Sean hobday strategic accounts 04-12-2010


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Sean hobday strategic accounts 04-12-2010

  1. 1. Alex Alvord – IBM Solutions Sales Specialist Expert Certified (BladeCenter, System X, iDataplex, HP) Certified (SCON/CDAT, Oracle, VSP/VTSP, CSE) 5th Generation Enterprise X-Architecture: Sean Hobday Strategic Accounts Smarter Systems for a Smarter Planet © 2010 IBM Corporation
  2. 2. Smarter Systems for a Smarter Planet IBM’s History of high-end x86 innovation  Never send a server to do a System’s job IBM is a marketplace leader in high-end x86 systems and has delivered Enterprise X-Architecture for over a decade. The next generation, eX5 delivers on that promise - yet again 1st Gen: First x86 2nd Gen: First x86 3rd Gen: First x86 4th Gen: First x86 2010 5th Generation server with scalable server with 100 #1 server with hot- server to break 1 16 processor design benchmarks swap memory million tpmC 2001 2003 2005 2007 1st 2nd 3rd 4th  Generation Generation Generation Generation 2 © 2010 IBM Corporation
  3. 3. Smarter Systems for a Smarter Planet Emerging Markets and IBM eX5…. Private spin-offs from IBM, Hitachi Consulting, Arthur Anderson, etc.  Lenati Consulting – Seattle, WA (High Tech, Telecom) projecting 19% growth for 2010 – Grow revenue through use of services (cloud computing) – Dynamic Infrastructure – Companies return to investing in projects (IT based) before headcounts – Take out the complexity. – Taking interest in underserved geographic markets (Denver/Salt Lake City) – Global presence  Revel Consulting – Kirkland, WA (High tech, SW, Insurance, Healthcare, Telecom) Projecting 35% growth 2010 – Revel Innovation Lab (R&D Micro/Macro IT market trends) – Three key areas are identified for revenue/market growth Cloud-computing (existing software stack to optimize cost/push cloud as new service) – Mature IT Healthcare vertical (Regulatory overhaul/IT infrastructure projects) – IBM ISS - Mature Communications: Telco/Mobility (Mesh of devices, networks, cloud applications) - Mature – IBM has maintained innovation (eX5/ and trust though maturity in these markets. 3 © 2010 IBM Corporation
  4. 4. Smarter Systems for a Smarter Planet It’s time to redefine the x86 server landscape The next generation x86 architectures must Workloads DATA be able to keep up with the proliferation of workloads and explosion of data of a smarter,     more interconnected planet.     Memory c bottleneck The fundamental engineering of the   system at the heart Underutilization Reactive & vs of your system matters. High OPEX Proactive  It’s about more than just the processor…it’s about the system. 4 © 2010 IBM Corporation
  5. 5. Smarter Systems for a Smarter Planet A smarter planet demands smarter systems Clients need systems that: Workloads DATA  Scale quickly and efficiently.      Remove memory bottlenecks.     c  Maximize utilization. Innovation  Are optimized for workloads. High Utilization  Provide rapid access to data. & Real-time Lower OPEX Analytics  IBM will lead the way. 5 © 2010 IBM Corporation
  6. 6. Smarter Systems for a Smarter Planet eX5 Architecture and Smarter Systems IBM x86 Engineering  Max 5  Flash Packs (SSD/Performance)  QPI IBM/Intel innovation (Scale)  Serviceability and connectivity (Reduce Complexity) IBM Systems Director (Smarter Systems)  Flex Node Partitioning (Smarter)  Automatic Node Failover (Investment Protection) 7 © 2010 IBM Corporation
  7. 7. Smarter Systems for a Smarter Planet MAX5: Memory Access for eX5 Greater productivity and utilization through memory expansion and flexibility Take your system to the MAX with MAX5 MAX memory capacity - An additional 32 DIMM slots for x3850 X5 and x3690 X5 - An additional 24 DIMM slots for HX5 MAX virtual density - Increase the size and number of VMs MAX flexibility - Expand memory capacity, scale servers, or both MAX productivity - Increase utilization and performance MAX license optimization - Get more done with fewer systems 8 © 2010 IBM Corporation
