Making the case for a social media presence

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Presentation given during library staff training day on making a business case to be allowed a social media presence for the library service.

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Making the case for a social media presence

  1. 1. Building the business case (Or: “Please can I go on Twitter?”) CyMAL: Amgueddfeydd Archifau a Llyfrgelloedd Cymru CyMAL: Museums Archives and Libraries Wales Alyson Tyler Libraries Development Adviser CyMAL, Welsh Government @libalyson http://libalyson.wordpress.com http:// www.slideshare.net/alysontyler
  2. 2. Outline of talk <ul><li>What is a business case? </li></ul><ul><li>Why make a business case? </li></ul><ul><li>What to include in one </li></ul><ul><li>Other considerations </li></ul><ul><li>Questions from you </li></ul>
  3. 3. What is a business case? <ul><ul><li>A formal request process in a work setting </li></ul></ul><ul><ul><li>A request for something e.g. new project, with supporting information </li></ul></ul><ul><ul><li>Usually in document format, or could be as a verbal presentation (‘pitch’) </li></ul></ul><ul><ul><li>Records justification for why you want to do something </li></ul></ul>
  4. 4. Why make a business case? <ul><ul><li>To comply with your employer’s requirements </li></ul></ul><ul><ul><li>To formally request permission to do something </li></ul></ul><ul><ul><li>To formally request additional resources </li></ul></ul><ul><ul><li>To help you think about a new project and put your ideas in order </li></ul></ul><ul><ul><li>To help identify: </li></ul></ul><ul><ul><ul><li>options and alternatives </li></ul></ul></ul><ul><ul><ul><li>resources required in doing something new/different </li></ul></ul></ul><ul><ul><ul><li>risks and benefits associated with a new project </li></ul></ul></ul>
  5. 5. What to include in a business case? <ul><li>Check to see if there is a corporate template for business cases </li></ul><ul><li>Check to see if there is a social media policy </li></ul><ul><li>Possible generic sections: </li></ul><ul><ul><li>Background & context – description of the situation </li></ul></ul><ul><ul><li>Project details including objectives </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Risks </li></ul></ul><ul><ul><li>Resource implications </li></ul></ul><ul><ul><li>Evaluation methods </li></ul></ul>
  6. 6. Creating a social media business case for librarians - what you could include (1/2) <ul><ul><li>Social media background and how some libraries are using it </li></ul></ul><ul><ul><li>What channels (presences) you wish to create and why </li></ul></ul><ul><ul><li>Rationale for creating your own/the library channels (separate from corporate ones) </li></ul></ul><ul><ul><li>Objectives for the channel/s </li></ul></ul><ul><ul><li>Potential content (sample ideas) </li></ul></ul><ul><ul><li>Audience(s) </li></ul></ul>
  7. 7. Creating a social media business case for librarians - what you could include (2/2) <ul><ul><li>Benefits of creating a presence </li></ul></ul><ul><ul><li>Risks (and how you will mitigate them) </li></ul></ul><ul><ul><li>Timescales </li></ul></ul><ul><ul><li>Resource implications (time, skills, software) </li></ul></ul><ul><ul><li>Language/s </li></ul></ul><ul><ul><li>Handling comments/messages etc </li></ul></ul><ul><ul><li>Promotion of the channel/s </li></ul></ul><ul><ul><li>Evaluation </li></ul></ul>
  8. 8. Here’s one I made earlier… www.slideshare.net/alysontyler
  9. 9. Other considerations <ul><ul><li>The law… </li></ul></ul><ul><ul><ul><li>Defamation, libel, obscene or blasphemous material </li></ul></ul></ul><ul><ul><ul><li>Discrimination </li></ul></ul></ul><ul><ul><ul><li>FOI requests </li></ul></ul></ul><ul><ul><ul><li>Copyright (e.g. on pictures), data protection </li></ul></ul></ul><ul><ul><ul><li>Professional code of conduct </li></ul></ul></ul><ul><ul><li>Check your organisation’s </li></ul></ul><ul><ul><li>guidelines on social media </li></ul></ul><ul><ul><li>presence and usage </li></ul></ul>
  10. 10. My lap-cat (obligatory cat & computer picture)
  11. 11. <ul><li>Any questions? </li></ul><ul><li>Diolch yn fawr </li></ul>
  12. 12. Contact details <ul><li>[email_address] </li></ul><ul><li>@libalyson </li></ul><ul><li>http://libalyson.wordpress.com </li></ul><ul><li>http://libalysoncym.wordpress.com (Cymraeg) </li></ul><ul><li>http://www.slideshare.net/alysontyler </li></ul><ul><li>Bibli family pictures © Welsh Government </li></ul>

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