SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environment (FNBE)
Preston Liew Ru Ping
Lee Yaue Shen
Liu Wei Cheng
Tan Shing Yeou
Subject: Introduction to Business
Lecturer: Chang Jau Ho
Table of Content
A. Executive Summary…………………………………………………………… 1
B. Objectives………………………………………………………………………. 2
C. Target Market…………………………………………………………………… 3
D. Competition Analysis…………………………………………………………... 4
E. Product and Packaging………………………………………………………… 6
F. Pricing……………………………………………………………………………. 9
G. Promotion………………………………………………………………………. 12
H. Sponsors………………………………………………………………………… 14
I. Distribution……………………………………………………………………… 16
J. Green Measures……………………………………………………………...... 18
K. Human Resources Planning………………………………………………….. 19
L. Evaluation of Results………………………………………………………….. 21
M. Appendix………………………………………………………………………… 22
A. Executive Summary
In the end of this charity event, we have successfully completed our tasks on raising
RM2010.40 for the charity organization that we selected, Rumah Charis by selling few
types of products and provide consultant services within the five days of Charity Drive
at Taylor’s University Lakeside Campus.
The fund that we collected during the five days includes of donation, profit of selling
products and service provided and also sponsorship. The net profit after the five days is
RM1710.40 while the sponsorship is RM300 cash.
Throughout the whole process, we successfully sustain with no front cost as we do not
pay any amount of money to the suppliers. All of our product can be return if it is not
sold. These ensure that we have less possibility to make lost on selling products which
is less demanded.
A very venerable thank to the parties that help us throughout this business project.
Special thanks to the suppliers, RM Fan Store and Footstore from Facebook that
provide us the profitable products and comparative low cost. Thanks to the third party
that cash sponsor our group, which smoothen our process towards the target we set.
The charity organization that we decided to support is the Rumah Charis that located
nearby our campus. Rumah Charis is the home for the aged and also for the children. It
is a welfare organization that registered with the Registrar of Society (ROS) of Malaysia
and the founder is Rev Teo How Ken. Rumah Charis is a big organization that operated
since 1988, and it contains both old folks’ home and children’s home.
Rumah Charis provides shelter, support and medical care to the olds folks and there
are two homes for the aged which are located at Puchong and Relau,Penang. It also
aims to create a conducive environment for growing children by offering them healthy
home care and activities. Beside serves as a shelter for the children, Rumah Charis
also provides them education and counselling and encouragement. The reason we
choose Rumah Charis is because it is an old and big organization.
Besides that, Rumah Charis provide wider range of community services compare to
other organization. Moreover, it provides helps not only for the old folks and also the
children and society. Lastly, from all the research that we have done, Rumah Charis is
very trustable. The target money that we want to accomplish during the charity drive is
about RM 2000. However, we had raise our fund for about RM 300 as sponsorship from
outsiders and decided to make at least RM 1700 profit to reach our target. The purpose
of this business project is also to understand the roles of human resources
management, marketing, operations and finance in business.
C. Targeted Market
The decision after we discussed, is to focus mainly at Taylor’s University Lakeside
Campus, 1 Jalan Taylor's, 47500 Subang Jaya Selangor Darul Ehsan, Malaysia. Our
charity drive event was held during 10th February 2014 (Monday) to 14th February
2014 (Friday). During the charity week, the traffic is not as high as normal academy
week as there is no degree student around the campus, they are mainly foundation
programmes and diplomas programmes running on. Hence, the target group is mainly
younger students out there.
The customers group consists of 80% of students while 20% of staffs. Since our
business booth is located at Taylor’s University Lakeside Campus, our customers are
mostly Taylor’s University students. Based on our strategy and targeted group, we
decided to sell K-pop stuff like running-man T-shirt, cap and bottle. The products are
also includes other kind of design cap and football jersey which we think that young
students will like it. While the second targeted group, university stuff, we planned to sell
healthy goods like vegetarian organic instant noodles imported from Taiwan. Beside,
we provide also camera consulting services as we give suggestion on camera stuff or
help customer to purchase camera stuff in a competitive price.
Our targeted group’s spending power is in a wide range as it various due to their pocket
money, since our main customer are mostly university students. We also make some
donation box in case there are people who want to just give a help but not interested on
D. Competition Analysis
Throughout the charity drive, the main competitor that we were facing was Stanley’s
group. This was due to the location of their stall was just right opposite of our stall. The
members of this group were Stanley Low Jia Cheng, Tsang Hao Ren, Kelvin Ng, Beelly
Vun Vui Kiat and Edy Wijaya. The main product they were selling was the self designed
T-shirt. They designed the T-shirt themselves and printed it out, the T-shirt was cute
and the pricing was about RM 20.00 to RM 30.00.
