need to do is get it done excellently. Creating premium quality content is not that simple but at the same time it is not very difficult. There are several companies that are providing these services nowadays. The thing about content creation is that it increases engagement with the audience and it is direct unlike other marketing strategies. If you publish relevant content and share it around, then you are definitely going to get customers coming to you. There are three companies– ... Show more content on Helpwriting.net ... They learnt that even their customers who blog frequently gain, on average, about six times more inbound leads than their counterparts who do not. Therefore it makes a lot of sense that Hubspot as brand itself does tons of content marketing. Source: http://hubspot.net The thing about Hubspot is that they do not just create content but rather they do so to make sure that they educate their customers. All this education that they do on their website makes the marketing
  • 49. platform so much easier to use and more effective. It also brings in new customers, from out of nowhere it seems, every time a new piece of content is added to the brand's blogosphere. With more than 4,000 customers, Hubspot's customer base continues to grow and their primary customer acquisition method is the inbound leads drawn from content marketing. Content marketing lessons to learn from Hubspot: 1. Create content so that people can see you as 'thought leader' and not just to have an immense size of content on your site. 2. Publish various types of content. 3. Do not just produce self–promotional content but rather create content that will help your customers too. Content marketing according to Mint.com This is another company that has content marketing locked down to a simple art. Just like Hubspot, Mint.com produces lots of varied content. They have everything from podcasts, case studies and webinars to eBooks, slideshows and videos. ... Get more on HelpWriting.net ...
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  • 51. Marketing and Online Social Networks INTRODUCTION Situation Synopsis: Competitors have developed different approaches to attract consumers in the online dating market; some of which have been copying eHarmony's product features and using alternative strategies to attract singles. Company's Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long–term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony 's CEO must decide how to react to imitations ... Show more content on Helpwriting.net ... 1.2.5 Key Success Factors (See Appendix A) 1.2.6 Strategic Groups Map (See Appendix B for Strategic Groups Map) Cost to join and barriers to join an online personal site are the two dimensions which are relevant to a firms' performance within this industry. eHarmony possesses the highest membership fees in the industry along with particularly high barriers to join. Even their direct competitors; Match and Yahoo! Personals differ from eHarmony in that they have much lower barriers to join as well as lower sign up fees. Most of their indirect competitors are free and have little to no barriers to join. 1.2.7 Strategic Issues in the Industry Industry was plagued by people misrepresenting themselves and putting false personal information Users are concerned about the privacy of their information Level of customer dissatisfaction remains high 1.2.8 Opportunities & Threats Opportunities: This industry will continue to rise in popularity due to increasing usage of computer technology. Due to it being a more affordable means of match making, people will generally turn to online personals as opposed to other offline services. Convenience also plays a factor. Increasing their market share, catering to more market segments. (Niche markets). Threats: Online personals sites with more resources pose a threat to those lacking resources. Security issues linked with sharing information ... Get more on HelpWriting.net ...
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  • 53. Questions On Online Internet Marketing Essay a. Rivalry (Among Competing Sellers) CyberGold, NetCentives, and MyPoints are the three main online Internet marketing firm. All the competitors offer similar services and products. Competition is based on a non–price dimension like marketing, brand, and search technology. Competitive rivalry is high as the cost of switching firm is low. Because this is relatively new business, there are growth opportunities for economic of scale in advertising. (Gamble & Thompson, 2013) b. Threat of New Entrance Online Internet marketing has a low barrier to entry. Since the barrier is low, new entries should be able to offer more incentives, lower marketing cost, and innovative new ideas to market the advertiser products and service. The threat of new entrants is high because online advertising is relative at its early stages and few online Internet marketing firm has set itself apart from its competitor. (Gamble & Thompson, 2013) c. Threat of Substitute Products The threat of substitute in the industry is weak. In term of mass marketing, the Internet can reach far more people in every corner of the world. The market is still growing as more users are coming online and new and improve technologies are improving the median we utilize to access the net. Online advertising allows marketers to tailor the company's product and services to a select market vice mass marketing. It provides benefits, cost saving, and flexibility that you can't get from television, radio, or newspaper. (Gamble & ... Get more on HelpWriting.net ...
