Pharmaceutical & Biotech Manufacturers: Book early                                                     and save up to $500...
7th Annual                                                                                                    Made By You ...
Meet The 2012 Speaking Faculty   Margaret-Sarah Alexander                          Abhiroop Gandhi                        ...
Conference Day One                                                                                    Monday, October 29, ...
Track A: Multi Channel Marketing                                                  Track B: Sales Force Innovation2:25    T...
Conference Day Two                                                                             Tuesday, October 30, 2012  ...
Track A: Multi Channel Marketing                                                     Track B: Sales Force Innovation1:40  ...
Conference Day Three                                                                        Wednesday, October 31, 2012   ...
About Our Sponsors                 For more than 20 years, ASI Business Solutions, Inc. has been                          ...
About Our Media Partners                                  BioPharm Insight provides the most                       of the ...
Registration InformationPharmaForce 2012 Conference Pricing:                                                              ...
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PharmaForce 2012 Agenda


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Now in its 7th year, The PharmaForce event (October 29-31, 2012 | Westin Princeton At Forrestal Village | Princeton, NJ) tackles the latest sales and marketing strategies faced by the pharma and biotech industry—From measuring the ROI of your promotional efforts to achieving the ideal channel mix to navigating new pricing and reimbursement models. How? With speakers who are actual practitioners, thought leaders who are rethinking the traditional commercial model and leading the way with integrated, customer centric commercial strategies.

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PharmaForce 2012 Agenda

  1. 1. Pharmaceutical & Biotech Manufacturers: Book early and save up to $500 off! Visit for details 7th Annual October 29-31, 2012 Westin Princeton At Forrestal Village, Princeton, NJ The leading marketing and sales event for the life sciences industryCreate a 360 Degree Promotional Strategy To Improve The Customer Experience And Drive Revenue Growth Meet And Learn From Industry Thought Leaders Including: Natasha Giordano Sam Chud President & CEO Senior Director, Business Operations Todd Smith Executive Vice President & Chief Tom Kukla Commercial Officer, Horizon Pharma Senior Director, Field Management Development Frank Dolan Director, Synergy Sales Force Margaret-Sarah Alexander Senior Product Manager Michael Arnold Senior Director, Commercial Training Eric Pluckhorn & Leadership Development Director of Marketing Donna Tinkler Michael Capaldi Senior Director Corporate AVP, Civic Action Compliance & Social Networking Robert Kotzen Timothy Cochran Director, Incentive Compensation Regional Business Director Amit Pherwani Kent Rogers Senior Manager, Marketing VP, Managed Markets “As the landscape of healthcare and our pharmaceutical business continue to evolve, the PharmaForce conference provides a great opportunity to gain a broader perspective by better understanding critical issues and exploring potential future solutions.” -Tim Ryan, Executive Director, Prescription Medicine Training & Development, Boehringer-Ingeleheim US ® Sponsors: Organized By: Join the conversation:3 Easy Ways to Register:1-888-482-6012 or 646-200-7530 • •
  2. 2. 7th Annual Made By You For You A Special Thank You To The 2012 Advisory Board The leading marketing and sales event for the Cal Austin life sciences industry Team Leader, Sales Information Solutions & Operations Pfizer, Inc. Leave armed with fresh insight into key topics, including: Philippe Barzin • Going global—how to create integrated global marketing strategies Director, Strategic Business • iPad adoption trends and successes for the sales force Planning & Execution, Global Medical Safety (R&D) • Leveraging cloud based tools and big data analytics Johnson & Johnson North • Shifting to a matrix organization model to improve cross-functional collaboration America Pharmaceuticals • The customer experience for pharma and how to optimize your customer facing strategy Tom Kukla Senior Director, Field • Providing value to your managed care partners Management Development Purdue Pharma Why PharmaForce 2012 is the one event you can’t Brett Liner afford to miss… Associate Director, Field Force Execution 1. PharmaForce is the only event that focuses on the intersection of sales and Novo Nordisk Inc. marketing and how to optimize cross-functional communication and partnerships to improve customer relationships Gregory Pysczcymuka 2. This event has more senior level practitioners from the pharma and biotech Senior Product Manager industry compared to the competition. Hear their success stories and get best Endo Pharmaceuticals practices and fresh insight that will help you make an immediate difference upon returning to your office Aaron Ricker 3. Multi channel marketing and sales force-specific session streams allow you to Senior Manager, Vendor customize your agenda and dig deeper into the topics that matter most to your job Management Office 4. Unparalleled content: A diverse, pharma only Advisory Board coupled with Sanofi months of market research to create a relevant, timely program that has been designed and approved by the industry Tim Ryan Executive