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Social Media for Army Families

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A guide for safe practices for garrison and deployed settings.

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Social Media for Army Families

  1. 1. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Social Media for Army Families A guide for safe practices for garrison and deployed settings.
  2. 2. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Agenda • What is social media? • What social media does Fort Campbell use? • How can my Family and FRG use social media? • What should I know about The U.S. Army and social media? – OPSEC concerns – UCMJ violations • Where can I learn more about social media and The U.S. Army?
  3. 3. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 What is social media? A collective term which describes different web- based channels used to communicate or interface with other web users.
  4. 4. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 http://www.youtube.com/watch?v=5a4kSMA2b5k How we connect
  5. 5. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Facebook Timeline All organization pages will switch March 30. Take the tour: facebook.com/about/timeline Check out the Fort Campbell, Kentucky page which is Timeline Live now: facebook.com/FortCampbell
  6. 6. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 www.facebook.com/FortCampbell
  7. 7. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 @FortCampbell, #FortCampbell
  8. 8. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 www.flickr.com/FortCampbell
  9. 9. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 www.youtube.com/FortCampbell101
  10. 10. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Family and Morale, Welfare and Recreation on Facebook (MWR) • There are three Facebook pages for info within MWR • Fort Campbell MWR • Fort Campbell CYSS • Fort Campbell ACS • All others will close before March 31, 2012 • MWR uses Facebook to announce free tickets, to distribute information about events and activities, and to answer YOUR questions. We do this every business hour of every business day.
  11. 11. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 How can my Family use social media? • Social media is a great way for Families to stay in touch despite distances. • Sharing photos, news and live chatting can help make a deployment or a PCS a little easier. • Social media can also help you get connected to your new duty station and community. Does your FRG have a Facebook page?
  12. 12. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 How can my Family use social media? • FRG connections • News from the command • Stay in touch with your deployed Soldier • Home businesses • Parenting support • What else?
  13. 13. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Despite the Distance • Until we can bring you that “Welcome Home” moment, Family time will look differently during a deployment. • Video chat sites: Skype, Gchat Video, Vimeo, oovoo, iChat for Mac… • Suggestions?
  14. 14. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Personal Safety Issues • What kind of message are you sending? • Do people really need to know that? • Who can see my Facebook posts? • Geotagging: What is it?
  15. 15. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Personal Safety Issues • Do you really want people to know that your children will be home with a sitter Friday night? • Think twice before you share someone else’s dirty laundry. • When love goes wrong, the fallout can live forever in social media land.
  16. 16. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Libel, slander, cyber bullying/stalking • Becoming more common in social media. • What kind of image are you creating for your children? How would I feel if this was my Family? • If you don’t have anything nice to say, don’t say anything at all. • Admins: Don’t tolerate it. Disclose that people who cannot adhere to your ground rules as laid out in your “Info” or “About” section will be blocked from accessing the page.
  17. 17. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Geotagging • Be aware of the fact that your images can be geotagged. • Many people are unaware of geotagging possibilities in the devices they own, while for others, they know about the capabilities but forget to disable them. • If you don’t want the enemy to know where you are or where you have been, don’t tag your photos with locations. • If you’re deployed, if you’re in transit to support a military mission, if you’re on a secret military installation, don’t use geotagging features. OPSEC should be your primary concern.
  18. 18. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Know your privacy settings • Facebook allows you to create custom lists for who can see what on your profile. • This is a good way to keep work and social life separate. • Remember-Facebook will share basic information about you if you do not restrict it.
  19. 19. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Know your privacy settings These two options are some of the most important on Facebook’s privacy settings.
  20. 20. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Know your privacy settings Who can actually see your profile or comments?
  21. 21. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Who owns social media content? • Often times, information and content published on social media platforms becomes property of that outlet. • Check out your platform’s Terms of Service or User Agreement. • Take in to consideration who ultimately owns the content. You no longer have control over the information once you hit “Share.”
  22. 22. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Copyright Infringements • If you are a social media admin for an FRG, pay attention to the artwork that you use. Is it copyrighted? • Check out the Terms or Service for the platform which you are using. • Give credit when using copyrighted work.
  23. 23. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 FRG Facebook Pages • Facebook pages can really help an FRG communicate with each other and provide an open space to help each other plan events or lend support. • When setting up a Family Readiness Group Facebook page, make sure to reference the standard operating procedure regarding official U.S. Army external online presences. http://slidesha.re/dkQ7u1 • If you aren’t sure how to go about setting up a page, contact your BCT or unit PAO. • Make sure you have someone who is able to monitor the site frequently for proper usage.