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  • 55. Building An Online Empire : Online Marketing Building an Online Empire: Online Marketing Kevin Yeske Introduction.............................4 Getting Started .......................... Start Planning a Website .................... Building Your Website............................. Content Marketing.................. Blogging .................................... Marketing with Social Media .................. Tracking Your Success .................. Search Engine Optimization .................. TABLE OF CONTENTS: "Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers." – Scott Stratten CHAPTER 1: Introduction // Page 4 I am living proof that ones does not need to have any fancy college degrees to do well in the world of online marketing. When I was first presented the offer to learn about online marketing I was 17 years old, and a close family friend I had was over explaining what she did for a living – Internet Marketing. Needless to say I was intrigued when she started talking about how people could make thousands of dollars on a weekly basis simply by displaying an ad on a website or even by advertising for companies to help them sell products. I quickly asked her if she could show me how she got started with business. She was a little reluctant at first but after enough pestering at the dinner table she told me she would teach me the basics. I was ecstatic because not only was I learning something that could turn into a career, but if it went as planned would be a serious income earner. Despite my lack of ... Get more on HelpWriting.net ...
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  • 57. Benefits Of Online Marketing Success As you can imagine there are literally thousands of Internet marketers online and that number grows every day. Internet marketing is really an increasing industry of working in which regular folks are generating an income. Around the globe, men and women exactly like you and me are generating anywhere from a small amount of extra cash a month, all the way up to enough to replace their regular jobs completely with a better than full–time income. Did you know that the most successful of these Internet marketers all share certain essential keys to success in common? Would you like to know what some of these key factors are? Below I 've listed 7 of the most effectiveness so that you can examine and adopt them too, to maximize your chances of ... Show more content on Helpwriting.net ... The truth if the matter is these successful folk will tell you that by making mistakes they learn even more, much faster and are able to figure out how not to make the same mistakes again, then they pass that knowledge on to others. They develop the mindset that to fail is to learn faster. Key to Success #4 They have excellent time management skills. Successful online marketing depends on making the most effective usage of the time you have. The successful Internet marketer maps–out a work day that is the heaviest with necessary tasks to be completed in the morning. That way it opens up the rest of the day for other important activities like sharing quality time with family and friends. For those who have to still work a regular job to support themselves while their Internet business takes–off they will make time in to complete 10 minute tasks and longer through–out the day, time when they know they won 't be distracted (early in the morning before work, or late at night). Key to Success #5 They are able to maintain a clear focus. Successful folks in Internet marketing are typically individuals who give full attention to one activity at a time. If they 're up against an activity that can 't be finished in one session, they 'll split it up into smaller steps to enable them to focus on one action at a time so that they can complete each one before starting the next. Key To Success #6 They don 't procrastinate. Quite a few Internet marketers use a system or
  • 58. ... Get more on HelpWriting.net ...
  • 59.
  • 60. Online Marketing : Exages And Disadvantages Of Internet... INTRODUCTION: Internet marketing volumes have increased year by year and the sales capacity of digital marketing in Estonia has reached the second position. Although internet marketing grows rapidly much thanks to the advantages over traditional media channels, internet marketing is still a quite vague area. Business owners don't exactly know the tools and opportunities of internet marketing nor do they understand its potential and advantages. Actually, it's a big mistake not to use internet marketing nowadays! Marketing: internet vs. offline Marketing is roughly divided into two: traditional marketing and digital marketing. Offline marketing Online marketing Radio Search engine optimization Television Google advertising Billboards Content marketing Newspapers Mobile marketing Magazines E–stores Catalogues E–mail marketing Brochures Social media Direct mail Banners Traditional marketing is well–known, as the name applies, thanks to its long history. Every day we see television ads, hear radio commercials or see newspaper ads. But the fact is that traditional marketing channels will lose market share to internet marketing thanks to the advantages of the internet. Internet marketing Internet marketing is no longer a foreign word but still, many business owners stay far from understanding the true essence of internet marketing nor do they know
  • 61. ... Get more on HelpWriting.net ...
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  • 63. Critical Appraisal Of The Various Aspects Of Online... Introduction: We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e–business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process. In order to carry out the study, researcher will be emphasizing on Marks and Spencer; hence the study can be considered as based on case study. M&S were one of the first retail chains who decided to go one step ahead with the ... Get more on HelpWriting.net ...
  • 64.
