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Allison Lightwine Presentation Oct 09

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Work Samples

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Allison Lightwine Presentation Oct 09

  1. 2. www.write-strategies.com <ul><li>Key Skills </li></ul><ul><li>Over a decade of international sales and marketing experience </li></ul><ul><li>Strategic ability to understand and synthesize complex information </li></ul><ul><li>5 years of in-house global communications experience at Deutsche Telekom </li></ul><ul><li>Strong business development, project management, </li></ul><ul><li>and account management skills </li></ul><ul><li>Social media savvy – active blogger and Twitter marketer </li></ul><ul><li>Versatile writer and excellent communicator, fluent in French </li></ul>Allison Lightwine
  2. 3. www.write-strategies.com Selected Work Samples – Global Launch of Lancôme’s Men’s Skincare Line Worked from PR documents and agency briefings to create spokesman profiles and product information
  3. 4. www.write-strategies.com Selected Work Samples – Cartier Women’s Initiative Awards Reviewed business plans and conducted worldwide interviews to create personalized finalist profiles
  4. 5. www.write-strategies.com Selected Work Samples – SABIC Europe Advertisement Developed creative concept and text for B2B ad
  5. 6. www.write-strategies.com Selected Work Samples – Amstel PR Manual Created text in international English to ensure concepts were clear across Amstel’s EMEA region
  6. 7. www.write-strategies.com Selected Work Samples – SABIC’s Leaders in Business Magazine Managed end-to-end editorial project, including strategic focus, conceptualization, layout, and writing
  7. 8. www.write-strategies.com Selected Work Samples – GE Energy Infrastructure’s Partner Magazine Interviewed top management and worked directly with GE executives for lead articles
  8. 9. www.write-strategies.com Satisfied Customers Some of the world’s biggest names have trusted my combination of creativity and experience:

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