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Russian yelp.com
Reviews. Honest and straight to the point.
Taisiya Kudashkina,
Founder and CEO
RuNet: 2x in size in 4 years
2006 2007 2008 2009 2010
44m
37m
31m
23m22m
Source: FOM.ru
Who are these people?
NOT Programmers
& sysadmins
NOT“Advanced
users”
BUT Common
folks!
They’re not from Moscow:
72%
13%
5%
9%
Moscow
St. Petersburg
Cities over 1m
Smaller towns
and villages
2
Most visited Russian sites:
1 3
They’re into social networks
9.8 4.5
Source: ComScore
Hours per month at social networking sites:
They don’t trust ads:
Mere
16% trust
pay-per-click advertising
They trust each other:
But
85% trust
on-line recommendations
The problem:
No reliable sources for opinions
about the local services & businesses
Is the problem solved already?
What we’ve got first
Too many
bugs
Too
“feminine”
Inconvenient
search
The result was…
users per month, not growing
200-300
Now we are...
Bringing simplicity
Now we are...
Adjusting for Russian mentality
Now we are...
Selling through education
Our business model:
Deal of
the day
Community credit
card (planned)
Services for
business owners
%!
First two “deal of the week” sales!
Stats: Users
4
users each
minute
150 000
users per
month
unique users
per day
5 000
Stats: Reviews
12 000
reviews
75
cities
Love it!
This
sucks!
Great
place!
W
hata chef!
Stats: Reviews per month
July August September October
6123
1953
1195
330
“
We are really helping people
— Vja P., Tulp user
Zernograd, Rostov oblast
I believe to the facts brought up by real
peop...
What’s next?
Looking for seed money!
Taisiya Kudashkina
Founder and CEO
tkudashkina@tulp.ru
+1 (408) 806 5404
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tulp.ru

  1. 1. Russian yelp.com Reviews. Honest and straight to the point. Taisiya Kudashkina, Founder and CEO
  2. 2. RuNet: 2x in size in 4 years 2006 2007 2008 2009 2010 44m 37m 31m 23m22m Source: FOM.ru
  3. 3. Who are these people? NOT Programmers & sysadmins NOT“Advanced users” BUT Common folks!
  4. 4. They’re not from Moscow: 72% 13% 5% 9% Moscow St. Petersburg Cities over 1m Smaller towns and villages
  5. 5. 2 Most visited Russian sites: 1 3
  6. 6. They’re into social networks 9.8 4.5 Source: ComScore Hours per month at social networking sites:
  7. 7. They don’t trust ads: Mere 16% trust pay-per-click advertising
  8. 8. They trust each other: But 85% trust on-line recommendations
  9. 9. The problem: No reliable sources for opinions about the local services & businesses
  10. 10. Is the problem solved already?
  11. 11. What we’ve got first Too many bugs Too “feminine” Inconvenient search
  12. 12. The result was… users per month, not growing 200-300
  13. 13. Now we are... Bringing simplicity
  14. 14. Now we are... Adjusting for Russian mentality
  15. 15. Now we are... Selling through education
  16. 16. Our business model: Deal of the day Community credit card (planned) Services for business owners %!
  17. 17. First two “deal of the week” sales!
  18. 18. Stats: Users 4 users each minute 150 000 users per month unique users per day 5 000
  19. 19. Stats: Reviews 12 000 reviews 75 cities Love it! This sucks! Great place! W hata chef!
  20. 20. Stats: Reviews per month July August September October 6123 1953 1195 330
  21. 21. “ We are really helping people — Vja P., Tulp user Zernograd, Rostov oblast I believe to the facts brought up by real people and not to the false advertising. Thanks to Tulp there will be fewer unhappy customers and our life will become much better.
  22. 22. What’s next? Looking for seed money!
  23. 23. Taisiya Kudashkina Founder and CEO tkudashkina@tulp.ru +1 (408) 806 5404

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