Director Prescription 5. Nearly 10 hours of structured and unstructured networking to help you meet Medicine Training and the right people, develop valuable relationships with peers and potential partners. Development Don’t miss our VP thinks tanks, cocktail receptions, roundtable discussion groups, Boehringer-Ingelheim US and extended networking breaks Who Will You Meet At PharmaForce 2012? Job Function Breakdown Seniority Breakdown Industry Breakdown I 35% Sales/Forecasting Director I 35% Senior Directors/ Directors I 45% Pharmaceutical Preparation I 20% Marketing Director/Manager I 23% Senior Manager/Manager Manufacturing I 20% Training Director/Manager I 21% C-level Executives I 20% Biological Product Manufacturing I 11% Sales/Forecasting Director I 10% President/Owner/Partner I 15% Surgical Appliance and Supplies Manufacturing I 10% Advertising/Account I 8% Vice President Executive/ Director/Manager I 10% IT Security Software Solutions I 3% All Others Providers I 4% Other I 5% Marketing Consulting Services I 5% Other2 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • •
  3. 3. Meet The 2012 Speaking Faculty Margaret-Sarah Alexander Abhiroop Gandhi Peter Pitts Senior Product Manager Compliance Officer Founder Boehringer Ingelheim Questcor Pharmaceuticals Center for Medicine In The Public Interest Michael Arnold Natasha Giordano Eric Pluckhorn Senior Director, Commercial Training & President & CEO Director of Marketing Leadership Development Xanodyne Pharmaceuticals Watson Pharmaceuticals Acorda Therapeutics Amy Gurowitz Gregory Pysczcymuka Ann Bartlett Host, Writer, Producer Senior Product Manager Owner MSLOL Radio Multiple Sclerosis-Unplugged Endo Pharmaceuticals The Body In Balance Center Jim Heim Aaron Ricker Philippe Barzin Director, US Training & Development Senior Manager, Vendor Management Office Director, Strategic Business Planning & Shire Pharmaceuticals Sanofi US Execution, Global Medical Safety (R&D) Johnson & Johnson North America Robert Kotzen Kent Rogers Pharmaceuticals Director, Incentive Compensation VP, Managed Markets GlaxoSmithKline Acorda Therapeutics Eduardo Bryant Director of Training-Global Tom Kukla Tim Ryan Apricus Biosciences Senior Director, Field Management Development Executive Director Prescription Medicine Training Purdue Pharma L.P. and Development Oliver Cadou Boehringer-Ingelheim US CEO Michael Leonetti Kadrige Former Executive Director, Healthcare Partnerships Charlotte Sibley Boehringer Ingelheim President Mike Capaldi Sibley & Associates AVP, Civic Action & Social Networking John Mack AKA Pharmaguy Sanofi US Publisher and Editor of Todd Smith Pharma Marketing News Executive Vice President & Chief Commercial Officer Lori Cavallero Horizon Pharma Associate Director, Human Resources Joe Martinez Boehringer Ingelheim HEOR Liaison, Northeast Alicia Staley Optimer Pharmaceuticals Founding Director Sam Chud The Staley Foundation Senior Director Business Operations David Menzies Shire Pharmaceuticals VP, Global Technology Donna Tinkler ASI Business Solutions, Inc. Senior Director, Corporate Compliance Timothy Cochran Biogen Idec Regional Business Director Mary Ann Noce Endo Pharmaceuticals Director of Skills Development Sales and Aaron Udyess Marketing Leadership Associate Director, CRM Strategy & Operations Frank Dolan Astellas Pharma US Novo Nordisk Inc. Director, Synergy Sales Force Amylin Pharmaceuticals Jennifer Pettit Richard Whitehead Founder, UII COO Kevin Espinoza Understanding Invisible Illnesses CSL Software Solutions VP, Commercial Consulting Compliance Impementation Amit Pherwani Michael Zubey Services (CIS) Senior Manager, Marketing VP, Life Sciences Sales & Marketing Practice Bristol-Myers Squibb HighPoint Solutions A big thank you and warm welcome to our outstanding speaker faculty! If you are from one of our esteemed speakers’ companies, we would like to extend you a 25% discount* off the conference price to attend PharmaForce 2012! When registering, please mention booking code 10406.007XZ525. *Discount applies to pharmaceutical and biotech manufacturers only. Really good content and takeaways. – John Sjovall, Executive Director, Sales Training, Daiichi Sankyo ®Sponsors: 3
  4. 4. Conference Day One Monday, October 29, 20127:40 Registration And Networking Breakfast 9:35 Keynote Case Study Presented By Campbell Alliance8:40 Welcome Remarks Kristin Paulick 10:10 Panel Discussion: Cost Pressures Abound, How Are Executive Director Promotional Teams Doing More With Less? PharmaForce Insight into how leading organizations are managing a tighter budget environment8:45 Opening Address By The Conference Chair Moderator: Richard Whitehead Richard Whitehead COO COO CSL Software Solutions CSL Software Solutions Michael Leonetti9:00 Keynote Panel: From Pharma Focused To Customer Former Executive Director, Healthcare Partnerships Focused, An Analysis Of The New Commercial Model Boehringer Ingeleheim • Hear examples of what’s been tried, what’s working, what’s not • Best practices for going from concept to execution 10:50 Morning Networking And Refreshment Break • The added complexity of reform and how it has impacted pharma’s journey toward a new model 11:20 Keynote Case Study Presented By HighPoint Moderator: Solutions Richard Whitehead Michael Zubey COO VP, Life Sciences Sales & Marketing Practice CSL Software Solutions HighPoint Solutions Todd Smith Executive Vice President & Chief Commercial Officer Horizon Pharma 11:55 Invite Only Interactive Workshop And Luncheon 11:55 What Does Excellence Look Like? • Unleashing the desire to succeed Hosted By Cognizant • Increasing your productivity • Getting more done in less time New this year, a