WELCOME
Go Viral with Guerilla Marketing
Campaigns for Startups
The Junction Wave 5 alumni, Microsoft Accelerator alumni c...
Interactive developers & designer
under “Almog Design”
Founder of Scoreoid
Developer / Entrepreneur
Almog Koren
Community ...
Marketing
Best practices
51
Start
Welcome
Viral?
The Basics
2
Promotion
Scoreoid
3
Analysis
Stats & Aftermath
4
End
Questi...
marketing techniques that use pre-existing social
networking services and other technologies to
produce increases in brand...
VIRAL = YOUR MARKET
REACH
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Market
Segments
Incentive size
Net...
Social Media
Adding a like button isn't going to get you users
Doing social media isn't marketing it’s part of marketing
S...
Good Social Media
Content is king
Gamification
Understand your users
Understand social platforms
Small part of a big marke...
Scoreoid – Gaming Backend as a
Service
We help game developers to
retain and engage with their players!
The Ultimate Gamin...
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Goals:
• Increase Scoreoid brand awareness and awareness wit...
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Outline:
• Gather 6 game designers, sound arties and develop...
The Ultimate Gaming Backend-as-a-Service for Game Developers!
The Promotion
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Cost:
• Landing page design + markup $228.
The Promotion
Ben...
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
The Ultimate Gaming Backend-as-a-Service for Game Developers!
8,159
Unique Views
10,000
Visits
1 MILLION
Impressions (Twit...
The Ultimate Gaming Backend-as-a-Service for Game Developers!
18,231
Unique Views
23,000
Visits
1 MILLION
Impressions (Twi...
Follow up after initial spike
Target influencers more
Incentive based is key
Update hash tags constantly
Brand awareness i...
Social engagement
Brand awareness
Segment
WHAT
TO DOSocial research
Find a good incentive
Be genuine
Post, Post, Post
Soci...
What can you give away or provide that has value?
What does your target market need or would want?
What can I show to my t...
Examples
Dropbox Michigan Race
Dropbox share for free space
Examples
Dropbox invite friends for free space
Copy Tweet for extra storage
Examples
Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets
through its Twitter account for just nine bucks...
Grasshopper, The New Dork - bit.ly/bCFPNJ
Dollar Shave Club - bit.ly/x1RILs
Examples
- More than 1.3 million views since M...
Will It Blend? - bit.ly/efO3A
The Blair Witch Project - bit.ly/GWXa
Examples
- 530,000 subscribers and over 220 million vi...
Focus Point
Rewards Engagement
Good
segmentation
Wrap Up: Focus
Wrap Up: Tools that can help
Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid
Website: www.scoreoid.net
Blog: blog.almogdesign.net
E-Mail...
THANK YOU!
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Upcoming SlideShare
Loading in …5
×

Go Viral with Guerilla Marketing Campaigns for Startups

747 views

Published on

A month ago we created the Scoreoid Asset Promotion and within 24 hours we had over 5,000 tweets over 1 million Twitter Impressions, over 6,000 social referrals, trending on Reddit and so forth. All this at a cost of $230 a perfect budget for a startup.
My talk will cover what we have learned from the Scoreoid Community Asset Promotion, best practices, how to use social media, things to think about when it comes to creative guerrilla marketing for startups and finally how to go out and get users.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
747
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Adding a like button isn't going to get you users Adding a post to Facebook isn't going to make your app viral Sharing and posting within your network is nice but not saleable Doing social media isn't marketing it’s part of marketing
  • Generating great content to current users so they share • Gamification or providing rewards / incentives • Content is king • Understanding your users • Understanding social platforms • Small part of a big marketing plan
  • July 14th / 15th
  • Go Viral with Guerilla Marketing Campaigns for Startups

