Information Literacy and The Social Network

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Using Facebook for Engagement and Education in Academic Libraries

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Information Literacy and The Social Network

  1. 1. Information Literacy andthe Social Network:Meeting New Challenges in Using Facebook as an EducationalToolAmanda FosterInformation Literacy LibrarianCoastal Carolina University
  2. 2. Explain how Facebook currently defines and measuresengagementHow libraries can provide promotional and educationalcontent that reaches the broadest audience possibleWays librarians can use Facebook and other social mediaplatforms tools to teach information literacy concepts1  2  3  
  3. 3. Do you currently contribute content toyour library’s Facebook page?
  4. 4. Coastal Carolina University – Conway, SC
  5. 5. Kimbel Library and Bryan Information Commons
  6. 6. Kimbel Library Facebook Page
  7. 7. Content StrategyIt’s not just for your website!
  8. 8. Gerolimos, M. (2011).Academic libraries and Facebook: an analysis of usercomments. D-Lib Magazine. 17(11/12).63.42% of the posts examinedincluded no feedbacks    had no comments 90.83%
  9. 9. Why does it matterif no one likesour Facebook posts?
  10. 10. Engagement
  11. 11. EngagementFacebook
  12. 12. Facebook rewardsengaging content
  13. 13. News FeedAlgorithm
  14. 14. “In the fall we made a quality adjustment to theNews Feed algorithm to reduce negative feedbackon stories from people. This meant that somePages saw a drop in Reach on their less engagingposts”-Facebook
  15. 15. “The news feed algorithm uses severalfactors to determine top stories, includingthe number of comments, who posted thestory, and what type of post it is (ex: photo,video, status update, etc.)”-Facebook
  16. 16. Facebook Insights
  17. 17. Reach - Reach is measured by how many people see a post in their News Feed.Engaged Users - Engaged Users is the number of people who click on a specificpost. Examples of this would be a person clicking a photo to make it larger orfollowing a link to a story. TalkingAboutThis -TalkingAboutThis is the number of people who create astory with a Facebook post by liking, commenting, or sharing the post.Virality -Virality is the number of peopleTalkingAboutThis divided by theoverall Reach of the post.
  18. 18. Content StrategyIt’s not just for your website!
  19. 19. Take a Photo, Capture Library Events1  
  20. 20. AskForFeedback2  
  21. 21. Make‘emLaugh3  
  22. 22. GiveAway Free Stuff4  
  23. 23. VisualizeYour Data5  
  24. 24. Utilize Student Workers6  
  25. 25. DevelopYour Brand7  
  26. 26. CoordinatewithYourCampus8  
  27. 27. How did we do?
  28. 28. April  2012            vs.            April  2013  
  29. 29. How did we do? Part OneTotal Likes 301 à 399Reach: 114.8à 286.1 per postTotal number of people who saw postEngaged Users: 6.1 à 33.9 per postHow many people clicked on a postPeople TalkingAboutThis: 1.8 à 7.9 per postHow many people liked, commented, or shared a postVirality: 1.36% à 3.24%PeopleTalkingAbout This/ReachFacebook’sAverage is 1.92%
  30. 30. How did we do? PartTwoPosts in Spring 2013:5358.49% of posts hadcomments100% of posts receivedpositive feedbackAverage likes per post:6.63
  31. 31. Future Endeavors…1   Paid FacebookAds toIncreaseAudienceTwitter Roll-OutOrientation –TargetIncoming FirstYears2  3  
  32. 32. Facebook in the Classroom
  33. 33. The Filter Bubble
  34. 34. "If you take all of these filters together, all of thesealgorithms you get what I call a filter bubble.Yourfilter bubble is your own personal unique universe ofinformation that you live in online. Whats in yourfilter bubble depends on who you are and it dependson what you do you, but the thing is that you dontdecide what gets in, and more importantly you dontactually see what gets edited out.”- Eli Pariser
  35. 35. The Filter Bubble
  36. 36. Did you know the "filter bubble" existed (even if you didntknow it had a name) before you watched this video?  19- No8 -Yes70.3%29.7%
  37. 37. What effects do you think the filter bubble has onhow you access information? Does that bother you?  15 -Yes6 - No4 - Depends2 - Kind Of56%22%15%7%
  38. 38. Eli argues that companies like Google and Facebook havean ethical obligation to present us both with informationwe want and information we need. Do you agree?  18 -Yes6 - No1 - Not Sure72%24%4%
  39. 39. Online Privacy
  40. 40. Other Information LiteracyTopics?
  41. 41. Questions?

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