1. Structure your website
It is no use if your website sucks! People will only run away from it after being directed to a crap website. Make sure it is professionally done and looks promising. Your goal is to keep users in your website checking out more content and eventually making the sale. For example, if you pay $1,000 to get 1,000 people lining up to get into a museum full of blank canvas’, all they will do is walk straight out the door and you will be wasting $1,000 However, if the museum is full of interesting art and information, many will wonder around trying to find what they like. This is the same for pay-per-click (PPC) ads, you want to engage with the readers and tie them up with a rope so they stay on your website for the longest time.
2. Up sells and list building
First of all, once you have the readers in your website, you don’t want to waste this opportunity to get the most profit out of them. You will want to keep contact with them. To do this it is best to create a list (this is your rope). Tie a knot on them and keep in touch with them daily so they begin to gain some trust. Now once you have their trust, all you have to do is sell them products. What you want to sell is up to you. But theres a trick, not everyone will want your product.
3. PPC ads Traffic quality
The most important factor is the quality of the traffic you get. To gain the most profit from PPC ads, you need to make sure your traffic is hungry for your products. You have to look at the people who really wants your products and direct them to your website.