workshop created by you, for you. Join your senior • Performing at a level of excellence level peers for an in-depth, hands on workshop where you contribute Eduardo Bryant topic ideas and help to structure the agenda. to Take advantage of this Director of Training-Global opportunity to get your most pressing sales and marketing issues Apricus Biosciences answered. Walk away with strategies you can implement immediately upon returning to your office. If you are interested in participating or if you have a challenge that you would like to address, please contact Anamika Gupta at or the PharmaForce team at 12:30 Private Luncheon 12:30 Luncheon Concurrent track sessions begin, feel free to alternate between tracks to customize your agenda Track A: Multi Channel Marketing Track B: Sales Force Innovation 1:40 Opening Remarks By The Track Chair Opening Remarks By The Track Chair 1:50 Panel Discussion: Capitalize On HCP Mobile Adoption A Look At The Evolving Sales Force Structure And The 82% of physicians now have smart phones and 64% have tablets. How Latest Detailing Models is pharma leveraging this exponential adoption rate? • Keep ahead of shifting market dynamics • Which apps and tools have actually proven useful to health care providers • Get up to speed with the latest sales force and detailing strategies • Reach doctors where they are—insights into new mobile engagement • Improve cross-functional communication to ensure clear alignment of opportunities promotional initiatives • How to best track and monitor your mobile initiatives • Integrate mobile efforts seamlessly into the marketing mix Michael Leonetti Former Executive Director, Healthcare Partnerships Amit Pherwani Boehringer Ingelheim Senior Manager, Marketing Bristol Myers Squibb4 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • •
  5. 5. Track A: Multi Channel Marketing Track B: Sales Force Innovation2:25 The Evolution Of The HCP Contact Model. Whats In It Case Study Presented By ASI Business Solutions For You And Your Company? David Menzies Oliver Cadou Vice President of Global Technology CEO ASI Business Solutions, Inc. Kadrige3:00 Networking And Refreshment Break3:30 Update On Regulatory Guidance & Enforcement Incentive Compensation—The Rationale Behind Switching Trends From The OPDP From Sales Based To Value Based IC • An overview of recent enforcement trends • Why is pharma starting to shift to this new IC model? • How to interpret policies from the FDA regarding off label requests • Examine issues with overall rep compensation in light of recent law suits • Social media do’s and don’ts • The role of physician panels in determining rep compensation • Compliance training tips for your promotional team • Case studies demonstrating the new model in action Peter Pitts Robert Kotzen Founder Director, Incentive Compensation Center for Medicine In The Public Interest GlaxoSmithKline4:05 How To Leverage Big Data Analytics For Commercial Panel: Shedding Some Light On The Physician Users Sunshine Payment Act • How to integrate various data sources from multiple devices • A timeline update • Best practices for combining data sets to get a clear picture of • A review of the reporting requirements physicians and consumers • Discuss the variance between state and federal requirements • What will pharma do with all the data in the future? • The impact on sales, marketing and the physician relationship • What steps are being taken to make data sources more granular, cost • How to prepare to manage the questions, concerns and business effective and compatible with multiple devices model changes that occur from the public data disclosure • How to tap into social networking data Donna Tinkler Sam Chud Senior Director, Corporate Compliance Senior Director Business Operations Biogen Idec Shire Pharmaceuticals Abhiroop Gandhi Compliance Officer Questcor Pharmaceuticals Kevin Espinoza ® Vice President, Commercial Consulting Compliance Impementation Services (CIS)4:45 PharmaForce Kick Off Cocktail Reception In The Solutions Zone After a busy day of solution focused sessions, relax with fellow speakers and attendees. Take advantage of the opportunity to network and share ideas off-line!6:00 Reception Concludes PharmaForce 2011 was a great forum for sales force effectiveness professionals. It generated good interest from sales, sales administration and sales IT and analysts comingfrom large and small pharma and from top consulting vendors. The conference provided us with quality presentations and with good opportunities to network and discuss recent pharma and sales trends. – Vladimir Velednitsk, Director, Vendor Management, Pfizer, Inc. ®Sponsors: 5
  6. 6. Conference Day Two Tuesday, October 30, 2012 7:45 Registration And Networking Breakfast 9:45 Panel: Shifting To A Matrix Organization For Increased Cross-Functional Collaboration 8:40 Welcome Address Pharma companies large and small are shifting to a matrix model to Kristin Paulick break down internal silos and increase cross-functional Executive Director collaboration. This panel will explore: • What is meant by this model and how are companies implementing it PharmaForce • Key matrix metrics • Best practices and lessons learned from organizations who have 8:45 Recap Of Conference Day One By The Conference Chair made this switch • Thoughts around how the matrix model improves the customer 9:00 Panel: Leadership Requirements To Excel In The New Pharma Environment experience • Highlight the top sales and marketing leadership competencies for 2013 and beyond 10:30 Networking And Refreshment Break • Analyze the key pitfalls or obstacles inhibiting success • Determine which development