The strengths of Stanley’s group were the cheaper selling price and the various type of
product. The price of their T-shirt was slightly cheaper compare to ours, this affect the
sales of our products. Besides that, the various type of self designed T-shirt printing
provided much more selection for the customers. However, Stanley’s group had their
vulnerabilities too, the quality of their T-shirt was lower compare to us. Moreover, they
only selling the white color T-shirt and they were lack of mobility to run their business.
Karen’s group was also one of the main competitors that cannot be neglected. The
location of their stall was good, which located at the entrance of the charity drive. They
always had the chance to serve the first walk-in customers. The members of Karen’s
group were Karen Kong, Danish Mak Mun Choon, Lily Then and Stefan. They sell
various type of stuff and also some couple T-shirt too. The price range of their T-shirt
was about RM 30.00 to RM 60.00.
The strengths of their group were the higher quality of T-shirt and also the good timing
theme they selling with, which was the valentines. The couple shirt attracted many
customers since the Valentine’s Day was close. However, the weaknesses of Karen’s
group were the less choices of the product and also the less mobility of selling product.
Thus, in order to against our competitors and sustains our business, we had our own
strategies. Firstly, we did not involve in any price war, it did not worth for us to lower our
price to fight against them. Next, the quality of our product was higher. We believed that
the high quality of stuff would attract more customers. Besides that, we were selling
various types of products such as jersey, T-shirt and caps. This provided more choices
for the customer. Lastly, we walked around the campus with a donation box to increase
E. Product and Packaging
There are two products that we were selling and one consultation service for this charity
drive. The caps are the main product for this charity drive. T-shirt is another product that
we are selling. The business service that we are providing is the services on the
There are a total of 15 types of caps design that we are selling. The 15 types of caps
include K-pop style, baseball style design and basketball style design. Both caps design
are meant for unisex and target on young student group. The K-pop caps are the
design that is based on a Korea well spread TV show, Running-Man. It is a South
Korean variety TV show that featured K-pop stars and it attracts a lot of youngsters.
Hence, the item’s popularity helps us a lot during the selling section.
Our caps are sponsored by a good supplier that comes with a competitive cost. The
price for the product is cheaper compare to online or anywhere, since the supplier do
not make any profit on these caps.
To make sure we can successfully sell the products, we make sure that the caps are
good in quality so people can trust on the product and last longer. There are also
various types of caps, more options and designs for people to choose it.
There are total of 9 types of T-shirt product, like sport jersey, running man, self design
Architecture School T-shirt. All these T-shirt are good in quality hence we provide
testing service on every product we sell. One of the unique T-shirt that will stand out
from other competitors is the T-ribe T-shirt that specially designed for School of
Architecture Building and Design (SABD). The variety of choices of football jersey also
make sure we are able to serve a wide range of customers. Hence, it increases our
Consultant Service (Camera System)
This is the only service we provide, as we provide our customers consultant service on
camera system. The service includes suggestion on which lens to get to best fit their
needs, which camera should they buy base on the budget given, what kind of
accessories do they need to upgrade their entire camera system.
We provide our service of buying new camera system of two big brands, Nikon and
Canon as well. The suppliers of the camera are all trusted from Malaysia photography
forum, Lowyat forum.
We brought our own camera system and displayed as show case as our attraction point
and make sure they know we are providing the service. The result turns good as many
students who interested in buying new camera came to us and asked questions.
Since it is a no cost business, hence, we didn’t have any store stock as we asked for
booking fees, and will receive full amount after we tested the products. Hence, we are
able to provide the service that help customers to buy any kind of camera stuff that they
In this charity event, there is no specific packaging strategy that we use to attract
people. What we did is all by letting customers to test and feel the product, by showing
them what they pay is worthy and in good quality. The convincing point is not about the
packaging but the experience with the product base on texture, comfortably, matching
and design of the product in order to compete with shop selling business.
We sell various types of products; there are caps, T-shirt, Instant noodle and also
camera. The main products that we are selling are the caps and the T-shirt.
Caps selling at RM50.00
The quality of the caps is high and some of the cap is very popular, such as the cap that
written “Leessang”, it is a cap form one of the Running man’s member. The cost price of
one cap is RM 25, but we selling it at RM 50.
