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AMA Alliance
Q1 2016 Social
Dashboard
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
J F M A M J J A S O N D
Total impressions
20...
-
5,000
10,000
15,000
20,000
25,000
30,000
J F M A M J J A S O N D
Total acts of engagement
2016 2104 2015
Slow start to 2...
4
Top 5 posts for Q1 2016
based on impressions Posted
Total
Impressions
Total Acts of
Engagement
MARCH 30, 2016 is DOCTORS...
5
DATA SOURCE: Facebook
29
Most comments
of any post in
Q1 2016
107
Most shared
of any post in
Q1 2016
6
DATA SOURCE: Facebook
312
Most link clicks
of any post in
Q1 2016
136
Most photo views
of any post in Q1
2016
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AMA Alliance Facebook Dashboard 1st Quarter 2016

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The first quarter dashboard for the AMA Alliance Facebook page for 2016.

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AMA Alliance Facebook Dashboard 1st Quarter 2016

  1. 1. AMA Alliance Q1 2016 Social Dashboard
  2. 2. - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 J F M A M J J A S O N D Total impressions 2016 2014 2015 Q1 holds slight advantage for exposure over 2015 2 DATA SOURCE: Facebook 1,256 Page Likes as of the end of Q1 2016 YOY comparison Q1 2016 exceeded the total number impressions in Q1 2015 by 1.4%
  3. 3. - 5,000 10,000 15,000 20,000 25,000 30,000 J F M A M J J A S O N D Total acts of engagement 2016 2104 2015 Slow start to 2016 for acts of engagement 3 DATA SOURCE: Facebook YOY comparison Q1 2016 trailed behind the total number engagements in Q1 2015 by -45.5% 9,640 Total acts of engagement in Q1 of 2016 4.42% Engagement rate for Q1 2015 (2015 average was 8.32%)
  4. 4. 4 Top 5 posts for Q1 2016 based on impressions Posted Total Impressions Total Acts of Engagement MARCH 30, 2016 is DOCTORS' DAY Have great ideas for how to thank our physicians for all they do? Let us know what plans you or your Alliance has for this year's celebration. #DoctorsDay2016 3/22/16 13,256 336 THE MATCH Over the past couple of months, medical students have been interviewing for residency positions at hospitals around the country. But unlike traditional job interviews, there’s no offer at the end of these meetings. #ResidencyMatch #InTraining #TheAlgorithm 2/26/16 13,170 651 "We are Never Giving You Drugs in the ER" ✔ Check out this parody of Taylor Swift's "We are Never Getting Back Together." #AMAAOpioidAbuseAwareness 1/21/16 11,685 380 HELP US CELEBRATE! The 1st National Women Physicians Day which coincides with the birthday of Elizabeth Blackwell the 1st woman to obtain an MD in the U.S. #iamblackwell #nwpd 2/3/16 8,817 233 AMA Alliance Western States Meeting is in full swing in beautiful downtown San Diego CA. Thanks Judy Corless for this photo of the most beautiful flowers at the Westgate Hotel. #AMAAWesternStates 1/30/16 4,088 5
  5. 5. 5 DATA SOURCE: Facebook 29 Most comments of any post in Q1 2016 107 Most shared of any post in Q1 2016
  6. 6. 6 DATA SOURCE: Facebook 312 Most link clicks of any post in Q1 2016 136 Most photo views of any post in Q1 2016

The first quarter dashboard for the AMA Alliance Facebook page for 2016.

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