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Allison Lightwine Presentation Oct 09


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Work Samples

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Allison Lightwine Presentation Oct 09

  1. 2. <ul><li>Key Skills </li></ul><ul><li>Over a decade of international sales and marketing experience </li></ul><ul><li>Strategic ability to understand and synthesize complex information </li></ul><ul><li>5 years of in-house global communications experience at Deutsche Telekom </li></ul><ul><li>Strong business development, project management, </li></ul><ul><li>and account management skills </li></ul><ul><li>Social media savvy – active blogger and Twitter marketer </li></ul><ul><li>Versatile writer and excellent communicator, fluent in French </li></ul>Allison Lightwine
  2. 3. Selected Work Samples – Global Launch of Lancôme’s Men’s Skincare Line Worked from PR documents and agency briefings to create spokesman profiles and product information
  3. 4. Selected Work Samples – Cartier Women’s Initiative Awards Reviewed business plans and conducted worldwide interviews to create personalized finalist profiles
  4. 5. Selected Work Samples – SABIC Europe Advertisement Developed creative concept and text for B2B ad
  5. 6. Selected Work Samples – Amstel PR Manual Created text in international English to ensure concepts were clear across Amstel’s EMEA region
  6. 7. Selected Work Samples – SABIC’s Leaders in Business Magazine Managed end-to-end editorial project, including strategic focus, conceptualization, layout, and writing
  7. 8. Selected Work Samples – GE Energy Infrastructure’s Partner Magazine Interviewed top management and worked directly with GE executives for lead articles
  8. 9. Satisfied Customers Some of the world’s biggest names have trusted my combination of creativity and experience: