Kb tech-2011-wld-01-blackberry

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Kb tech-2011-wld-01-blackberry

  1. 1. KB-TECH-2011-WLD-01 (26 Apr 2011)BLACKBERRYOVERVIEW<br />
  2. 2. KEY POINTS<br />Not just hardware, but more to service.<br />Email.<br />Push notification.<br />Keep connect.<br />Compression.<br />Smaller size, faster.<br />Others.<br />BB PIN, BB Messenger<br />Without the service above, it just a QWERTY phone with apps.<br />
  3. 3. CONNECTIVITY<br />Connect through:<br />Wi-fi.<br />Normal Internet Connection (from the carrier),.<br />Normal rate<br />BIS (Blackberry Internet Service) and BES (Blackberry Enterprise Server).<br />Full Blackberry features: compressed, allow push notification (including email service), BB PIN & BB Messenger service.<br />BIS is the one commonly used and subscribed by consumer.<br />Through the BB server (in Canada), or BES server (private server for enterprise, more secure and private).<br />
  4. 4. CONNECTIVITY (Normal Internet Connection)<br />APN 1<br />APN 2<br />INTERNET<br />APN 3<br />Carrier’s Gateway<br />Server(s)<br /><ul><li> APN, Access Point Name, is a way that a mobile phone can connect to the Carrier’s System for accessing Data.
  5. 5. Multiple APN usually exists on each carrier. Carrier uses it to identify different services, so they can serve accordingly, depends on the APN. </li></li></ul><li>INTERNET<br />CONNECTIVITY (BIS)<br />APN 1<br />BES Gateway<br />Server(s)<br />APN 2<br />INTRANET<br />(Company<br />Network)<br />APN Blackberry<br />BIS Gateway<br />Server(s)<br />Carrier’s Gateway<br />Server(s)<br />
  6. 6. BIS<br />Charateristic:<br />Usually accessed through specific APN (eg. APN Blackberry).<br />Relatively more stable than normal internet connection.<br />Because of smaller compressed data.<br />Compared to Wi-fi.<br />Wi-fi faster, but limited coverage.<br />BIS can also take advantage of wifi.<br />
  7. 7. INTERNET<br />INTERNET<br />BIS & BES Connectivity with Wi-fi<br />BES Gateway<br />Server(s)<br />Wi-fi<br />INTRANET<br />(Company<br />Network)<br />BIS Gateway<br />Server(s)<br />
  8. 8. BIS<br />Compared to Normal Internet Connection (from the carrier).<br />Normal connection is easier, specific BB subscription is not required.<br />Not compressed.<br />Normal data rate.<br />Usually BB service is packaged, subscription based, because it keeps connected all the time.<br />Price almost similar with normal unlimited data package, or lower.<br />
  9. 9. BLACKBERRY CHARACTERISTICS<br />BB is a device that ‘always connected’.<br />Most users in Indonesia:<br />Casual users:<br />Follow trends, not entirely able to use all features in BB.<br />Only try apps that recommended by friends. <br />Use it for chat/communicate, business purpose or day to day use (stock market).<br />But kid also use BB <- chance for games. <br />
  10. 10. BLACKBERRY CHARACTERISTICS<br />Compare to smart users:<br />Who will buy iPhone/Android.<br />Actively finding and evaluating apps by themselves.<br />Influencer to other casual users.<br />Globally:<br />Professional / Business users.<br />Productivity than entertainment, aesthetic, or style.<br />Not for kids. <br />
  11. 11. DEVELOPMENT<br />Free Registered Developer.<br />Free access to SDK.<br />Can develop with almost all features in the emulator environment only.<br />Limited feature available in the handset, including push notification and BIS access.<br />App example:<br />Launcher, launch another app or URL.<br />App that’s not using BIS service.<br />
  12. 12. DEVELOPMENT<br />Blackberry Alliance Member.<br />First level of premium development service.<br />2000 USD/year.<br />Allow almost all features in the handset, including push notification and BIS access.<br />Usage:<br />When an app is targeting BB subscribed users (required BIS access) <br />Need specific BB service such as push notification.<br />
  13. 13. DEVELOPMENT<br />Development skill required:<br />Basic Java Mobile (J2ME).<br />Native J2ME app can run in Blackberry.<br />Screen size / model consideration.<br />Major type:<br />Bold Family.<br />Curve Family.<br />Storm Family.<br />
  14. 14. DISTRIBUTION<br />Through App World<br />Indonesia can purchase.<br />Credit card/Paypal.<br />No microtransaction service.<br />Can download from independent website<br />Not searchable from Appworld<br />Charging mechanism not using Appworld, independent.<br />
  15. 15. FUTURE<br />Playbook?<br />Flash / Adobe AIR can be played.<br />Payment gateway has not support micro transaction yet.<br />
  16. 16. THANK YOU<br />dienw@altermyth.com<br />Altermyth is a game, application, and platform developer based in Indonesia, with local and global audiences, end user and corporate clients.<br />

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