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Introduction to SEO give at ReBarCampTO

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An introduction to SEO (search engine optimization). Presentation given by Alyssa Richard at REBarCampTO, a real estate bar camp.

Published in: Real Estate, Technology, Design
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Introduction to SEO give at ReBarCampTO

  1. 1. Title slide Alyssa Richard @RateHub_Canada BOS Adwords webinar
  2. 2. Organic vs. paid search BOS Adwords webinar
  3. 3. SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  4. 4. SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  5. 5. Organic vs.Page title: 1. paid search “Current mortgage rates in Ontario” 2. URL: www.ratehub.ca/current-mortgage-rates-ontario 3. H1: “Current Mortgage Rates in Ontario” 4. Relevant content: Include keywords BOS Adwords webinar
  6. 6. 1. Page titlevs.Organic paid search<title>Current Mortgage Rates in Ontario - Find the Best & LowestToday!</title>2. Meta description<meta name="description" content="Compare current Ontario fixed andvariable mortgage rates with different terms, conditions and prepaymentoptions."/>4. Relevant content: Include keywords<h1>Current Mortgage Rates in Ontario</h1> BOS Adwords webinar
  7. 7. Organic vs. paid search BOS Adwords webinar
  8. 8. Source: www.seomoz.org BOS Adwords webinar
  9. 9. SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Social media links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  10. 10. Hold on! What is an inbound link? BOS Adwords webinar
  11. 11. Not all links are created equally• High trust • Use page rank as a judge • News papers • Large websites• Anchor text• Home page• Close to top of page• The less links the better (flow more PR to you) BOS Adwords webinar
  12. 12. Not all links are created equally• High trust Anchor Text Example Good • Use page rank as a judge Sandra Rinomato owns a full service brokerage. • News papers • Large websites Best•Sandra Rinomato owns a full service brokerage. Anchor text• Home page• Close to top of page• The less links the better (flow more PR to you) BOS Adwords webinar
  13. 13. Naturally vary your anchor text BOS Adwords webinar
  14. 14. The SEO basicsSource: www.seomoz.org BOS Adwords webinar
  15. 15. The SEO basics Inbound links: 43%Source: www.seomoz.org BOS Adwords webinar
  16. 16. The SEO basics Keyword usage: 25%Source: www.seomoz.org BOS Adwords webinar
  17. 17. Types of keywords Example Toronto real estate Broad • Real estate in Toronto • Estate in Toronto real life Exact • Toronto real estate Phrase • Toronto real estate agent • Todays Toronto real estate BOS Adwords webinar
  18. 18. Source: www.seomoz.org BOS Adwords webinar
  19. 19. Source: www.seomoz.org BOS Adwords webinar
  20. 20. Source: www.seomoz.org BOS Adwords webinar
  21. 21. Where do you get started? • Keyword tool • Industry knowledge • Analytics account • What’s working? • Adwords account • What’s working? • Strong competitors • Don’t reinvent the wheel BOS Adwords webinar
  22. 22. Keyword research sourcesWhat are the search volumes? BOS Adwords webinar
  23. 23. Keyword research sources BOS Adwords webinar
  24. 24. BOS Adwords webinar
  25. 25. BOS Adwords webinar
  26. 26. www.ratehub.ca/thankyou.php BOS Adwords webinar
  27. 27. BOS Adwords webinar
  28. 28. Don’t stop here. Keep learning.Tools: Google keyword tool SEOMoz’s open site explorer Google analytics Google adwordsBook: Outsmarting GoogleBlogs: http://www.seomoz.org/blog http://www.rosshudgens.com/Twitter: @rosshudgens @randfish BOS Adwords webinar

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