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Competitive Strategy and Business Performance

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A Case in the German Clothing Industry (Jil Sander AG, BOSS AG, ESCADA AG)

Published in: Business
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Competitive Strategy and Business Performance

  1. 1. Competitive Strategy and Business Performance A Case in the German Clothing Industry
  2. 2. Content • PEST Analysis • Impact Analysis • Five Forces • Strategic Options
  3. 3. Political Factors National  Reduction of labour costs  Rise of energy taxes EC: Single Currency Global  NAFTA  WTO Textile Agreement Economic Factors National  Increase in V.A.T.  Weak consumer demand International  increasing globalisation  unfavourable exchange rate Social Factors  Consumers becoming more concerned with environmental issues  Rising importance of leisure time in many western countries Technological Factors Pressure to use modern technologies:  Machinery to deliver high quality products  Electronic Data Processing for integrated processes PEST Analysis
  4. 4. Impact Analysis
  5. 5. Based on Porter Five Forces
  6. 6. Strategic Options Based on Ansoff
  7. 7. Master of Business Administration (MBA) Deutsch-britischer, berufsbegleitender Studiengang der Fachhochschule für Wirtschaft (FHW) Berlin und Anglia Polytechnic University (APU) Cambridge Competitive Strategy and Business Performance, WS 1998/99. Link to Seminar Paper Almut Stielau Berlin, March1999

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