WELCOMING CENTER for NEW PENNSYLVANIANS
Digital Diaspora
How Immigrants are Capitalizing on Today’s Technology
Summary of ...
WELCOMING CENTER for NEW PENNSYLVANIANS
The Data You’re About to See...
• This presentation covers
high-level findings
• A...
WELCOMING CENTER for NEW PENNSYLVANIANS
Diaspora: Movement, Migration, or Scattering
People scattered by migration
are reu...
WELCOMING CENTER for NEW PENNSYLVANIANS
The Impetus: An Untold Story
• We saw that immigrant entrepreneurs and journalists...
WELCOMING CENTER for NEW PENNSYLVANIANS
Setting Out to Collect Rigorous and Verifiable Data
• Survey protocol developed an...
WELCOMING CENTER for NEW PENNSYLVANIANS
From Bhutan to Syria: Our Sample Population
• 118 respondents (79 online
surveys; ...
WELCOMING CENTER for NEW PENNSYLVANIANS
In Perspective:
Comparing the US Immigrant Population to Philadelphia Area
13%
28%...
WELCOMING CENTER for NEW PENNSYLVANIANS
• Survey respondents spoke 19
different languages
• Many respondents reported
spea...
WELCOMING CENTER for NEW PENNSYLVANIANS
Key Informants
• We supplemented our survey with
interviews of a dozen community
l...
WELCOMING CENTER for NEW PENNSYLVANIANS
Establishing Strict Statistical Standards
• Draft survey protocol and proposed dat...
WELCOMING CENTER for NEW PENNSYLVANIANS
Comparing Immigrant Respondents to the US Public
• An in-depth search yielded no
e...
WELCOMING CENTER for NEW PENNSYLVANIANS
What We Found
Immigrants have embraced mobile
technology to an extraordinary
degre...
WELCOMING CENTER for NEW PENNSYLVANIANS
Part I: Personal and Social
WELCOMING CENTER for NEW PENNSYLVANIANS
In a Nutshell: Our Findings in One Graph
Sources: Statistics on all US cell phone ...
WELCOMING CENTER for NEW PENNSYLVANIANS
Enthusiastic Consumers, Willing to Shop Around
Immigrants are overwhelmingly using...
WELCOMING CENTER for NEW PENNSYLVANIANS
Investing in Unlimited Phone Plans
Unlimited
57%
Family plan
24%
Specific #
of min...
WELCOMING CENTER for NEW PENNSYLVANIANS
Latino Immigrants
Are Especially Likely to Purchase Unlimited Plans
73%
54%
37% 35...
WELCOMING CENTER for NEW PENNSYLVANIANS
Coming to America, Staying in Touch with the World
• New & longtime
immigrants ali...
WELCOMING CENTER for NEW PENNSYLVANIANS
Arriving in the US Already Fluent in SMS
95%
61%
Immigrants All US Adults
Immigran...
WELCOMING CENTER for NEW PENNSYLVANIANS
Using Their Phones to the Fullest Capacity
• Overall, 73% of all immigrant
respond...
WELCOMING CENTER for NEW PENNSYLVANIANS
For 2 out of 3 Immigrants, Mobile Means Social
• 65% of immigrant
respondents use ...
WELCOMING CENTER for NEW PENNSYLVANIANS
57%
77%
48%
88%
Men
Women
New Arrivals
Longest-Term
Residents
Women & Longest-Term...
WELCOMING CENTER for NEW PENNSYLVANIANS
Highly Responsive to Mobile Payment Options
• Immigrants are nearly
30% more likel...
WELCOMING CENTER for NEW PENNSYLVANIANS
More Likely to Make Purchases Via Mobile
Population Percentage
All US Adult Mobile...
WELCOMING CENTER for NEW PENNSYLVANIANS
39%
43%
40%
8%
11 or more years
6-10 years
2-5 years
Less than 2 years N=97
After ...
WELCOMING CENTER for NEW PENNSYLVANIANS
Part II: Global and Interactive
WELCOMING CENTER for NEW PENNSYLVANIANS
Creating & Sharing
Activity
Immigrant
Respondents
Overall US
Cell Phone
Owners
Rec...
