10 Top Tips to Quickly Improve the Visibility and Performance of Your Website


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Power Breakfast presentation given to BECC (British Estonian Chamber of Commerce www.becc.ee) members April 2010.

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10 Top Tips to Quickly Improve the Visibility and Performance of Your Website

  1. 1. 10 Top T ips to Q uickly I mprove the V isibility and P erformance of Y our W ebsite Robin Gurney Altex Marketing
  2. 2. G reat website = Great content , design & technology .
  3. 3. Make Y our W ebsite E asy to S hare
  4. 4. Install Google Analytics and Custom Reporting Take time to study data and produce actionable insights.
  5. 5. Do K eyword R esearch It helps identify what content to create and what to promote.
  6. 6. Try Google AdWords You only pay for visitors you receive.
  7. 7. Be M ore Search Friendly Unique title, header and human friendly URL for each web page.
  8. 8. Collect E mails, P ermissions and C reate N ewsletter Ask me for a free trial of Sendmaily.
  9. 9. Follow Stanford University Credibility Guidelines
  10. 10. Test and I mprove A ccessibility of Y our W ebsite <ul><li>&quot;The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.“ </li></ul><ul><li>Tim Berners-Lee , W3C Director and inventor of the </li></ul><ul><li>World Wide Web. </li></ul><ul><li>Turn off JavaScript, Cookies, images and try to use your website? </li></ul><ul><li>Tools list : http://www.w3.org/WAI/ER/tools/complete </li></ul><ul><li>Be accessible to all: Language. Browsers. Devices. </li></ul>
  11. 11. LinkedIn: f or Y our Company and Key People
  12. 12. Add a Google F riendly Sitemap
  13. 13. Start Using Google Webmaster Tools
  14. 14. Upgrade Y our C ontact P age
  15. 15. Remove B roken L inks – Add 404 E rror P age
  16. 16. More Internet Marketing Tips & Links <ul><li>Update your website frequently (Google loves it). </li></ul><ul><li>Proofread your content with native speakers . </li></ul><ul><li>Improve Usability – do the &quot;mother&quot; test . </li></ul><ul><li>Use Google Apps </li></ul><ul><li>Drive traffic to relevant pages (Focus on Call to Action/Goals) not just the home page. </li></ul><ul><li>Comment on blogs/forums : Get links back to your site and demonstrate expertise. </li></ul><ul><li>Visit altex on Slideshare for 80+ presentations and get our newsletter or read our blog . </li></ul>
  17. 17. Thankyou, Thankyou <ul><li>You Could Also Seek P rofessional A ssistance ;) </li></ul><ul><li>Ju st one call to 53999439 or </li></ul><ul><li>http://tungle.me/robingurney for a meeting or </li></ul><ul><li>E-mail robin@ altex .ee </li></ul><ul><li>www . altex .ee </li></ul>