investments will provide the 11:00 Back By Popular Demand: HCP Interviews, greatest long term benefit to your sales and marketing leaders What Are They Doing To Survive And Thrive In Today’s Challenging Healthcare Tom Kukla Charlotte Sibley Environment? Senior Director, Field President A cross-specialty group of health care professionals will Management Development Sibley & Associates answer your questions about how they are handling Purdue Pharma Mary Ann Noce changes to US health care system. Find out what they are doing Eduardo Bryant Director of Skills differently to adapt to this new environment, get insight into the Director of Training-Global Development Sales and HCP-patient relationship and how they prefer to receive medical Apricus Biosciences Marketing Leadership information and tools to help them improve their practice. Astellas Pharma US Natasha Giordano President & CEO Xanodyne Pharmaceuticals 11:50 Invitation Only VP Think Tank & Private Luncheon 11:50 Interactive Roundtable Discussion Groups After a busy morning of active listening, keynotes and networking, No One Knows The Challenges You Face Better Than Your Peers take control of your own event experience. Don’t be shy! Ask questions (or answer them!) of other conference attendees who As the head of a sales or marketing team, your job is complex and are dealing with the same challenges as you. constantly evolving. Find out how other industry leaders are handling • Network with industry peers with very similar challenges, interests some of your most pressing issues with in-depth tactical benchmarking and responsibilities • Take a deep dive into a niche topic in an intimate and informal BUT YOU’RE NOT ALONE! setting moderated by a subject matter expert Join your VP level peers at the PharmaForce VP Think Tank. Gain honest • Don’t miss out on any discussions or learnings by staying for the feedback, debate strategic ideas and share high level insights in an roundtable wrap ups at the end of the sessions intimate, closed door forum. Take advantage of this rare opportunity to • Bonus - Leave PharmaForce with 10 key take-aways you can put learn how your counterparts are increasing commercial profitability into action as soon as you return to the office through innovative sales and marketing strategies. Discussion Topics Include: This is an invitation only session. If you wish to participate or would like 1. Optimizing Your Mobile Strategy Around Concrete Metrics to nominate your VP-level sales or marketing colleague, please contact Moderator: Gregory Pysczcymuka Kristin Paulick, Program Director at Senior Product Manager Endo Pharmaceuticals 2. New Rep Competencies Moderator: Lori Cavallero Associate Director, Human Resources Boehringer Ingelheim 3. Flexible Resourcing Strategies Moderator: Aaron Ricker Senior Manager, Vendor Management Office Sanofi US 4. Innovations in IC models 5. Leveraging Cloud Based Tools 6. Global Sales And Marketing Opportunities For Pharma And Biotech 12:35 Private Luncheon For VP Think Tank Attendees 12:35 Luncheon6 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • •
  7. 7. Track A: Multi Channel Marketing Track B: Sales Force Innovation1:40 Chairperson’s Opening Address Chairperson’s Opening Address1:45 Panel: Achieve The Ideal Promotional Mix For Increased Industry Case Study Presented By Pharmaceutical Institute Customer Engagement Pharmaceutical Institute with an Industry Client • How to assess which combination of marketing channels are most impactful • How can you measure effectiveness across channels • Incorporate the “e” channel more seamlessly into your existing channels • Analytical tools to help determine the ideal promotional mix • How are companies properly measuring the overall ROI from their multi channel efforts • Case examples of successful multi channel campaigns over the past year Margaret-Sarah Alexander Senior Product Manager Boehringer-Ingelheim2:20 Success Factors For Non-Personal Promotion Panel: Weighing Out The Pros And Cons Of A CSO Strategy How can marketing work closely with sales to achieve an effective blend of non- • Explore the reasons why leading pharma companies are turning to a contract personal and personal promotion? sales force strategy • A discussion of the efficiencies of this combined approach • Examine the best instances for using a CSO (stage in life cycle, type of • How to combine attitudinal, behavioral, geographic and other critical data sets product, etc) to create targeted promotions • Identify the potential pitfalls of employing a CSO strategy • Identify which initiatives are proving to be the most successful among HCPs • What has been the impact of CSO’s on the existing full time sales force? • Examples of targeted, multi-channel approaches • How do you get the most ROI from your CSO execution Aaron Udyess Timothy Cochran Frank Dolan Associate Director, CRM Strategy & Operations Regional Business Director Director, Synergy Sales Force Novo Nordisk Endo Pharmaceuticals Amylin Pharmaceuticals Tim Ryan Executive Director Prescription Medicine Training and Development Boehringer-Ingelheim US3:00 Networking And Refreshment Break3:30 Panel: Effectively Building Your Social Business Panel: Rethinking The Sales Training Model For Improved • Tap into social media data to reveal customer behavior Effectiveness • Understand the power of influence and influence mapping • A look at the tools and internal resources needed to implement an effective • How to best balance the risk and rewards of social sales force training program • Who owns your social media initiatives • A discussion around the competency model for the rep of the future • Determine the