Editing for the web


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Editing for the web

  1. 1. Editing for the WebLearn how to edit your online written content to grab – and keep – your readers’ attention!
  2. 2. This module will cover:1. What is editing?2. What makes editing for the web different?3. How should we edit? ?
  3. 3. Copy-editing vs Proofreading Whats the difference What comes first
  4. 4. Copy-editing ProofreadingThe overall picture... The details... Would readers like – and read Would a mean – this article? grammar teacher like this article?
  5. 5. As an editor of ayouth or citizen media outlet, what are YOU looking for?
  6. 6. accuracy objectivity / balanceform/format appropriateness consistency styleplagiarism & content sourcing
  7. 7. correct spelling,grammar, punctuation article covering both/all & facts? sides of an argument? multiple quotes/opinions? check length of article, paragraphs, sentences etc; title & sub- article appropriate for your headings? outlet, your audience; & tone appropriate?article keeps consistentformat, style, tone, etc? followed your outlet’s style guidelines / AP style? • no copy/paste allowed here! (but hyperlinks are) content logical & interesting?
  8. 8. Copy-editing overall logical? structure focused? good? how is the content?consistent & appropriate interesting? style, tone, etc?
  9. 9. Proofreading spellling? grammar good? check details are their!punctuation? homonyms? hyperlinks?
  10. 10. Citizen media editors normally need to look out for all these things! ☺
  11. 11. Do you know @ny online tools that can help you?
  12. 12. Online toolsTo check for grammar, punctuation + more: Grammarly and to check for plagiarism: VeriGuide And many others. What do you need help with? What can you find?
  13. 13. What about online content?
  14. 14. Grab the reader’s attention! Headline and first paragraph must be snappy to draw the reader in. Conciseness Short headlines, short paragraphs, short sentences, short everything!
  15. 15. Scannable & Navigable?Subheadings are essential• Think in blocks. Each paragraph must stand semi-independently from each other.• Try using bullets or lists.
  16. 16. Encourage the reader tocomment on, share, and dig deeper into the article.
  17. 17. Eye-tracking technology showsthe general pattern to the waypeople browse web-pages.Here is an example of an article RED = Most viewed BLUE = Least viewed Pattern generally is shaped like an F
  18. 18. Consider creating your own editing checklistThe checklist should be a list of clear questions eachwriter & editor needs to ask him/herself whenpreparing an article for publication. Q1: Q2: Q3:
  19. 19. Does the order matter?A. ? D. ?B. ? C. ?C. ? A. ?D. ? B. ?E. ? E. ?
  20. 20. Thank you!Please visit www.altcity.me to learn more about our work