LOVABLE

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Disposable Underwear - Moonique
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LOVABLE

  1. 1. Moon changes its form, changes its shape. As Woman matures, she follows the cycle of the moon. She would be “unique”. She is Moonique.
  2. 2. Moonique is…
  3. 3. a sensual physique an authentic soul an elegant style a playful humor
  4. 4. No matter how, who, I, Moonique am.
  5. 5. Moonique needs new lingerie. She heads towards Rinascente.
  6. 6. Wandering in the lingerie department. No model seems appealing. A Secret Chamber appears to her.
  7. 7. Exterior Interior She discovers it. A “personalize-it-yourself” tool.
  8. 13. While Moonique was reserving a trip with her boyfriend to Paris. A couple of weeks later… An advertisement caught her eye. She can order online disposable underwear.
  9. 14. Not only ordering it online but personalizing to her taste her underwear. And having it shipped directly waiting for her in Paris. In collaboration with travel agencies an advertisement would be put on the internet
  10. 15. Good ideas came to her mind.
  11. 16. She removes her clothes. Closes on herself. And slowly… Moonique becomes a desire.
  12. 17. A desire with a range of three models… <ul><li>Three basic colours </li></ul><ul><li>to choose from: </li></ul><ul><li>Night black </li></ul><ul><li>Pure white </li></ul><ul><li>Natural skin </li></ul>
  13. 18. to be personalized on request…
  14. 19. by oneself .
  15. 20. A self-healing Material that fits every shape. “ One size fits all!”. <ul><li>ESPCI </li></ul><ul><li>- Self-healing material </li></ul><ul><li>(after being snapped in two) </li></ul><ul><li>Use of hydrogen bonds to </li></ul><ul><li>connect molecules to each other. </li></ul><ul><li>- Materials are low-cost and non-toxic, </li></ul><ul><li>based on naturally renewable resources </li></ul><ul><li>and a simple production process. </li></ul>
  16. 21. Skin friendly material. <ul><li>Simam SpA | Aloe Vera Fabric </li></ul><ul><li>Amino acids, vitamins and minerals </li></ul><ul><li>moisture to the skin </li></ul><ul><li>Soothing and anti-bacterial features </li></ul><ul><li>Cooling and ultra breathable </li></ul><ul><li>Anti-irritant, anti-oxidant and anti-aging </li></ul><ul><li>Soft, fresh and well-being </li></ul>
  17. 22. Moonique rotates. Changes bags. Changes costumes.
  18. 23. A “private” product, and a “public” object. Aluminium made By first order you will receive four personal pouches (accessory box).
  19. 24. She needs a practical object. An object that “melts” with other accessories in her bag.
  20. 25. Product launch: Event & Communication. City: Milan Location: La Rinascente Launch: Temporary Store Time: 23 rd Sep, 2009 - 30 th Sep.‘09 City: Paris Location: Les Printemps Launch: Temporary Store Time: 1 st Oct, 2009 ~ 8 th Oct, 2009 City : London Location: Harrods Launch: Temporary Store Time: 9 th Oct, 2009 ~ 16 th Oct, 2009
  21. 26. Attracting people’s atention. 1. Asking famous stars (international artists) to sign or draw on Moonique underwear. 2. Display the underwear in the windows of La Rinascente. 3. Hold an auction. Contribute the profit to O.N.DA and/or Europa Donna organizations. 4. During the auction customers can also create their own Moonique underwear.
  22. 27. Customer education. 5. After creating their own underwear, customers will participate in the “ I’m the Moonique woman” competition. 6. People can vote for their favorite ones online. The top 10 winners will be shown in the display window of La Rinascente and Moonique website.
  23. 28. Moonique, choosing the uniqueness that is in her. <ul><li>Creating Customer Relationship </li></ul><ul><li>Let the customer experience and </li></ul><ul><li>enjoy the product. </li></ul><ul><li>To interact and educate the customer that </li></ul><ul><li>it is an on-line service. </li></ul><ul><li>Stimulate and build up the relationship </li></ul><ul><li>with the customer on-line. </li></ul>
  24. 29. ALLY PAN ANDREY MENSHIKOV ANJA CAROLIN HOFMANN LEA KABTAN LIN HUI-YU

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