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Crafting Commercially Effective Mobile UX (@Echelon Indonesia 2015)

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@Echelon Indonesia 2015. As mobile usage is growing, we share some case studies how businesses design Commercially Effective Mobile User Experience to get more conversions.

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Crafting Commercially Effective Mobile UX (@Echelon Indonesia 2015)

  1. 1. Crafting Commercially Effective Mobile UX $
  2. 2. years ago
  3. 3. FRICTION
  4. 4. & more… past years
  5. 5. Mobile UX & e-Commerce NEW Small Screen More Friction
  6. 6. Mobile UX & e-Commerce 30% sales 50% bounce rate more likely to buy on user friendly mobile site 67% Item Buy Cancel Not optimized site Optimized site Source Credits to: Soussan Djamasbi et. Al. (2014). Designing for Success: Creating Business Value with Mobile User Experience (UX)
  7. 7. Case Study
  8. 8. Mobile UX Testing
  9. 9. Case Study E-Commerce Site
  10. 10. Case Study 2
  11. 11. Case Study 2 - Browsing 5%
  12. 12. Case Study 2 - For Checkout 42%
  13. 13. Why users like to checkout on desktop? Screen Size
  14. 14. Banking Site Not Mobile Optimized
  15. 15. One Time Password for secure checkout
  16. 16. Case Study
  17. 17. Case Study 3
  18. 18. Germany Users’ Issues “I opted not to receive SMS notification, so why should I provide my phone number??”
  19. 19. Don’t overload users with content
  20. 20. When is the best time to conduct user testing? 50% in wasted development time Credit to sources: Bias and Mayhew (1994). Cost-justifying usability. Boston, MA: Academic Press
  21. 21. Conclusion: How to reduce friction? Test on competitors User Research Design User Testing
  22. 22. CONVERSION / SALES RISK OF BUILDING WRONG THING CUSTOMER SUPPORT COST DEVELOPMENT RESOURCES CUSTOMER SATISFACTION Benefits of Investing in UX
  23. 23. Deliver Better Experience Everyone stands a chance
  24. 24. A final thought
  25. 25. Every time we find ways to save you 15 minutes to an hour, times hundreds of millions of people," … "it’s, like, we save lifetimes of pain, every day. Drew Houston, Founder of Dropbox
  26. 26. All the best in your UX journey Email & LinkedIn: alvin@netizentesting.com Twitter: @Alvin_Chai @NetizenTesting Photo credits: unsplash.com

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