  8. 8. Smarter Systems for a Smarter Planet MAX5 doubles memory capacity With embedded memory controllers, But not with MAX5… memory capacity is tied to processors  Expand memory capacity  Up to double the number of memory DIMMs than the competitors  No impact to memory latency  Over five times the memory capacity in two sockets vs. today’s leading two-socket systems  MAX5 memory may be partitioned to CPUs or pooled  Provides the memory customers have needed for database and virtualization – up to 100% more virtual machines  Allows higher memory capacity to be reached with less expensive DIMMs for more economical high end implementations 9 © 2010 IBM Corporation
  9. 9. Smarter Systems for a Smarter Planet MAX5 balanced system performance, memory partitioning, and enhanced reliability IBM Memory & Node Controller EXA Scalability Ports System Link Ports Buffer on Board 32 Memory DIMMs 10 © 2010 IBM Corporation
  10. 10. Smarter Systems for a Smarter Planet eX5 coming together; scale, serviceability, and connectivity….. 11 © 2010 IBM Corporation
  11. 11. Smarter Systems for a Smarter Planet x3690 X5: 2-socket 2U (Nehalem EX) platform (1x) x16 (full height, full length or (2x) x8 (1 full size, 1 full height / half length) (2x) PCIe x8 Low Profile Scaling ports 32 x DDR3 Memory DIMMs 16 in upper mezzanine (pictured) 16 below (4x) N+N 675W Rear Access Hot Swap Redundant P/S Light Path Diagnostics 8x Memory Buffers DVD Drive (4x) 60mm Hot Swap Fans Dual USB (16x) Gen2 2.5” Drives or 3 eXFlash packs 12 © 2010 IBM Corporation
  12. 12. Smarter Systems for a Smarter Planet eX5 Scalability and Configuration Flexibility – x3690 Max configuration: 6U, 128DIMMs (1TB Memory) , 4 Processors, FlashPack (SSDx8) (64 SSD/32 SAS HDD) IBM Systems Director: Flex Node Partitioning, Automatic Node Failover Customers whom were in dead man’s land: 2 sockets not enough, 4 sockets are too pricey. x3690 X5 Scaling QPI x3690 X5 2U x3690 X5 2U x3690 X5 2U Memory Drawer 1U QPI x3690 X5 2U x3690 X5 2U QPI Memory Drawer 1U EXA x3690 X5 2U QPI Memory Drawer 1U 13 © 2010 IBM Corporation
  13. 13. Smarter Systems for a Smarter Planet Eliminate the memory bottleneck and get the most from your virtualization investment with MAX5 82% Same 2S license cost 50% Same number of VMs more VMs license cost x3690 X5 with MAX5 x3690 X5 with MAX5 4S competition server 2S competition server Software licensing hypervisor cost: $3,500 per processor. Memory is constrained before processors are fully utilized. 14 © 2010 IBM Corporation
  14. 14. Smarter Systems for a Smarter Planet eX5 Scalability and Configuration Flexibility X3850 X5 Max Config: 20U, 16 processors, 128 cores, 6TB memory, 28 Pcie Slots HX5 (Blade) Max Config: 8 processors, 16 PCIe, 96 DIMMs x3850 X5 4U x3850 X5 / x3950 X5 Scaling x3950 X5 4U x3850 X5 4U x3950 X5 4U Ghidorah 4U QPI QPI X3950 X5 4U EXA x3950 X5 4U Memory Drawer 1U QPI QPI Memory Drawer 1U Memory Drawer 1U Memory Drawer 1U QPI Memory Drawer 1U EXA Ghidorah 4U x3950 X5 4U x3950 X5 4U Ghidorah 4U EXA EXA HX5 Scaling QPI QPI QPI Memory Drawer 1U Ghidorah 4U QPI Memory Drawer 1U EXA x3950 X5 4U EXA Memory Drawer 1U QPI Memory Drawer 1U QPI Memory Drawer 1U Ghidorah 4U EXA 2P, 16D 30mm 4P, 32D 60mm 6P, 48D 2P, 40D 90mm 8P, 64D 60mm 120mm 4P, 80D 15 120mm © 2010 IBM Corporation
  15. 15. Smarter Systems for a Smarter Planet Systems Director: Flex Node Partitioning, Automatic Node Failover….  Customer Pain Points: – In a 2 node configuration, what is my exposure? What kind of high availability features are in tact? Answer: Systems Director deploys Automatic Node Failover…..bringing down the 2 node cluster with a soft reboot and bringing up the healthy node while systems director identifies and brings resolution to the failed node. – In a 2 node configuration, what kind of flexibility is in tact? What are my options? Answer: Depending on the business, you may have 2 independent nodes during the day and through Systems Director set policies for a single node batch processing server. Client may bring the single node and take 1 off-line during downtime to save on 16 energy/cooling costs. © 2010 IBM Corporation