desired outcomes of your social media strategy • A look at the shifting hiring and recruitment criteria for today’s rep • Align sm activites to your strategy • Examine the types of selling skills, product knowledge and business acumen John Mack AKA Pharmaguy required Publisher and Editor of • Trends in e-learning and distance learning Pharma Marketing News Jim Heim Director, US Training & Development Shire Pharmaceuticals Michael Arnold Senior Director, Commercial Training & Leadership Development Acorda Therapeutics Tim Ryan Executive Director Prescription Medicine Training and Development Boehringer-Ingelheim US4:05 iPad Adoption — 2012 Results & What’s In Store For The Year Ahead • An update on the adoption curve and insight into 2012 successes • The pros and cons of tablets and their impact on detailing moving forward • Which ipad tools can you leverage to make in office visits more meaningful for the HCP Eric Pluckhorn Director of Marketing Watson Pharmaceuticals4:45 PharmaForce Cocktail Reception6:00 End Of Conference Day Two ®Sponsors: 7
  8. 8. Conference Day Three Wednesday, October 31, 2012 8:00 Interactive Networking Breakfast 11:15 Stakeholders Are Shifting: A Closer Look At The Coordinated Care Model And Pharma’s Role 8:40 Welcome Remarks • The current state of integrated care in the US and the impact of Kristin Paulick reform on their growth Executive Director • The relationship between pharma and ACOs and who is heading PharmaForce up this relationship? • What does the emergence of ACOs mean for today’s patient and 8:45 Recap Of Conference Day Two By The Conference health outcomes? Chair • How does this payer/provider model impact reimbursement and market access? 8:55 Panel: Healthcare Reform Update And The Impact Of The Upcoming Election On Pharma 11:45 Optimizing Your Customer Facing Strategy • Customer experience for pharma—who are the industry leaders? Mike Capaldi • Discuss the industry-wide shift toward customer-centric AVP, Civic Action & Social Networking marketing and sales Sanofi US • Tips for improving customer engagement across all channels 9:35 Adverse Event Patient Outcome Analyses – 12:20 The Patient Perspective Panel—What Do They Untapped Potential For Enhanced Patient Safety & Really Think About Their Healthcare Experience? Sustainable Competitive Differentiation • How they engage with their health care providers along their Soon, pharmaceutical companies will not be paid for products but treatment journey for real-life outcomes. Yet, how much are we commercially • The role that pharma can play in preventing patient-provider leveraging existing or rapidly developing real-time patient safety communication disconnects data sources such as • Websites, online communities and other sources used for • Internal safety signal tracking databases support, advice and information about their condition • FDA’s AERS database, the Observational Medical Outcomes Partnership or WHO’s VigiBase™ Alicia Staley • Commercially available services like AdverseEvents Founding Director • Safety observations in Electronic Health Records (EHR) The Staley Foundation • Safety observations in Social Media Amy Gurowitz Philippe Barzin Host, Writer, Producer, MSLOL Radio Director, Strategic Business Planning & Execution, Multiple Sclerosis-Unplugged Global Medical Safety (R&D) Ann Bartlett Johnson & Johnson North America Pharmaceuticals Owner The Body In Balance Center 10:10 Panel: Achieve Favorable Access By Providing Value To Your Managed Care Partners Jennifer Pettit • Better understand the changing needs of your managed care Founder, UII partners for improved access, pricing and reimbursement Understanding Invisible Illnesses • Discuss the new skill set needed for your managed markets team to understand the complicated payer eco-system and the 12:50 Key Take-Aways And Closing Remarks By The challenges they face Conference Chair • How are leading pharma companies accessing the resources, funding and cross-functional support needed to have the best 1:00 Luncheon possible MCO partnership 2:00 End Of PharmaForce 2012, See You Next Year! Joe Martinez HEOR Liaison, Northeast Optimer Pharmaceuticals We know some of you have young children Kent Rogers at home. We are ending early so you Vice President, Managed Markets can get home for Trick-or Treat! Acorda Therapeutics Have a Happy Halloween! 10:45 Networking And Refreshment Break “The PharmaForce conference consistently manages to address the most current issues facing our industry. It is an excellent forum in which to explore and discuss ideas with peers from other companies.” Cal Austin, Team Leader, Global Commercial Operations, Pfizer, Inc.8 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • •
  9. 9. About Our Sponsors For more than 20 years, ASI Business Solutions, Inc. has been CSL Software Solutions pioneering and delivering the finest sales force automation, collaborative Take your business to a new level of performance analytics, business intelligence and PDRP systems available to address the CSL specializes in Coaching, ICM (Incentive Compensationunique needs of the pharmaceutical industry. Our knowledge, experience and devotion Management), and SPM (Sales Performance Management) solutions. Serving thehave kept our customers loyal and ahead of their competition with innovation such as Pharmaceutical/ Biotech, Animal Health and Financial Services Industries, all CSLASI’s iPharmaToday™ pharmaceutical analytics for the iPad and iPhone. Whether you are solutions come Cloud ready, offering hosting solutions for every need, and are availablea small, mid-sized or large company, with ASI you can experience the rewards of using for