The Impact of Machine Learning on Digital Commerce

2. Director of Engineering Allan MacGregor @allanmacgregor amacgregor

3. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. What is Machine Learning?

4. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed.

5. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. MACHINE LEARNING ARTICIFIAL INTELLIGENCE DEEP LEARNING SMART COMMERCE CONVERSATIONAL PERSONALIZATION BIG DATA BOTS INTELLIGENT ASSISTANTS RNN NATURAL LANGUAGE PROCESSING

6. 1974–1980 1987–1993 LIMITEDCOMPUTERPOWER INTRACTABILITYCOMBINATORIALEXPLOSION MORAVEC'SPARADOX ENDOFFUNDING REASONING COLLAPSEOFTHELISPMARKET LACKOFTRUSTFALLOFTHEEXPERTSYSTEMS

7. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. 2015 - US$ 126 Bn AI MARKET VALUE TO 2024 - US$ 3.1 Trillion Source: Artiﬁcial Intelligence Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

8. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Why Machine Learning?

9. COGNITIVE SECURITY FRAUD DETECTION INTELLIGENT SEARCH SMART COMMERCE COGNITIVE COMMERCE PERSONALIZATION SEGMENTATION CONVERSATIONAL AGENTS NATURAL SEARCH PRICING INTELLIGENCE TRACK

10. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Machine Learning Digital Commerce+

11. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Product Recommendations UPSELL, CROSSELL & RELATED PRODUCTS

12. [Product Recommendations]

13. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. +

14. • Machine learning templates • Deploy ML engines as service • Easy to use without requiring tons of background knowledge • Open Source

15. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. SEARCH SOLR, ELASTICH SEARCH AND WHAT’S NEXT

16. 30% of customers that visit a store will use the search SEARCH 50% higher conversion rate for search compared to the rest of the site

17. w i k i p e d i a . c o m “Machine learning is a type of artiﬁcial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. + SEARCH

18. Challenge: Search Accuracy SEARCH

19. Whipper Snipper SEARCH

20. •Whipper Snipper •Weed Trimmer •Weed Eater •Weed Wacker •Grass Trimmer SEARCH

21. SEARCH + NLP SEARCH Making Search Understand Human

22. SEARCH

23. KLEVU Features: SEARCH • Self-learning • Query Filtering • Inﬂection understanding

24. SEARCH What Machine Learning Wants

25. Machine Learning / AI Will NOT: •Take over the human race •Kill all humans

26. COGNITIVE SECURITY FRAUD DETECTION PRICE INTELLIGENCE ANTICIPATORY SHIPPING CONTENT PERSONALIZATION

27. FRAUD DETECTION

28. ANTICIPATORY SHIPPING

29. PRICE INTELLIGENCE

30. COGNITIVE SECURITY

31. COGNITIVE SECURITY +DEMAC MEDIA 750Million logs per month 40+Servers across North America

32. COGNITIVE SECURITY

33. CONTENT PERSONALIZATION PERSONALIZATON

34. PERSONALIZATON THE PRODUCT CATALOG

39. SHOWING THE SAME INFORMATION TO EVERYONE IS A MISSED OPPORTUNITY PERSONALIZATON

40. PERSONALIZATON CONVERSATION COMMERCE TO ?????????

41. PERSONALIZATON ONLINE APPAREL 30% average return rate 3% average conversion rate

44. PERSONALIZATON

45. PERSONALIZATON SMARTER DIGITAL COMMERCE

46. PERSONALIZATON SMARTER TOOLS FOR MERCHANTS

47. NEXT NEXT STEPS

48. NEXT

49. Questions QUESTIONS ?

The Impact of Machine Learning on Digital Commerce

The Impact of Machine Learning on Digital Commerce

Recommended

More Related Content

Viewers also liked

Viewers also liked(14)

Similar to The Impact of Machine Learning on Digital Commerce

Similar to The Impact of Machine Learning on Digital Commerce(20)

Recently uploaded

Recently uploaded(20)

The Impact of Machine Learning on Digital Commerce