  16. 16. Smarter Systems for a Smarter Planet Complex data analysis demands database performance Traditional configurations add more disk/spindles to add more performance 20K 22K 18K And very large data sets can require IOPs 10K 15K IOPs IOPs IOPs racks of storage IOPs Configuration, set up, tuning, and maintenance can require significant datacenter skills, effort, and cost. Traditional storage yields unaffordable configurations…. Most datacenters have over 30 DB’s (100GB) with 15K requirements Average of $2.3 Million to maitain 450K IOPS for disk performance 17 © 2010 IBM Corporation
  17. 17. Smarter Systems for a Smarter Planet The new standard in storage performance:eXFlash delivers integrated solid- state disk technology and a high-speed controller architecture. Same performance as 800 spinning disks 97% For same 1,000 user database less expensive performance 20K 22K 15K 18K IOPs 10K IOPs IOPs IOPs IOPs Power reduced to 1% of spinning disks 18 © 2010 IBM Corporation
  18. 18. Smarter Systems for a Smarter Planet Innovation through open standards and architecture….  Schooner Information Technologies…..leveraging IBM Hardware and innovation (Chelsio) through IBM’s open standards forum. – NEXT IO (I/O Gateway segment of the virtualization/cloud market) – Aprius (I/O Resource Pools for Virtual Data Centers) – ServerEngines (Next Gen Converged Networking HW and Management) – Chelsio Communications (10Gbe standards/unified wire solutions) – Voltaire (grid backbone solutions for network computing) – Virtensys (PCIe IO Virtualization) – Myricom (High Performance networking solutions) – Mellanox (semiconductor based high performance interconnect products) – Tracewell Systems (DoD, aerospace, military, Telco solutions) – AFCO Systems (Power, Cooling, Space) – Legacy/Mainstream: Intel, NetApp, Compellent, Broadcom, Qlogic, Emulex, Brocade, BNT, APC, Doubletake 19 © 2010 IBM Corporation
  19. 19. Smarter Systems for a Smarter Planet FlashPack and NEXT IO  So, Enterprise drives with rated 470K IOPS on the front-end appliance……?  What do we do when we need more SSD storage or better IOPS performance?  Next I/O – VSTOR – Support for SLC and MLC flash technologies – 3U Rackmount Chassis – Capacity 7TB (vSTOR S100 Standard; up to 14TB by 2010/end)5TB (vSTOR S100 Extreme; up to 10TB by 2010/end) – Max IOPS: Over 1.7M read IOPS / 1.4M write IOPS for vSTOR S-100 Extreme – HOST I/F Four 8x PCI-Express interfaces – Mgmt: All enterprise framerworks via SNMP or CLI 20 © 2010 IBM Corporation
  20. 20. Smarter Systems for a Smarter Planet vSTOR…leveraging best in class SSD: Fusion-io/Texas Memory Systems  vSTOR (MLC) – Multi-Level Cell (1mill-2mill write cycles or 1,000-10,000 per cell) – High Bandwidth (GB/sec) – Fast Response Time, Predictable Performance, Mult-Terabyte Capacities, Reliability – Measured in $/BW – Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR  vSTOR Extreme (SLC) – Single Level Cell (5mill or 100,000 per cell write cycles)  Fusion-io – 1 SLC outperformed 4 MLC SSD – High Transaction Rates (IOPS) – Low Latency, Fast Response Time, Mixed Read/Write Workloads, Low Power – mySQL, Oracle, MS SQL, DB2 – Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR 21 © 2010 IBM Corporation
  21. 21. Smarter Systems for a Smarter Planet Total and Complete “Freedom to Connect” 1 platform Any-to Any connectivity • Any server • Heterogeneous support • Any I/O • Any OS • Optimized Performance • Any Hypervisor • Resilience 22 © 2010 IBM Corporation
  22. 22. Smarter Systems for a Smarter Planet Wrap-Up Summary  IBM’s eX5 brings world class technology and customer pain points into SMB and Enterprise verticals.  eX5 through smarter systems Identifies memory bottlenecks, licensing costs, SSD performance with applications needing higher IOPS.  It provided modularity, flexibility, and serviceability. Action  Identify clients with bottlenecks.  Identify clients with a proliferation in licensing costs (p/socket structure)  Enterprise Requirements/Consolidated budgets  Clients consolidating complexity.  Clients consolidating physical space.  Implementing Green IT strategies. 23 © 2010 IBM Corporation
  23. 23. Smarter Systems for a Smarter Planet Thank You!  Welcome to the next step in a Smarter Planet 24 © 2010 IBM Corporation