  • 65. Internet Marketing: Consumer Behaviour Online Abstract This paper is an article review of "Segmenting consumers by E–shopping behaviour and online purchase" by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live, work and consume. In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand, the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created an extremely competitive marketplace. In this already highly competitive market, it becomes essential for e–commerce managers to understand the ... Show more content on Helpwriting.net ... B2B refers to business to business, that is business make online transactions with other businesses, such as when business purchase parts, fuel, or services online (Siyal, Chowdhry, Rajput, 2006, 317– 329) Discussion Ruiz Mafe Carla and Lassala Navsrre Carlos review in their article that the electronic retailing, the business–to–consumer segment of e–commerce, is set to grow exponentially in the next few years (Carla & Carlos 2006). It is said that online retailing will continue to grow at exceptional rates over the next few years. Total European online retail revenue is expected to reach approximately £ 45 billion in 2003, a thirteen–fold increased from 1999. The authors state that the Internet has become a necessary part of people's lives, and it also enables the fast development of E–commerce. E–commerce shows its importance in enhancing business performance and providing better services to customers. E–commerce is also making steady progresses with more people are involving the online business environment. This research is focused mainly on the B2C segment of E–commerce. Both of the authors state consumer perception is initiator of consumer behaviour, while consumer behaviour is the output of consumer perception. Consumer decision process model has been well accepted and it is useful to understand factors influencing consumer perception and purchasing behaviour(Carla & Carlos 2006). There are many different benefits and risks of online shopping ... Get more on HelpWriting.net ...
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  • 67. Analysis Of Online Marketing Product Information Since clothing is a basic necessity and it can be sold in many creative ways, I've decided to make my product an online clothing store. I plan to sell my apparel online, because majority of sales in the twenty–first century are being done on an internet domain. According to Cira, the Canadian Internet Registry, by 2019 Canadians will spend approximately nine billion dollars on online commerce (Cira, 2016). I aim to sell wearables because according Cira, 42% of online purchases made in 2013 were clothing based (Cira, 2016). I plan on selling this for the target age of 18–34 because they are the the most fluent in e–commerce and they make up the majority of the online shopping market according to Business Insider (Smith, ... Show more content on Helpwriting.net ... J, 2011). For this theory contribute in my advertising, I plan on using influential celebrities to promote my merchandise. For example, Apple Music used Kerry Washington, Missy Elliot and Taraji P. Henson to promote the Apple Music streaming service (Goodman, 2015).This demonstrates to the audience that because an iconic celebrity is would buy this product that they themselves as consumer should also buy it, which enacts the basic response of the socio–cognitive theory. Furthermore, I plan to advertise my product is through repetition of advertisements whether through commercials broadcasted on youtube or television, radio advertisement or pop up ads on the internet. Repetition is key in advertising because when a person has been exposed to a certain product multiple times they make associations either good or bad with the product. For example the name Mcdonald's is now associated with burgers, fries and mcflurries which in some people has a positive memory. This is because neurons in our brain are separated by synapses, the ability of transmitting information between synapses is what strengthens the brain and makes brain function possible, therefore by repetitive experiences we are strengthening our synapses which in turns allows audiences to remember a product and associate positive memories with it (Rieck, 2016). Advertising Methods Since my product is an online clothing store I think it's only fitting that majority of the ... Get more on HelpWriting.net ...
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  • 69. Marketing Strategies : Building And Scaling An Online... Boost Your T–Shirt and Online Clothing Brand Marketing in 2016 Each and every year, more hopeful entrepreneurs are turning to e–commerce to build profitable online businesses. Whether t–shirt sellers, online brands or other physical products, the success of their endeavour ultimately comes down to one crucial factor – their marketing strategies. Building and scaling an online business is simply not a case of setting up an e–store and praying that people like your products, you've got to leverage a combination of marketing tactics to suit your target audience. Without experimenting, comparing and contrasting different marketing techniques, you're not going to be able to maximize your exposure or growth. The best strategy to begin with core techniques that a proven to work, then test out new methods to create a marketing mix that works best for your audience. As t–shirt sellers, we need to choose the right combination of methods, to enforce brand's identity, solidify confidence from the target group and raise awareness to attract new customers. Standing out from the crowd as a t–shirt seller or online brand is just as important (if not more) than it's ever been. To give you the marketing edge you so desire, we strongly encourage you to try out these strategies to develop the perfect marketing mix to complement your brand. Become Charitable – Sell for a Cause Customers love to know that their purchase is doing more than simply making the business owners wealthy. Knowing ... Get more on HelpWriting.net ...