    1. 1. WELCOME Go Viral with Guerilla Marketing Campaigns for Startups The Junction Wave 5 alumni, Microsoft Accelerator alumni class 2
    2. 2. Interactive developers & designer under “Almog Design” Founder of Scoreoid Developer / Entrepreneur Almog Koren Community EvangelistSpeak at events like Casual Connect Kiev, GameIS, ect.. Active in the community (Adobe ACP, UG Manger, Flash Israel) Who Am I?
    3. 3. Marketing Best practices 51 Start Welcome Viral? The Basics 2 Promotion Scoreoid 3 Analysis Stats & Aftermath 4 End Questions 6 Agenda
    4. 4. marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives… Wikipedia The Ultimate Gaming Backend-as-a-Service for Game Developers! Video clips, images Games, email Incentive based Trendy based Viral?
    5. 5. VIRAL = YOUR MARKET REACH The Ultimate Gaming Backend-as-a-Service for Game Developers! Market Segments Incentive size Networking potential Initial impact Time frame Viral Reach?
    6. 6. Social Media Adding a like button isn't going to get you users Doing social media isn't marketing it’s part of marketing Sharing and posting is not social media Remember your network isn't scalable
    7. 7. Good Social Media Content is king Gamification Understand your users Understand social platforms Small part of a big marketing plan
    8. 8. Scoreoid – Gaming Backend as a Service We help game developers to retain and engage with their players! The Ultimate Gaming Backend-as-a-Service for Game Developers! What is Scoreoid?
    9. 9. The Ultimate Gaming Backend-as-a-Service for Game Developers! Goals: • Increase Scoreoid brand awareness and awareness within the game developers community. • Increase social traffic and website traffic. • Increase referrals and SEO? • Testing the waters out. • Can it go viral or pick up traction? The Promotion
    10. 10. The Ultimate Gaming Backend-as-a-Service for Game Developers! Outline: • Gather 6 game designers, sound arties and developers from the community. • Provide assets via landing page and “PayWithATweet”. • Low budget and organic marketing. The Promotion
    11. 11. The Ultimate Gaming Backend-as-a-Service for Game Developers! The Promotion
    12. 12. The Ultimate Gaming Backend-as-a-Service for Game Developers! Cost: • Landing page design + markup $228. The Promotion Benefit: • Low budget. • Used a designer • Had initial markup done
    13. 13. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
    14. 14. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
    15. 15. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
    16. 16. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
    17. 17. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
    18. 18. The Ultimate Gaming Backend-as-a-Service for Game Developers! 8,159 Unique Views 10,000 Visits 1 MILLION Impressions (Twitter) Over 5,500 Tweets Over 6,000 Social Referral 13,831 Page Views First 24 to 36 Hours
    19. 19. The Ultimate Gaming Backend-as-a-Service for Game Developers! 18,231 Unique Views 23,000 Visits 1 MILLION Impressions (Twitter) Over 6,500 Tweets Over 10,000 Social Referral 39,836 Page Views Today
    20. 20. Follow up after initial spike Target influencers more Incentive based is key Update hash tags constantly Brand awareness is key Be more prepared to measure Direct follow up was missed Closing and wrapping up What We Learned
    21. 21. Social engagement Brand awareness Segment WHAT TO DOSocial research Find a good incentive Be genuine Post, Post, Post Social mechanics Use a designer Your Promotion?
    22. 22. What can you give away or provide that has value? What does your target market need or would want? What can I show to my target market that would interest them? What platforms can I use? Brainstorm with everyoneTHINK OUTSIDE THE BOX Ideas
    23. 23. Examples Dropbox Michigan Race Dropbox share for free space
    24. 24. Examples Dropbox invite friends for free space Copy Tweet for extra storage
    25. 25. Examples Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets through its Twitter account for just nine bucks a pop, selling 1,000 tickets in just three minutes. 33,000 followers to its Twitter account.
    26. 26. Grasshopper, The New Dork - bit.ly/bCFPNJ Dollar Shave Club - bit.ly/x1RILs Examples - More than 1.3 million views since March 2010 (Startup, USA ). - 2 million views within the first 48 hours, today 5 million. Used video to raise $1 million USD and gain 12,000 new subscriptions within the first two days of debut.
    27. 27. Will It Blend? - bit.ly/efO3A The Blair Witch Project - bit.ly/GWXa Examples - 530,000 subscribers and over 220 million views - budget of just over $500,000, gross almost $250 million at the box office
    28. 28. Focus Point Rewards Engagement Good segmentation Wrap Up: Focus
    29. 29. Wrap Up: Tools that can help
    30. 30. Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid Website: www.scoreoid.net Blog: blog.almogdesign.net E-Mail: almog@scoreoid.net Contact
    31. 31. THANK YOU! The Ultimate Gaming Backend-as-a-Service for Game Developers!

    ×