Losing control: Why people will say what they want about you anyway
Broadcast is dead
Broadcast as we knew it is dead
People don’t trust broadcasters like they used to
People can broadcast themselves
 
People say mean things
 
But didn’t they do that anyway?
The internet…
“The internet is a library where all the books are strewn on the floor”  Various
 
Fuck the Newcastle council people!
What do you do?
Two choices…
1. Do nothing
2. Do something
See citizensheep.com – Manage your online reputation
What can you control?
 
Hello
How do we control people like that?
 
 
@NewcastleCC News, events, jobs, extras
@NewcastleCC News, events, jobs, extras @toonlibraries Library news, extras
@NewcastleCC News, jobs, highlights,  extras @toonlibraries Library news, extras @Cityeye events @NCL101 Customer service,...
New ways of working…
 
 
 
“What does success look like?”  Peter Holt
<ul><li>2000+ followers </li></ul><ul><li>15,000+ click-throughs </li></ul><ul><li>1,000+ unique visitors </li></ul>
 
Remember…
= temporary
= permanent
Thank you <ul><li>Alastair Smith </li></ul><ul><li>Communication Adviser - Web 2.0 </li></ul><ul><li>http://twitter.com/al...
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Losing control: Why people will say what they want about you anyway

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Presentation given to delegates at PSFBuzz in Newcastle in July 2009.

The presentation focuses on social media and reputation management. Monitoring and responding to discussions about your organisation on the internet.

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Losing control: Why people will say what they want about you anyway

  1. 1. Losing control: Why people will say what they want about you anyway
  2. 2. Broadcast is dead
  3. 3. Broadcast as we knew it is dead
  4. 4. People don’t trust broadcasters like they used to
  5. 5. People can broadcast themselves
  6. 7. People say mean things
  7. 9. But didn’t they do that anyway?
  8. 10. The internet…
  9. 11. “The internet is a library where all the books are strewn on the floor” Various
  10. 13. Fuck the Newcastle council people!
  11. 14. What do you do?
  12. 15. Two choices…
  13. 16. 1. Do nothing
  14. 17. 2. Do something
  15. 18. See citizensheep.com – Manage your online reputation
  16. 19. What can you control?
  17. 21. Hello
  18. 22. How do we control people like that?
  19. 25. @NewcastleCC News, events, jobs, extras
  20. 26. @NewcastleCC News, events, jobs, extras @toonlibraries Library news, extras
  21. 27. @NewcastleCC News, jobs, highlights, extras @toonlibraries Library news, extras @Cityeye events @NCL101 Customer service, local info
  22. 28. New ways of working…
  23. 32. “What does success look like?” Peter Holt
  24. 33. <ul><li>2000+ followers </li></ul><ul><li>15,000+ click-throughs </li></ul><ul><li>1,000+ unique visitors </li></ul>
  25. 35. Remember…
  26. 36. = temporary
  27. 37. = permanent
  28. 38. Thank you <ul><li>Alastair Smith </li></ul><ul><li>Communication Adviser - Web 2.0 </li></ul><ul><li>http://twitter.com/alncl </li></ul>

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