Desktop, Tablet, Smart phone and iPad®.solutions that work the way you want them to, when you need them to. For more Many of the biggest names in Pharma and Banking are using our solutions to help growinformation on all of our solutions for today’s pharmaceutical industry, please visit us their businesses and assist with their customer acquisition and retention at HighPoint Solutions solves the toughest IT challenges facing Campbell Alliance is the leading companies in the highly regulated life sciences and healthcare management consulting firm industries by providing our clients with practical IT strategiesspecializing in the pharmaceutical and biotechnology industry. The firms clients include and solution implementations and giving them direct accessmost of the worlds top-20 pharmaceutical companies, as well as numerous emerging to the people and technology that get things done. Since 2000, our 400 consultantsand midsize firms. Campbell Alliance is organized into practice areas, each specializing have provided business consulting and technology solutions that continue to deliverin a critical industry function: Brand Management, Business Development, Clinical business value and competitive advantage to more than 140 clients nationwide.Development, Pricing and Market Access, Medical Affairs, Sales, and Trade and HighPoint Solutions is headquartered in Plymouth Meeting, PA with additional offices inDistribution. From its locations in Raleigh, NC, Parsippany, NJ, Somerset, NJ, Los New York, New Jersey, Boston, Chicago, and California. For more information, visitAngeles, San Francisco, Chicago, Boston, Philadelphia, Newtown, PA, New York City, Zug, Switzerland, the firm serves clients throughout North America, Europe, andJapan. Please visit Kadrige is the leader in SaaS remote detailing and remote iPad conferencing solutions. Kadrige’s deep understanding of the complex Cognizant (NASDAQ: CTSH) is a leading provider of requirements of the life sciences industry has enabled the development information technology, consulting, and business process of innovative solutions and services. Kadrige offers software solutions outsourcing services, dedicated to helping the worlds intended for life sciences field users, which enable a smooth transitionleading companies build stronger businesses. Headquartered in Teaneck, New Jersey from a traditional sales model towards a “hybrid” model which brings a much higher(U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep return on investment. With this “hybrid” model, field users mix face-to-face promotionindustry and business process expertise, and a global, collaborative workforce that of their products and remote live e-detailing visits via telephone and internet or iPad, toembodies the future of work. With over 50 delivery centers worldwide and approximately deliver high quality, educational sales calls to the HCP target universe. Founded in140,500 employees as of March 31, 2012, Cognizant is a member of the NASDAQ-100, 2002, Kadrige has more than 60 employees and serves customers in over 23 countriesthe S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top around the world; many of its customers are among the top 20 life sciences companiesperforming and fastest growing companies in the world. Visit us online at in the world. For more information, please visit: or follow us on Twitter: Cognizant. Pharmaceutical Institute is the leading provider of ® Compliance Implementation Services (CIS) is a leading life sciences specialized training programs for the pharmaceutical and consulting firm specializing in compliance and commercial strategies for biotech industry. We partner with subject matter experts rom pharmaceutical, biotech, and medical device companies, from clinical, our parent company, Campbell Alliance, to develop high- through manufacturing, commercial contracting, commercial impact distance learning solutions for professionals within all major pharmaceuticalcompliance, and Government Programs. CIS provides its clients with a deep company functions including brand management, business development, clinicalunderstanding of industry laws and regulations, innovative and practical applications, development, managed markets, medical affairs, sales, and trade and distribution.and custom solutions to guide them to a "Culture of Compliance" that is both Pharmaceutical Institute is based in Raleigh, N.C. For more information, please visitmeaningful and sustainable. are the top 5 reasons why PharmaForce is the leading forum to invest yourmarketing and business development dollars: 1 Full exposure to over 250 qualified conference attendees comprised of senior level executives 3 Tailor-made sponsorship packages enable you to competitively position your company the way you responsible for their company’s strategy: you want. gain direct access to the senior decision Opportunity to promote your brand and align it makers leading the way in service and 4 with the other industry leaders participating in the support. conference. Extensive networking opportunities, allowing 2 for face to face customer contact and one to 5 Increased flow of traffic through the solutions zone one meetings. during breakfast, coffee breaks and receptions.Sponsorship and exhibiting opportunities are extremely limited! Contact Alexandra Burke at646-200-7443 or ASAP. ®Sponsors: 9