  24. 24. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Facebook Closed Groups • Pros: – Great for groups of limited number of people – Maintains a less public image – Shields Gold Star Families, SOS Families, SpecOps/SF Families from prying eyes – Excellent way to reach your organization members en masse – Great way to share information to specific audiences • Cons: – Grants a false sense of security because even if it isn’t public, it is not a secure channel – Labor intensive for manager/admin to maintain lists of current unit/FRG members – Can create an exclusive atmosphere – Can become a rumor mill • I recommend looping in your BCT PAO or organization leader to be sure information and content remains OPSEC violation free, etc.
  25. 25. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Rumor Control • One of the pitfalls of a closed group can be the forum for a rumor mill and gossip hub. • Think twice before you repeat something you heard, it might contribute to an already confusing or difficult situation. • Realize what you are reading might not be the truth or official information.
  26. 26. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Rumor Control • Address the rumors or misinformation with the truth. • You can’t win them all and sometimes it is best to not engage an antagonistic online personality. • Often times other online users will correct the instigator.
  27. 27. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Page Management • Deleting posts looks a little different with the new Timeline. Use this to remove advertisements or solicitations. • Deleting comments on a thread is similar to before the change to Timeline. • Try not to delete comments simply because they express a dissenting opinion. Let people have a say. However, if someone is unreasonably maligning another user, consider removing it. Do not allow profanity to remain on your walls either.
  28. 28. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 What should I know about The U.S. Army and social media? • Official DoD pages cannot support advertising or solicitation. • We constantly monitor for OPSEC violations. • UCMJ: Social media is covered under the UCMJ • Want to learn more? Check out OCPA’s Social Media Roundups: – www.slideshare.net/USArmySocialMedia
  29. 29. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 What is Operations Security (OPSEC)? • It’s important to recognize that much of the enemy’s actionable intelligence is acquired through open sources like social media. • Never post: – Troop movements – Specific locations of Troops or missions – Advance disclosure of VIP visits • If you aren’t sure if your Soldier’s photos from downrange are geotagged, don’t share them. • Don’t perpetuate what Public Affairs won’t release and don’t speculate about upcoming deployments.
  30. 30. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 OPSEC All the catchy phrases are true. Protect our Soldiers by leaving information about missions, operations, locations and events downrange off your social media channels.
  31. 31. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 OPSEC What about Welcome Home ceremonies? You may post information about return flights once they have been cleared for public release. When they show up on the flight tracker at campbell.army.mil, they are cleared for public release.
  32. 32. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 FRG OPSEC Items not authorized to discuss on social media platforms  Pride and support for service, units, specialties, and service member  Generalizations about service or duty  General status of the location of a unit (“operating in southern Afghanistan” as opposed to “operating in the village of Hajano Kali in Arghandab district in southern Afghanistan”)  Any other information already in the public domain posted by official sources Items authorized to discuss on social media platforms  Descriptions of overseas bases  Unit morale  Future operations or plans including deployment dates  Results of operations  Discussions of areas frequented by service members overseas  Daily military activities and capabilities  Technical information  Details of weapons systems  Equipment status  APO addresses for units
  33. 33. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Social Media and the UCMJ • Article 88 – Contempt toward officials • Article 89 – Disrespect toward superior commissioned officer • Article 91 – Insubordinate conduct toward warrant officer, noncommissioned officer, or petty officer • Article 133 – Conduct unbecoming an officer and a gentleman • Article 134 – General Article Takeaway: Do not “vent” on social media outlets.
  34. 34. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Social Media and the UCMJ • Soldiers using social media must abide by the Uniform Code of Military Justice at all times. Commenting, posting, or linking to material that violates the UCMJ or basic rules of Soldier conduct is prohibited. • Social media provides Soldiers the opportunity to talk about their interests and keep in touch with friends and family. However, Soldiers are subject to the Uniform Code of Military Justice even when off duty, so appropriate social media conduct is expected of all Soldiers. Talking negatively about supervisors or releasing sensitive information for example, is punishable under the UCMJ. • Determining how to punish or reprimand Soldiers is ultimately up to command leadership. • The UCMJ should be used as a guide in determining the appropriate level of punishment, but it should not be the only document referenced. • It is also advised that leaders get JAG officers involved early in the disciplinary process to make sure all legal aspects of social media misuse are handled appropriately.
  35. 35. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 KIA Notifications • DoD Notification process needs to take place before KIA information can be publicly released. • Rumor control • Who else is watching your Facebook profile?
  36. 36. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Crisis Communications • Here at Fort Campbell we will direct you to www.facebook.com/FortCampbell • Do not add to misinformation, rumors. If you manage a page for an FRG, refer people seeking more information to the Fort Campbell Facebook page. • Try to remain patient. • Be prepared and remain calm while waiting for information. • Check out the Fort Campbell Notes section on our Facebook page.
  37. 37. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 How can I learn more about social media and The U.S. Army? The U.S. Army Social Media Handbook, available for download at: www.slideshare.net/USArmySocialMedia www.army.mil/media/socialmedia Facebook: www.facebook.com/USMilitary Social Media Guide for Blue Star Families Mashable.com: http://mashable.com/social-media/
  38. 38. Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101 Questions? Fort Campbell Public Affairs-Social Media Team (270) 798-3025 Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101

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