Analytics for Start-Ups

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A short talk on how start-ups can use Analytics in the first 30 days after launch

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Analytics for Start-Ups

  1. 1. Title slide ANALYTICS FOR START-UPS Web Analytics 4 Start-Ups BOS 20121019 - Start-up Analytics (LSM) slide share
  2. 2. HOW DO I ACQUIRE TRAFFIC?DO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
  3. 3. • Search engines • Paid vs SEO• Referral • PR • Social Media • Industry websites• E-mail campaigns• Direct
  4. 4. BOS 20121019 - Start-up Analytics (LSM) slide share
  5. 5. BOS 20121019 - Start-up Analytics (LSM) slide share
  6. 6. BOS 20121019 - Start-up Analytics (LSM) slide share
  7. 7. BOS 20121019 - Start-up Analytics (LSM) slide share
  8. 8. HOW DO I ACQUIRE TRAFFIC?DO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
  9. 9. • Define success/goals • Account creation • Newsletter sign-ups • Completed transactions ($)• Track • Google Adwords • Google Analytics• Measure • Analysis
  10. 10. BOS 20121019 - Start-up Analytics (LSM) slide share
  11. 11. BOS 20121019 - Start-up Analytics (LSM) slide share
  12. 12. www.ratehub.ca/thankyou.php BOS 20121019 - Start-up Analytics (LSM) slide share
  13. 13. BOS 20121019 - Start-up Analytics (LSM) slide share
  14. 14. ACQUIRE TRAFFICDO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
  15. 15. • Double down • Traffic sources • Acquisition sources • Keywords• Split-testing
  16. 16. V1 <HTML> V2 <HTML>50% OF USERS 50% OF USERS

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