  10. 10. About Our Media Partners BioPharm Insight provides the most of the Pharma Marketing Network -- The First Forum for Pharmaceutical comprehensive information and forward- Marketing Experts -- which brings together pharmaceutical marketing looking insight to help you easily find the answers you need within the professionals from manufacturers, communications companies, and Biotechnology and Pharmaceutical industry. It includes the entire drug marketing service providers for wide ranging discussions and education on a discovery and development pipeline, approved drugs, licensing deals, multitude of current topics. Pharma Marketing Network & Pharma Marketing pharmaceutical sales/projections, medical devices, management contacts and News provide executive-level content coupled with permission-based e- more. Visit: for more information. marketing opportunities. Cutting Edge Information delivers an innovative PharmaVOICE magazine provides commentary about approach to comprehensive pharmaceutical and the challenges and trends impacting the life-sciences biotechnology benchmarking data. CEI offers objective, industry, covering a range of issues from molecule proprietary primary and secondary research on critical through market. PharmaVOICEs more than 27,000 BPA-qualified subscribers industry issues. CEI offers customized consulting services are also kept abreast of the latest trends through additional media resources, and a growing library of targeted and insightful pharmaceutical research including WebSeminars, Podcasts, Videocasts, and White Papers. reports. PM360 is the premier, must-read monthly magazine for Global Pharmaceutical Technology (GPT) is a marketing decision makers in the pharmaceutical, leading Media channel, B2B information vault of the biotech, and medical device industries. PM360 is the only technology about pharmaceutical industry. journal that delivers the full spectrum of practical is the worlds largest provider information necessary for product managers and pharma-marketing of pharmaceutical business information, reaching over 160,000+ global professionals to succeed in the complex and highly regulated healthcare manufacturers, suppliers, academia, pharma & BioTech professionals each environment. PM360 focuses on critical issues: cutting-edge strategy month. planning and implementation, technological advances, trends, We are the perfect match to enhance the event range & brand awareness to branding/marketing, advertising/promotion, patient/professional education, bring the large number of attendees in a short period by reaching the sales, market research, PR, and leadership. decision makers from around the worldwide pharmaceutical industry. Also, we are acknowledged as the leading guide for all upcoming & current - Leading the pharmaceutical events listed under events section: discussion on healthcare and life sciences provides a trusted For campaign advices and a personal proposal, contact Global platform to explore the issues and the driving forces behind this emerging Pharmaceutical Technology’s media Team by email: trend. Expert authors who are uniquely positioned across the sectors will provide their perspectives on the solutions that will enable this transformation. As well as being the online portal for our flagship journal, Pharmaceutical International is a leading online B2B ‘iHealth Connections’, (click through to platform with the latest news and developments in the which will lead pharmaceutical market from across the globe. Looking for a the discussion on the opportunities and challenges of this technology-driven particular product or service? Pharmaceutical International new era in health sciences, is also our digital contains a comprehensive suppliers directory covering all platform for ‘Drug Discovery’ and ‘Drug Development’ series. Visit aspects of the pharmaceutical Sector. Want to stay up to date with a specific to hear what the experts have to say on how sector? Subscribe to our newsletter to receive the latest info straight to your information technology platforms will define the eHealthcare era. mailbox. Each week you receive the latest contracts and tenders, upcoming pharmaceutical events and supplier developments. Pharmaceutical Onco’Zine - The International Cancer Network - is International is truly a valuable resource to assist companies win new raising awareness of the impact of cancer on patients contracts. and society. This Social Media based medical community is designed for healthcare professionals and their patients. Pharma Marketing News OncoZine is published by Sunvalley Communication in collaboration with ( is an AudioEye Health. independent electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service Stay In The Loop With Everything PharmaForce! When you want the real inside scoop about the state of the pharmaceutical and biotech space, you need to turn to your industry peers. PharmaForce is dedicated to providing you with a maximum amount of industry information, keeping you abreast of all recent developments in the pharmaceutical and biotech space. Get involved now! Download Exclusive Podcasts, Join Our Group On LinkedIn And Follow Us @PharmaForce Presentations, Interviews, and Case Network With 1000+ Pharmaceutical on Twitter! Use hashtag Studies In Our Content Center and Biotech Executives! #pharmaforce10 3 Easy Ways to Register: 1-888-482-6012 or 646-200-7530 • •