WELCOMING CENTER for NEW PENNSYLVANIANS
Immigrant-Created Content
Shapes Perceptions Across the Globe
The Diaspora Voice i...
WELCOMING CENTER for NEW PENNSYLVANIANS
Immigrants Keep Close Ties
with International Contacts
93%
88%
73%
67%
Less than 2...
WELCOMING CENTER for NEW PENNSYLVANIANS
Skype Usage is High for Most Immigrants
WELCOMING CENTER for NEW PENNSYLVANIANS
Staying Up-to-Date With Home Country News
9%
23%
28%
31%
47%
52%
64%
Twitter Text
...
WELCOMING CENTER for NEW PENNSYLVANIANS
Facebook Explodes As a Source for Int’l News
50%
69%
48%
14%
Under age 30 Age 30-3...
WELCOMING CENTER for NEW PENNSYLVANIANS
Most Immigrants Turn to Facebook for News
Though Some Face Home-Country Restrictio...
WELCOMING CENTER for NEW PENNSYLVANIANS
Part III: Inventive and Entrepreneurial
WELCOMING CENTER for NEW PENNSYLVANIANS
Entrepreneur Spotlight: Lokalty
Balu Chandrasekaran
Co-Founder
• Tech startup foun...
WELCOMING CENTER for NEW PENNSYLVANIANS
Using Multimedia to Disseminate Knowledge
• Immpreneur, a website for immigrant
en...
WELCOMING CENTER for NEW PENNSYLVANIANS
In Commerce, Images Can Speak Louder than Words
• Abu, a street vendor, uses his m...
WELCOMING CENTER for NEW PENNSYLVANIANS
Radio Renaissance
57%
1 in 2 Immigrants Listen
to Radio by Mobile
More than half (...
WELCOMING CENTER for NEW PENNSYLVANIANS
When that “Conference Call” is a Radio Show
Radio host Souleymane Diallo,
in his U...
WELCOMING CENTER for NEW PENNSYLVANIANS
Beyond Dictionaries: Phones as Acculturation Tools
• Many respondents use their
ph...
WELCOMING CENTER for NEW PENNSYLVANIANS
A New Window on Rites of Passage
• Immigrants turn to mobile technology to
transmi...
WELCOMING CENTER for NEW PENNSYLVANIANS
When Migration Jump-Starts Technological Literacy
• An Algerian respondent told us...
WELCOMING CENTER for NEW PENNSYLVANIANS
What Does All this Mean?
Catching Up with the New Reality
A new population of
immi...
WELCOMING CENTER for NEW PENNSYLVANIANS
About the Welcoming Center
The Welcoming Center for New Pennsylvanians is a
nonpro...
WELCOMING CENTER for NEW PENNSYLVANIANS
Amanda Bergson-Shilcock
1617 John F. Kennedy Blvd., Ste. 555
Philadelphia, PA 1910...
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Digital Diaspora: How Immigrants are capitalizing on Today's Technology

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Research on immigrant innovative usage of mobile technology in Philadelphia.

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Digital Diaspora: How Immigrants are capitalizing on Today's Technology

  1. 1. WELCOMING CENTER for NEW PENNSYLVANIANS Digital Diaspora How Immigrants are Capitalizing on Today’s Technology Summary of Report Findings November 2012
  2. 2. WELCOMING CENTER for NEW PENNSYLVANIANS The Data You’re About to See... • This presentation covers high-level findings • A detailed report with methodology and survey questions is available at: www.welcomingcenter.org/tech
  3. 3. WELCOMING CENTER for NEW PENNSYLVANIANS Diaspora: Movement, Migration, or Scattering People scattered by migration are reuniting themselves through mobile technology. Their rapid re-connection is reshaping our world.