We have actually double up the cost price of the cap but it would be selling fast too
because the selling price is still cheaper compare to buying it online. We get the cap
with a cheaper cost because we straightaway take the caps from the factory.
T-shirts selling at RM 30.00, RM 40.00 and RM 80.00
Besides that, we sell various type of T-shirt, such as Running Man T-shirt, T-ribe and
also some football jerseys. For the Running Man T-shirt, the cost price is RM 20 but we
sell it at RM 30. We do not double up the cost price because only Running Man’s fans
will like to buy this product.
Next, the cost price of the T-ribe shirt is RM 25 but we set the selling price at RM 40.
Same reason as the Running Man T-shirt, only the architecture students will buy the Tribe shirt so we do not double up the cost price of it.
However, the price for both Running Man and T-ribe T-shirts are very reasonable to
attract more customers. The football jersey is more attractive compare to the other two
types of T-shirt; this is because there are many football fans in our campus. The cost
price of one football jersey is RM 40 and we sell it at RM 80 to maximize the profit.
Instant Noodle selling at RM 4 per small pack
Besides the caps and T-shirt, we sell instant noodle too. The organic vegetarian instant
noodle that imported from Taiwan. The instant noodle taste really good and is quite
attractive. The cost price of the noodle is RM 2.70 but we sell it at RM 4.00 per pack.
The instant noodle is actually come with a big pack, which contains four small packs
inside it. This instant noodle is also giving as a gift for those people that make a
donation more than RM 10.
Drybox selling at RM 680.00
This is the camera business that we offer to help students order based on what they
want. The profit is good, as the cost price is RM460 include delivery to Taylor’s
University Lakeside Campus. We managed to find a online supplier in Bangi area and
the product Eureka from Taiwan, which is hard to find in normal camera shop. The item
is kind of specific professional series, and hence, the profit is higher than normal drybox.
The main purpose of this charity event is to raise fund to support the charity we choose.
The slogan we created is “Please Save Our People” as the people here mean the old
folks and children in Ruman Charis.Our main marketing strategy is not on price setting,
design style, or good packaging but mention charity as much as we can. The donation
are one of our source of profit when people are willing to help but don’t really interested
with our products. We also give a pack of imported vegetarian instant noodle as a gift if
people donate more than RM 10.00.
The main technique we used to sell our product is not only by setting up a nice booth. In
order to increase mobility of our products, we make a tray box to carry the products and
walk around the campus with the donation box. This is when most of the people
donates more than RM 10.00 and get their instant noodles as a gift. Hence, with the
mobile selling box and the donation box, it contribute a part of the profit in a effective
What is interesting about using this method is people may not want to buy the products,
but they are willing to donate the money when we mentioned it is for old folks and
homeless children, no matter what amount of donation. The price giving if also
encourage people to donate more. For example, initially he just want to donate a RM 1,
but after we mentioned about the promotion we offered, which is more than RM10 will
get an imported instant noodle, he donate RM10.
Hence, the mobility technique and the small gift increase our sales profit and contribute
much to the donation part.
The poster that we made for this charity event
Another way to promoting our product is by asking our supplier to promote us about the
event going on. The post of the promotion is kind of success and we gained a 139
Facebook likes and 2 Facebook shares.
We specially designed a red background poster to increase the attraction of the post to
make sure people from Facebook and who are interested in buying caps products will
be aware of this charity event. The poster was sent through email to the supplier at 6 th
February 2014, and the post was repeatedly posted by the supplier 10th, 12, and 13th of
February to increase the popularity of the event to public.
We have approached to some individuals and companies for sponsorship, however we
only get the response from the individuals that we know. The reason we target them is
because we know them personally and feel that they are financially generous. Most of
the sponsorship is from our parents’ friends, they know us as well.
They usually sponsor us by cash. The way to approach is by face-to-face but not us to
approach but parents. We have designed a donation collection form by ourselves to
collect the sponsors. The donation collection form creates trust between the sponsors
The products that we will be selling during this business charity drive were from the
three following suppliers.
1. RM fan store (Facebook)
Supply running-man T shirts and caps that have running man related designs.
Email = firstname.lastname@example.org
2. "Foot Store" (Facebook)
Supply us the football jersey.
