Social Media for Women Entrepreneur


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Social Media for Women Entrepreneur

  1. 1. Using Social Media to Support Women EntrepreneurshipA study to Spread Awareness Among Women to Empower Them Ms. Khushbu Pandya Lecturer, Dept. of Management, Sumandeep Vidyapeeth, Piparia, Vadodara, Gujarat
  2. 2. Talk Outline  Social Media Defined  Social Media Tools  Facts & Benefits  Major literary works  Objective & Methodology  Live Cases  4 Key Rules  Conclusions  Q &A2 2/19/2011
  3. 3. What is Social Media?  Social + Media  Social media is a conversation online.  Anyone who has internet access and an opinion.  Wikipedia Definition: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most Volunteers basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Source: 2/19/2011
  4. 4. Social Media Conversation is Powered by4 2/19/2011
  5. 5. World of Connections – A Big Picture5Source: Universal McCann’s global research; Power to the People – Social Media Tracker Wave 3; Mar 08 2/19/2011
  6. 6. Social Media in India by Numbers India has an internet penetration with 5.3% 30.0 26.0 25.0 20.0 16.0 15.0 13.2 9.5 10.0 3.2 2.8 4.2 5.0 2.0 1.0 2.0 0.0 Source: Monthly unique users in millions from ; Forrester Social Technographics Report6 2/19/2011
  7. 7. Social media influences people 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent7 2/19/2011
  8. 8. Major Literary Works - Men like the internet for the experiences it offers, while women like it for the human connections it promotes. (Deborah Fallows, 2005) Women entrepreneurs have a strong commitment to informal learning. (Doyle and Young, 2003; Fenwick, 2000; Fenwick and Hutton, 2000; Hughes, 2001; Martin, 2000; Martin and Halstead, 2003) They believe that using the internet for business learning enhances their independence and self-confidence as business owners, and, in turn, promotes entrepreneurial self-efficacy. (DeNoble et al., 1999) This study attempts to find out, how women entrepreneur uses new developments in internet, i.e. Social Media in her entrepreneurial activities.8 2/19/2011
  9. 9. Social Media & Women entrepreneurs  Women outpace men on usage of social media – (The Social Media Gender Gap study by Rapleaf, May 19 2008)  Studies have found that women use internet in a richer and more engaging way (Gord Hotchkiss, 2008) WHY SOCIAL MEDIA ?  According to the Centre for Women’s Business Research, “Women and men business owners have different management styles. Women emphasize relationship building as well as fact gathering and are more likely to consult with experts, employees, and fellow business owners.”  Social media is all about relationship building, networking, nurturing relations  It was stated in Business Week – “if youre going to create the next hot Web 2.0 site and you want it to go viral, youll target women.”9 2/19/2011
  10. 10. Study Objective To study how social media serves as an emerging instrument for women entrepreneurs, to help build their brands, support them in business activities, build strong network and help them to be successful entrepreneurs. This paper is attempted in view to present specifics about growing importance of social media marketing and the felt need of it by women in the business10 2/19/2011
  11. 11. Methodology  The subject is very much nascent in present scenario.  Various sources of secondary data like – research studies, case studies, social media experts, etc.  Live examples of women entrepreneurs leveraging on Social Media are studied closely.11 2/19/2011
  12. 12. Entrepreneur – Gabriela R. Chavez  Gabriela took social networking seriously and worked upon to help and support other budding and aspiring women entrepreneurs, who strives to create their identity in business world.  She created “Beauties On The Go” – an interactive social networking site.  The mission of Beauties on the Go is to simplify women’s lives and bring out their inner and outer beauty by inspiring and supporting them by providing resources that help them 24/7. It is a community created by women for women that lead busy lives12 2/19/2011
  13. 13. 13 2/19/2011
  14. 14. Entrepreneur – Monika. S. F (Web Designer) Here is the example how she used social media?  During the 2004 election season, she connected with a new friend through a grassroots Asian Pacific Islander political group. They attended activist training together, went for lunch in Chinatown, and kept in loose contact through their organizing efforts. She connected again with him on Facebook through the online version of that same political group, and let him know what she does for a living. One fine day her friend was in need of a web designer for his company. He found her through his network, contacted through Facebook, and she started and completed a project for his friend’s company.  This was an easy, straightforward, simple, and mutually beneficial social networking connection. (Many other experiences are shared by Monica, available at below source)14 Source:; 2/19/2011
  15. 15. 4 Key Rules should be taken care of, before splurging into social media  Before engaging, work out plans  Follow your stakeholders  Find and engage your influencers  Pay attention to your numbers15 2/19/2011
  16. 16. Conclusion – things to start doing  Most important – Observe & Listen  Create Facebook Fan Page, market your product, held up competitions, network with stakeholders  Join Twitter, follow experts and start conversations  Post videos on You Tube about your product / organisation  Post interesting presentations on sites like Slideshare, Docstoc, Scribd, etc  Join active and like-minded “Women Network Sites”  Be an active member Social Media is an excellent platform.16 It should be utilised wisely and effectively. 2/19/2011
  17. 17. There Exists Lack of –  Social Media Awareness among Women Entrepreneurs  Social Media Training for Women Entrepreneurs Social media provides an opportunity to gather valuable insights without formal market research. Consumer opinions are available in just one single click. “Social media changes the relationship between companies and customers from master and servant, to peer to peer”.17 2/19/2011
  18. 18. Some Social Media Experts  Gaurav Mishra – Better known for his social media blog, Gaurav is the best known and most followed Indian as far as social media goes. He is now the CEO of ‘2020 Social’, which helps clients leverage social technologies to achieve strategic business objectives  Rajesh Lalwani – Founder at, he has been the brain behind many successful social media campaigns. His company also provides online reputation management services as well as social media workshops  Kiruba Shankar – CEO at Business Blogging Pvt Ltd. His company provides A to Z of what social media has to offer. Following him on twitter will give you a good idea about the various social media assignments being taken up by him  Dina Mehta - Co founder at Mosoci, Dina’s firm boasts of some very big clients and you can always ask her a question or two on twitter18 Find Complete List at: 2/19/2011 media-in-india-just-follow-these-people/
  19. 19. Stop discussing it, USE IT! Dont analysis it, just try it. And keep trying it. Socially focussed websites are not a new thing, they should be used in addition to other tools. The Internet is not an object, it is a social space19 2/19/2011
  20. 20. LETS STAY CONNECTED Share views or queries @ Connect with me on or20 2/19/2011