Gujarat Newspaper Industry<br />Alok<br /> Amit<br />Nikhil<br />MandeeP<br />From the makers of……<br />Starring……<br />Su...
Gujarat Newspaper Industry - 2001<br />
Brand Loyalty <br /><ul><li>Guarantee Bonds
1 – year subscription
No money in advance
Promotional price was `1.50
Fixed price for 1 – year
Huge Untapped Potential
Studied the product and advertising before launching.
Record Opening
Highest in the country for any newspaper- circulation 452,150. </li></li></ul><li>Sandesh’s Strategies <br /><ul><li>Reduc...
Increased no. of supplements & colour pages
Novel Scheme
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Gujrat Newspaper Industry

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Covers strategies of Divya Bhaskar,Sandesh and Gujarat samachar,by students of Chitkara Business School

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Gujrat Newspaper Industry

  1. 1. Gujarat Newspaper Industry<br />Alok<br /> Amit<br />Nikhil<br />MandeeP<br />From the makers of……<br />Starring……<br />Submitted to Mr.OHRI<br />
  2. 2. Gujarat Newspaper Industry - 2001<br />
  3. 3.
  4. 4. Brand Loyalty <br /><ul><li>Guarantee Bonds
  5. 5. 1 – year subscription
  6. 6. No money in advance
  7. 7. Promotional price was `1.50
  8. 8. Fixed price for 1 – year
  9. 9. Huge Untapped Potential
  10. 10. Studied the product and advertising before launching.
  11. 11. Record Opening
  12. 12. Highest in the country for any newspaper- circulation 452,150. </li></li></ul><li>Sandesh’s Strategies <br /><ul><li>Reduced price to r`1.50
  13. 13. Increased no. of supplements & colour pages
  14. 14. Novel Scheme
  15. 15. Customers get gift if they are subscriber of Sandesh
  16. 16. Ineffectiveness
  17. 17. Pricing and offering strategy could not leave an impact.
  18. 18. Customers started buying DivyaBhaskar too.
  19. 19. Adapted old price.</li></li></ul><li>Gujarat Samachar’s Strategies<br /><ul><li>Strengthened its marketing team
  20. 20. Face lift to newspaper – Design & Layout
  21. 21. Subscription offer – Plastic Bucket.
  22. 22. MalamaalDhamaka
  23. 23. Customers could redeem coupons to get guaranteed gift
  24. 24. Conducted Beauty Events
  25. 25. In association with Ayur Herbals and HLL. </li></li></ul><li>Challenges Faced by D.B<br /><ul><li>Difficulty in getting Government advertisement
  26. 26. ABC refused to conduct survey
  27. 27. Promotional strategies were against its terms & conditions
  28. 28. Competitors were well established
  29. 29. Existed loyal customers
  30. 30. Govt. advertisement</li></li></ul><li>D.B. – Rung Up The Ladder <br /><ul><li>Proved credibility in terms of circulation
  31. 31. A C Nielson and Ernst & Young
  32. 32. Launched promotional campaign
  33. 33. Exchange4media.com to attract </li></ul>advertisers<br /><ul><li>Additional editions were launched
  34. 34. In Surat @ `1.50
  35. 35. In Baroda @ `2.00
  36. 36. NRS – strong position of D.B. (5.132 Million Copies)
  37. 37. Higher number of Female Readers</li></li></ul><li>Benefits of Research<br /><ul><li>Newspaper design based on the inputs obtained from survey .
  38. 38. Group found 70% of readers were not happy with the reality coverage of current newspapers.
  39. 39. Extensive in depth survey 1.15 million (population Ahemdabad 3.5 Million-2001).
  40. 40. Such dedicated effort helped them to dethrone the kings of the markets.
  41. 41. Untapped needs of readers – findings revealed the need for a more people friendly newspaper</li></li></ul><li>Differentiation Strategy of D.B.<br /><ul><li>Paid a lot of attention on the presentation of content.
  42. 42. Minute details in a manner that nobody misses them.
  43. 43. It targeted the entire family
  44. 44. Presented itself as unprejudiced, people friendly newspaper , use colours to make readers more interested. </li></li></ul><li>Strengths of D.B<br /><ul><li>Whole paper was colourful.
  45. 45. Set up printing press in local district
  46. 46. To give latest news to its readers.
  47. 47. Newspaper was of 28 pages.
  48. 48. More space for the ad world, a lot of fund from it.
  49. 49. Generated loyal readership with relevant content.
  50. 50. DivyaBhaskar met the needs of their readers
  51. 51. Paid great deal of attention on localization of news. </li></li></ul><li>Current Status –DivyaBhaskar<br /><ul><li>DivyaBhaskar is PrintWeek India Newspaper Printer of 2009
  52. 52. DivyaBhaskar won IFRA 'Best in Print‘
  53. 53. Only regional newspaper of India to win “Best in Print” (Bronze)
  54. 54. "DivyaBhaskar“, present in 2 states with 8 editions; as per the following chart:</li></ul>http://investor.bhaskarnet.com/pages/awards.php?id=5<br />
  55. 55. Newspaper Ranking - Circulation<br /><ul><li>Gujarat Samachar Rank 14 (1.051 M)
  56. 56. DivyaBhaskar Rank 19 (.840 M)
  57. 57. Top 100 Newspapers Worldwide
  58. 58. Gujarat Samachar Rank 46
  59. 59. DivyaBhaskar Rank 71 </li></li></ul><li>Thank You<br />News is something, someone, somewhere does not want to read, Rest is PR.<br />

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