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Name of the teacher: Mrs. Madhura Date.
R.E. Society’s
Gogate Jogalekar College, Ratnagiri .
Unit no. 2 :
Nature of Mass Communication
 Topic to be discussed today: Channels of
Mass Communication
Channels of mass communication
 Traditional folk media
 Print media
 Electronic media
 New/digital media
Traditional folk media :
 Art forms of traditional music, drama,
dance , puppetry
 Have unique features of particular
community and culture
 ‘People’s performances’ -- performing arts
which are cultural symbols of the people
 Traditional folk media- functions
 Entertainment
 Information
 Continuation of the past glory
 Awareness
 Contribution to development
 Traditional folk media- merits
 Mass appeal
 Language of people, language that can be easily
understood by people
 More interesting and appealing
 Rich variety
 Readily available
 Economically viable
 Traditional folk media- Examples
 Keertan , Dashavtar, Tamasha, Powada,
Bharud, Nautanki, Jatra, Puppetry ,
Ramlila, Raslila, Therukoothu, Bhavai,
Yakshgaan
Keertan
Dashawtar
https://youtu.be/OVPAdCpPfyU
Yakshagaan • traditional Indian
theatre form especially
of Karnataka and of a
few regions of Kerala
too.
• combines dance, music,
dialogue, costume,
make-up, and stage
techniques with a
unique style and form.
• Its origin goes back to
16th century.
• Is performed from dusk
to dawn.
• Mythological stories
Print media
 Newspapers , magazines, books and other
printed material.
 Newspapers, magazines
 Print media : functions as a channel of mass
communication:
 Information
 Interpretation
 Watchdog
 Surveillance
 Entertainment
 Advertising
 Public opinion building
 Awareness
 Contribution to development
 Print media – merits
 Easily accessible
 Affordable
 Can be read at one’s own pace
 Considered more reliable
Electronic media
 Television, radio , films/cinema ----
functions:
 Entertainment
 Information
 Interpretation
 Advertising
 Awareness
 Education
 Contribution to development
 Electronic media – merits
 More appealing
 Effective
 Fast
New digital media
 Internet--- Social networking sites, mobile apps etc.
 Functions :
 Information ---- huge reservoir of information
 Contacts – communication
 Entertainment
 Business
 Advertising
 Education
 Awareness
 Contribution to development
 New digital media – merits :
 Fast
 Saves time and money
 Distance doesn’t matter
 Popular
Thank you !

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Channels of mass communication

  • 1. Name of the teacher: Mrs. Madhura Date. R.E. Society’s Gogate Jogalekar College, Ratnagiri .
  • 2. Unit no. 2 : Nature of Mass Communication  Topic to be discussed today: Channels of Mass Communication
  • 3. Channels of mass communication  Traditional folk media  Print media  Electronic media  New/digital media
  • 4. Traditional folk media :  Art forms of traditional music, drama, dance , puppetry  Have unique features of particular community and culture  ‘People’s performances’ -- performing arts which are cultural symbols of the people
  • 5.  Traditional folk media- functions  Entertainment  Information  Continuation of the past glory  Awareness  Contribution to development
  • 6.  Traditional folk media- merits  Mass appeal  Language of people, language that can be easily understood by people  More interesting and appealing  Rich variety  Readily available  Economically viable
  • 7.  Traditional folk media- Examples  Keertan , Dashavtar, Tamasha, Powada, Bharud, Nautanki, Jatra, Puppetry , Ramlila, Raslila, Therukoothu, Bhavai, Yakshgaan
  • 10. Yakshagaan • traditional Indian theatre form especially of Karnataka and of a few regions of Kerala too. • combines dance, music, dialogue, costume, make-up, and stage techniques with a unique style and form. • Its origin goes back to 16th century. • Is performed from dusk to dawn. • Mythological stories
  • 11. Print media  Newspapers , magazines, books and other printed material.  Newspapers, magazines
  • 12.  Print media : functions as a channel of mass communication:  Information  Interpretation  Watchdog  Surveillance  Entertainment  Advertising  Public opinion building  Awareness  Contribution to development
  • 13.  Print media – merits  Easily accessible  Affordable  Can be read at one’s own pace  Considered more reliable
  • 14. Electronic media  Television, radio , films/cinema ---- functions:  Entertainment  Information  Interpretation  Advertising  Awareness  Education  Contribution to development
  • 15.  Electronic media – merits  More appealing  Effective  Fast
  • 16. New digital media  Internet--- Social networking sites, mobile apps etc.  Functions :  Information ---- huge reservoir of information  Contacts – communication  Entertainment  Business  Advertising  Education  Awareness  Contribution to development
  • 17.  New digital media – merits :  Fast  Saves time and money  Distance doesn’t matter  Popular