Almostfreebeats.com
Almost Free Beats, LLC Presents:
How To Promote A
Mixtape 102
Social Media
Learn How To Use Social Media To Your Advantage
Facebook Twitter Youtube
Facebook
A Social Utility That Connects People With Friends
#2 Content Must Be Targeted
Always target your marketing efforts.
2 Rules Of Social Media Marketing
#1 Focus On High Quali...
Tips For Personal Facebook Page
 Clean, Professional Profile
 Use A High Quality Photo for Your Profile Picture
 List A...
Tips For Facebook Page (Business)
 Similar to personal page
 This page will be used to collect “likes” and for promo
 U...
Facebook Do’s
 Introduce yourself before contacting someone you don’t
know
 Be yourself but also be professional
 Talk ...
Facebook Don’ts
 Don’t add random people to groups, message them, or
invite them to events without contacting them prior
...
Twitter
Follow your friends, experts, favorite celebrities, and breaking news.
Tips For Twitter
 Clean, professional profile
 HQ photo for profile picture
 Place important links in profile section
Using Twitter Search Bar
 Search keyword phrases such as
 Submit music to…
 Submit songs to…
 Looking for rappers, sin...
Using Twitter Hashtags
 Hashtag symbol is #
 Use before keywords, phrases, topics discussed in a tweet
 Ex: #TGOD for W...
Using Link Bait On Twitter
 Link Bait
 Link used to drive traffic to a specific place
 Often used with URL shortening s...
It’s called social networking for a reason…
You Have To Be Social
Youtube
Share videos with your friends, family and the world.
Youtube Promotion
 Use Same Strategies as Facebook and Twitter
 Introduce yourself before contacting someone you
don’t k...
Youtube Promotion: Videos
 Try to keep your videos brief
 People have short attention spans
 Encourage People To Subscr...
Youtube Video Descriptions
 In your description BE DESCRIPTIVE
 Provide links to other relevant content, mixtapes, your
...
Additional Promo Resources
 Social Media Management Tools
 Tweetdeck
 Hootsuite
 Ask for constructive criticism
 Grea...
What’s Your Message?End of Presentation
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How To Promote A Mixtape 102: Social Media

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The second installment of the popular How To Promote A Mixtape series. This is a powerpoint version of the video available to watch on http://www.youtube.com/almostfreebeats

For more information on music promotion techniques visit http://www.almostfreebeats.com/blog

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How To Promote A Mixtape 102: Social Media

  1. 1. Almostfreebeats.com Almost Free Beats, LLC Presents: How To Promote A Mixtape 102
  2. 2. Social Media Learn How To Use Social Media To Your Advantage Facebook Twitter Youtube
  3. 3. Facebook A Social Utility That Connects People With Friends
  4. 4. #2 Content Must Be Targeted Always target your marketing efforts. 2 Rules Of Social Media Marketing #1 Focus On High Quality Content Good content is the trump card of the internet. People eventually decipher the good from the bad.
  5. 5. Tips For Personal Facebook Page  Clean, Professional Profile  Use A High Quality Photo for Your Profile Picture  List All Your Relevant Contact Information  Websites, Other Social Media Links, Links To Music  Use this page to network
  6. 6. Tips For Facebook Page (Business)  Similar to personal page  This page will be used to collect “likes” and for promo  Use this page to provide updates  Upcoming Shows, Mixtape Releases, Albums For Sale  Treat this like your Business Page
  7. 7. Facebook Do’s  Introduce yourself before contacting someone you don’t know  Be yourself but also be professional  Talk to people, be social  Strategically add people to your network
  8. 8. Facebook Don’ts  Don’t add random people to groups, message them, or invite them to events without contacting them prior  Don’t beg for “likes” on your Facebook (Business Page)  Don’t beg for people to check you out  Don’t spam your links
  9. 9. Twitter Follow your friends, experts, favorite celebrities, and breaking news.
  10. 10. Tips For Twitter  Clean, professional profile  HQ photo for profile picture  Place important links in profile section
  11. 11. Using Twitter Search Bar  Search keyword phrases such as  Submit music to…  Submit songs to…  Looking for rappers, singers, etc…
  12. 12. Using Twitter Hashtags  Hashtag symbol is #  Use before keywords, phrases, topics discussed in a tweet  Ex: #TGOD for Wiz Khalifa = Taylor Gang Or Die  Can be used to:  Brand Yourself  Gain popularity (Trending Topics)  Connect With Fans
  13. 13. Using Link Bait On Twitter  Link Bait  Link used to drive traffic to a specific place  Often used with URL shortening services (tinyurl, google url shortener)  Use link bait to drive traffic to your content  Ex Tweet: (If you like Kid Cudi’s new album, you’ll love this tinyurl.com/ask45adf.)  Be descriptive of your link  Don’t try to trick people
  14. 14. It’s called social networking for a reason… You Have To Be Social
  15. 15. Youtube Share videos with your friends, family and the world.
  16. 16. Youtube Promotion  Use Same Strategies as Facebook and Twitter  Introduce yourself before contacting someone you don’t know  Be yourself but also be professional  Talk to people, be social  Strategically add people to your network
  17. 17. Youtube Promotion: Videos  Try to keep your videos brief  People have short attention spans  Encourage People To Subscribe, Like, and Comment  Get social: Comment, Like, Subscribe to other Channels  If promoting a song or mixtape, using trailers can be very effective
  18. 18. Youtube Video Descriptions  In your description BE DESCRIPTIVE  Provide links to other relevant content, mixtapes, your website, social media links, etc.  Get creative, but be honest and original with video titles  Use tags properly  Think of how someone might search for your info
  19. 19. Additional Promo Resources  Social Media Management Tools  Tweetdeck  Hootsuite  Ask for constructive criticism  Great way to gain feedback
  20. 20. What’s Your Message?End of Presentation

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