  4. 4. WELCOMING CENTER for NEW PENNSYLVANIANS The Impetus: An Untold Story • We saw that immigrant entrepreneurs and journalists were using mobile technology in innovative ways • We also noticed that virtually all our immigrant clients had cell phones, and often had smart phones • Mainstream research on technology usage did not seem to have documented these phenomena And so…
  5. 5. WELCOMING CENTER for NEW PENNSYLVANIANS Setting Out to Collect Rigorous and Verifiable Data • Survey protocol developed and beta-tested with diverse pool of respondents • Official survey fielded between July 1 and August 31, 2012 • Mixture of in-person interviews and online surveys • Follow-ups with community leaders
  6. 6. WELCOMING CENTER for NEW PENNSYLVANIANS From Bhutan to Syria: Our Sample Population • 118 respondents (79 online surveys; 39 oral interviews) • 50% male and 50% female • Born in 43 countries (and one U.S. territory) • Working age (18-64 years old) • Half have lived in the US for 5 years or less
  7. 7. WELCOMING CENTER for NEW PENNSYLVANIANS In Perspective: Comparing the US Immigrant Population to Philadelphia Area 13% 28% 4% 53% 3% 21% 40% 8% 29% 2% Europe Asia + Middle East Africa Latin America + Caribbean Other Philadelphia Area Immigrants Are More Diverse Than Nationally United States: Philadelphia area:
  8. 8. WELCOMING CENTER for NEW PENNSYLVANIANS • Survey respondents spoke 19 different languages • Many respondents reported speaking three or four languages • Languages included: – Estonian (Eastern Europe) – Kissi & Wolof (West Africa) – Malayalam (South Asia) – Tamazight (North Africa) Strong Multilingual Skills
  9. 9. WELCOMING CENTER for NEW PENNSYLVANIANS Key Informants • We supplemented our survey with interviews of a dozen community leaders • Men and women from a diverse range of backgrounds helped us illuminate our findings via specific examples
  10. 10. WELCOMING CENTER for NEW PENNSYLVANIANS Establishing Strict Statistical Standards • Draft survey protocol and proposed data collection process approved by Ph.D. evaluator and university instructor • Following data collection, data analysis plan reviewed and approved as well • Data input into Excel, then analyzed in SPSS • All findings statistically significant; p=.05 or less.
  11. 11. WELCOMING CENTER for NEW PENNSYLVANIANS Comparing Immigrant Respondents to the US Public • An in-depth search yielded no existing data sets or reports on immigrant technology usage • Our comparison data comes from the Pew Internet & American Life Project • Throughout this presentation, we will refer to both the US public overall and to US smart phone users
  12. 12. WELCOMING CENTER for NEW PENNSYLVANIANS What We Found Immigrants have embraced mobile technology to an extraordinary degree. Their utilization is: I. Personal and social II. Global and interactive III. Inventive and entrepreneurial
  13. 13. WELCOMING CENTER for NEW PENNSYLVANIANS Part I: Personal and Social
  14. 14. WELCOMING CENTER for NEW PENNSYLVANIANS In a Nutshell: Our Findings in One Graph Sources: Statistics on all US cell phone users & smartphone users from Pew Internet & American Life Project, 2011. Pew does not specifically ask about nativity, but as a national sample will inevitably include immigrants. Statistics on immigrants from the Welcoming Center for New Pennsylvanians' Digital Diaspora report, 2012. *Welcoming Center survey combined video & audio recordings +Pew data combined photos & videos
  15. 15. WELCOMING CENTER for NEW PENNSYLVANIANS Enthusiastic Consumers, Willing to Shop Around Immigrants are overwhelmingly using cell phones. A majority are using smart phones and unlimited plans. When major carriers aren’t providing what they need, immigrants are turning to smaller carriers for services such as international calling plans.