Email = email@example.com
3. Eutjin (Lowyat Forum)
Supply us Eureka Drybox
Contact = 013-6917259
Keep in mind that both of these suppliers are from online suppliers. Alvin, my group
mate is the one who contacted them and get the products with his own transport. For
caps and t-shirts, they are all stock ready and if we finish all of our products, we can
actually order again for restock.
But for camera stuff like drybox, the trade has to be done in at least two days. At first
stage, we will take order from customers then contact the supplier by asking the cost.
Then we contact back to the customers who interested and confirm with them whether
the price giving is acceptable. Then the next day we will test the product once it arrive
and the third day will ask the customer come to our booth and collect the product
ordered and pay full amount of money.
There is no time limit for the caps and t-shirts selling as they are all ready stock. But
for the camera stuff, it will be at least two working days and this is the minimum time
for us to receive and make sure all the product are fully tested.
As we mentioned before, in order to increase mobility, we sell our products by walking
around the campus with donation box along. Two man is require to form a team and it
will be the most effective way to sell or ask for donation.
All products mentioned before can only be sold face to face due to the fact that
customers will prefer face to face testify the product before they buy.
J. Green Measures
The products that our groups sell are in an environmentally conscious manner. The
products that we sell are made up of clothes or metal or glass. Caps and T-shirt and
made of cloths. The material will never pollute the environment. Dry box is made of
metal and glass which is also no harm to environment. The only products we sell that
are not environment friendly was instant noodle.
The packaging of our products are environmental-friendly. The products that we sell are
given without a plastic as people can actually just wear it straight away or just put inside
their bag. This may minimise the waste created. It was actually good for environment
and also us. However, for the instant noodle, it was packed with plastic from factory, so
we just sell them with plastic wrapped.
During the distribution stage, we try to minimise the carbon footprint by stocking our
product in amount so that we are less required to travel much just to send and receive
our product from suppliers
After the each day of selling, we make sure we clean the surrounding of our store. We
categories the rubbish before we deposed them. We tidy all the products and store
them back into our box. We also reuse all the stuff that can be reuse such as the box to
put our products, the donation box, the tray and plastic to put all the caps and jersey.
We avoid to use too many plastic because it is not environment friendly and it may
While in the mid of this event, we actually didn’t use much of water, it only for own
drinking purpose. However, we do use electricity in order to switch on both of the dry
box to keep the camera lens in a dry condition. We turn on the switch whenever we
need to use only. Besides, we make sure that the plug had switch off before we leave
the place so that it may not cause a waste of electricity. We also reduce the use of
paper in event. We only use 1 paper to print the charity organisation’s name. We make
our own donation box by using box which is not polluted to this environment.
K. Human Resource Planning
Tan Shing Yeou
Liu Wei Cheng
Coordinate is the key to work as a team effectively.
● Teamwork is important and to help each other when in need.
● Distribution of job responsibility equally is important to give everyone a different
task based on their own ability.
● To give all members a greater sense of direction to focus on.
Alvin Tan Shing Yeou
● Approach to suppliers
● Get in touch with supplier and sponsor
● Collect the products from supplier
● Organise the charity drive
● Finalise report
Jason Lee Yaue Shen
● Set up business booth
● Approach the sponsorship
● Do Report
Preston Liew Ru Ping
● Group Leader
● Take photos and videos during charity drive
● Sell products and collect donation
● Clean up booth
Nicolas Wong Xiao En
● Make a account
● Do Report
Liu Wei Cheng
● Sell products and collect donation
● Stock keeper
● Do Report
l. Evaluation of Results
In the end of this project, we earned what we wanted. We actually earn more than we
expected. Our Target was actually RM 2000, however we earned RM 2010.14 for our
net profit. This was actually the result from whole team as we work in a team to achieve
what we want. There was nothing much loss in this project. One of the small loss was
actually the printed words on one of the jersey was scratched a bit, however the
customer was able to bear with it as he like the team and it’s for charity. We also loss
some customers who said may back to our store again however they didn’t.
Statement of Income for Charity
Sales FNBE 0413
2. Running man T-Shirt
3. Dry Box
(-) Less: Cost of goods sold:
2. Running Man Tshirt
3. Dry Box
If we are about to repeat this event one more time, something that we may do it
differently will be the timing. It’s actually the peak hour in the morning around 8am as
many students may pass by this area. Therefore, it’s should be the golden hour for us
to sell our product. However, due to our tiredness and laziness, we were unable to
wake up and reach at 8am and reach only the venue around 10am which had a lesser
crowd compare to 8am. Thus, we found out that good timing is actually important in