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VendorStack - Top 50 vendors to startups


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Top software vendors to startups

VendorStack - Top 50 vendors to startups

  1. 1. 10 gen mongo DB BALSAMIQ elance test GITHUB flight sendgrid 99 designs Heroku go daddy linodeAmazon webSERVICEs stripe jira expensify pingdom in dinero rackspace soft pivotal layer tracker braintree odesk urban airship Intuit Quickbooks AUTHORIZE 5 .NET go to meeting VENDORS ring used by TRI NET central STARTUPS flurry linkedinskype TAPJOY grasshopper mixpanel DESK.COM hipchat kissmetrics hellofax googleapps forbusiness USERVOICE optimizely MAGENTO SURVEY MONKEY OLARK dropbox MAILCHIMP Salesforce asana GOOGLE CRM ANALYTICS SHOPIFY
  2. 2. Top 50 Vendors Used by StartupsThanks for checking out VendorStack’s first list, “The Top 50 Vendors Used by Startups.” We compiled this listafter interviewing around 100 startup founders from around the world. The startups ranged greatly: some had2 to 200+ person headcounts; others were in the consumer internet to medtech device spaces; we had startupsfrom San Francisco to New York to London.Our objective is to provide enterprise founders, executives, product managers, engineers, and looky-loos aquick cheat sheet on what vendors their peers have chosen with their budgets.Now, a few important disclaimers:NOT PERFECTOur objective was to present a good snapshot of what was popular within the startup community. As we expand ourdata set, we expect this list to become increasingly comprehensive and accurate. If you are a vendor and you feel likeyou’ve been slighted by our list, apologies from the VendorStack team. Please contact us at vendors@vendorstack.comand we’ll get back to you shortly. Thanks!WEST COAST BIASWe’re based out of San Francisco, CA and many of the startups we talked to were down the street. With this geographicproximity, the results were also skewed towards SF Bay Area vendors, particularly those who are backed by some of themore popular incubators like YCombinator, 500 Startups, and AngelPad.MISSING SOME CATEGORIESWe realized as we were interviewing the startups that law firms, for example, while an important and expensive vendorfor all startups, were not particularly diverse in its variety. For this reason, we took lawyers off this infographic (althoughthey are all found on We also took out payroll providers and banks for the same reason.Some interesting insights from the survey include: GEOGRAPHIC BIAS INCUBATOR INFLUENCEMOST POPULAR 10 VENDORS MOST CONTENTIOUS CATEGORIES(sorted alphabetically) ( sorted alphabetically)1. Amazon Web Services 1. Analytics2. Dropbox (Flurry, Google, KISSmetrics, Mixpanel, Optimizely)3. Github 2. Hosting4. GoDaddy (AWS, Linode, Rackspace, Softlayer)5. Google Analytics 3. Live Chat/Customer Service6. Google Apps for Business (, Olark, UserVoice)7. Heroku 4. Payment Processing8. Intuit Quickbooks (, Braintree, Stripe)9. Mailchimp 5. Project Management/Task Management10. Salesforce CRM (Asana, JIRA, Pivotal Tracker)
  3. 3. TOP 50 VENDORS USED BY STARTUPS (sorted by taxonomy then alphabetically)BUSINESS & LEGAL Linode SALES & oDesk Desk.comBraintree Pingdom FlurryExpensify Pivotal Tracker Google AnalyticsInDinero Rackspace KISSmetricsIntuit Quickbooks SendGrid LinkedInStripe Softlayer Magento Testflight MailchimpCREATIVE Urban Airship Mixpanel99Designs OlarkBalsamiq OFFICE OPERATIONS Optimizely GoToMeeting Salesforce CRMHUMAN RESOURCES Grasshopper ShopifyTriNet Survey Monkey RingCentral TapjoyIT OPERATIONS & DEVELOPMENT Skype UserVoice10GenAmazon Web Services PRODUCTIVITY TOOLSeLance AsanaGithub DropboxGoDaddy Google Apps for BusinessHeroku HelloFaxJira HipChatVendorStack would like to thank the executives from the following companies for participating inour survey. We have removed a few other names at the request of the company.1DocWay Grubwithus Presence LearningAdTonik Gyrobike QualtricsAirbrite InDinero ReconnectApptentive Karma Goat Redpark Product DevelopmentBazooka Search KISSmetrics LanguageMate RidejoyBillFloat Le Tote RolePointBombfell LeanLaunchLab SanoChoicePass Lex Machina Serious BusinessClaritics LOLApps ShopcoClover Lookmazing SOMARKColiloquy Maven Spitball EntertainmentComiingle Meeteor SpotwagCommonBond Motion Math Startup GrindCrocodoc MunkyFun StypiCrowd Jewel MXHero TapGreetDigitalScirocco MyEnergy TapistoDigneo National Hall UntangleDoostang Okta Upstart MobileDownsize oLyfe UserVoiceFable Labs Orbiion VidoraFranchiseHelp Pangia VirtgoodGoRecess ParkWhiz VirtrueGratafy pledge4good WaterSmartIn addition, we would like to thank our designer Janice Kim ( for designing the cool infographic.