The Other Mobile Library Andrea Wright, ALLA Technoforum http://www.flickr.com/photos/27147/3411775886
<ul><li>Use of both mobile devices and social media are growing steadily </li></ul><ul><li>There are two groups of patrons...
Social Networks <ul><li>Facebook </li></ul><ul><ul><li>Updates, notes, events, photos, apps </li></ul></ul><ul><ul><li>Spe...
Ways libraries are connecting <ul><li>Promoting materials and events </li></ul><ul><li>Providing Ask-A-Librarian service <...
On Location <ul><li>Location-based networks allow people to “check-in” based on their GPS location </li></ul><ul><li>Peopl...
Checking Out Checking In <ul><li>Offering specials to regulars  </li></ul><ul><ul><li>Free DVD Check-out after 10 check-in...
Mobile Websites <ul><li>The Basics </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Contact Info </li></ul></ul><ul>...
Little site, less tech <ul><li>Mobify </li></ul><ul><ul><li>Select pieces of your existing website to be “mobified” </li><...
Virtually, @ your Library <ul><li>Text a call number/location or electronic document from the computer to their device </l...
Opening Our Data, Ubiquitous Computing, and the Future <ul><li>Opening up </li></ul><ul><ul><li>Not just our collections, ...
Links <ul><li>This presentation:  http://bit.ly/mobilealla11 </li></ul><ul><li>Pew Internet and American Life Project </li...
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ALLA Technoforum Mobile Quickie

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  • I don’t know how much I need to evangelize for mobile computing or for libraries connecting with patrons anymore, but I do want to tell you a little bit about why I think it’s important for now to be available to users in the spaces that they are already occupying. I’m going to talk at the end of my little spiel about why I think this is important for the future, but for now, I’ll talk about the present. Mobile phone use (and social media use) are growing constantly and exponentially There are two groups of people who connect largely through mobile devices young people and minority groups, who are less likely to have broadband access at home but are more likely to be savvy users of all of their device capabilities.
  • Ways to connect your physical space to their mobile device
  • ALLA Technoforum Mobile Quickie

    1. 1. The Other Mobile Library Andrea Wright, ALLA Technoforum http://www.flickr.com/photos/27147/3411775886
    2. 2. <ul><li>Use of both mobile devices and social media are growing steadily </li></ul><ul><li>There are two groups of patrons leading the way in mobile use: young people and minorities </li></ul><ul><li>-Pew Internet & American Life Project </li></ul>http://www.flickr.com/photos/misbehave/2352753067/ Connecting with patrons
    3. 3. Social Networks <ul><li>Facebook </li></ul><ul><ul><li>Updates, notes, events, photos, apps </li></ul></ul><ul><ul><li>Special organizations pages to “Like” </li></ul></ul><ul><ul><li>My 12 year old cousin and both of my great-aunts all have active profiles </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Only short messages </li></ul></ul><ul><ul><li>“ Follow” streams </li></ul></ul><ul><ul><li>Users tend to follow interests instead of classmates </li></ul></ul><ul><ul><li>Slightly more techie crowd </li></ul></ul>There probably aren’t that many people heading to your website to read your newsletter or blog. (Sorry.  ) Sharing on social media sites allows your patrons to find out about what is going on with you on a site that they already check every day or every 15 minutes. http://www.flickr.com/photos/27147/3411775886
    4. 4. Ways libraries are connecting <ul><li>Promoting materials and events </li></ul><ul><li>Providing Ask-A-Librarian service </li></ul><ul><li>Asking questions and getting answers from patrons </li></ul><ul><li>Rewarding for Likes or @Replies </li></ul><ul><li>Linking to “stuff” </li></ul>http://www.flickr.com/photos/thomashawk/2671536366/
    5. 5. On Location <ul><li>Location-based networks allow people to “check-in” based on their GPS location </li></ul><ul><li>People can see where their friends are or who is around </li></ul><ul><li>Share “tips” about favorite places and goods </li></ul><ul><li>Earn badges and points for check-ins </li></ul>
    6. 6. Checking Out Checking In <ul><li>Offering specials to regulars </li></ul><ul><ul><li>Free DVD Check-out after 10 check-ins at the library </li></ul></ul><ul><li>Organizing Games and Contests </li></ul><ul><ul><li>Library scavenger hunt with locations around the library </li></ul></ul><ul><li>Offer tips and to-dos for little known services </li></ul><ul><ul><li>Did you know the library can help you learn Mandarin? </li></ul></ul>http://www.flickr.com/photos/nanpalmero/4432186135/
    7. 7. Mobile Websites <ul><li>The Basics </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Contact Info </li></ul></ul><ul><ul><li>Link to map </li></ul></ul><ul><ul><li>List of services </li></ul></ul><ul><li>Essential if </li></ul><ul><ul><li>Site scales poorly </li></ul></ul><ul><ul><li>You use Flash </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/exlibris/2383688387/ </li></ul></ul>
    8. 8. Little site, less tech <ul><li>Mobify </li></ul><ul><ul><li>Select pieces of your existing website to be “mobified” </li></ul></ul><ul><li>Zinadoo </li></ul><ul><ul><li>Create a simple site from scratch by typing in a text box </li></ul></ul><ul><li>WPTouch, Drupal Mobile Plugin </li></ul><ul><ul><li>Use plugins to provide a mobile site for your content management system </li></ul></ul><ul><li>Google Places </li></ul><ul><ul><li>Edit your “place” with your hours and info, people see results when they search for you on Google or Google Maps </li></ul></ul>Some easy steps in for the overwhelmed <ul><ul><li>http://www.flickr.com/photos/exlibris/2383688387/ </li></ul></ul>
    9. 9. Virtually, @ your Library <ul><li>Text a call number/location or electronic document from the computer to their device </li></ul><ul><li>Make reservations for study/public spaces </li></ul><ul><li>See which computers are currently available </li></ul><ul><li>Use QR Codes to get patrons relevant information for the space that they are using </li></ul><ul><li>Interactive exhibit tours </li></ul>
    10. 10. Opening Our Data, Ubiquitous Computing, and the Future <ul><li>Opening up </li></ul><ul><ul><li>Not just our collections, but also data about events, reservations for spaces/items, learning objects, recommendations, physical space </li></ul></ul><ul><li>Developing information feeds (like APIs) for all of this allows us to create new ways to use the library </li></ul><ul><ul><li>It will allow us to interact with apps for now, and with the “Internet of Things” tomorrow </li></ul></ul>
    11. 11. Links <ul><li>This presentation: http://bit.ly/mobilealla11 </li></ul><ul><li>Pew Internet and American Life Project </li></ul><ul><li>Facebook , Twitter </li></ul><ul><li>Foursquare , Gowalla , Google Latitude , Facebook Places </li></ul><ul><li>Mobify , Zinadoo , WPTouch , Drupal Mobile Plugin </li></ul><ul><li>Text a call number , QR Codes Explanation </li></ul>Andrea Wright Technology Librarian USA Biomedical Library [email_address] @alwright1

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