As the E-Commerce industry continues to grow, CRM solutions have grown and changes as well to meet the needs of companies. Whether a business is small or large, E-Commerce has become an affordable solution.

1. 4 Ways CRM Solutions Transform Business for
Mid-size E-Commerce Companies
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As the ecommerce industry continues to grow, it is becoming more
evolved with its associated business technologies. The solutions for
ecommerce has now become affordable for all businesses- large or small.
CRM solutions and ERP has traditionally been the most go-to
supplementary tools, however with artificial intelligence, cloud and open
source database, business execution has reached a whole new level.
Order management and campaign management take up a chunk of e-
commerce business execution. Though ERP will be required for large
scale supply chain management, small and medium sized companies that

2. have a CRM suffices the purpose. Especially with modern CRM solutions
which to a large extend replaces the work of an ERP.
1. Own Customer Data build-up and data assets
Ecommerce business is considered all about customer lifetime value
management. The moment a potential customer enters his/her data on
your portal, they are giving a powerful set of information about
themselves like their source of acquisition, cookies etc. A good CRM
solution as guided by your CRM consultant helps you organize this
information into actionable data ready to personalize their campaigns all
on the same platform.
2. Re-Engaging Customers powered by strong Analytics
Modern CRM softwares are all-in-one platform solutions where you can
completely make use of the data along with the incredibly powerful
analytics that comes with the CRM to run campaigns that are
personalized based on the sales forecasts, behavioral trends and
retargeting offers. It generates higher repeat sales and make your
customers feel valued as you retarget them according to their personal
buying and predictions from the trends provided by your analytics data.
With AI and advanced data analytics, your ecommerce CRM will get
smarter and give an in-depth analysis of hidden trends. This will give you
a robust system of which kind of campaign might work. It will also indicate

3. which products to work on, predict your own sales and where to put in
your money.
Your CRM consultant will help you choose a system, which will create a
system with transparent historic trends. This will help you to take
strategic and tactical steps predicting your own revenue and sales
numbers.
3. Email and Social Media Marketing
High ROI campaigns on your CRM solution, like email marketing, help in
abandon-cart selling. One can also conduct affordable and constant
branding activity so that your brand stays in consideration within the high
competition e-commerce industry. According to “Email Marketing
Industry Census 2017” by Econsultancy in partnership with Adestra CRM
generates highest ROI among all forms of campaigns in the ecommerce
industry.
Social media marketing on the other hand, is a great lead generation
method with potentially infinite leads that you can generate according to
your appetite. Given there is an 81% of social media penetration in the
USA, one can easily understand the potential with 2.62billion reach of
social media worldwide at cost that is much cheaper than traditional
media methods.
With modern CRM solutions, the social media management can be
brought to one place and campaigns can be automated and the data

4. generated can be readily processed by the Analytics tools all on the same
platform.
4. Customer Support
Implementing AI in customer support via chatbots creates an illusion as
to how much the company values the customers through instant
gratification and response and even solutions to problems without any
human intervention. According to MnKinsey report on how AI impacts
retail companies that have implemented AI has seen approximately 10%
increase in profit margins.
Built-in AI customer support tools in CRM softwares today will help you
get amazing results and cut the cost of human support agents as
complaint registration and solution of simple problems now can be
automated.
Recently, companies like Hubspot has rolled out features allowing its
CRM to be integrated with Shopify and Workplace by Facebook. This is
keeping in mind the growing need of affordable CRM solutions for mid-
size ecommerce companies without any sophisticated technical
infrastructure required. As more and more ecommerce companies are
adopting the smarter way of doing business, there will always be an
advantage to the first movers.