Monsieur Polo: Spontaneous Pedestrian Play

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Monsieur Polo: Spontaneous Pedestrian Play

  1. 1. Die Gute Frabrik proudly presents
  2. 2. Monsieur Polo ® ALLISON LEACHALLISON LEACH 3D IX CLASS CALIFORNIA COLLEGE COLLEGE OF THE ARTS CALIFORNIA OF THE ARTS FALL 2012 FALL 2012
  3. 3. The Monsieur Polo Game ® WHAT A mobile Indie Folk game for smartphones in 3 parts: 1 MONSIEUR POLO GUIDE 2 SMARTPHONE APPLICATION 3 ONLINE COMMUNITY Social urban dwellers who are WHO looking to play an outdoor game Social urban dwellers who are with new people looking to play an outdoor game with new people
  4. 4. The Monsieur Polo Game ® WHERE Any open city space: a courtyard, a park, a plaza WHEN Day or night, whenever time is ample and spirits are high 3
  5. 5. Opportunity
  6. 6. Design opportunity ON THE STREET 107.4 million Americans* use walking as a regular mode of travel. People walk more for social, recreation, and trip purposes than for work purposes.FORGOTTEN PLAY Although adults may schedule the occasional game night or sports match on weekends, the spontaneous play of childhood has disappeared. *Source: http://www.walkinginfo.org
  7. 7. Research
  8. 8. Video Gamer Board Game Player DANNEL NOAH“My favorite game is Joust because it magically combines “Games can function as a bonding experience for friends and people looking silly and hours of fun" also as a forum for new social interactions as an icebreaker" Joust Game Developer Volleyball Player DOUG MARK “Most digital games involve staring at a screen, but “I enjoys the game to get out of the house, sweat a little, with Joust players look at one another, creating a sort of enjoy fresh air and get some sun.” cognitive dissonance"
  9. 9. Video Gamer Board Game Player DANNEL NOAH“My favorite game is Joust because it magically combines “Games can function as a bonding experience for friends and people looking silly and hours of fun" also as a forum for new social interactions as an icebreaker" Joust Game Developer Volleyball Player DOUG MARK “Most digital games involve staring at a screen, but “I enjoys the game to get out of the house, sweat a little, with Joust players look at one another, creating a sort of enjoy fresh air and get some sun.” cognitive dissonance"
  10. 10. Research personasSocial Explorer Safe Spectator Fresh-air Athlete Tech GamerFinds novel experiences Prefers to keep some Seeks physical activity Always on top of theand new people distance from the and fresh air latest and greatest inrejuvenating game gaming technologyNeeds downtime from Enjoys the spectacle Desires a good sweat Prefers games with ascreen technology of watching and an activity digital componentafter a long work strangers play with strategy andweek socializing
  11. 11. Research insights alluring Meaningful impact High social cost of on non-players embarrassment Simple & fun core Fun but no room Audibly and visually for hacking compelling from a distanceobstacle-ridden permeable Difficult set-up Complex rules Crowded location Too lengthy Busy day Not enough structure off-putting
  12. 12. Design
  13. 13. Product design GAME PRINCIPLES Portable and simple to set up Compelling from a distance Fun and easy to learn Focus is on players & social interactions Flexible game structure
  14. 14. Product design DESIGN PRINCIPLES Mobile and sharable Game requires silly behavior Modeled after traditional folk game Online community Players’ performance fascinates more than digital experience
  15. 15. Customer Journey: discovery, play connectA StoreB WebC Outside
  16. 16. Customer Journey: discovery, play connectA Store buy gear download app check-in notified play web connectB Web buy gear download app check-in notified play web connectC Outside download app join existing game play web connect
  17. 17. Inside the box... Congratulations! your code is: nxkfn7jh3pwMarco’s Tips find monsieur IN THE BOX Shhh... Top Secret! players online don’t make noise go to bed early & I. Certificate with smartphone application code never trust friends make new friends II. Monsieur Polo Guide everybody loses getting lost is hard ☞Visit www.mpolo.com III. Instruction manual
  18. 18. Form and Functionband wraps around hand NETWORKED speaker in top funnel Each Monsieur player syncs his or her phone with the guide wirelessly SIMPLE led lights activate Guide communicates during game on its own, requiring no further set-up hand molded for a natural fit MOBILE Compact size, dual vibrating speaker function, sensors embedded in durable rubber & metal rubber grip material encourage on-the-go action
  19. 19. wireless broadband Cellphone Networkbluetooth signal Form and Function: network
  20. 20. Th 1 eM onMONSIEUR sie ur GUIDE PoA GPS-enabled lo Ga ®hand-held megame piece thatcommunicates viabluetooth withthe MonsieurPolo smartphoneapplication.LED lights andvibrating gripsensors providereal-time feedbackduring the game.Enhances game,but is not requiredto play.
  21. 21. At night, theGuide’s lightsare visuallycompellingfrom adistance...
  22. 22. The M onsie 2 ur Po lo Ga ®SMARTPHONE meAPPLICATIONThe Monsieur Poloapp lets playersstart or join a game,and monitors thegame’s progress.Players can checktheir score, invitefriends, and evencapture a livestream of the game.For players withoutthe Guide, the appenables the phoneto function as alower-res Guide.
  23. 23. The M onsie 2 ur Po lo Ga ®SMARTPHONE meAPPLICATIONThe Monsieur Poloapp lets playersstart or join a game,and monitors thegame’s progress.Players can checktheir score, invitefriends, and evencapture a livestream of the game.For players withoutthe Guide, the appenables the phoneto function as alower-res Guide.
  24. 24. The M onsie 3 ur Po lo Ga ® ONLINE meCOMMUNITYOn the MonsieurPolo website,players can connectwith other players.Players can find newgames, post pastgames, learn tipsand tricks, and seetop scores.
  25. 25. Thank Youallison leach © 2012

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