About MARKETING STRATEGY & COMMUNICATIONS
• Go-to-market tactical planning and execution for IT solutions and services
• Strategic marketing content creation – competitive battle cards, client presentations, thought leadership content, executive briefs, whitepapers, etc.
• Campaign execution, performance management thru pipeline targets
• Liasoning with field marketing team, firmly tying it with the goals at hand
• Constructing a nimble marketing strategy that goes beyond client acquisition -- and focuses on retention, customer loyalty, and advocacy
• Developing a digital strategy for product launches and events related campaigns.
• Translating into action items – tip shee...