Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Many Modes of Twitter: AGU Fall Meeting 2012


Published on

  • Be the first to comment

  • Be the first to like this

The Many Modes of Twitter: AGU Fall Meeting 2012

  1. 1. The many modes of Twitter: developing andmaintaining a professional identity on Twitter (and other social networks) Chris Rowan (, @Allochthonous)
  2. 2. What is Twitter for?
  3. 3. A Tweeting Taxonomy- Lifecasters The stereotypical ‘tweeter’: “here’s what I had for breakfast...” + keeps friends and family posted on what youre up to. - very few are likely to be interested in what youre up to. - wastes potential.
  4. 4. A Tweeting Taxonomy- Grazers Not looking for audience; consuming information from trusted sources. + Personalised news feed. + Other people do the work of finding interesting stuff. + Totally anonymous. - Ignores the "social" bit.
  5. 5. A Tweeting Taxonomy- Community builders Largely known audience, organising around a common interest. + Fosters links with like-minded people. + Good resource for solving problems, finding references, etc. + Limits potential for controversy. - Potentially limiting exposure/outreach - ‘cliquishness’.
  6. 6. A Tweeting Taxonomy- Promoters Advertising something that youre doing (book, course youre teaching, departmental research). + Low cost, high potential impact. + Network effects can broaden reach (if relevant). - Only effective if your audience is on the network. - Authenticity issues.
  7. 7. A Tweeting Taxonomy- Curators Actively seeking out interesting information to share with others. + Adding real value to community. + Can build wide audience as a trusted source. - Pressure to regularly find and share content.
  8. 8. A Tweeting Taxonomy- Commentators Aim to drive discussions, change opinions. + High engagement and growth of audience. + People (media) may start seeking your opinion. - More likely to draw critical attention.
  9. 9. Reality - you can mix styles Grazing Curation Commentary
  10. 10. Common pitfalls-Network Effects
  11. 11. Common pitfalls-Network Effects
  12. 12. Common pitfalls- Twitter = Timesink - “Mission Creep”
  13. 13. Summary- Theres more than one way to do it.- Define your audience and boundaries, but be open toevolution.- If youd be uncomfortable defending it, dont say it!- "You get out what you put in."