Information Literacy andthe Social Network:Meeting New Challenges in Using Facebook as an EducationalToolAmanda FosterInformation Literacy LibrarianCoastal Carolina University
Explain how Facebook currently defines and measuresengagementHow libraries can provide promotional and educationalcontent that reaches the broadest audience possibleWays librarians can use Facebook and other social mediaplatforms tools to teach information literacy concepts1 2 3
Do you currently contribute content toyour library’s Facebook page?
“In the fall we made a quality adjustment to theNews Feed algorithm to reduce negative feedbackon stories from people. This meant that somePages saw a drop in Reach on their less engagingposts”-Facebook
“The news feed algorithm uses severalfactors to determine top stories, includingthe number of comments, who posted thestory, and what type of post it is (ex: photo,video, status update, etc.)”-Facebook
Reach - Reach is measured by how many people see a post in their News Feed.Engaged Users - Engaged Users is the number of people who click on a specificpost. Examples of this would be a person clicking a photo to make it larger orfollowing a link to a story. TalkingAboutThis -TalkingAboutThis is the number of people who create astory with a Facebook post by liking, commenting, or sharing the post.Virality -Virality is the number of peopleTalkingAboutThis divided by theoverall Reach of the post.
Content StrategyIt’s not just for your website!
How did we do? Part OneTotal Likes 301 à 399Reach: 114.8à 286.1 per postTotal number of people who saw postEngaged Users: 6.1 à 33.9 per postHow many people clicked on a postPeople TalkingAboutThis: 1.8 à 7.9 per postHow many people liked, commented, or shared a postVirality: 1.36% à 3.24%PeopleTalkingAbout This/ReachFacebook’sAverage is 1.92%
How did we do? PartTwoPosts in Spring 2013:5358.49% of posts hadcomments100% of posts receivedpositive feedbackAverage likes per post:6.63
"If you take all of these filters together, all of thesealgorithms you get what I call a filter bubble.Yourfilter bubble is your own personal unique universe ofinformation that you live in online. Whats in yourfilter bubble depends on who you are and it dependson what you do you, but the thing is that you dontdecide what gets in, and more importantly you dontactually see what gets edited out.”- Eli Pariser