Western Chester County Economic  Development  Study Communications Working Group Western Chester County Regional Planning ...
Agenda for Today’s Meeting <ul><li>Introductions </li></ul><ul><li>Overview of the study </li></ul><ul><li>Communications ...
Overview of the study <ul><li>Assignment </li></ul><ul><li>Members of the team </li></ul><ul><li>Key Issues </li></ul><ul>...
Opportunities for Growth <ul><li>Agricultural and Food Products </li></ul><ul><li>Equine/Veterinary Related Pharma. and Re...
Implications <ul><li>Great Opportunity for Growth and Development </li></ul><ul><ul><li>Current and Future Projects (eg. V...
Perceptions and Reality Perception Crime and Drugs are a problem Reality Crime Rates vary by type of crime.  Trend data ne...
Perceptions and Reality <ul><li>Perception:   The Quality of the Workforce is poor. </li></ul><ul><li>Reality:   WCC is co...
Perceptions and Reality <ul><li>Perception:  Residents are not well educated </li></ul><ul><li>Reality:  Educational attai...
The “Wow” Factors <ul><li>Characteristics that make the Western Chester County Region stand apart from other areas: </li><...
Study name <ul><li>  Western Chester County: Future Focus Study  </li></ul><ul><li>Choosing Wisely for Tomorrow </li></ul>
Communications charge <ul><li>Public relations </li></ul><ul><li>Public input </li></ul><ul><li>Positioning and branding –...
Communications Committee <ul><li>Feedback, information and marketing counsel </li></ul><ul><li>Source of information about...
Communications <ul><li>Web Site launch </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Municipal information </li><...
Communications <ul><li>Media Outreach </li></ul><ul><ul><li>Initiate meetings with press for overview </li></ul></ul><ul><...
Contact information <ul><li>Miki Young </li></ul><ul><li>610-716-5600 </li></ul><ul><li>[email_address] </li></ul>
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Communications committee presentation, 12/8/10

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Communications committee presentation, 12/8/10

  1. 1. Western Chester County Economic Development Study Communications Working Group Western Chester County Regional Planning Committee Wednesday, December 8, 2010
  2. 2. Agenda for Today’s Meeting <ul><li>Introductions </li></ul><ul><li>Overview of the study </li></ul><ul><li>Communications charge </li></ul><ul><li>Current materials </li></ul><ul><li>Communications committee member – feedback and input </li></ul>
  3. 3. Overview of the study <ul><li>Assignment </li></ul><ul><li>Members of the team </li></ul><ul><li>Key Issues </li></ul><ul><li>Key Opportunities </li></ul>
  4. 4. Opportunities for Growth <ul><li>Agricultural and Food Products </li></ul><ul><li>Equine/Veterinary Related Pharma. and Research </li></ul><ul><li>Medical Devices and Healthcare Services </li></ul><ul><li>Construction Materials </li></ul><ul><li>Helicopter/Aviation Repair and Services </li></ul><ul><li>Electronics </li></ul><ul><li>Financial Services </li></ul><ul><li>Warehousing and Distribution Support </li></ul>
  5. 5. Implications <ul><li>Great Opportunity for Growth and Development </li></ul><ul><ul><li>Current and Future Projects (eg. Velodrome, Industrial Park Expansion, Redevelopment) </li></ul></ul><ul><ul><li>Must be Targeted to Conserve the Region’s Landscapes </li></ul></ul><ul><li>Addressing Perceptions/Marketing </li></ul><ul><ul><li>Perceptions/Reality </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><li>Transportation Needs must focus also on reverse commute issues </li></ul><ul><li>Redevelopment is Critical </li></ul><ul><ul><li>Takes pressure off open lands </li></ul></ul><ul><ul><li>Directs growth toward existing infrastructure </li></ul></ul>
  6. 6. Perceptions and Reality Perception Crime and Drugs are a problem Reality Crime Rates vary by type of crime. Trend data need to be compiled for the Region. Perception Schools are bad Reality All schools in the Coatesville School District exceeded the Commonwealth Targets for Math and Reading – many by significant margins. Perception Business has migrated out of the area Reality New business parks have been developed; new companies are locating in the area; and there are ample locations for new development and redevelopment.
  7. 7. Perceptions and Reality <ul><li>Perception: The Quality of the Workforce is poor. </li></ul><ul><li>Reality: WCC is comparable in many ways to other regions. </li></ul>
  8. 8. Perceptions and Reality <ul><li>Perception: Residents are not well educated </li></ul><ul><li>Reality: Educational attainment exceeds other jurisdictions in many categories – and appears to be improving significantly. </li></ul>Jurisdiction Less than H.S H.S. Diploma College Degree Adv. Degree Western ChesCo. Region 17.3% 41.3% 13.4% 7.0% Reading MSA 22.0% 39.4% 12.0% 6.5% Lancaster MSA 22.7% 38.8% 13.8% 6.7% Philadelphia MSA 17.6% 31.5% 17.2% 10.5%
  9. 9. The “Wow” Factors <ul><li>Characteristics that make the Western Chester County Region stand apart from other areas: </li></ul><ul><ul><li>Landscape </li></ul></ul><ul><ul><ul><li>History/Culture </li></ul></ul></ul><ul><ul><ul><li>Natural Features </li></ul></ul></ul><ul><ul><li>Exceptional Access to Quality Labor </li></ul></ul><ul><ul><ul><li>Locally </li></ul></ul></ul><ul><ul><ul><li>Regionally with Reverse Commute Potential </li></ul></ul></ul><ul><ul><li>Location: “The Affordable” Chester County” </li></ul></ul><ul><ul><li>Transportation: Highway, Rail, Airport </li></ul></ul><ul><ul><li>Economic Opportunity </li></ul></ul><ul><ul><li>Regional Cooperation and Coordination </li></ul></ul>
  10. 10. Study name <ul><li> Western Chester County: Future Focus Study </li></ul><ul><li>Choosing Wisely for Tomorrow </li></ul>
  11. 11. Communications charge <ul><li>Public relations </li></ul><ul><li>Public input </li></ul><ul><li>Positioning and branding – </li></ul><ul><li>The WOW! factors </li></ul>
  12. 12. Communications Committee <ul><li>Feedback, information and marketing counsel </li></ul><ul><li>Source of information about the “good news” of Western Chester County </li></ul><ul><li>Support for outreach to community and media </li></ul>
  13. 13. Communications <ul><li>Web Site launch </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Municipal information </li></ul></ul><ul><ul><li>Update of good news </li></ul></ul><ul><li>Public Outreach </li></ul><ul><ul><li>Generate interest in survey </li></ul></ul><ul><ul><li>Request for participation in focus groups </li></ul></ul>
  14. 14. Communications <ul><li>Media Outreach </li></ul><ul><ul><li>Initiate meetings with press for overview </li></ul></ul><ul><ul><li>Perception/reality </li></ul></ul>
  15. 15. Contact information <ul><li>Miki Young </li></ul><ul><li>610-716-5600 </li></ul><ul><li>[email_address] </li></ul>

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