1. YOU CANT POLISH A
TURD
Content, Clients and Responsive Design
Bonny Colville-Hyde
@almostexact

2. PROBLEM:
PANTS CONTENT

3. NO AMOUNT OF
GLITTER CAN FIX
THE PROBLEM OF
POOR CONTENT

4. SITE AUDIT
Keep Re-work Bin

5. PROBLEM:
THE CHAOS
WITHIN AN
ORGANISATION

6. PRIORITISATION

7. PROBLEM:
HOARDING
CONTENT

8. PRACTICAL TIPS

9. CONTENT PROTOTYPING

10. WIREFRAMING WITH REAL
CONTENT
LOGO
Home | About us | Blog | Contact us
Compelling message
Some more detailed information to go here
Call to action
IMAGE IMAGE IMAGE
Title
Call to action
Title
Call to action
Title
Call to action
Copyright and terms and conditions
HEADER
BLOCK 1 BLOCK 2
BLOCK 3 BLOCK 4 BLOCK 5
BLOCK 6
BRAND CARS Ltd
Home | Cars | About us | Contact us
The best cars in the world
Our cars have won the 2013 award
View cars
CAR CAR CAR
Little car
Just £9999
Copyright 2013 Brand cars ltd
Middle car
Just £19999.95
Big car
Just £29999.95
FIDELITY
LOW HIGH
HEADER
BLOCK 1
BLOCK 2
BLOCK 3
LOGO
Compelling
message
Some more detailed
information to go here
Call to action
IMAGE
BRAND CARS LTD
The best cars in
the world
Our cars have won the
2013 awards
View cars
CAR

11. GATHER CONTENT

12. WRITING FOR THE WEB
Letting go of the words
Ginny Redish
The Elements of Style
Strunk & White

13. KEY TIPS
Workshop ideas with stakeholder groups
Share outputs in short, fun documents
User research can help solve disputes
Don’t let the organisation’s faults become the
faults of the website
Everything must earn its right to be on the page -
challenge all assumptions!
No amount of technical jiggery-pokery will fix
bad content

14. REMEMBER:
GOOD
CONTENT
IS GOOD
REGARDLESS OF THE DEVICE!

15. THANK YOU
@almostexact