Social Media Revolutions How to communicate in the web 2.0 world
Hello Liverpool
from Newcastle
Hello Liverpool
From NewcastleGateshead
What’s a social network?
 
Anyone like knitting?
Soap, disillusionment and bare knuckle fighting
Let’s build one <ul><li>An interest </li></ul><ul><li>A link </li></ul><ul><li>A grouping </li></ul><ul><li>Shared knowled...
StringFace
Not about technology <ul><li>Key behaviours: </li></ul><ul><li>Openness </li></ul><ul><li>Sharing </li></ul><ul><li>Friend...
Not the hard sell
Who wants to watch a video?
Who wants to watch a video that works well on YouTube?
Don’t forget the medium <ul><li>No harm in first video being on YouTube </li></ul><ul><li>Second one works better because ...
Who wants to watch a video that takes advantage of what YouTube can do?
How about the risks? <ul><li>People might leave negative comments </li></ul><ul><li>People might use your content in a dif...
 
Sorry!
People will do it anyway <ul><li>Why not get in there first? </li></ul>
Responses <ul><li>Don’t bother </li></ul><ul><li>Report/ban </li></ul><ul><li>Answer </li></ul><ul><li>Respond for the ben...
Don’t forget whose house you’re in
 
Liberté, égalité, fraternité
Did I forget something?
Ah yes...
Listen (but not in a creepy way)
In summary <ul><li>Who’s your audience? </li></ul><ul><li>Where are they? </li></ul><ul><li>What do you want to share? </l...
What are you going to say when the boss asks you why you’ve spent all day on Facebook? Or what’s in it for ‘the company’
Thanks Alastair Smith [email_address] http://al-smith.co.uk
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Social Media Revolutions: How to communicate in the web 2.0 world

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Workshop given at the Tourism Management Institute Annual Convention in Liverpool on October 8 2009

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Social Media Revolutions: How to communicate in the web 2.0 world

  1. 1. Social Media Revolutions How to communicate in the web 2.0 world
  2. 2. Hello Liverpool
  3. 3. from Newcastle
  4. 4. Hello Liverpool
  5. 5. From NewcastleGateshead
  6. 6. What’s a social network?
  7. 8. Anyone like knitting?
  8. 9. Soap, disillusionment and bare knuckle fighting
  9. 10. Let’s build one <ul><li>An interest </li></ul><ul><li>A link </li></ul><ul><li>A grouping </li></ul><ul><li>Shared knowledge/experience </li></ul>
  10. 11. StringFace
  11. 12. Not about technology <ul><li>Key behaviours: </li></ul><ul><li>Openness </li></ul><ul><li>Sharing </li></ul><ul><li>Friendship </li></ul><ul><li>Human </li></ul><ul><li>Interesting </li></ul>
  12. 13. Not the hard sell
  13. 14. Who wants to watch a video?
  14. 15. Who wants to watch a video that works well on YouTube?
  15. 16. Don’t forget the medium <ul><li>No harm in first video being on YouTube </li></ul><ul><li>Second one works better because of what YouTube is </li></ul>
  16. 17. Who wants to watch a video that takes advantage of what YouTube can do?
  17. 18. How about the risks? <ul><li>People might leave negative comments </li></ul><ul><li>People might use your content in a different way </li></ul><ul><li>People will not stay ‘on message’ </li></ul>
  18. 20. Sorry!
  19. 21. People will do it anyway <ul><li>Why not get in there first? </li></ul>
  20. 22. Responses <ul><li>Don’t bother </li></ul><ul><li>Report/ban </li></ul><ul><li>Answer </li></ul><ul><li>Respond for the benefit of others </li></ul>
  21. 23. Don’t forget whose house you’re in
  22. 25. Liberté, égalité, fraternité
  23. 26. Did I forget something?
  24. 27. Ah yes...
  25. 28. Listen (but not in a creepy way)
  26. 29. In summary <ul><li>Who’s your audience? </li></ul><ul><li>Where are they? </li></ul><ul><li>What do you want to share? </li></ul><ul><li>Why would they want you to share that? </li></ul><ul><li>And... </li></ul>
  27. 30. What are you going to say when the boss asks you why you’ve spent all day on Facebook? Or what’s in it for ‘the company’
  28. 31. Thanks Alastair Smith [email_address] http://al-smith.co.uk

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