  16. 16. WELCOMING CENTER for NEW PENNSYLVANIANS Investing in Unlimited Phone Plans Unlimited 57% Family plan 24% Specific # of minutes 15% Not sure 4% Many Immigrants Opt for Unlimited Mobile Plans N=82
  17. 17. WELCOMING CENTER for NEW PENNSYLVANIANS Latino Immigrants Are Especially Likely to Purchase Unlimited Plans 73% 54% 37% 35% Latin Amer. & Caribbean Africa Europe Asia & Middle East Nearly 3 in 4 Latin American & Caribbean Immigrants Purchase Unlimited Plans N=93
  18. 18. WELCOMING CENTER for NEW PENNSYLVANIANS Coming to America, Staying in Touch with the World • New & longtime immigrants alike overwhelmingly stay in touch with others abroad • Family and friends are natural contacts • Business, political, and media contacts are common as well
  19. 19. WELCOMING CENTER for NEW PENNSYLVANIANS Arriving in the US Already Fluent in SMS 95% 61% Immigrants All US Adults Immigrants More Likely to Text than Overall US Population
  20. 20. WELCOMING CENTER for NEW PENNSYLVANIANS Using Their Phones to the Fullest Capacity • Overall, 73% of all immigrant respondents send emails by phone, including 43% who do so often • In comparison, just 31% of US adults overall send email via phone • Like US adults overall, immigrant women are more likely to send email (79% compared to 58% of men)
  21. 21. WELCOMING CENTER for NEW PENNSYLVANIANS For 2 out of 3 Immigrants, Mobile Means Social • 65% of immigrant respondents use their phones to update social media (compared to 24% of US adults overall) • US-based services are popular, but so are international sites
  22. 22. WELCOMING CENTER for NEW PENNSYLVANIANS 57% 77% 48% 88% Men Women New Arrivals Longest-Term Residents Women & Longest-Term Residents More Likely to Use Mobile Phones for Navigation N=98 GPS: Finding the Way with Mobile Phones N=101
  23. 23. WELCOMING CENTER for NEW PENNSYLVANIANS Highly Responsive to Mobile Payment Options • Immigrants are nearly 30% more likely than U.S. smart phone users to report paying bills by phone • Overall, 47% of immigrants report doing so 67% 52% 40% 19% Latin America & Caribbean Africa Europe Asia & Middle East Mobile Bill-Paying is Most Popular Among Latino, African & Caribbean Immigrants N=104
  24. 24. WELCOMING CENTER for NEW PENNSYLVANIANS More Likely to Make Purchases Via Mobile Population Percentage All US Adult Mobile Owners 20%* All US Smart Phone Owners 29-34%** Immigrant Respondents 35% *Data from Harris Interactive, commissioned by Placecast **Data from Nielsen and Harris Interactive, respectively
  25. 25. WELCOMING CENTER for NEW PENNSYLVANIANS 39% 43% 40% 8% 11 or more years 6-10 years 2-5 years Less than 2 years N=97 After Initial Acculturation Immigrants Become Robust Mobile Shoppers
  26. 26. WELCOMING CENTER for NEW PENNSYLVANIANS Part II: Global and Interactive
  27. 27. WELCOMING CENTER for NEW PENNSYLVANIANS Creating & Sharing Activity Immigrant Respondents Overall US Cell Phone Owners Record video or audio 70% 34%* Upload video or audio 47% 22%** Take photos 89% 73% Upload photos 62% 22%** *Pew survey looked at video production only **Pew survey combined photo and video into one category Sources: Welcoming Center for New Pennsylvanians, Pew Internet & American Life Project
  28. 28. WELCOMING CENTER for NEW PENNSYLVANIANS Immigrant-Created Content Shapes Perceptions Across the Globe The Diaspora Voice is a weekly TV show profiling Kenyans across the United States Chris Wamalwa, Host
  29. 29. WELCOMING CENTER for NEW PENNSYLVANIANS Immigrants Keep Close Ties with International Contacts 93% 88% 73% 67% Less than 2 years 2-5 years 6-10 years 11+ years Recent Arrivals Make the Most International Calls N=104
  30. 30. WELCOMING CENTER for NEW PENNSYLVANIANS Skype Usage is High for Most Immigrants
  31. 31. WELCOMING CENTER for NEW PENNSYLVANIANS Staying Up-to-Date With Home Country News 9% 23% 28% 31% 47% 52% 64% Twitter Text Message Online radio Newspaper Facebook Phone calls Website Immigrants Learn Home Country News Online & Through Personal Contacts N=118
  32. 32. WELCOMING CENTER for NEW PENNSYLVANIANS Facebook Explodes As a Source for Int’l News 50% 69% 48% 14% Under age 30 Age 30-39 Age 40-49 Age 50+ Adults of Most Ages Rely on Facebook for International News Links N=108
