Purchase Registration and LoyaltyServiceDigital Loyalty Systems
What we doPurchase Registration and Loyalty service isprovided by Digital Loyalty System. Theservice identifies and records customers bythe payment cards they use. Also it storespurchase information as a digital copy of thereceipt in a real time.Service can register both cash and non-cashpurchase transactions using credit cardmachine and payment card. Transactioncontains all vital information - payment cardidentifier and data about type of goodspurchased.
What is the purpose of PurchasesRegistration and Loyalty Service?Creation of convenientenvironment in retailbusiness, marketingcommunications and Smartpurchase and sale transactionbetween Retailers and Customers
Average purchasesizeNumber ofcustomersNumber ofpurchasesINCOME
Loyalty System is aimed atincrease of each component•Average purchase size•Number of customers•Number of purchasesHow can Income be increased?
CustomerIdentification andProfileNarrowcastingStimulation ofbehaviorRaising of Revenue – sequentialprocess
• Use of various Issuers’ bank cards for participation andidentification by purchasing• Functionability of the Service on various Acquirers’ POS-terminals• Electronic archive of cashier receiptsPurchases Registration and LoyaltyService is
How Purchase Registration and LoyaltyService functionsContents of thereceipt forms atthe cash deskContents of thereceipt forms atthe cash deskIdentification atPOS-terminal withpayment cardPayment andIdentification atPOS-terminalRecord an electronicreceipt copy and rewardCustomerCash deskprints a receiptCash desk printsa receiptPrinted receiptcontains receivedbenefitsPrinted receiptcontains receivedbenefitsRecord an electronicreceipt copy and rewardCustomer
DL• Completeness of information. All users “see” purchasespaid both by non-cash transactions and in cash for eachgoods item separately.• Scalability. The existing infrastructure of InternationalPayment Systems allows connection of any partner.• Safety. Both information on purchase and bank details onpayment are protected.Value and features of PurchasesRegistration and Loyalty Service
Purchases Registration andLoyalty Service has businessmodel cumulatingConsumers’, Retailers’, Banks’interests
• Discounts and bonuses by purchasing• Electronic versions of receipts from Retailer’s cashierdesk in Account• Record of own purchases paid both by non-cashtransactions and in cashBenefits for Consumer
• Identification of any Customer possessing a bank card• Information on Customer and his/ her purchases• Calculation of bonuses and discount basing uponpayment method, goods item and other parameters• Target messages and communications with Customers inreceipts and SMSBenefits for Retailer
• Complete profile, identification and rating Customers withfollowing communication• Loyalty System on Issuer’s cards, bonus fund of which isprovided by Retailer• Promotion of Issuer’s service for Card holders• Promotion of merchant acquiring services for Retailer• Providing additional income on POS-terminalBenefits for Bank