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  • 71. Impact Of Online Marketing On Hospitality Industry Research Proposal .......................................................................................... 1 1. Marketing and Online Marketing .................................................................... 2 1.1 Marketing Definition .................................................................................. 2 1.2 Online Marketing Definition ......................................................................... 2 2. Online Marketing Tools ................................................................................ 4 2.1 Search Engine ............................................................................................ 4 2.2 E–communication ....................................................................................... 4 2.3 Social Media ............................................................................................. 5 2.4 Apps and Mobile Devices ............................................................................. 5 3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) ........... 7 3.1 Key Facts that regulate the Global Online Service in Hilton Hotels .......................... 8 4. Effectiveness of Online Marketing in Hotels Business ... Show more content on Helpwriting.net ... Research Questions: What is Online Marketing? What are the Online Marketing Tools? How are the online marketing tools applied within Hilton Hotels? How effective is the Online Marketing? Research Technique: Qualitative Approach The research reviews a wide range of literatures on Marketing and online marketing with an overlook over online marketing developing and its tools and how they are used in organizations. Collecting data about how the Hilton Hotels are making a use of the Online Marketing and its tools and how effective are they in their marketing plan, aiming to be able to determine online marketing effectiveness in marketing strategies in hospitality organizations. Research Framework This research is carried out over 4 parts; in the first part the research provides definitions of marketing and online marketing and the history of its beginning and the modern technology impact on online marketing. In the second part the research focuses on the online marketing tools that have been developed. In the third part the research demonstrates how the online marketing is applied in the hospitality industry, using the Hilton hotels as an example. And in the final part the research produce an understanding too how effective is online marketing in hospitality industry and in particular the Hilton hotels. 1. Marketing and Online Marketing
  • 72. 1.1 Marketing Definition Marketing is the process of creating, ... Get more on HelpWriting.net ...
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  • 74. A Report On The Marketing Strategy Of 1 Retailer Of Mobile... MIX2MATCH's mission is to be the #1 retailer of mobile/online subscription service available online. Its goal is to offer the virtual fitting room stylist at a discounted price, providing prompt and outstanding customer service through its knowledgeable staff. The company will revolutionize the way people shop by providing people with a fun, time saving, and simple way to shop. Keys to Success Key to success for Mix2Match is connected to technology and keeping the online apps updated as the market and consumer demands change. The apps need to attract the users, so the company can test the metrics and real value of systematic campaigns for the retail client. The apps need to be responsive to optimize the user's experience without having to develop separate apps for different operating systems catering to the existing market and extending its reach to a new user market. Technology – programming for operational and functional efficiency, connecting everything smoothly in real–time Marketing – getting the apps to work with the market's distribution and making the consumer sharing ability across the board is ease and successful. Branding – offering collaboration between business and IT apps for the client looking for data driven decisions, while the company becomes a reliable source based on performance. Description of Business Mix2Match is offering retailers a virtual fitting room, where consumers interact and virtually creates a selfie model online. Mobile marketing and ... Get more on HelpWriting.net ...
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  • 76. Importance Of Internet And Online Marketing Section 2 – Literature review The purpose of literature review is to find what literature has to offer on how retailers in New Zealand and Australia use internet and online marketing to do business, and the barriers they face in doing so. It would also look into the way retailers retain their customers. 2.1 Importance of internet and online marketing to business Before one proceeds to explore the importance of internet and online marketing to business, it is important to understand how well New Zealand is connected with internet. New Zealand is in a very comfortable position to benefit from internet use. The physical internet infrastructure is growing and Government's ultra–fast broadband and rural broadband programmes have made sure that high speed internet is available throughout the country. This could potentially lead New Zealand to have the best network infrastructure in the world, as evidenced by the use of internet by businesses throughout the country (Adams, 2013). Ninety six percent (96%) of firms are connected with internet. The economic performances of these firms depend on how well they use it. Apart from the availability of internet, it is vital to note the way businesses use internet by to improve the way they do business. Most of the businesses in New Zealand do not use internet to its full potential, as proved from the World Wide Web Foundation (2012) ranking. New Zealand is ranked 17th in the world for its ability to extract economic value from ... Get more on HelpWriting.net ...
