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Circulation     vs.Distribution
“The radio would be the          finest possible  communication apparatus in public life, a vast networkof pipes. That is ...
“FOR THE FIRST TIME IN  HISTORY, THE MEDIA ARE MAKING POSSIBLE MASS PARTICIPATION IN      A SOCIAL AND SOCIALIZED      PRO...
"The multiplication of communicationand information technologies extendthe terrains of struggle, modifies theforms struggle...
“What
is
disturbing
about
the
"free"
                                       model
of
fan
labor,
in
which
fans
"get"
to
   ...
**Research by Lori Kido Lopez**
"We are all susceptible to the pull of viralideas. Like mass hysteria. Or a tune thatgets into your head that you keep onh...
Content                                            Cultural Resources   We don’t share clips just because of what we have ...
Text
**Special Thanks to Arely Zimmerman and           Sangita Shresthova**
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Ica -af edits

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Ica -af edits

  1. 1. Circulation vs.Distribution
  2. 2. “The radio would be the finest possible communication apparatus in public life, a vast networkof pipes. That is to say, it would be if it knew how toreceive as well as transmit, how to let the listener speak as well as hear, how to bring him into a relationship instead of isolating him. On this principle the radio should step out of the supply business and organise its listeners as suppliers."
  3. 3. “FOR THE FIRST TIME IN HISTORY, THE MEDIA ARE MAKING POSSIBLE MASS PARTICIPATION IN A SOCIAL AND SOCIALIZED PRODUCTIVE PROCESS, THEPRACTICAL MEANS OF WHICH ARE IN THE HANDS OF THE MASSES THEMSELVES. SUCH A USE OF THEM WOULD BRING THE COMMUNICATIONSMEDIA, WHICH UP TO NOW HAVE NOT DESERVED THE NAME, INTO THEIR OWN. IN ITS PRESENT FORM, EQUIPMENT LIKE TELEVISION OR FILM DOES NOT SERVE COMMUNICATION BUT PREVENT IT. IT ALLOWS NO RECIPROCAL ACTION BETWEEN TRANSMITTER AND RECEIVER."
  4. 4. "The multiplication of communicationand information technologies extendthe terrains of struggle, modifies theforms struggle may take, and makesit even more imperative that peoplegrasp the opportunities for strugglethat the multiplying of technologiesoffers."-- John Fiske
  5. 5. “What
is
disturbing
about
the
"free"
 model
of
fan
labor,
in
which
fans
"get"
to
 increase
the
worth
of
mass
media
 products
without
receiving
pay,
in
 exchange
for
the
relief
they
feel
at
the
 prospect
of
never
being
sued
for
creating
 value,
is
that
it
settles
for
too
little,
too
 soon,
in
the
ongoing
negotiations
between
 the
culture
industries,
capitalist
markets,
 and
individual
consumers/laborers.
“
‐‐
 De
Kosnik"Free
labor
is
the
moment
where
this
knowledgeable
consumption
of
culture
is
translated
into
productive
activities
that
are
pleasurably
embraced
and
at
the
same
time
often
shamelessly
exploited
[
.
.
.
]
The
fruit
of
collective
cultural
labor
has
been
not
simply
appropriated,
but
voluntarily
channeled
and
controversially
structured
within
capitalist
business
practices."
‐‐
Terranova
  6. 6. **Research by Lori Kido Lopez**
  7. 7. "We are all susceptible to the pull of viralideas. Like mass hysteria. Or a tune thatgets into your head that you keep onhumming all day until you spread it tosomeone else. Jokes. Urban legends.Crackpot religions. Marxism. No matterhow smart we get, there is always thisdeep irrational part that makes uspotential hosts for self-replicatinginformation." Neal Stephenson
  8. 8. Content Cultural Resources We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.
  9. 9. Text
  10. 10. **Special Thanks to Arely Zimmerman and Sangita Shresthova**

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