Pinterest

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Pinterest

  1. 1. Pinterest is a social bookmarking site.  Users collect & share photos of their favorite events, interests, & hobbies.  One of the fastest growing social networks.  Users browse, Re-Pin, or like boards or pins.  Expanded into overseas market.  Personalized media platform for businesses.  Able to target an audience with similar interest.  Pinterest has 85 million viewers each month. 
  2. 2.      Companies can us social media to connect with buyers across the world. Pinterest is a site that allows viewers to follow a company’s board and Re-Pin/like their products. It’s a free site that you can link a direct website to, such as your business/company. The average US Pinterest user follows an average of 9 retailers. Cavenders Western store for example has a running board on Pinterest.
  3. 3. Create an account (that’s completely free)  Then create a board. Add titles, description, and categories. This makes your company searchable on Pinterest. 
  4. 4. Logo Direct link to website    Followers Boards for shopping Cavender’s have jumped on the Pinterest network. With a direct link to their website. Allowing customers to follow them, like, and repin their board.
  5. 5.    Re-Pin allows viewers to re-pin what a company pins on the boards, easy, free marketing. It still gives credit to the company. As shown someone repined a pair of boots to their board.
  6. 6. Once you follow someone with similar interests, they give you suggested pins that relate to your hobbies.  Once again giving credit to the business & access to their direct link. 
  7. 7.  Viewers can then click on the companies board or have the option to go their direct website.
  8. 8.  Clicking on the link will take viewers directly to a companies website.  Goes straight to a product, generating business.  Easy, free marketing getting your business advertisement.
  9. 9. Not only are pinners able to pin on Pinterest, but they are also able to share and post their boards/ideas/interest on other social networks such as Facebook, Instagram, & Twitter.  Shoppers referred by Pinterest are 10 percent more likely to follow through with a purchase than visitors from other social networking sites. 
  10. 10.  http://socialmediatoday.com/sarah-mincher/1879726/2

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