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  • 78. Analysis Of Online Marketing Reaching the right people at the right time with the right message is a key goal of online marketing, especially in the increasingly competitive marketplace of healthcare systems (Healthcare Systems, 2014). In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service (MaGee, 2017). It is critical that you first determine or clearly identify your primary market. Unless and until you know your customers, you can't meet their needs, desires, what they want, where they live and what they can afford. In order to attract patients to a hospital, my target segment would be on the basis of demographic ... Show more content on Helpwriting.net ... Consumers seek valuable health–related information on the Internet and there is a strong preference to request an appointment online, to receive discounts and also post complaints anonymously. Social media marketing can prove to be a valuable tool in the hands of people knowing how to use it. Social media marketing can be seen as a great opportunity for both individuals and healthcare providers. The last question of the Greece survey was addressed again to the health consumers and aimed to investigate whether their "final decision would be affected by the information provided on the Internet or by the social media"; 17.2% of the respondents answered positively, 10.2% negatively, and 72.7% positively albeit under the condition that the provider of the information was valid and credible (Koumpouros et al., 2015). Research shows that patients educate themselves by reading at least 10 pieces of content before selecting a physician, so in order to grow your practice you need to become the trusted source of valuable health information and building a loyal audience of readers (webtomed.com). Today, word– of–mouth referrals happen mostly on the social networks such as Facebook and ... Get more on HelpWriting.net ...
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  • 80. Tesco Online Marketing Research in Thailand's Markets Assignment 1 – 50% Marketing Research Proposal – Individual Assignment Tesco–Online Thailand's Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent's University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. ... Show more content on Helpwriting.net ... Makro, a whole sale retail outlet holds 16% of the market share (Jitpleecheep, 2014: Appendix B). The retail industry of Thailand accounts up to 1.4 trillion baht, which is close to 27 billion pounds. 40% of 1.4 trillion baht is from the modern trade which incorporates the major hypermarkets and their online shopping websites (Appendix C). It is expected that over time, the market of the retail industry is to grow by 3% to 5% each year, thereby a consistent competition is expected for Tesco Lotus and Big C super centres. In terms of online market, the global online grocery sales accounted for only 4% of all food retailers (Mintel, 2014; Appendix D). The internet has indeed penetrated greatly into Thai consumers. Currently over 31% of the consumers use the internet, with majority of them being within the age group of 15 to 29 years old (Appendix E). It is easily anticipate that
  • 81. consumers are continue to increase with internet usage rates thereby opening up a market for selling grocery items for online users. By 2012, Nielsen (2011) states that the e–commerce business in Thailand would reach close to 9 billion Baht which is approximately 173 million pounds. A research conducted by Kasikorn Thai Research (2012), a leading commercial bank in Thailand, suggested that a gain in 5% is expected each year for this market. This opens up opportunities for hypermarkets to take their markets online. b. Organisational Background Tesco Lotus ... Get more on HelpWriting.net ...
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  • 83. Online Marketing Strategy Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E–business models Chaffey & Smith (2008) The e–marketing plan Chaffey (2009) Online strategy model Guava Media, Nyborg (2009) Which KPI's? Who are the customers? Qualitative/explorative analyses segments, position, messages Quatitative analyses Cross– & upsales, loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing strategy Implementation Acqusition & conversion Measurement / optimization Online marketing process Userpilot, Orquin (2009) Define Business Goals (re)Define KPI's
  • 84. Business goals drive KPI formulation that drive the data ... Show more content on Helpwriting.net ... 2) Cut the price in half. Now lower it. 3) Help me find it. Anderson (2008) Price Two main approaches:   Start–ups used low–price models to establish customer base Existing firms transferred existing prices to the web Customers have focus on price and often use price comparison engines kelkoo, pricerunner, and the Danish EDBpriser However, only 8% are aggressive price shoppers! Place The internet has large implications on place mainly because of global reach. This can lead to channel conflicts: A communication channel only   Particularly when manufacturers offer an exclusive, or highly selective distribution approach; e.g., Rolex watches The choice of distribution channel may dilute brand image A distribution channel to intermediaries A direct sales channel to customers    May not be appropriate when prices vary geographical areas; no existing contracts/agreements; low pre–sales and after–sales support Any combination of the above  Sales representatives may be threatened, however they are important for generating leads Hanson and Kalyanam (2007); Chaffey (2007); Allen and Fjermstad (2001) Promotion Chaffey & Smith (2008) Matching communication and buying behavior Chaffey & Smith (2008) Service P's Parasuraman et al. (1985) suggest that service quality is judged on following parameters: tangibles, reliability, responsiveness, assurance, and empathy. Which service parameters do you think matters the ... Get more on HelpWriting.net ...