INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS
FOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS
NIKE, INC. IN 1978
FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHT
HEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR
KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O.
PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND
REVENUE: US$ 19.2 BILLION
TOTAL ASSETS: US$13.2 BILLION
TOTAL EQUITY: US$ 8.69 BILLION
ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY
OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH BILL
BOWERMAN IN JANUARY, 1964.
INITIALLY OPERATED AS A DISTRIBUTOR OF JAPANESE SHOEMAKER ONITSUKA
IN 1966 BLUE RIBBON SPORTS OPENED ITS 1ST RETAIL STORE IN CALIFORNIA.
BY 1971 BRS-ONITSUKA TIGER RELATINSHIP ENDED.
THE FIRST SHOE TO CARRY THIS DESIGN THAT WAS SOLD TO THE PUBLIC WAS A
SOCCER SHOE NAMED “NIKE” WHICH WAS RELEASED IN 1971.
IN FEB 1972 BRS INTRODUCED ITS 1ST LINE OF NIKE SHOES WITH THE NAME “NIKE”
DERIVED FROM THE GREEK GODDESS OF VICTORY.
NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING
THE BROADCAST OF THE NEW YORK MAATHON.
THE FAMOUS SLOGAN FOR NIKE… “JUST DO IT” WAS COINED IN 1988.
20,000 retail accounts throughout the U.
S. using independent distributors and also
has contracts with 110 other countries
Also has agreements with Internet
companies and subsidiaries
Operates within the sports footwear and
They design, develop, and market high
quality active sports apparel, equipment,
and accessory products
Nike distributes one new shoe style every
The company presently sells roughly 300
models of athletic shoes in 900 styles for 25
Their products are made for men,
women, and children of all ages.
Nike's target market for their shoes is
males and females between 18 and 35
THE MAIN FIRMS