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Social Networking 101 6.11.08


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GSP East 2008

Published in: Technology, Education
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Social Networking 101 6.11.08

  1. 1. Social Networking 101 April 2008
  2. 2. What is Social Media? <ul><li>Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio. </li></ul>
  3. 3. Examples of Social Media <ul><li>Multimedia </li></ul><ul><ul><li>Photo-sharing: Flickr </li></ul></ul><ul><ul><li>Video-sharing: YouTube </li></ul></ul><ul><ul><li>Audio-sharing: imeem </li></ul></ul><ul><li>Entertainment </li></ul><ul><ul><li>Virtual Worlds: Second Life </li></ul></ul><ul><ul><li>Online Gaming: World of Warcraft </li></ul></ul><ul><li>News/Opinion </li></ul><ul><ul><li>Social news: Digg, Reddit </li></ul></ul><ul><ul><li>Reviews: Yelp, epinions </li></ul></ul><ul><li>Communication </li></ul><ul><ul><li>Microblogs: Twitter, Pownce </li></ul></ul><ul><ul><li>Events: Evite </li></ul></ul><ul><ul><li>Social Networking Services: Facebook, LinkedIn, MySpace </li></ul></ul>
  4. 4. What Are Social Network Services? <ul><li>A Social Network is a social structure made of nodes that are tied by interdependency. </li></ul><ul><li>A Social Network Service is an online community of people who share interests and activities. </li></ul>
  5. 5. Who Are The Major Players? <ul><li>Social Networking Websites: </li></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Hi5 </li></ul></ul><ul><ul><li>Orkut </li></ul></ul><ul><ul><li>Bebo </li></ul></ul><ul><ul><li>Friendster </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  6. 6. Le Distribution Géographique
  7. 7. How Much Has The Market Been Tapped? Explosive growth… … But still a long way to go
  8. 8. What Are Social Networks Used For?
  9. 9. What Are The Differences Between Services? <ul><li>Facebook – Communication/Collaboration </li></ul><ul><ul><li>Highly structured and highly functional </li></ul></ul><ul><ul><li>Primarily college-age, well educated high-income demographic </li></ul></ul><ul><ul><li>History as “elite” network for universities </li></ul></ul><ul><li>MySpace – Self-expression </li></ul><ul><ul><li>Less structured = more customizable </li></ul></ul><ul><ul><li>Younger, more diverse demographic </li></ul></ul><ul><ul><li>History as haven for music artists </li></ul></ul><ul><li>LinkedIn – Networking </li></ul><ul><ul><li>Business connections, references, career-oriented site </li></ul></ul>
  10. 10. How Is Facebook Used? <ul><li>Profiles Pages Groups Events </li></ul>
  11. 11. How Are Profiles Used? <ul><li>Profiles </li></ul><ul><ul><li>1. Create a profile </li></ul></ul><ul><ul><li>2. Communicate with Friends </li></ul></ul><ul><ul><li>3. Share media </li></ul></ul><ul><ul><li>4. Install Applications </li></ul></ul><ul><ul><li>5. Browse! </li></ul></ul><ul><ul><li>6. Other </li></ul></ul>
  12. 12. How Are Pages Used? <ul><li>Pages </li></ul><ul><ul><li>Like profiles, </li></ul></ul><ul><ul><li>but not for people </li></ul></ul><ul><ul><li>Same functionality as a profile </li></ul></ul><ul><ul><li>Fans instead of friends </li></ul></ul>
  13. 13. What Are Some Page Examples?
  14. 14. How Are Groups Used? <ul><li>Groups </li></ul><ul><ul><li>1. Gather communities of shared interests. </li></ul></ul><ul><ul><li>2. Communicate with <1,000 people </li></ul></ul><ul><ul><li>3. Provide topic forums and posted content </li></ul></ul><ul><ul><li>4. Display affiliations on personal profile </li></ul></ul>
  15. 15. What Are Some Group Examples?
  16. 16. How Are Events Used? <ul><li>Events </li></ul><ul><ul><li>1. Gather communities around activities </li></ul></ul><ul><ul><li>2. Communicate event details easily </li></ul></ul><ul><ul><li>3. Provide feedback and event collaboration </li></ul></ul><ul><ul><li>4. Display personal engagements on profile </li></ul></ul>
  17. 17. What Are Some Event Examples?
  18. 18. What About Applications? <ul><li>Applications add functionality to profiles and pages </li></ul><ul><ul><li>Self-expression </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Coordination </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Exploration </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
  19. 19. Is This Entire Slideshow Written in Questions? <ul><li>Yes. </li></ul>
  20. 20. What Are Some Communication Features? <ul><li>The News Feed & Mini-Feed </li></ul>
  21. 21. What Are Some Communication Features? <ul><li>The Wall </li></ul>
  22. 22. What Are Some Communication Features? <ul><li>Messages </li></ul>
  23. 23. What Are Some Communication Features? <ul><li>Chat </li></ul>
  24. 24. What Are Some Communication Features? <ul><li>Poking! </li></ul>
  25. 25. What Are Some Media-Sharing Features? <ul><li>Photos </li></ul>
  26. 26. What Are Some Media-Sharing Features? <ul><li>Video </li></ul>
  27. 27. What About MySpace? <ul><li>Similar to Facebook </li></ul><ul><li>Younger demographic </li></ul><ul><li>Less structured </li></ul><ul><li>More media-oriented </li></ul>
  28. 28. What About MySpace? <ul><li>Good for musicians, performers, artists, etc </li></ul>
  29. 29. What About LinkedIn? <ul><li>Career-Oriented </li></ul><ul><li>Older demographic </li></ul><ul><li>Different functionality </li></ul><ul><ul><li>Make business connections </li></ul></ul><ul><ul><li>Get recommended by associates </li></ul></ul><ul><ul><li>Post your resume </li></ul></ul>
  30. 30. Questions? <ul><li>Shoot. </li></ul>