  33. 33. WELCOMING CENTER for NEW PENNSYLVANIANS Most Immigrants Turn to Facebook for News Though Some Face Home-Country Restrictions 28% 35% 56% 69% Asia & Middle East* Europe Latin Amer. & Caribbean Africa Facebook Skyrockets As Source for International News *Facebook is widely blocked in China and thus less likely to be used by Chinese immigrants for home-country news. N=109
  34. 34. WELCOMING CENTER for NEW PENNSYLVANIANS Part III: Inventive and Entrepreneurial
  35. 35. WELCOMING CENTER for NEW PENNSYLVANIANS Entrepreneur Spotlight: Lokalty Balu Chandrasekaran Co-Founder • Tech startup founded by three Wharton grads • Rewards program for locally owned independent businesses • Capitalizes on mobile usage among young, tech-savvy shoppers
  36. 36. WELCOMING CENTER for NEW PENNSYLVANIANS Using Multimedia to Disseminate Knowledge • Immpreneur, a website for immigrant entrepreneurs, launched in 2010 • Today, the site offers dozens of videos on topics such as: – Becoming a franchise owner – Obtaining small-business financing – Boosting retail sales
  37. 37. WELCOMING CENTER for NEW PENNSYLVANIANS In Commerce, Images Can Speak Louder than Words • Abu, a street vendor, uses his mobile to send photos of merchandise to prospective customers • By doing so, he maintains relationships with customers who live outside his neighborhood • Photos also allow him to communicate more about his product than his language skills permit
  38. 38. WELCOMING CENTER for NEW PENNSYLVANIANS Radio Renaissance 57% 1 in 2 Immigrants Listen to Radio by Mobile More than half (57%) of immigrants report listening to radio via their mobile devices. Listening options include: • US-based AM/FM stations with online streams • Traditional radio stations based abroad • Online-only services such as Pandora or Spotify • Specialized stations (such as Haitian gospel music) tailored for immigrant populations And one more surprising source… N=118
  39. 39. WELCOMING CENTER for NEW PENNSYLVANIANS When that “Conference Call” is a Radio Show Radio host Souleymane Diallo, in his US apartment (Photo Credit: Abdulai Bah, WYNC) Using “Free Conference Call” technology, African immigrants have pioneered a new approach to community radio Dozens of shows air each week in French, Fulani, and other languages Listeners simply dial a long-distance number and enter the conference code. The only cost is in cell phone minutes Hosts can “DJ” the show from a bedroom or kitchen table, using a web-based interface
  40. 40. WELCOMING CENTER for NEW PENNSYLVANIANS Beyond Dictionaries: Phones as Acculturation Tools • Many respondents use their phones to learn English vocabulary or translate articles • Others use mobile technology to practice information they need for their jobs – such as a restaurant cashier who must memorize an order-input screen
  41. 41. WELCOMING CENTER for NEW PENNSYLVANIANS A New Window on Rites of Passage • Immigrants turn to mobile technology to transmit emotionally resonant and powerful events such as graduations. • One family had a son who was injured while serving in the military abroad. A friend brought an iPad to the military hospital so the son could reassure his parents via video chat.
  42. 42. WELCOMING CENTER for NEW PENNSYLVANIANS When Migration Jump-Starts Technological Literacy • An Algerian respondent told us that coming to the US inspired her to learn how to use a computer for communication • She recently “attended” a family wedding via iPad, including dressing up for the occasion and then “dancing” with guests! • Migration provides powerful incentives for learning new skills in language and technology
  43. 43. WELCOMING CENTER for NEW PENNSYLVANIANS What Does All this Mean? Catching Up with the New Reality A new population of immigrant technology users is highly engaged, remarkably savvy, and fearlessly inventive. Learn more at: welcomingcenter.org/tech
  44. 44. WELCOMING CENTER for NEW PENNSYLVANIANS About the Welcoming Center The Welcoming Center for New Pennsylvanians is a nonprofit economic development organization. We support immigrant integration into the social, political, and economic life of the Philadelphia region. Our research and publications document the contributions of immigrant entrepreneurs, workers, and families. Learn more at www.welcomingcenter.org
  45. 45. WELCOMING CENTER for NEW PENNSYLVANIANS Amanda Bergson-Shilcock 1617 John F. Kennedy Blvd., Ste. 555 Philadelphia, PA 19103 215-557-2835 amanda@welcomingcenter.org

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