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Photo Design-Chapter 5-Intent


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Photo Design-Chapter 5-Intent

  1. 1. IntentChapter 5
  2. 2. Intent• First you need to decide how much you want to adhere to what the viewer expects to see.• You may want to keep to the rules if you need to show something clearly or make it look attractive• The next question we have to ask is how far do you want to go against tradition without it looking forced
  3. 3. conventional
  4. 4. Ansel Adams
  5. 5. Brigitte Locombe
  6. 6. challenging
  7. 7. straightforward
  8. 8. different
  9. 9. unusual
  10. 10. Reactive or Planned• You have two more choices of intent• Reactive- a shot that relies on your observational skills• Planned- organized by the photographer
  11. 11. reactive
  12. 12. reactive
  13. 13. predictable
  14. 14. planning
  15. 15. Robert Frank
  16. 16. Robert Frank
  17. 17. Philip-Lorca diCorcia
  18. 18. Philip-Lorca diCorcia
  19. 19. Documentary or Expressive• Documentary-to see the world, to eyewitness great events…• Expressive-something untried and unique
  20. 20. documentary
  21. 21. Eugene Richards
  22. 22. Eugene Richards
  23. 23. expressive
  24. 24. expressive
  25. 25. Simple or Complex• Simple-most real life scenes can be overcrowded and messy. With simplicity, you give the scene an order or graphic organization by cropping out unnecessary mess, changing viewpoint, and imposing structure. – Simplification as abstraction-moving away from representation and into purely graphic imagery • Architecture lends itself to abstraction • Closing in on details also lends itself to abstraction • Patterns also…
  26. 26. simple
  27. 27. Simple or Complex• Complex-more points of interest, layered objects – After adding many more points of interest , the image can move back into simplicity
  28. 28. complex
  29. 29. Clear or Ambiguous• How obvious should an image be?• A shot that says it all can be very powerful, like Life Magazine, but it doesn’t make the viewer work very hard• Clear-obvious what the photograph is trying to say• Ambiguous-takes the viewer more time to discover what is in the photograph and what it means
  30. 30. clear
  31. 31. ambiguous
  32. 32. ambiguous
  33. 33. ambiguous
  34. 34. ambiguous
  35. 35. needed captions
  36. 36. ominous
  37. 37. Delay• Delay-to keep the viewer engaged for longer. – Embed a key element in such a way that it is not closed in on to quickly• Spatial Reorganization-the critical subject is made smaller or less central in the composition• Reverse tactics reversing any of the tactics that we have reviewed on how to draw the viewer’s eye to the subject• Point outside the frame-literally pointing to, reacting to, shadow of…something outside of the frame• Surprise-unexpected phenomena
  38. 38. delay
  39. 39. delay
  40. 40. delay
  41. 41. delay
  42. 42. Style and Fashion• Past styles – Pictorialism, Linked Ring, Photo-Sucession, Neue Sachlichkeit (New Objectivty), Straight Photography, Modernism, Constructivist, Minimalism, Color Formalism, Post-modern new realism, surrealism• What is accepted as beautiful for now. Usually you take a chance on something different to see if it takes off.
  43. 43. Neue Sachichkeit
  44. 44. straight
  45. 45. Contructivist
  46. 46. Surrealism
  47. 47. fashion
  48. 48. Fashion/Flare
  49. 49. Fashion/Anti Photo
  50. 50. Two Styles to Focus On Minimalism• Minimalism-the art of less – Reduce the number of values, shapes, lines, and textures to the bare minimum – Make your subject the strongest point in your photograph even though it might only take up a small portion of your image your subject the strongest point of your photo even though it might take up only a small part of the overall image モ Read more: "Minimalism in Photograph
  51. 51. minimalism
  52. 52. minimalism
  53. 53. Sugimoto
  54. 54. Two Style to Focus On Abstract• A different perspective• Your subject is taken out of context and no longer represents an object• The object is no longer recognizable – The viewer is seeing texture, shape, color, line, etc.