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Social Media Monitoring & Insight

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Social Media Monitoring & Insight

  1. 1. Social Media Monitoring & Social Insight
  2. 2. • Creative • Word of MouthSocial • Channel PlanningInsight • Campaign Monitoring Channel Planning Creative Campaign WOM Monitoring
  3. 3. • Creative • Word of MouthSocial • Channel PlanningInsight • Campaign Monitoring Creative Use Social Insight to identify creative themes key messages new product development
  4. 4. SM2 Social Warehouse 9 billion ++ conversations Oct 07- present Refine Insight Specific Data Set 100 “Nuggets” SOCIAL INSIGHTS 3 NPD ideas 3 Key Messages 3 New Segments Workshop Creative Activate Social Insights
  5. 5. • Creative • Word of MouthSocial • Channel PlanningInsight • Campaign Monitoring Word Of Mouth & Sharing
  6. 6. • Creative • Word of MouthSocial • Channel PlanningInsight • Campaign MonitoringIdentify key Content themesIdentify InfluencersDefine Sharable Content Strategy additional unique usersMeasure effectiveness of Strategy through content sharingRefine strategy
  7. 7. • Creative • Word of MouthSocial • Channel PlanningInsight • Campaign Monitoring Channel Planning
  8. 8. • Creative • Word of Mouth Historical Channel Social • Channel Planning Effectiveness Ranking Insight • Campaign Monitoring Rank Measure channel effectivenessChannel 37Channel 33Channel 29Channel 25Channel 21Channel 17 RankChannel 13 Measure ROI per channel Channel 9 Channel 5 Channel 1 Y-Values 0 20 40 60 4 3 2 1 Y-ValuesIdentify key 0 campaign channels -2 -1 0 2 4 6 key social channels -2
  9. 9. • Strategy Framework • SMM ReportingSocial Media • Social InsightMonitoring Campaign Monitoring
  10. 10. • Creative • Word of Mouth Campaign Monitoring Social • Channel Planning Insight • Campaign Monitoring HIGH Advocacy 2 Success Communicate Success Lots of positive buzzAdvocacy – Positive - Negative 1 Communicate Positive buzz, can we capitalise and spread the word? Buzz Revise & adapt - - 0 1 2 Low levels of activity, negative or limited advocacy – 2 1 revise strategy or campaign to re-energise - Crisis Crisis Revise 1 High levels of negative buzz & adapt Understand issue, take action (see later slide) - 2 HIGH Intensity of Buzz Conversation & Commentary
  11. 11. To find out how we can help you with your social media monitoringneeds, contact our international sales team:United Kingdom Luke.Moore@alterian.comUnited States Amanda.Devito@alterian.comEurope Christoph.Cuquemel@alterian.comEurope Paul.Kloet@alterian.comAPAC Daniel.Lodge@alterian.comEmerging Markets Jonathon.Solomons@alterian.comUK/EU: +44 (0) 117 970 3200 | NA: +1 312 704 1700 | Asia/Pac: +61 (2) 9968 2449 Web: www.alterian.com | Blog: www.engagingtimes.com | Twitter: Alterian_plc Slideshare: Alterian | YouTube: engagingtimeslive | Facebook: The Real Alterian

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