This short presentation summarizes my master's thesis: "The impact of social media on travel information search". This is a high level overview of the main observations, methodology and conclusions of the thesis.
Here are the main research questions:
What is the proportion of social media among all the other search resultsretrieved by a search engine?
Which are the social media websites and their corresponding general types that are represented most prominently on the first pages of the search results?
How does the social media proportion in search results vary from one page to the other?
The full text version can be accessed here: