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Stone Creek presentation


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Stone Creek presentation

  1. 1. Stone Creek Custom Boots<br />Entrepreneurs: Alyssa Berman, Trey Alexander, Will Hopper, and RebekahMcCarley<br />
  2. 2. Custom Boot Industry<br />Existed for many centuries<br />Shrinking industry<br />
  3. 3. Stone Creek Custom Boots<br />Custom Boot Industry<br />Mission:<br /> “to make the best quality boots and create a personal, unique experience not offered at any other boot company.”<br />
  4. 4. Major Competitors<br />M.L. Leddy’s<br />Stallion Boots<br />
  5. 5. Major Competitors<br />J.B. Hill Boots<br />Mercedes Boots<br />
  6. 6. Major Competitors<br />The footwear industry expands beyond that of boots to include sports footwear, formal, activity-specific shoes, etc.<br />“The Outsiders”<br />
  7. 7. Environmental Scan<br />Porter’s 5 Forces Analysis<br />
  8. 8. Stone Creek Custom Boots<br />Focused strategy (niche)<br />Mass customization<br />Limited geographical <br /> appeal<br />Click-and-mortar<br />Innovation and superb <br /> quality<br />
  9. 9. Complimentary E-Business Strategy<br />Boot Customization process<br />In-store kiosk<br />
  10. 10. Why Stone Creek?<br />Vision to provide the <br />highest quality boots & <br /> craftsmanship<br />Strong IT support<br />Unwavering desire for<br /> customer satisfaction<br />High growth potential<br />The Decision is Yours <br />