Tech committee presentation, 11/3/10


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Tech committee presentation, 11/3/10

  1. 1. Western Chester County Economic Development Study Technical Working Group Presentation Wednesday, November 3, 2010
  2. 2. The Region Today <ul><li>The Study Area includes the nine municipalities of the Coatesville School District </li></ul>
  3. 3. Demographic Characteristics <ul><li>The population of the region grew from 51,421 residents in 2000 to approximately 64,349 persons today. </li></ul><ul><li>That represents a growth rate of just over 25% </li></ul><ul><li>A rate much faster than Chester County as a whole </li></ul>
  4. 4. Population Change <ul><li>Reasons for the 25% increase in population between 2000 and 2010 included the completion of the Route 30 Bypass and the extension of SEPTA Service to Thorndale, coupled with the search by new residents for more affordable housing </li></ul>
  5. 5. Demographic Characteristics <ul><li>Caln and Valley Townships added the most residents, with both communities increasing by more than 2,000 persons. </li></ul><ul><li>Median Household Incomes also rose significantly from $51,640 in 2000 to $67,621 in 2010. </li></ul><ul><li>Two municipalities – Valley Township and South Coatesville – saw household incomes increase at a faster pace than those of the County. </li></ul>
  6. 6. Demographic Characteristics <ul><li>Caln Township has a higher median household income than Chester County at $87,564. </li></ul><ul><li>Household Incomes range from the high in Caln Township to median household income in Coatesville at just under $40,000. </li></ul><ul><li>Over one quarter of households in the region earned more than $100,000 annually </li></ul>
  7. 7. Economic Characteristics <ul><li>More than 60% of the region’s workforce is engaged in white collar employment, with a large percentage still employed in the farming industry. </li></ul><ul><li>The region generates more than 15,000 jobs with Caln Township and West Brandywine Township providing more than half of them. </li></ul>
  8. 8. Economic Characteristics <ul><li>The mix of jobs in the region reflects very closely the job mix of Chester County </li></ul>18% 17% Other 4% 10% Finance, Insurance, Real Estate 39% 36% Services 21% 19% Retail 14% 14% Manufacturing 4% 4% Construction Region County
  9. 9. Economic Characteristics <ul><li>The increase in the median value of homes in the region was 76% from 2000 to 2010, which was just shy of the County rate of 78%. </li></ul><ul><li>Regional unemployment in 2010 is estimated at 8.9%, much less than the most recent (August) national average of 9.6% and lower than the State average (June) of 9.2%. </li></ul>
  10. 10. Perceptions and Reality Reality New business parks have been developed; new companies are locating in the area; and there are ample locations for new development and redevelopment. Perception Business has migrated out of the area Reality All schools in the Coatesville School District exceeded the Commonwealth Targets for Math and Reading – many by significant margins. Perception Schools are bad Reality Crime Rates vary by type of crime. Trend data need to be compiled for the Region. Perception Crime and Drugs are a problem
  11. 11. Perceptions and Reality <ul><li>Perception: The Quality of the Workforce is poor. </li></ul><ul><li>Reality: WCC is comparable in many ways to other regions. </li></ul>
  12. 12. Perceptions and Reality <ul><li>Perception: Residents are not well educated </li></ul><ul><li>Reality: Educational attainment exceeds other jurisdictions in many categories – and appears to be improving significantly. </li></ul>10.5% 17.2% 31.5% 17.6% Philadelphia MSA 6.7% 13.8% 38.8% 22.7% Lancaster MSA 6.5% 12.0% 39.4% 22.0% Reading MSA 7.0% 13.4% 41.3% 17.3% Western ChesCo. Region Adv. Degree College Degree H.S. Diploma Less than H.S Jurisdiction
  13. 13. Communications <ul><li>Study Name Options </li></ul><ul><li>Western Chester County: “The Future Study” </li></ul><ul><li> </li></ul><ul><li>Western Chester County 2020 </li></ul><ul><li> </li></ul>
  14. 14. Tagline Options <ul><li>Western Chester County: The Future Study </li></ul><ul><li>“ Growing with Smarts” </li></ul><ul><li>Western Chester County: The Future Study </li></ul><ul><li>“ At the Crossroad” </li></ul><ul><li>Western Chester County: The Future Study </li></ul><ul><li>“ Choosing Wisely for Tomorrow” </li></ul>
  15. 15. Tagline Options <ul><li>Western Chester County: 2020 </li></ul><ul><li>“ Our Future in Focus” </li></ul><ul><li>Western Chester County: 2020 </li></ul><ul><li>“ Setting our Sights” </li></ul><ul><li>Western Chester County: 2020 </li></ul><ul><li>“ Seeing the Vision” </li></ul>
  16. 16. The Website
  17. 17. Public Relations <ul><li>Announcement of Study </li></ul><ul><li>Meeting with key Members of the Press </li></ul><ul><li>Announcement of Website Survey </li></ul><ul><li>Facebook Page </li></ul><ul><li>Announcement of Public Meetings </li></ul><ul><li>Ongoing Updates from Public Meetings </li></ul><ul><li>Ongoing Connection/Links with Municipalities’ Sites/News </li></ul><ul><li>Release of Key Recommendations </li></ul>
  18. 18. Summary and Next Steps <ul><li>Additional Background/Issues Research </li></ul><ul><ul><li>Transportation, Land Use, Infrastructure </li></ul></ul><ul><ul><li>Economic Trend Data </li></ul></ul><ul><li>Public Launch of Study/Study Process </li></ul><ul><li>Niche Analysis – The “Wow Factors” </li></ul><ul><li>Full Background Analysis – December 2010 </li></ul>