How CSR Sustains Business
Allie Cefalo
on behalf of
Horst M. Rechelbacher CEO, Aveda Corporation
Philanthropy
is an investment

•   It takes $ to play the good guy in big
    business

•   Opportunity for investment in ...
Where is the business
    opportunity?


•   Strategic philanthropy

•   Align giving programs

•   Align giving pogroms w...
How CSR sustains Aveda
30 Years of beauty, environmental leadership, and responsibility

                           •   Founded in 1978 by Horst ...
“Beauty is as beauty does”
•   Environmental sustainability
    policy: Commitment to
    improvement

•   Coalition for Environmentally
    Responsi...
Strategic Philanthropy
• Earth Fund
• Indigenous Partners
• Earth Month Partners
A Responsible Business Model

               •   Ingredients

               •   Responsible packaging

               •  ...
Why Should You Care?
•   Marketing is employed by
    companies

•   Companies are realizing CSR
    is important

•   Customers care

•   You ...
QUESTIONS?
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C S R Presentation

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CSR Presentation: A 10 minute presentation (slide deck and audio) designed to be given on behalf of a large corporation, focusing on their corporate social responsibility efforts

Published in: Business, Economy & Finance
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C S R Presentation

  1. 1. How CSR Sustains Business Allie Cefalo on behalf of Horst M. Rechelbacher CEO, Aveda Corporation
  2. 2. Philanthropy is an investment • It takes $ to play the good guy in big business • Opportunity for investment in business visibility • Budgeting for programs and resources vital to business = budgeting for CSR
  3. 3. Where is the business opportunity? • Strategic philanthropy • Align giving programs • Align giving pogroms with expertise and capabilities • CSR guides approach to every day business • “How do we remain competitive into the next decade?”
  4. 4. How CSR sustains Aveda
  5. 5. 30 Years of beauty, environmental leadership, and responsibility • Founded in 1978 by Horst Rechelbacher • Manufacturer of flower and plant-based beauty products • 1989 First company to sign the CERES Principle • 7,000 professional hair salons and spas in 24 countries
  6. 6. “Beauty is as beauty does”
  7. 7. • Environmental sustainability policy: Commitment to improvement • Coalition for Environmentally Responsible Economics
  8. 8. Strategic Philanthropy
  9. 9. • Earth Fund • Indigenous Partners • Earth Month Partners
  10. 10. A Responsible Business Model • Ingredients • Responsible packaging • Renewable energy
  11. 11. Why Should You Care?
  12. 12. • Marketing is employed by companies • Companies are realizing CSR is important • Customers care • You need to know how to market CSR
  13. 13. QUESTIONS?

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