  11. 11. Registration InformationPharmaForce 2012 Conference Pricing: Why Should You Send YourYou May Qualify For Our Exclusive Early Bird Discount (up to $500 off the conference price)! Visit Team To PharmaForce 2012? for details. Because at PharmaForce, two’s company and three’s definitely not a crowd! Here are Pharmaceutical & Biotech Manufacturers* Conference Price just a few of the many reasons why 3 Day Conference, October 29-31, 2012 $1999.00 attending with your team is beneficial: You’re good, but not that good! Vendors & Solution Providers Conference Price 1 There are so many content packed sessions at PharmaForce, it’s impossible 3 Day Conference, October 29-31, 2012 $2999.00 for one person to gather all the great takeaways and nuggets of gold. This year we are bringing together Group Discounts For Pharmaceutical & Biotech Manufacturers* 2 people 20% off conference price per person 2 sales and marketing under one roof to discuss innovative multi channel 3 people 25% off conference price per person strategies for improving consumer relationships and driving top line 4 people or more 30% off conference price per person growth. This is the perfect opportunity for you to bring both your marketing and sales teams to the show!*Please note Qualified Pharmaceutical & Biotech Manufacturers are NOT: Any service provider to a manufacturer, includingsoftware vendor, technology vendor, solution provider, 3pl or consultants or companies with primary revenues resulting There are multiple tracks perfrom these other areas. Worldwide Business Research reserves the right to enforce the rate for non-manufacturers. No twodiscounts or offers may be combined. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includes 3 session (separate for marketing andcontinental breakfast, lunch, cocktail receptions and conference documentation. Please note that Connecticut residents sales!) and you can’t be in both atmust add 6% sales tax to their registration fee. To register, you can call 1-888-482-6012 or 646-200-7530 register online the same time. That means thatat inevitably you are going to miss at least• To secure your team discount, Register Now Online at, call Customer Service at 1-888-482-6012 or 5 sessions. What if the answer to your contact Bill Penney at 1-866-691-7771. most burning challenge was in one of• Team discounts must be booked and paid for at the same time. Team discounts do not apply to sponsoring or exhibiting those sessions? With your colleagues companies or non pharmaceutical or biotech companies. scribbling furiously in each track, you• All discounts are taken off the full conference price. No two discounts or offers can be combined. are guaranteed not to miss out.• Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be It’s proven: you learn better in subject to cancellation 4 groups. At the end of the day, at the cocktail receptions, you can regroup and sift through all the information each of you has gathered. You canVenue and Hotel Information brainstorm and bounce ideas off each other, and start shortlisting the best ideas right there and then. The Westin Princeton at Forrestal Village 201 Village Boulevard With over 250 pharmaceutical and Princeton, NJ 08540 5 biotech executives in attendance, you can’t network with everyone. Phone: 888-627-7036 With a group attending from your company, you’re much more likely to meet up with the key people that youSet in a beautiful suburban setting, The Westin Princeton at Forrestal Village is situated in the picturesque want to connect with and evaluate keyPrinceton Forrestal Village shopping center. This shopping center features the Koi Spa and Can Do Fitness technologies that you are interested in.Center as well as restaurants and select retail stores. The hotel’s convenient location on the Route 1Corridor of Princeton puts it halfway between Philadelphia and New York.PharmaForce has procured a special group rate of $189 per night (plus tax) for attendees. To book this 6 It’s just more fun being part of a team! You know that feeling sometimes when you’re the new kid atrate, please call the Westin Princeton at 888-627-7036 and identify yourself as a PharmaForce 2012 school? Well, if you have a colleagueattendee. Rooms are limited and are on a first come, first served basis. The rate expires October 9, 2012. If there you won’t be lonely! You’ll haveyou have missed this date, please inquire with the hotel as rooms may still be available. someone there who knows your business, understands your challenges and is on the same page as you.WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: Invaluable.You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in writing not less than eight (8) daysprior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of Pricing: The team discounts tosuch credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for anycancellations occurring within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date of 7 attend PharmaForce are fantasticcancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance. In the event that WBR postpones (up to $600 off the full pricing)! That’san event, delegate payments at the postponement date will be credited towards the rescheduled date. If the delegate is unable to attend the rescheduledevent, the delegate will receive a 100% credit representing payments made towards a future WBR event. This credit will be available for up to one year from because I understand the value ofthe date of issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as a result of a attending in a group and I want tosubstitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if this event is altered, rescheduled, postponed or encourage you to do so. You will savecancelled due to a fortuitous event, unforeseen occurrence or any other event that renders performance of this conference inadvisable, illegal, impracticable orimpossible. For purposes of this clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or regulations; hundreds of dollars – A nice sidewar or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment, suspension, and/or restriction benefit!on transportation facilities/means of transportation; or any other emergency. ®Sponsors: 11